Social Media Updates: 7 Factors You Must Consider

Social Media Updates: 7 Factors You Must Consider
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It’s educational. It’s Informative. Join Us!
What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via Google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.  When: Monday Nights 6pm-7pm Where: 112 W. Cabrillo BLVD Santa Barbara, CA 93101 More info: RSVP HERE
What’s The Topic This Week?
  Social Media Status Updates: 7 Factors You Must Consider Social media marketing is a powerful platform for brand awareness.  Getting customers to know, like and trust your brand can seem like walking a tight rope and juggling bowling pins sometimes.  With each passing year, the noise level on the social media marketing landscape increases.  How do we stand out and get our message heard without being annoying or losing followers?  Here’s a few tips that may help.  1. Clicking like on every single status update.   Be careful not to over communicate.  In May 2010, Facebook added privacy controls and streamlined its privacy settings, giving users a few additional ways to manage status updates and other information that is broadcast to the public News Feed.  Among the new privacy settings is the ability to control who sees status updates: Everyone, Friends of Friends, or Friends Only. Facebook took it one step further and now allows users to hide each status update from specific people as well.   However, (here’s where the bulk of my research time was consumed or this article) a user who presses “like” or comments on the status update (or photo) of a friend cannot prevent that action from appearing in the news feeds of all the users’ friends, even non-mutual ones. It is simply not possible to prevent it, despite all the misinformation on the web.  2.   Use Quotes:  Another good way of starting out status updates is with quotes. Do a search for some quotes of interest and schedule these to go out in your time line. Make sure they are remarkable and have a universal appeal to them.  Personal development ones are great and also quotes by famous people. Here’s one I just found in the as an example: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle.  There are thousands of these all over the Internet that you can use.   3.  Not Engaging Online: It’s not about you, it’s about your audience. Ask questions and incite participation.  Create posts that engage your audience.  For example, visit the many Q and A sites on the web, and discover what kinds of questions people are asking.  Which is more powerful, the question mark, or the exclamation point?    4.  Don’t just broadcast; listen: All people need is a good listening to. Visit the pages of your complementary business categories, and support those posts by helping to keep the story alive and posting a meaningful, helpful comment.  For example, if you’re a realtor, you might try following a few mortgage people social media streams, and provide positive helpful responses.  5.  Closed Ended vs. Open Ended: Learn about the difference between open ended and closed ended status updates. An open-ended question requires an answer greater than a single word or two. A closed-ended question can be answered with a simple “Yes,” “No,” or other very simple answer.   A response to your status update shouldn’t require a huge time investment.  Ask questions that elicit short responses that don’t require a huge time investment.   Bad example:  Me: “Do you think online marketing is effective?” 
Them: “Yah.”  Good example: Me: “What has been the most effective marketing for you this year”  Them: “The most effective for me has been a combination of SEO and PPC!” *This question is vague enough and open to interpretation in many ways, so those that respond will not potentially feel embarrassed about their response.  Bad example: Me: “Tell me why you think social media is the future of marketing” Them: “Huh?” *Too complex, too much thought required to respond and too much potential to sound unintelligent. Another technique that can help you get specific information and a lengthier answer is to ask a closed-ended question followed up with “Why?” or “How?”  For example, if I want to know whether I might find a local kick boxing class, I can ask someone who took it.  Then I could follow up with “Why?” or “How?”  Me: “Did you like that kick boxing class?” Him: “Nope.”  Me: “Why not?”  Him: “Oh, well, it was a lot of kicking and my legs got really soar and eventually I had to go see the doctor!”  6.  Make use of humor:  Don’t be all business. Find classy, relevant, humorous, entertaining photos and post them on your stream occasionally. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.”  Quite frankly many people don’t care until you have built a relationship with them.  Engage. Educate. Entertain.  Don’t forget to entertain people!  Two quotes come to mind: “The shortest distance between two people is laughter!” and “All lasting business depends on friendship”. -Montapert 7.  URL formatting: Make sure you always include http:// in the link and not just www so the link is clickable.   The over arching goal with social media marketing is to make friends, be social and keep the conversation going = much like a social gathering at a bar or a restaurant.  You don’t make money from social media, you make money by getting people to know like and trust you through social media. If you garner more likes, comments, shares, etc, this will increase your EDGERANK on Facebook, and this means your brand will appear in news feeds more often. Plan to spend a specific amount of time over the next month getting your feet wet with Social Marketing practices. The most important thing to remember for the person who is promoting their business on the net is that he/ she should always keep the content interesting, valuable and full of fun.  My final advice to you is “You don’t have to be great to get started with social media marketing, but you do need to get started to be GREAT!”  About Taylor Reaume and The Search Engine Pros:  Taylor Reaume is an online marketing professional and founder of Santa Barbara marketing firm, The Search Engine Pros.  Do you have questions about web design, SEO, PPC, social media or web strategy?  Fill out the contact form on this page to get instant advice and helpful tips from The Pros.   “Why should I come to the SEO Workshop?” At the SEO workshop you’ll pick up some handy tips on web site marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your lap top and an open mind.  We hope to see you at 6pm at 112 W. Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here   “How much does it cost?” The meet up cost is $5.  Alternatively, you can pay with a Facebook Post recommending the group to friends.  We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated. http://Facebook.com/TheSearchEnginePros
Business Networking Opportunities In Santa Barbara
Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here
Earn income with The Search Engine Pros
Affiliates: Simply sign up for our Affiliate Program and place our banners on your site to start earning monthly referral fees from us.   Sales Pros: If you would like to take your relationship with The Search Engine Pros to the next level and become a sales agent, please apply here.  If you pass our initial screening, we’ll get in touch to discuss your increased commission level. Writers: Do you have technical writing skills? We are hiring writers on temp to permanent basis at The Search Engine Pros. Apply Here. Graphic Designers: We have immediate openings for Graphic Designers. We are hiring graphic designers on temp to permanent basis at The Search Engine Pros. Apply Here. Social Media Experts: Can you curate content with the best of them?  We are hiring social media experts on temp to permanent basis at The Search Engine Pros. Apply Here. PPC Pros: Have you managed Google Adwords campaigns before?  We are hiring PPC experts on temp to permanent basis at The Search Engine Pros. Apply Here.
Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines. Santa Barbara’s Only SEO Meetup Group Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

