Google Seller Ratings: Demystified

Google Seller Ratings: Demystified

Have you noticed the gold stars next to some Google ads? Or perhaps you’ve heard the term ‘seller ratings’ but have no idea what that means or how to get your business rated? Then we’re here to demystify the whole process for you. Read on to find out exactly what Google seller ratings are and how they can dramatically increase the performance of your online ads. We’ll also tell you how to get great Google seller ratings for your business.

Google seller ratings help online shoppers make informed purchasing decisions. The automated extension collates information from independent review sites to create an overall rating for your business. This is displayed in the form of gold stars beneath your Google ads, which provides an instant, visual snapshot of how customers rate your business on a scale of one to five.  

Google seller ratings appear across all browsers and platforms and are free for businesses; you don’t pay if a customer clicks on your star rating. Let’s take a look at some examples of Google seller ratings from around the internet:

Travel

Retail


Why do you need Google seller ratings?

Great Google seller ratings can really boost your business, here’s how:

  • Ratings increase the performance of your ads. Google seller ratings increase the click-through rate (CTR) from adverts on average by 17%. 
  • Positive reviews matter to consumers. This report shows that 92% of customers read online reviews and 88% of online shoppers take reviews into account when they’re making purchasing decisions.
  • High Google seller ratings encourage customers to trust your business; 68% of people questioned in the above survey said positive reviews made them trust a business more.
  • Star ratings are proven to be the most influential ratings factor, says the same report. They provide an eye-catching visual component to ads.
  • Seller ratings are useful if you don’t have a strong, well-established brand yet or work in an industry where many of your competitors don’t have reviews.

How exactly does Google create your seller rating?

Google aggregates independent customer reviews from these sources to produce seller ratings:

  • A list of 31 independent review sites such as Trust Pilot, PriceGrabber, ResellerRatings and Shopper Approved.
  • Google Trusted Stores, which is a certification program for online businesses. Customers can rate their shopping experiences through the program.
  • The results of Google shopping research.
  • StellaService, a third-party company that measures the quality of customer care for online businesses.
  • Google consumer surveys, which collect data about businesses and domains.

Google filters out reviews which it considers are suspicious or untrustworthy and may not show reviews for items or services unrelated to your Google ad. You can choose to disable the seller ratings function if you wish.

How do you get Google seller ratings?

To be eligible to receive seller ratings on your Google ads, your business has to meet the following criteria:

  • You must have at least 150 reviews from the last 12 months.
  • You must have an average star rating of 3.5 or higher.
  • In your AdWords account, you need to set your campaign type to: ‘Search Network with Display Select,’ ‘Search Network Only,’ or ‘Search and Display Networks.’
  • Seller ratings will only be displayed when searching from: google.com, google.co.nz, google.co.uk, google.nl, google.com.au, google.de, google.co.jp, google.fr, or google.com.br.
  • At least 10 reviews must be in the same language as the searcher’s Google interface. For example, if a searcher finds you through Google New Zealand then 10 reviews must be in English for seller ratings to show up. If they’re searching from France, 10 reviews must be in French.

In addition, make sure that all shopping and review sites you use list your correct business name and URL to allow Google to accurately aggregate your rating.

Which review websites should you use and how much do they cost?

Which review websites should you use and how much do they cost?

The best way to get Google seller ratings is to join a review site that has the following features:

  • It must be listed as one of the 31 Google licensed partners.  
  • The site should allow you to monitor reviews and respond to negative feedback.
  • You should be able to email previous customers to request a review.
  • The site should verify your reviews by only allowing users to leave a review after they’re actually bought something from you.  
  • The site should allow you to share your reviews on your social media channels.

Rating and review sites usually charge a monthly membership fee and you often have to submit an enquiry to get a tailored quote. Here are some prices and features for the most popular rating sites which Google uses to produce their seller ratings:

Trust Pilot

Trust Pilot verifies reviews by asking for proof of purchase such as receipts and order confirmations. You can easily contact past customers for reviews and use Hootsuite to share your reviews on social media. Trust Pilot allows you to submit one response to each review.

