Facebook Marketing | Social Media Marketing | Web Marketing

Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

25 February 2013 by
Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

Promote Your Santa Barbara Events on Facebook

With hundreds of millions of active users,  Facebook’s fan pages are an effective way to capitalize on internet marketing for events, organizations, businesses, bands, or products that need to build an audience.

Facebook Fan pages are visible to everyone who visits, can grow as big as needed, and can provide the administrator with helpful page insights about visitors.  When someone becomes a “fan” of your event, that information appears on their wall for their friends to see.

As a Santa Barbara marketing company we often help businesses promote their events with a Facebook fan page.  Fan pages are a great way to generate awareness for the event and draw new visitors.

After you create a page for your event,  you need to start using it to promote your event. Our Santa Barbara marketing consultants recommend the following:

  • Promote The “Get Notifications” Option: When driving visitors to your Facebook fan page, make sure to tell your sponsors, speakers, and vendors about the “get notifications” option. Facebook doesn’t always post every update or notification, but checking this option will make sure your fans get updated every time you post something new and exciting about your Santa Barbara events.
  • Pre-plan Status Updates: Did you know you can schedule status updates now on Fan Pages?  Get your core team together, and have each person come up with 10 status updates.  Next, schedule at least 50 updates to go out during the months leading up to the event.  Keep the updates engaging, entertaining or educational.
  • Link to a Website: Have an online location where visitors can find complete information. Make sure that the page also has a link back to your Facebook fan page.
  • Post Frequent Updates: For effective event promotion in Santa Barbara, you need to keep interested parties constantly updated on news about your event. Whenever there is a new speaker, entertainer, or sponsor let your fans know.
  • Use the Facebook Comments Plugin: Your event registration page should allow the use of Facebook comments so that your event receives additional visibility each time a visitor makes a comment.
  • Connect With Partners: Encourage your sponsors, speakers, and vendors to cross-promote your event on their Facebook pages. You can also include their names, logos or photos in your updates to keep the cycle going.
  • Consider Facebook Ads: Targeted Facebook ads can help draw attention and interest to the fan page for your event.

Be sure to use other forms of social marketing to promote your Facebook fan page. Make sure any Tweets or YouTube videos you have direct visitors to your site. Event marketing in Santa Barbara will be far less difficult if you follow these quick tips above.

Need help with Facebook marketing strategy?  Our Santa Barbara marketing consultants can help you build a fan page, create an event, or promote an event using Facebook fan pages. Once you’ve seen the power of Facebook to attract visitors, attendees, and sponsors to your event, you’ll wonder why you waited so long.

Facebook Marketing | Google Marketing | SEO Marketing | Social Media Marketing | Web Marketing

Are You Wooing Your Customers this Valentine’s Day?

15 February 2013 by
Are You Wooing Your Customers this Valentine’s Day?

Valentine’s Day is one of our favorite holidays at The Search Engine Pros. V-Day presents a unique opportunity for businesses to get creative with their email and social media promotions.

Small efforts can pay off big

If you don’t have the time for a full scale digital marketing campaign, the simplest thing you can do is update your Facebook and Twitter status, and wish your followers  a Happy Valentine’s Day.  You may also wish to update your Facebook cover page to celebrate the spirit of this romantic day – keep the images eye-catching and use a call to action. Ditto for Twitter – a V-day Twitter header image and background, in combination with a compelling message about your offerings – can encourage followers to take the desired action.

Got V-day Marketing Automation?

For a more serious direct marketing approach, consider planning ahead.  All great marketing requires great planning.  But planning is not enough.  Nowawadays, you need the help of a good friend named ‘marketing automation’ to stay competitive.   Doing things manually is not cost effective and will likely land you in the therapists office.

How consistent is your marketing?

Businesses with automated email marketing systems stay front-and-center in customers’ and leads’ minds more easily than those that don’t. Email continues to be a powerful medium for customer engagement. So, if you have a V-day special offer, it makes sense to implement a drip email campaign that serves as a reminder of the big day, delivers useful information (how to woo your spouse/girlfriend) and follows up with your specials/promotions.

Something like this:

Last week of Jan – focus on V-day awareness, gift ideas, subtle sales message(s)

First week of Feb – launch your promotion, present incentives and make an impression

11th and 12th Feb – create a sense of urgency about gifts and continue with promotion

13th Feb – offer tips to those late to the V-day party on gift ideas or planning surprises for their partners

15th Feb – Solicit testimonials actively, encourage customers to share V-day stories, make this the highlight of your social media conversations; pictures and infographics can go on Pinterest, videos and articles on Google+, Twitter and Facebook.

