If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the perfect gift picked out. Today we’re announcing AdWords scripts support for TrueView and six-second bumper ads.
This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns. The new script support is available for standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads – and we’re hoping to eventually expand functionality to additional campaign types like shopping.
Making this tool available for video means multi-step campaign management tasks will be much easier – like scheduling regular reporting, creating new campaigns en masse and even automating adjustments to campaigns based on real-time factors, like the weather.
Source: Official Google Webmasters Blog