Price: monthly packages start at $599.

Shopper Approved

Shopper Approved has a ‘pay-as-you-grow’ pricing model with a free trial. You can easily collect and share reviews and it even allows reviewers to submit video testimonials. Shopper Approved alerts you to negative reviews and allows you to respond in private; the customer is later given a chance to update their review.

Price: starts at $99 per month.

reviews co uk

Reviews.co.uk

Reviews.co.uk shows which reviews are verified with invoices or order IDs and which aren’t. The site also allows you to reply to reviews and flag any that are suspicious. You can share reviews on social media and customers are able to attach review photos and ask you direct questions through a Q&A interface.

Price: costs between $29 and $199 per month.

ResellerRatings

ResellerRatings is the biggest review site but it doesn’t have a transparent pricing system and has a few bad reviews itself. The site shows which reviews have been verified and which haven’t; you can respond to reviews and share them on social media.

Price: costs vary per month according to ResellerRating’s independent algorithm.

Yotpo

Yotpo displays both verified and unverified reviews, which you can respond to and share on social platforms. Customers can attach review photos and you can import existing customer reviews from other outlets.

Price: start from $400 per month.

seller reviews

Tips for gaining more seller reviews

So you’ve signed up to a ratings site, but how can you encourage customers to give you a great write-up? Here are some quick tips for gaining more seller reviews:

  • Ask previous clients to review you.
  • Provide an awesome service so customers feel compelled to leave positive feedback.
  • Request feedback at the right stage of the customer journey; send shoppers an email straight after the transaction has been completed or even add a survey form to the confirmation page. Test the placement of your review requests to see what works best.
  • Make it easy for customers to leave feedback, don’t ask them to log-in or navigate through multiple pages. Instead, make sure all they have to do is simply select a star rating and leave space for any comments they want to add. Ensure that your review request system works on all browsers and across all platforms, especially mobiles.
  • Monitor your reviews and respond to negative feedback. This will allow you to resolve problems and show potential customers that you care about the service you deliver and want to rectify issues.
  • Bear in mind that once you have over 150 reviews, you may have to wait a few weeks for this information to be indexed by Google before your star seller ratings start showing on your ads.

So now we’ve demystified Google seller ratings for you it’s time to go out there and boost your business by collecting your own golden stars.

6 Marketing Strategies To Drive Thanksgiving Sales

6 Marketing Strategies To Drive Thanksgiving Sales

It’s easy to get overwhelmed by the cornucopia of online marketing options available today. The truth is that a well thought-out and carefully implemented online marketing plan can open a business to a new stream of prospective customers, drive leads to a website and motivate increased sales. With that in mind, here are six search marketing strategies to be thankful for this Thanksgiving:

  1. Event Marketing: Whether your business is holding a holiday sale or sponsoring a major conference, there is no better way to attract attention than online event marketing. Target a potential audience online and get them excited about your event.
  2. Local Search: If your business caters to a particular geographic area, use local search strategies to become the big fish in your small pond. When customers in your target area search for a business or services similar to yours, your company should be at the top of their results.
  3. SEO Marketing: Search engine optimization (SEO) studies how search engines rank their results and implements strategies to maximize exposure through this means. SEO marketing encompasses blogs, newsletters, website copy and design, and social media to drive higher rankings and awareness.
  4. WordPress CMS: Efficiently manage your online content using WordPress CMS (Content Management System), which offers one convenient location for organizing web pages, blog content, and search marketing. WordPress Plugins allow you to easily extend the features and functionality of your blog or website. Thousands of customization options allow you to improve your search engine optimization, develop a client portal for private information, and add display features such as widgets or navigation bars.
  5. Google Marketing: There are many ways to use Google’s SEO tools to increase your online visibility. Your business can run Google ads which are only shown to people who are searching for exactly what your company offers. It’s a great way to get big budget results with small budget costs.
  6. Social Media: All of your prospects and customers are already using Facebook, Twitter, YouTube and other social media platforms every day. Your company can utilize social media marketing to engage with them every time they are online and become part of the conversation.