The latest cutting edge marketing strategies

How to wine and dine the Google spider at your web site. 

Discover 4 powerful SEO Tools to help increase visitors to your web site.

Learn SEO and internet marketing strategies at the weekly SEO meetup. Share ideas with other local business owners who have developed innovative internet marketing strategies.

Tired of roadblocks in your marketing campaigns? Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication. Learn more about our web strategy and workshops hosted by Taylor Reaume. Subscribe to our blog for fresh articles.  If we can’t help, we know someone who can! Get a quoteWork with a team that cares for all the right things. Inquire today. 800.605.4988

629 State St. #204 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com

Marketing Pros and Cons of Facebook Groups vs. Facebook Pages

Marketing Pros and Cons of Facebook Groups vs. Facebook Pages
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It’s educational. It’s Informative. Join Us!
What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via Google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.  When: Monday Nights 6pm-7pm Where: 112 W. Cabrillo BLVD Santa Barbara, CA 93101 More info: RSVP HERE
What’s The Topic This Week?
Pros and Cons of Facebook Groups vs Pages
It was a cold, frustrating, non-productive, rainy day in my web marketing career.   Against my better judgment, I descended into the depths of outdated Facebook “how-to” articles and ended up in a vortex of nothingness.  I kept telling myself, “Breathe in deeply and exhale slowly.  The answer is just around the corner.”  My head was throbbing with pain after 8 hours of hellish computer research.  I felt lost, frustrated, utterly dejected.  Two extra-strength Advil were futile against this massive Facebook headache.  Surely, eight hours of intense internet research would lead to some kind of breakthrough, like a holy scroll of final teachings after a lifelong spiritual journey.   The whole day I spent searching the web for basic answers to seemingly simple questions about Facebook’s Group and Page settings.  Alas, nothing.  8 Hours.  Still no clarity.  No light bulbs shattering overhead.  No beer shooting out the nose with enlightenment.  Just frustration on tap.  My beloved Facebook… I will always love you, but I don’t always have to LIKE you. I just wanted to know if I should start a Facebook Page or a Facebook Group! This mental sword fighting with Facebook’s instruction manuals went on for hours and left me feeling hopeless, starving, and cross-eyed.  My thinking mind was in full flight.  No emergency exits.  Being-ness didn’t stand a chance.   Did my life have meaning?  I needed professional help so I visited my therapist around 6pm after work. There I sat in the therapist’s office at the end of the day.  The therapist said; “Taylor, we talked about this during your last visit.  You made a promise to yourself, do you remember?”  I felt numb. I couldn’t feel my legs and my head was ringing.  I could barely hear the therapist’s words.  I began explaining the importance of this decision to my therapist (who by the way was half listening and Facebooking on the iPhone).  The squeaking sound of my stress relief toy slowly calmed me.  I just sat there, dazed, paralyzed by the paradox of choice and stuttering the words “Facebook Page… Group…Page …Group….Should go with a Facebook Page or a Facebook Group for my upcoming Santa Barbara SEO workshop – a group of business owners discussing web marketing each week.”  Ready to check into the psych ward now. It was one of the worst cases of internet research shell shock I’d experienced.  All drama, wordplay aside, and getting to the point as a good technical article should, I felt compelled to write a blog post that might save a few lost souls from the vortex of outdated “how-to” articles on the web.  Facebook account settings and features change on a monthly basis these days.  Without a clear road map, this research may drive you to drink the egg nog this holiday season. Before you go Googling through the 100’s outdated Facebook “how-to” articles and losing 8 hours of precious being-ness, below are several pros and cons of Facebook Pages and Facebook Groups to help you make an informed decision. 
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FACEBOOK GROUPS: PROS:
Groups give members more privileges by default, such as creating events or adding other group members. An open group is more likely to attract members.  With an open group, any Facebook member can join the group. After somebody joins the group, they can see all the content posted to the group. The group is listed in Facebook search results for relevant terms. More members will increase exposure and bringing more opportunities for networking. Content posted to a closed group is only visible to members. A closed group allows more control over who takes part in a group. Nonmembers can see a list of members but not any of the posts. This a big-time pro for some folks because they want a higher level of control over the content. Closed groups also make it easier to prevent spammers from joining the group and annoying members. You can also set up a group with a third status — secret. This is similar to a closed group but nonmembers cannot see any details, not even a list of members. The group’s existence won’t show up in Facebook search results. This means the only way people can become aware of the group is if they are told about it by an existing member. Groups work better as a tool to gather people and tend to be geared more towards interaction with each other rather than one voice (or brand) that a fan page offers. Groups are best when you want to inform a particular group of people, for example, the members of your organization, your co-workers. The group is perfect for inner purposes.  But if you are a representative or manager of some big event, company, or product you should make the FB page. Groups can invite all existing friends and they will be automatically added to the group, which helps kick things off quite a bit. Groups are unique in that they allow members to directly add their friends to the group using a link in the right sidebar. This is a nice “viral” aspect that has been said to make Groups grow faster than pages. In a Group, the most current comment appears at the top of the wall, making it easy to see the most recent conversations. When you belong to a group you can add the group to your left sidebar on your home page which makes it very easy to access. No searching around to find the group. If you run a closed group, you will need to approve applications to join. This takes time and effort (which most people lack). Users must ask permission before joining the group. This can come from a user applying to join the group and being approved by an administrator, or by an existing member inviting someone to join the group and them accepting. Once a group has 250 or more members you can no longer change its open or closed status.  

CONS:
Groups don’t allow you to add some of the most popular apps such as welcome Pages, Twitter integration, contest apps, etc. Publicity in a Group is generally less powerful than a page. When you join a group you are automatically ‘signed up for email notifications for all posts and comments. This is said to be overwhelming especially when the group is growing in leaps and bounds and you aren’t sure how to turn off the emails (or you cannot find time to pour over 100’s of outdated Facebook “how-to” articles and you are afraid of ending up in the therapy office).   In a group, all members can directly add their friends to the group using a link in the right sidebar. This means that people can be added to the group without even knowing it. Feeling like you are being spammed really brings out the worst in some people.  Proceed with caution. Group timelines show the latest posts on top and which means posts are constantly changing in order.  The post with the most current comment appears near the top.  This makes it difficult to keep track sometimes. Groups are reported to be harder to find, especially if you aren’t already a member. No links exist for the Photos so you have to click on a photo and then scroll from there. Since Group admins can only comment as themselves, it is difficult to show official posts. No Share Link.  It’s difficult to share photos because there is no share link (you have to manually copy and paste the URL from your browser)  The share button for the Group is at the very bottom of a wall so you have to scroll down, down, down, down, to find it.  Confucius says: “Confused mind says no.” Opting out of the Fan Page route will lower your chances of increasing Edge Rank in your personal profile.  What’s Edge Rank?  Think Google Page Rank.  It’s a magical formula Facebook uses when ranking posts on news feeds of both personal and fan pages.  Less engagement decreases your post’s Edge Ranking, which basically means fewer people will see your posts.  