An optimized press release is also a great way to get the message about your V-day specials across to your audience. Don’t overly promote; cushion your sales message with tips and advice. Keep it interesting and worthy of reading.

These tips will also come in handy come holiday time. Put on your thinking cap and make the most of your digital media campaigns!

Valentine's Day Marketing Ideas

All of us at The Search Engine Pros would like to extend a Happy Valentine’s Day for you and your sweetheart. We strive to offer the absolute best web strategy at the best prices with customer service that is unrivaled. Our business depends and grows based on word of mouth and we never forget that. Thank you again for all your past support and we look forward to serving you in the future.

Your Search Engine Pros Team

Web Marketing

Top 10 Reasons to Attend Women’s Festivals

6 February 2013 by
Top 10 Reasons to Attend Women’s Festivals
wf logo

This Friday, February 8, 2013, is a great day for Santa Barbara women in leadership roles to attend the Women’s Festivals conference and exhibition. Held at Bacara Resort and Spa Hotel, 8301 Hollister Avenue from 9:00 AM to 8:00 PM, Women’s Festivals is a Santa Barbara event which promises to strengthen and empower women by “Bringing All Our Worlds Together.”

This all-in-one day of connections, conference, expo and awards brings together all the information that is most useful to the professional businesswoman in one fabulous location for the purposes of empowering women, celebrating their accomplishments and nurturing their dreams in an interactive and inspirational program. The top ten reasons for Santa Barbara professional businesswomen to attend this year’s Women’s Festivals are:

  1. Celebrate Your Health, Wealth and Soul: Empower every aspect of your life from the personal, professional, philanthropic and planet. Where else in Santa Barbara could you go to gain so much knowledge and inspiration so easily?
  2. Participate in Educational, Lively and Enlightening Discussions: Women’s Festivals brings together some of today’s most outstanding women in leadership roles who are willing to share their personal insights on success, business, spirituality and women’s empowerment:
    • Dr. Ann McElaney Johnson: “Empower Your Life, Your Leadership”
    • Janet Garufis: “Top Ten Things Women Can Do to Secure Their Financial Futures”
    • Kathy Gruver: “Stressless in 2013”
    • Heide Hargreaves: “Change Your Statement, Change Your Life”
    • Pamela Jansen: “On Becoming a Fearless Woman”
    • Kim Castle: “Grow Your Brand Today”
    • Karen Frye: “NBA Mom: Welcome to the Sisterhood”
    • Carolyn Fineran: “Dancing with Kindred Spirits: Lessons from My Wise Women”
    • Bobbie Surber: “Is a 600-mile Walk Across Spain Long Enough to Heal Your Heart and Soul?”
    • Rebecca Tinsley: “Waging Peace: Stories of International Survival”
    • Karen Bourke: “Make Your Money Last a Lifetime”
  3. Learn More and Get Motivated by Outstanding Keynote Presentations: Tama Kieves will speak on “Unleashing Your Calling: Create the Work & Life You Love,” followed by Anne Doyle speaking on “Powering Up! How America’s Women Achievers Become Leaders”
  4. Attend a Professional Business Expo: Simply stroll through the huge expo area and find informative information and exhibits to help you improve all areas of your personal, financial, spiritual, emotional, physical and business life.
  5. Meet and Be Inspired: Attend the 2013 Gutsy Gals Inspire Me® Awards and Reception and meet inspiring women in the fields of business or community service.
  6. PowerUp at the PowerHouse: Build your growth potential even more by taking advantage of the exclusive opportunity to attend an additional day on Saturday, February 9, from 9:00 AM to Noon for “Power Up at the PowerHouse” at a private mansion in Montecito. You will have the opportunity to get up close and personal with sponsors, speakers, VIPS, and special Women’s Festivals Friends.
  7. Do Good Works Without Working: Each year Women’s Festivals collaborates with non-profit organizations that are empowering women and girls. The partner for the Santa Barbara event is American Heart Association Go Red for Women in celebration of Women’s History Month and International Women’s Day. All attendees are encouraged to wear red in support of this worthwhile cause.
  8. Be Entertained: During the Women’s Festival you’ll have the opportunity to enjoy live entertainment from talented artists including Djun Djun Mamas, Cindy Kalmenson, Molly Ann Leiken, Rebecca Troon, Kate Bennett, Caren Armstrong and Kate Wallace.
  9. Networking, Referrals and Resources: All of Santa Barbara’s finest women in leadership roles will be attending this exciting event. You’ll have the opportunity to meet with and learn more from some of the most inspiring women in our area.
  10. You Deserve It: You’ve worked hard to get where you are today and deserve the opportunity to find support, encouragement, spiritual nourishment and replenishment in an atmosphere designed for empowering women.