Your online marketing plan needs to take advantage of the most effective marketing tactics, and know which to gracefully avoid. Contact Search Engine Pros at 800-605-4988 and find out how wecan help your business compete more effectively online.

Happy Thanksgiving from Search Engine Pros!

Thanksgiving Marketing Tips

Are You Wooing Your Customers this Valentine’s Day?

Are You Wooing Your Customers this Valentine’s Day?

Valentine’s Day is one of our favorite holidays at The Search Engine Pros. V-Day presents a unique opportunity for businesses to get creative with their email and social media promotions.

Small efforts can pay off big

If you don’t have the time for a full scale digital marketing campaign, the simplest thing you can do is update your Facebook and Twitter status, and wish your followers  a Happy Valentine’s Day.  You may also wish to update your Facebook cover page to celebrate the spirit of this romantic day – keep the images eye-catching and use a call to action. Ditto for Twitter – a V-day Twitter header image and background, in combination with a compelling message about your offerings – can encourage followers to take the desired action.

Got V-day Marketing Automation?

For a more serious direct marketing approach, consider planning ahead.  All great marketing requires great planning.  But planning is not enough.  Nowawadays, you need the help of a good friend named ‘marketing automation’ to stay competitive.   Doing things manually is not cost effective and will likely land you in the therapists office.

How consistent is your marketing?

Businesses with automated email marketing systems stay front-and-center in customers’ and leads’ minds more easily than those that don’t. Email continues to be a powerful medium for customer engagement. So, if you have a V-day special offer, it makes sense to implement a drip email campaign that serves as a reminder of the big day, delivers useful information (how to woo your spouse/girlfriend) and follows up with your specials/promotions.

Something like this:

Last week of Jan – focus on V-day awareness, gift ideas, subtle sales message(s)

First week of Feb – launch your promotion, present incentives and make an impression

11th and 12th Feb – create a sense of urgency about gifts and continue with promotion

13th Feb – offer tips to those late to the V-day party on gift ideas or planning surprises for their partners

15th Feb – Solicit testimonials actively, encourage customers to share V-day stories, make this the highlight of your social media conversations; pictures and infographics can go on Pinterest, videos and articles on Google+, Twitter and Facebook.

An optimized press release is also a great way to get the message about your V-day specials across to your audience. Don’t overly promote; cushion your sales message with tips and advice. Keep it interesting and worthy of reading.

These tips will also come in handy come holiday time. Put on your thinking cap and make the most of your digital media campaigns!

Valentine's Day Marketing Ideas

All of us at The Search Engine Pros would like to extend a Happy Valentine’s Day for you and your sweetheart. We strive to offer the absolute best web strategy at the best prices with customer service that is unrivaled. Our business depends and grows based on word of mouth and we never forget that. Thank you again for all your past support and we look forward to serving you in the future.

Your Search Engine Pros Team

Google in Africa – It’s a hit

Google in Africa – It’s a hit

Online Africa is developing even faster than the new highways of offline Africa. Undersea cables reaching Africa on the Atlantic and Indian Ocean coasts, plus innovative mobile-phone providers, have raised internet speeds and slashed prices. In some African markets, you can buy a daily dose of internet on a mobile phone for about the cost of a banana (ie, less than ten American cents). This burgeoning connectivity is making Africa faster, cleverer, and more transparent in almost everything that it does.

Google can take a lot of the credit. The American search-and-advertising colossus may even be the single biggest private-sector influence on Africa. It is not just that its internet-search and e-mail are transforming Africa. Take maps. Before Google, ordinary Africans struggled to find maps. Military and civilian mapping offices hoarded rolls of colonial-era relics and sold them at inflated prices. By contrast, Google encourages African developers to layer maps with ever more data. In Kenya 31,000 primary schools and 6,900 secondary schools are marked on Google maps. Satellite views even let users see if the schools have built promised new classrooms or water points. Similar initiatives let voters verify local voting figures at election time. Satellite views of traffic jams have also shamed some African cabinets into spending more on city infrastructure.

