SEO & The Battle Of Perceptions

SEO & The Battle Of Perceptions
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SEO is a form of marketing on the internet called Search Engine Optimization.  One reason why it’s smart to start off your web project with SEO as your chosen  marketing medium is because this form of marketing deals with polishing your reputation as the strategy is executed.

As the old saying goes: “It’s great if you get 1000’s of visitors to your web site, not so great if they don’t buy (convert).”

Marketing is the battle of perceptions.  Marketing is needed for all businesses to stay competitive.

In today’s talk, we’ll discuss the battle of perceptions as it related to SEO and the online marketing world.

Starting a web site business is not easy – it’s frought with challenges and often simply understanding what’s being recommended and the costs associated can be like a big algebra problem.

For most businesses the cost of doing nothing is far greater than the cost of the marketing plan.    Similar to diet and excersize, most business owners realize they need to focus on their web strategy to stay in business.

To be successful, one must reinforce perceptions. Having a better offering is a prerequisite.  Having a better story is the catalyst.  Find a way to add massive value efficiently, do something remarkable and get people to love you.

Looking forward to seeing everyone at the class today at 5:30pm -Taylor

When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101



The internet is rapidly becoming the most important marketing venue for businesses today.  The world wide web simply cannot be ignored if you are in business to make a profit today.  There are thousands if not millions of consumers Googling and Facebooking their way to the better deals and faster service on the web.

Internet marketing trends like SEO (Search Engine Optimization) and PPC (Pay Per Click) are requiring business owners to increase their computer literacy skills and spend more time doing “listening” marketing.

Having a website is not enough to keep a business competitive today. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Marketing an internet site is not an easy task –it’s fraught with challenges and seemingly easy tasks that  end up being huge time consuming projects that take the business owner away from core business activities.

When it comes to the world of internet marketing, two of the most popular options available are SEO and PPC.

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements has ventured into placing ads on the Internet and optimizing their web site for the search engines. In this week’s discussion, we’ll discuss which business models benefit most from SEO vs PPC, and when they might be appropriate for your business. 

The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. The SEO class is located at 232 Natoma Ave Santa Barbara, CA 93101   Phone (805) 965-3586.  The class begins with 30 second introductions, followed by a short 15 minute speech by Search Engine Pros Founder Taylor Reaume on the weekly discussion topic. For the remainder of the hour, Taylor Reaume answers questions for those enrolled in the Mentorship Program.  Remember to bring your laptops and let’s get ready to Google! -Taylor

When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101