Connect on Facebook to get up-to-the-minute updates, then make plans to attend the only Santa Barbara event designed to benefit your health, wealth and soul. Tickets for Women’s Festivals may be ordered online. General Admission on Friday runs from 2pm -8pm and includes speakers and exhibitors. PowerUp tickets are $299 and include all events on Friday, the Gutsy Gals Inspire Me awards dinner, and an additional day of private events on Saturday, February 9.  Visit the site at http://www.womensfestivals.org 

PPC Marketing | Web Marketing

Pay Per Click Marketing: 7 Smart Resources

4 February 2013 by
Pay Per Click Marketing: 7 Smart Resources
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It’s educational. It’s Informative. Join Us!
What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via Google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.  When: Monday Nights 6pm-7pm Where: 112 W. Cabrillo BLVD Santa Barbara, CA 93101 More info: RSVP HERE
What’s The Topic This Week?
Pay Per Click Marketing: 7 Smart Resources Are you spending too much on your Google Adwords each month? Do you know how to track your spending to make such a determination? Do you have a clear strategy to outperform your competitors Adwords campaign? At the Nov 26th SEO Workshop, we’ll discuss 7 key resources related to Google Adwords marketing strategy. 1. KeywordSpy.com
-What are your competitors spending?
-Which keywords do competitors have success with?
-Which landing pages are generating the best results? 2. Buy Keywords
-Use high commercial intent keywords
-How far down the buying process is the searcher? 3. Dynamic Landing Pages
-Your landing page must be relevant to your keyword.
-Optimize it like SEO.
-Put keywords in the title and headline.
-Follow all of Google’s guidelines for landing pages! 4. Local Keywords Tool
-Did you include local keywords?
-How much time should spend engineering keyphrases? 5. Call tracking
-How will track phone calls from PPC ads?
-Do you have a system set up for measuring ROI? 6. Analytics and Conversion Pages
-Which pages will record conversions?
-Are you recording email newsletter sign-ups? 7. PPC Ad Copy Formula: AIDA; Attention, Interest, Desire, Action
Headline = Attention/Interest (include keyword if possible)
1st line of ad copy = Interest/Desire (Include benefit)
2nd line of ad copy = Desire/Action (Include call to action)
Website URL = Action (include keyword if possible, or catchy words) We look forward to seeing you at the Santa Barbara Veterans Building from 6-7pm on Monday, November 26th.

“Why should I come to the SEO Workshop?”

At the SEO workshop you’ll pick up some handy tips on web site marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your lap top and an open mind.  We hope to see you at 6pm at 112 W. Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here

“How much does it cost?”

The meet up cost is $5.  Alternatively, you can pay with a Facebook Post recommending the group to friends.  We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated. http://Facebook.com/TheSearchEnginePros

Business Networking Opportunities In Santa Barbara
Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here. 
Earn income with The Search Engine Pros
Affiliates: Simply sign up for our Affiliate Program and place our banners on your site to start earning monthly referral fees from us.   Sales Pros: If you would like to take your relationship with The Search Engine Pros to the next level and become a sales agent, please apply here.  If you pass our initial screening, we’ll get in touch to discuss your increased commission level. Writers: Do you have technical writing skills? We are hiring writers on temp to permanent basis at The Search Engine Pros. Apply Here. Graphic Designers: We have immediate openings for Graphic Designers. We are hiring graphic designers on temp to permanent basis at The Search Engine Pros. Apply Here. Social Media Experts: Can you curate content with the best of them?  We are hiring social media experts on temp to permanent basis at The Search Engine Pros. Apply Here. PPC Pros: Have you managed Google Adwords campaigns before?  We are hiring PPC experts on temp to permanent basis at The Search Engine Pros. Apply Here.
Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines. Santa Barbara’s Only SEO Meetup Group Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

Tired of roadblocks in your marketing campaigns? Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication. Learn more about our web strategy and workshops hosted by Taylor Reaume. Subscribe to our blog for fresh articles.  If we can’t help, we know someone who can! Get a quote. Work with a team that cares for all the right things. Inquire today. 800.605.4988