Google has also pepped up Africa’s media, enabling Africans to read each other’s newspapers. Google is improving translation software to bring more Africans who speak only local languages online. As well as English, French, Portuguese and Arabic, it offers Zulu, Afrikaans, Amharic and Swahili. Languages like Wolof, Hausa, Tswana and Somali are set to follow.

Let critics complain that Google is buying up enormous amounts of virgin digital land in Africa at virtually no cost. Within a couple of decades, without the regulatory oversight of the African Union or African governments, they say, Africa’s internet life will be almost entirely in hock to the Google giant. Even the company’s decision to go slow on seeking profits from Africa by offering cheap deals has been attacked by African would-be rivals, which say that such tactics are only extending Google’s unfair advantage.

Faster downloading speeds have helped make Google’s YouTube video-viewing more popular. Young urban Africans organise YouTube parties. The company is also trying to help African governments digitise information and make it freely available to their citizens. Many rulings in the higher courts of Ghana, for instance, are going online.

Google says its recent effort to best a rival South African firm, Mocality, was an embarrassing aberration. Google’s top man in Africa, Joe Mucheru, brushes aside fears of a monopoly. The company’s advertising model, he says, helps African business. “The more Google grows, the more the entire ecosystem grows.” He is especially keen on Google+, a service that seeks to provide an even more useful online community than Facebook.

Google Announces Bulk Management Tool For Google Places – Finally!

Google Announces Bulk Management Tool For Google Places – Finally!

Manage multiple locations more easily with a new tool for Google Places

Businesses with multiple locations have a big task in front of them when trying to manage their online presence. How can they connect their customers with the locations closest to them? How can they make data changes to a group of their locations all at once? The challenges of managing multiple businesses in the real world can sometimes carry over online.

We’ve heard plenty of feedback about how you want to manage your listings on Google, which is why we’re excited today to announce an upgraded bulk listing management tool for Google Places for business.

We’ve made many improvements and now enable the following actions:

  • Edit one or more of your listings’ data at once
  • Search through your listings, filtering by specific information or for listings with errors
  • Upload new listings using a data file or by adding them individually within the interface
  • Tell us how we can improve this new interface by clicking the “Give Feedback” link

Before you get started with the new bulk management tool, watch the video tutorial that’s relevant to you or visit our Help Center for more information:   


New user? Learn how to manage multiple locations. Already managing verified listings? Here’s what’s new.

Starting today, you’ll be routed to the new interface whenever you click to upload or edit a data file via the Places dashboard, or by visiting https://places.google.com/manage directly. You’ll still use the Places dashboard to see your listing analytics and to perform PIN verification on single locations. Remember that your updates will still take a few days to appear on Google Maps.

We hope the new tool makes managing your business on Google Places much easier. We look forward to hearing your feedback and seeing your listings up on Google Maps!

How to do Google Research More Effectively

How to do Google Research More Effectively

The Basic search help article covers all the most common issues, but sometimes you need a little bit more power. This document will highlight the more advanced features of Google Web Search. Have in mind though that even very advanced searchers, such as the members of the search group at Google, use these features less than 5% of the time. Basic simple search is often enough. As always, we use square brackets [ ] to denote queries, so [ to be or not to be ] is an example of a query; [ to be ] or [ not to be ] are two examples of queries.

* Phrase search (“”)
By putting double quotes around a set of words, you are telling Google to consider the exact words in that exact order without any change. Google already uses the order and the fact that the words are together as a very strong signal and will stray from it only for a good reason, so quotes are usually unnecessary. By insisting on phrase search you might be missing good results accidentally. For example, a search for [ “Alexander Bell” ] (with quotes) will miss the pages that refer to Alexander G. Bell.