FACEBOOK PAGES:
PROS: Pages can add an iframe app that allows you to add HTML code. Pages generally have more features than Group, such as welcome pages, Twitter integration, contest apps that help drive traffic and engagement.  Pages can post as an “independent entity” Pages can add an opt-in form Pages have better control of the content than a group.  Groups may lose control of focus easier. Unlike Facebook Groups, Facebook Fan Page engagement is not limited to members only. Yes, the content for open groups is visible to anyone on Facebook, but its engagement is limited to members only. As such, only the Group members have the option to like posts and comment on posts. Posts on Facebook Pages have a button that allows you to share the post, not so on Groups. This is a significant social media buzz kill.  While the term “open group” gives the impression of openness, it is still in fact quite closed. It cannot be easily spread, passed on, or shared.  

CONS: Cannot auto-add Group members like you can in a Group. Lower visibility in newsfeed.  While Page content can be shared, the limitation is of course low newsfeed visibility.  Many of your fans, even though they liked your page, will simply never see your update.  Pages are more difficult to build a following and keep their attention. Fan pages have less control over who sees the content.  You cannot stop a person from initially liking your Page whereas there is far greater control over who joins a Group. While you can block certain people from your Page, the time value of money is not good, and only after a person has become a fan and proven to be a nuisance can you block them.
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Social Media is all about engagement.  You’ve heard it before…the three E’s: Engage. Educate. Entertain. Decide what type of engagement you want to achieve with your social media communications strategy. If your goal is to engage internally, then a Group is likely the most suitable option. If you want to engage with as wide a possible community you can, consider a Facebook Fan Page (keeping in mind the newsfeed and notification limitations of pages). Seth Godin, master of the universe, expert marketer, evangelizes almost daily about the importance of “tribes”, your people…the ones that know like, and trust you.  Growing your tribe should always be on top of your to-do list (for both personal and business life) and Facebook is an undeniable catalyst when it comes to growing a community of like-minded people. What do you think? Do you have a social media strategy in place? What tips do you have to share about your experience with Facebook Pages and Facebook Groups?  Please leave them below.    

“Why should I come to the SEO Workshop?”
At the SEO workshop, you’ll pick up some handy tips on website marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your laptop, and an open mind.  We hope to see you at 6pm at 112 W. Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here  

“How much does it cost?” The meetup cost is $5.  Alternatively, you can pay with a Facebook Post recommending the group to friends.  We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated. http://Facebook.com/TheSearchEnginePros

Business Networking Opportunities In Santa Barbara
Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here
Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here
Santa Barbara Young Professionals: Business Networking with young entrepreneurs. visit here
TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances, and Focus Technology and Business Growth in the Santa Barbara Region. visit here
Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here

Earn income with The Search Engine Pros
Affiliates: Simply sign up for our Affiliate Program and place our banners on your site to start earning monthly referral fees from us.  
Sales Pros: If you would like to take your relationship with The Search Engine Pros to the next level and become a sales agent, please apply here.  If you pass our initial screening, we’ll get in touch to discuss your increased commission level.
Writers: Do you have technical writing skills? We are hiring writers on a temp to permanent basis at The Search Engine Pros. Apply Here.
Graphic Designers: We have immediate openings for Graphic Designers. We are hiring graphic designers on a temp to permanent basis at The Search Engine Pros. Apply Here.
Social Media Experts: Can you curate content with the best of them?  We are hiring social media experts on a temp to permanent basis at The Search Engine Pros. Apply Here.
PPC Pros: Have you managed Google Adwords campaigns before?  We are hiring PPC experts on a temp to permanent basis at The Search Engine Pros. Apply Here.

Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, your site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.
Santa Barbara’s Only SEO Meetup Group
Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, websites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

– The latest cutting edge marketing strategies
– How to wine and dine the Google spider at your website. 
– 4 powerful SEO Tools to help increase visitors to your website.
Learn SEO and internet marketing strategies at the weekly SEO meetup. Share ideas with other local business owners who have developed innovative internet marketing strategies.

SEO With a Personal Touch.

Tired of roadblocks in your marketing campaigns? Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication. Learn more about our web strategy and workshops hosted by Taylor Reaume. Subscribe to our blog for fresh articles.  If we can’t help, we know someone who can! Get a quote. Work with a team that cares for all the right things. Inquire today. 800.605.4988

629 State St. #204 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com

Facebook Marketing: 7 Secrets To Success

Facebook Marketing: 7 Secrets To Success

Facebook marketing is one of the hottest marketing platforms for disseminating information about your business today.