629 State St. #204 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com

Facebook Marketing | Social Media Marketing | Web Marketing

Social Media Updates: 7 Factors You Must Consider

3 February 2013 by
Social Media Updates: 7 Factors You Must Consider
header1
It’s educational. It’s Informative. Join Us!
What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via Google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.  When: Monday Nights 6pm-7pm Where: 112 W. Cabrillo BLVD Santa Barbara, CA 93101 More info: RSVP HERE
What’s The Topic This Week?
  Social Media Status Updates: 7 Factors You Must Consider Social media marketing is a powerful platform for brand awareness.  Getting customers to know, like and trust your brand can seem like walking a tight rope and juggling bowling pins sometimes.  With each passing year, the noise level on the social media marketing landscape increases.  How do we stand out and get our message heard without being annoying or losing followers?  Here’s a few tips that may help.  1. Clicking like on every single status update.   Be careful not to over communicate.  In May 2010, Facebook added privacy controls and streamlined its privacy settings, giving users a few additional ways to manage status updates and other information that is broadcast to the public News Feed.  Among the new privacy settings is the ability to control who sees status updates: Everyone, Friends of Friends, or Friends Only. Facebook took it one step further and now allows users to hide each status update from specific people as well.   However, (here’s where the bulk of my research time was consumed or this article) a user who presses “like” or comments on the status update (or photo) of a friend cannot prevent that action from appearing in the news feeds of all the users’ friends, even non-mutual ones. It is simply not possible to prevent it, despite all the misinformation on the web.  2.   Use Quotes:  Another good way of starting out status updates is with quotes. Do a search for some quotes of interest and schedule these to go out in your time line. Make sure they are remarkable and have a universal appeal to them.  Personal development ones are great and also quotes by famous people. Here’s one I just found in the as an example: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle.  There are thousands of these all over the Internet that you can use.   3.  Not Engaging Online: It’s not about you, it’s about your audience. Ask questions and incite participation.  Create posts that engage your audience.  For example, visit the many Q and A sites on the web, and discover what kinds of questions people are asking.  Which is more powerful, the question mark, or the exclamation point?    4.  Don’t just broadcast; listen: All people need is a good listening to. Visit the pages of your complementary business categories, and support those posts by helping to keep the story alive and posting a meaningful, helpful comment.  For example, if you’re a realtor, you might try following a few mortgage people social media streams, and provide positive helpful responses.  5.  Closed Ended vs. Open Ended: Learn about the difference between open ended and closed ended status updates. An open-ended question requires an answer greater than a single word or two. A closed-ended question can be answered with a simple “Yes,” “No,” or other very simple answer.   A response to your status update shouldn’t require a huge time investment.  Ask questions that elicit short responses that don’t require a huge time investment.   Bad example:  Me: “Do you think online marketing is effective?” 
Them: “Yah.”  Good example: Me: “What has been the most effective marketing for you this year”  Them: “The most effective for me has been a combination of SEO and PPC!” *This question is vague enough and open to interpretation in many ways, so those that respond will not potentially feel embarrassed about their response.  Bad example: Me: “Tell me why you think social media is the future of marketing” Them: “Huh?” *Too complex, too much thought required to respond and too much potential to sound unintelligent. Another technique that can help you get specific information and a lengthier answer is to ask a closed-ended question followed up with “Why?” or “How?”  For example, if I want to know whether I might find a local kick boxing class, I can ask someone who took it.  Then I could follow up with “Why?” or “How?”  Me: “Did you like that kick boxing class?” Him: “Nope.”  Me: “Why not?”  Him: “Oh, well, it was a lot of kicking and my legs got really soar and eventually I had to go see the doctor!”  6.  Make use of humor:  Don’t be all business. Find classy, relevant, humorous, entertaining photos and post them on your stream occasionally. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.”  Quite frankly many people don’t care until you have built a relationship with them.  Engage. Educate. Entertain.  Don’t forget to entertain people!  Two quotes come to mind: “The shortest distance between two people is laughter!” and “All lasting business depends on friendship”. -Montapert 7.  URL formatting: Make sure you always include http:// in the link and not just www so the link is clickable.   The over arching goal with social media marketing is to make friends, be social and keep the conversation going = much like a social gathering at a bar or a restaurant.  You don’t make money from social media, you make money by getting people to know like and trust you through social media. If you garner more likes, comments, shares, etc, this will increase your EDGERANK on Facebook, and this means your brand will appear in news feeds more often. Plan to spend a specific amount of time over the next month getting your feet wet with Social Marketing practices. The most important thing to remember for the person who is promoting their business on the net is that he/ she should always keep the content interesting, valuable and full of fun.  My final advice to you is “You don’t have to be great to get started with social media marketing, but you do need to get started to be GREAT!”  About Taylor Reaume and The Search Engine Pros:  Taylor Reaume is an online marketing professional and founder of Santa Barbara marketing firm, The Search Engine Pros.  Do you have questions about web design, SEO, PPC, social media or web strategy?  Fill out the contact form on this page to get instant advice and helpful tips from The Pros.   “Why should I come to the SEO Workshop?” At the SEO workshop you’ll pick up some handy tips on web site marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your lap top and an open mind.  We hope to see you at 6pm at 112 W. Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here   “How much does it cost?” The meet up cost is $5.  Alternatively, you can pay with a Facebook Post recommending the group to friends.  We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated. http://Facebook.com/TheSearchEnginePros
Business Networking Opportunities In Santa Barbara
Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here. 
Earn income with The Search Engine Pros
Affiliates: Simply sign up for our Affiliate Program and place our banners on your site to start earning monthly referral fees from us.   Sales Pros: If you would like to take your relationship with The Search Engine Pros to the next level and become a sales agent, please apply here.  If you pass our initial screening, we’ll get in touch to discuss your increased commission level. Writers: Do you have technical writing skills? We are hiring writers on temp to permanent basis at The Search Engine Pros. Apply Here. Graphic Designers: We have immediate openings for Graphic Designers. We are hiring graphic designers on temp to permanent basis at The Search Engine Pros. Apply Here. Social Media Experts: Can you curate content with the best of them?  We are hiring social media experts on temp to permanent basis at The Search Engine Pros. Apply Here. PPC Pros: Have you managed Google Adwords campaigns before?  We are hiring PPC experts on temp to permanent basis at The Search Engine Pros. Apply Here.
Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines. Santa Barbara’s Only SEO Meetup Group Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

