Google Local Ads: 3 Mistakes To Avoid
1) Not Editing Your Keyword List
Many businesses will compile a list of keywords that they copy and paste for each of their posts and ads. While this list can be helpful, it should only be a starting point for each campaign. Be sure to constantly update, revise, and edit your keyword list. Tailoring it to your specific campaign will ensure search engines find the exact audience you’re looking for. Also be sure to use the Keyword Planner in your Tools section of the Google Ads dashboard. If you need some extra ideas for keywords, consider the following:
- Local SEO
- Long-tail phrases
- Use keywords + “near me”
2) Only Running One Kind of Advertising
The best way to run ads is to utilize the many different types that will catch people’s attention. Try creating advertisements for sales, giveaways, contests, ambassador programs, and more. People are generally more interested in getting the best deals and offers, rather than just buying products at regular prices. You can even use holidays to make specific and relevant ads. Be sure to vary the type of advertisements you run.
3) Not Adding a Phone Extension to Your AdA large portion of potential customers will be using their mobile devices to quickly search for websites of local businesses. For this purpose and the sake of convenience, you should always include a phone extension to your Google ad. Having a phone extension enables people to easily access contact information, so they won’t have to dig through a website to find a phone number. Have supportive staff ready to answer phones when customers call.