There is no question that technology and media in the 21st century is continually evolving.  Facebook marketing has been proven to be one of the most effective media platforms for promoting one’s business. Yet many people who are eager to promote their brand, business, and product are unaware of HOW to successfully market themselves through these mediums.  Questions such as “How do I make my business look attractive to the public”, and “How do I get more ‘likes’ or ‘friend requests’?” seem to be an overarching theme.

Whether you’re a startup, or a seasoned business, chances are you’re probably trying to research ways to get your business on the social web.  You’re in luck! Here are 7 secrets to successfully market your business on Facebook:

Facebook Marketing Power Tip #1:  FIRST IMPRESSIONS ARE EVERYTHING, FACEBOOK IS NO EXCEPTION.

To be an attractive business, you must have an attractive Facebook page. With the newly employed ‘Timeline’, Facebook lets you show who you are and what you stand for in an instant with the giant cover photo. Make sure the photo corresponds to your company’s ideals or philosophy, which is simply good branding. You may want to get professional photographs taken, or put your company’s logo up as long as its clean and simple. Aesthetics are everything these days, so make sure your pictures and profile photos correspond attractively in the eyes of those who see your page.

Facebook Marketing Power Tip #2: TELL THE VIEWERS NOT JUST WHAT YOU DO, BUT WHY YOU DO IT.

On the info section you want to show what you stand for. Anyone can pitch an idea or product, but this won’t get people to BELIEVE in it. Make sure you state your mission statement clearly, describing what you stand for and why you do what it is that you do. If people believe in your cause, they are much more likely to accept your product, as it is not simply seen as a rudimentary good idea, but rather an idea that is apart of them. This pertains to Simon Sinek’s “Golden Circle”, which states that the most successful businesses such as Apple have become successful because they base their products on the “WHY?” and allow people to believe in its cause, rather than aiming it at what they do.

Facebook Marketing Power Tip #3: EVERYTHING MUST BE FRESH AND NEW.

People need new material in their lives; it mentally stimulates them. When people see that you are posting new material each day, with new and interesting topics, blogs, articles, videos, and pictures, your business will benefit substantially.  Educational Facebook marketing is very powerful on the social web. This is because people will see that your business is an active engager in its field, rather than being old or irrelevant.  They will see your company name more often, which keeps it longer in their conscious and subconscious minds, and thus creates more brand awareness (think top of mind). Make sure you post actively, most social media gurus recommend posting 5-7 times per week, and with information that has at least some connection to your business. Pictures and videos are huge, as it takes up more space on their news feed and is easy to view.

Facebook Marketing Power Tip #4:  ENGAGE YOUR FANS.

Being active on your page is more than simply posting articles: you must communicate with your target audience. Ask them questions such as “What do you think of this new product?” Be enthusiastic and encourage them to post their opinions on your page, but make sure your questions are simple and easy to answer. It will bring more traffic to your page as their friends see them posting on yours, and you will get more insight on what they want. Marketing is a two-way street, so don’t forget to go both directions.

Facebook Marketing Power Tip #5: HOLD A CONTEST, MAKE THEM WANT IT.

A great way to engage your fans is to hold a contest or sweepstakes. The prize doesn’t have to be anything expensive, or even necessarily one of your products. It should however have some connection to your business. You can have a photo or video contest, or give prizes to the fans who give the best feedback or idea of how to better your product or business. This all goes back to the give and take principle of marketing.

Facebook Marketing Power Tip #6: KNOW WHAT YOUR COMPETITION IS DOING.

In order to be ahead of your competition, you must know what your competition is doing. By monitoring their use and effectiveness, you can see what you must do to stay ahead of the game. Several new tools such as http://monitor.wildfireapp.com/  allow you to do just this.

Facebook Marketing Power Tip #7: BE THE MASTER OF YOUR DOMAIN.

To be credible to others, you have to play the part. Being the authority figure in regards to information in your specific area incorporates all the previous steps together. It means posting confidently, helping out fans who are looking for more information (this may mean comparing your business’s benefits to your competitions’), and simply being active and aware of how you are communicating with others.  Engaging your fans’ inquiries with diligence and thought gives your target audience the impression that you know what you are talking about, and they will appreciate your assistance and likely respect your business more.

I hope these Facebook marketing power tips have helped you gain more insight into the world of social media marketing.

Remember that high-quality, continuous fan involvement and site activity can lead to an improved reputation, which can take your business a long way.

Happy Marketing!

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