The latest cutting edge marketing strategies

How to wine and dine the Google spider at your web site. 

Discover 4 powerful SEO Tools to help increase visitors to your web site.

Learn SEO and internet marketing strategies at the weekly SEO meetup. Share ideas with other local business owners who have developed innovative internet marketing strategies.

Tired of roadblocks in your marketing campaigns? Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication. Learn more about our web strategy and workshops hosted by Taylor Reaume. Subscribe to our blog for fresh articles.  If we can’t help, we know someone who can! Get a quote. Work with a team that cares for all the right things. Inquire today. 800.605.4988

629 State St. #204 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com

SEO Marketing | Web Marketing

4 Things All Affiliate Marketers Need To Survive Online

1 February 2013 by
4 Things All Affiliate Marketers Need To Survive Online

Affiliate marketing is one of the hottest growing trends in 2011.  Whether you’re selling stuff and you need sales agents (advertiser), or you’re a power blogger with a sphere of influence (publisher), affiliate marketing find a true win win in the marketing world.   Below are four top tips for affiliate marketers.

  1. Align your passions with a profitable niche.  You might have several passions in life.  Some of those passions are able to be “monetized” easier than others. For example, if you’re passionate about making hemp necklaces, you might want to consider a different passion, as this passion will not yield enough income to build a family, afford a home, etc and survive on.  The most successful people in the affiliate marketing game do some deep thinking on these two points.  
  2. Create a remarkable resource on the web.  Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product.   Try to obtain testimonials from people that are willing to allow you to use their names and photos on the site of the specific product you are marketing.  Write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points.    
  3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they are not likely to take any action.   Try to write a minimum of 2 articles per week, with at least 300-600 words in length.   By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day in a short period of time.
  4. Offer free reports to your readers. If possible position them at the top of your page with a strong call to action. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.  

Only two things can possibly happen with the web page: closed sale or the prospect leaving the page, never to return again. By placing useful information into their inboxes at certain specified period, you will remind them of their past interest and they usually end up buying. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. I hope these tips were useful for you.  Be sure to come down to our Workshop tonight if you live in Santa Barbara, CA – We will be discussing affiliate marketing and how it can help both a publisher and an advertiser to create more income from the internet. -Taylor

Best Regards, : )

** Please note:

Send all support requests to projects@thesearchenginepros.com
~~~~~~~~~~~~~~~~~~~~~~~~~
Taylor Reaume  “TheSearchEnginePro”
Founder / e-business Coach
Phone: (800) 605-4988
Skype:  smartchoiceweb
6 Harbor Way #209, Santa Barbara, CA 93101
www.thesearchenginepros.com
Pricing : Workshops : Blog : Questionnaire : TaylorReaume

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