* Search within a specific website (site:)
Google allows you to specify that your search results must come from a given website. For example, the query [ iraq site:nytimes.com ] will return pages about Iraq but only from nytimes.com. The simpler queries [ iraq nytimes.com ] or [ iraq New York Times ] will usually be just as good, though they might return results from other sites that mention the New York Times. You can also specify a whole class of sites, for example [ iraq site:.gov ] will return results only from a .gov domain and [ iraq site:.iq ] will return results only from Iraqi sites.

* Terms you want to exclude (-)
Attaching a minus sign immediately before a word indicates that you do not want pages that contain this word to appear in your results. The minus sign should appear immediately before the word and should be preceded with a space. For example, in the query [ anti-virus software ], the minus sign is used as a hyphen and will not be interpreted as an exclusion symbol; whereas the query [ anti-virus -software ] will search for the words ‘anti-virus’ but exclude references to software. You can exclude as many words as you want by using the – sign in front of all of them, for example [ jaguar -cars -football -os ]. The – sign can be used to exclude more than just words. For example, place a hyphen before the ‘site:’ operator (without a space) to exclude a specific site from your search results.

* Fill in the blanks (*)
The *, or wildcard, is a little-known feature that can be very powerful. If you include * within a query, it tells Google to try to treat the star as a placeholder for any unknown term(s) and then find the best matches. For example, the search [ Google * ] will give you results about many of Google’s products (go to next page and next page — we have many products). The query [ Obama voted * on the * bill ] will give you stories about different votes on different bills. Note that the * operator works only on whole words, not parts of words.

* Search exactly as is (+)
Google employs synonyms automatically, so that it finds pages that mention, for example, childcare for the query [ child care ] (with a space), or California history for the query [ ca history ]. But sometimes Google helps out a little too much and gives you a synonym when you don’t really want it. By attaching a + immediately before a word (remember, don’t add a space after the +), you are telling Google to match that word precisely as you typed it. Putting double quotes around the word will do the same thing.

* The OR operator
Google’s default behavior is to consider all the words in a search. If you want to specifically allow either one of several words, you can use the OR operator (note that you have to type ‘OR’ in ALL CAPS). For example, [ San Francisco Giants 2004 OR 2005 ] will give you results about either one of these years, whereas [ San Francisco Giants 2004 2005 ] (without the OR) will show pages that include both years on the same page. The symbol | can be substituted for OR. (The AND operator, by the way, is the default, so it is not needed.)

Exceptions

Search is rarely absolute. Search engines use a variety of techniques to imitate how people think and to approximate their behavior. As a result, most rules have exceptions. For example, the query [ for better or for worse ] will not be interpreted by Google as an OR query, but as a phrase that matches a (very popular) comic strip. Google will show calculator results for the query [ 34 * 87 ] rather than use the ‘Fill in the blanks’ operator. Both cases follow the obvious intent of the query. Here is a list of exceptions to some of the rules and guidelines that were mentioned in this and the Basic Search Help article:
Exceptions to ‘Every word matters’

* Words that are commonly used, like ‘the,’ ‘a,’ and ‘for,’ are usually ignored (these are called stop words). But there are even exceptions to this exception. The search [ the who ] likely refers to the band; the query [ who ] probably refers to the World Health Organization — Google will not ignore the word ‘the’ in the first query.

* Synonyms might replace some words in your original query. (Adding + before a word disables synonyms.)

* A particular word might not appear on a page in your results if there is sufficient other evidence that the page is relevant. The evidence might come from language analysis that Google has done or many other sources. For example, the query [ overhead view of the bellagio pool ] will give you nice overhead pictures from pages that do not include the word ‘overhead.’

Punctuation that is not ignored

* Punctuation in popular terms that have particular meanings, like [ C++ ] or [ C# ] (both are names of programming languages), are not ignored.
* The dollar sign ($) is used to indicate prices. [ Nikon 400 ] and [ Nikon $400 ] will give different results.
* The hyphen – is sometimes used as a signal that the two words around it are very strongly connected. (Unless there is no space after the – and a space before it, in which case it is a negative sign.)
* The underscore symbol _ is not ignored when it connects two words, e.g. [ quick_sort ].

An itemization of Google’s ranking factors

An itemization of Google's ranking factors

Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the factors that Google investigates and a perspective that Google can take when researching a site :

Title Tags

  1. Keywords – the keywords in the title tag should represent the content on the page.
  2. Length – the title tag should be short and to the point.

Suggestions

  • When making a title tag ensure it is both unique and concise.
  • Try and keep the quantity of characters between sixty and eighty.
  • If you’ve a blog try and make the title tag the name of the blog entry rather than the name of your blog.
  • Don’t attempt to stuff too many keywords in your title tag.
  • Ensure that the title tag is readable and makes perfect sense to your internet site’s visitors.

URL

  1. URL structure – the URLs of a domain should be static with no extraneous characters.
  2. Keywords – URLs should contain keywords so long as they have relevancy to the content.

Suggestions

  • Remove any extraneous characters from your URL strings ( %$?.. )
  • Try and add keywords in the URL strings but ensure that they represent the webpage.
  • Make your URLs end with a .html or .htm extension or seem to be a subdirectory ( about.html or / about ).

Meta Outline Tag

  1. Keywords – the keywords in the meta outline tag should represent the content of the page.
  2. Length – the meta outline should be short and to the point.
  3. Unique – each page should have a singular meta outline.

Suggestions

  • Make the outline a total sentence so it is simple to read and understand.
  • Try to not make the meta outline tag longer then 120 characters.
  • Don’t use the same meta outline tag through your internet site, each page should have a different tag. Many times it’s best to just place the 1st 1 or 2 sentences from the content into the meta outline tag.
  • If at all possible, use only a pair of keywords in your meta outline and try and place them towards the start.

Headings

  1. Text type – sites should use H1, H2, and H3 tags
  2. Keywords – the keywords in the heading tags should represent the content of the page.

Suggestions

  • Use H1-H3 tags over H4 or lower tags.
  • If you place a keyword in your heading tag, ensure that keyword is also in the content or at least related to the content of the page.
  • Make headings short and to the point.

Content

  1. Keywords – there should already be keywords in the content if content is written for your visitors. There should also be variations in the keywords ( apple, apples ) as well as further related keywords ( apple, fruit ) inside the content.
  2. Prominence – the earlier the keywords appear in the content the more probable the content is related to these keywords.
  3. Font – Words in the content that are bigger, bolder or italicized are sometimes considered more vital.
  4. User – The content should be written for visitors.
  5. Links – links inside the content should be related to the content.
  6. Freshness – content that is updated more often could be more helpful to searchers.
  7. Uniqueness – content that’s unique and original will often rank higher then unoriginal content.
  8. Quantity – sites having a just a couple of pages of quality content.
  9. Themes – The content on an internet site should be based primarily on similar subjects or “themes”.
  10. Keyword density – the keyword density of an internet site should be similar on context to other related sites.

Recommendations

  • Always write content for the user first and then the search engines.
  • Attempt to place keywords across the content, also ensure that keywords are related to one another and the content on the page.
  • Place links in your content to related web sites as well as related conteont on your own internet site.
  • Try and add content on an once a day basis.
  • Don’t fret about word density, if the content is on “apples” then you may naturally mention “apples” multiple times in the content.
  • Writing on related subjects will show that your site is related to that subject and other keywords related to that subject.
  • Content should be unique, try not use content that is also on other websites.
  • Use bold and italicized styled text when it sounds right for the readers, don’t just do it for the search engines.

Alt Tags

1. Photographs – all pictures should have alt tags.

2 . Keywords – words in the alt tags should be applicable to the image.

3 . Length – alt tags should be short and to the point.

Ideas

  • Place alt tags on all photographs so you can improve the accessibility of your web site.
  • You can place keywords in your alt tags as long as they describe the image.
  • Confirm your pictures are links when it is smart,eg for a company trademark.
  • Don’t stuff alt tags with keywords.
  • Length of alt tags can change, but usually the shorter the better.

Internal Links

  1. Keywords – links that contain keywords should be related to the webpage they point to.
  2. Titles – links should have titles that represent the anchor text of the link ( tool tip ).
  3. Illustration – link text should represent the linked page.

Ideas

  1. You can place keywords in the anchor text of internal links but it is best to make sure they have relevancy to visitors.
  2. Don’t stuff your anchor text with tons of keywords.
  3. Keep the anchor text representative of the page you are linking to.
  4. Make the titles ( tool tip ) on each link the same as the anchor text.

Indexing

  1. Links – by crawling all the links, all the pages of that internet site should be discovered and indexed.
  2. Sitemap – a sitemap should contain links to imperative pages within a sitwebe.

Ideas

  • Link in your content to other pages within your internet site this can help Google index your pages.
  • Make a sitemap that links to all or, as a minimum, the imperative pages on your website.

External Links

  1. Authority – if an authority site links to another web site, then that other web site will be considered valuable to folks.
  2. Keywords – if there are keywords in the anchor text of a link then it is standard for Google to think about the internet site should be ranked for those keywords.
  3. Age – the longer a link stays live on an internet site, the more valuable the link is.
  4. Importance – if a site links to you and another site, both sites, or at least webpages, should be related to the same subject.
  5. Quantity – the more outbound links on a page, the less weight each link will have.
  6. Extension – sites with vital extensions like .edu and .gov are thought to be to link to more valuable sites.
  7. Freshness – if a site has outbound links and updates often, then even the old outbound links are thought to be valuable.
  8. Link count – if a large amount of web sites link to one site, then that one web site is regarded helpful to folk.
  9. Linking web sites – links from related web sites are better then links from non-related sites.
  10. DMOZ – web sites that are in DMOZ and link out to other internet sites are regarded as to link to good sites.
  11. Placement – links inside a site’s content is regarded better then links in the footer of a site.

Suggestions

  • Try to get links from authority web sites.
  • Don’t take part in link exchanges to build up your link recognition.
  • Try to not purchase all page links.
  • Don’t go for links from high PageRank web sites ; instead go for links from related websites.
  • Links from directories like DMOZ and Yahoo Directory can not just help with search engine rankings but can also drive traffic.
  • Use the new social websites like MySpace, digg, del.icio.us, and YouTube to build link popularity.
  • If you are going to buy text links try and keep them live so long as possible. The older the link, the better.
  • Links from .edu or .gov web sites will sometimes carry more weight and larger benefit.
  • Keep away from web sites and blogs that link out to non-related internet sites or that may appear spammy.

Code

  1. Size – the dimensions of the code on a domain should be streamlined, the less KB it takes up, the better.
  2. Clean – sites that are using web standards and have clean code customarily load up quicker for users.

Suggestions

  • Use CSS to make your page size smaller.
  • Use CSS to help improve the cleanliness of your code.

Site

  1. Site Age – older sites are regarded as more topical then newer sites.
  2. Visit Length – often the longer folks stay on an internet site the great the likelihood that the site is helpful to them.
  3. Sandbox – sites in the Google sandbox are typically not as topical compared to older internet sites.
  4. 301 redirect – internet sites should do a 301 redirect from “yourdomain.com” to “www.yourdomain.com” or vice versa, depending on the circumstance.

Suggestions

  • Attempt to register your domain name for more then one year.
  • Employ a 301 permanent redirect so that your internet site would appear as one internet site rather than 2 separate web sites. ( www and the non-www are looked as two sites unless your do a redirect from one to the other )
  • Try to increase at a natural rate ; growing too quickly may put you in the Google sandbox.

The following are some factors that Google may look at in a negative way :

  1. Visibility – web sites with invisible text might be attempting to trick Google.
  2. Two. Over optimization – sites that are excessively optimized might not be important for any keyword phrases.
  3. Keyword stuffing – web sites with too many keywords stuffed into the content could be making an attempt to trick Google.
  4. Reciprocal links – web sites that link between one another too many times could be attempting to cheat.
  5. Cloaking – sites that show Google a different page then what the spectator sees typically get banned.
  6. Anchor text – if all of the sites linking to a site have the same anchor text, those links may not be considered natural.
  7. Entrance pages – if tons of one page sites full of keywords are linking to another web site, the ranking of that website can be influenced adversely.
  8. Frames – it is hard for Google to move and index a site with frames, making it harder to rank that internet site.
  9. Flash – it is tough to read / crawl internet sites made totally in flash that may make it harder to rank Flash web sites.
  10. All page links – if tons of internet sites link to another web site on each one of their pages then the text links might have been bought, which is scowled on by Google.
  11. 301 redirects – sites that have tons of other web sites redirecting into them might be trying to extend their link count to rank high, so Google may penalise these internet sites.

These are a lot of the factors that Google might look at when determining the ranking of a site. Every factor has a different weight and the weights are consistently changing to provide searchers with extra topical results. As Matt Cutts discussed to Om Malik, Google “used to crawl the web once a month, and now we update everything in 2 to 3 days”. This shows that it’s important to make certain you account for as many of the ranking factors as practicable, particularly if you’d like to get ranked. One thing to notice is if you are taking these elements above and check them to how a blog is set up, blogs are in line with the majority of these factors, particularly when it comes to a few of the most important factors like the freshness of content.

12 WAYS TO TAKE YOUR ETHICAL SEO STRATEGY TO THE NEXT LEVEL

12 WAYS TO TAKE YOUR ETHICAL SEO STRATEGY TO THE NEXT LEVEL

Los Angeles, CA – May, 21 2011,from 1-3PM – A Free Workshop, Saturday at The Los Angeles Central Library at 630 West Fifth St. Los Angeles 90071 (213) 228-7110  Extraordinary opportunity for small businesses, inventors, innovators and entrepreneurs to learn 12 new ways to boost a web site to the first page of Google.

Featuring an expert presenter, Q&A and handouts/resources. Search Engine Pros founder Taylor Reaume – (http://www.TheSearchEnginePros.com) will take you ‘inside the Google maze’, sharing right and wrong social media marketing methods as well as little known tips to catapult your web site to Google’s first page.

“For business owners today, strategy and timing of Google search optimization campaigns are the Himalayas, everything else, is the Catskills. With over 81% of consumers making buying decisions on the web, organic SEO has emerged as one of the most effective ways to reach a target audience.” said Reaume

As a search engine optimization specialist, Reaume and his team of SEO specialists help you focus efforts into an effective, results oriented, ethical SEO strategy that brings a positive ROI. In 2011, the business marketing landscape has shifted significantly from push marketing (pay to play) to pull marketing (many to many). Every Thursday in Santa Barbara, Taylor teaches a free SEO Workshop discussing SEO tools, SEO Campaign Management, ethical SEO plans and Google search optimization tips.

How much is ‘BAD SEO’ costing your company? Why is it that some have more success than others with web site rankings?  Come join the discussion and pick up some valuable web strategies related to keyword research and event marketing. You’ll learn how to inexpensively outrank your competition on Google, and take your ethical SEO strategy to the next level.

About Search Engine Pros: Santa Barbara marketing firm The Search Engine Pros offer a smart Google marketing plan, based on high impact organic SEO (Search Engine Optimization). The SEO plan helps you outrank your competitors’ on Google. If you’re seeking a Google Adwords professional offering PPC Bid Management and Google search marketing pay per click services, the firm has Google search engine marketing plans designed to accelerate your success on the web. Call 800.605.4988

About Cashing In Your Great Ideas: This series is presented by the Los Angeles Central Library, Business & Economics Department, Science Technology and Patents Department, The Inventors Workshop International, The Entrepreneurs Workshop, FD3’s Green 2 Gold, the Valley Economic Development Center, Historic Downtown Retail Project.