Building A Privacy First Future For Web Advertising

Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. ​People want assurances that their identity and information are safe as they browse the web. That’s why Chrome introduced the Privacy Sandbox and, today, shared progress on their path to eliminate third-party cookies by replacing them with viable privacy-first alternatives, developed alongside ecosystem partners, that will help publishers and advertisers succeed while also protecting people’s privacy as they move across the web.

It might be hard to imagine how advertising on the web could be relevant, and accurately measured, without ​third-party cookies. When the Privacy Sandbox technology for interest-based advertising (FLoC) was first proposed last year, we started with the idea that groups of people with common interests could replace individual identifiers. Today, we’re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.​ Technology advancements such as FLoC, along with similar promising efforts in areas like measurement, fraud protection and anti-fingerprinting, are the future of web advertising — and the Privacy Sandbox will power our web products in a post-third-party cookie world.

Interest-based advertising

Federated Learning of Cohorts (FLoC) proposes a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals “in the crowd” and uses on-device processing to keep a person’s web history private on the browser. 

By creating simulations based on the principles defined in Chrome’s FLoC proposal, Google’s ads teams have tested this privacy-first alternative to third-party cookies. Results indicate that when it comes to generating interest-based audiences, FLoC can provide an effective replacement signal for third-party cookies. Our tests of FLoC to reach in-market and affinity Google Audiences show that advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising. The specific result depends on the strength of the clustering algorithm that FLoC uses and the type of audience being reached. 

We’re encouraged by what we’ve observed and the value that this solution offers to users, publishers and advertisers. Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next release in March and we expect to begin testing FLoC-based cohorts with advertisers in Google Ads in Q2. If you’d like to get a head start, you can run your own simulations (as we did) based on the principles outlined in this FLoC whitepaper.

Audience creation

The Privacy Sandbox also includes proposals for how marketers can create and deploy their own audiences, without the use of third-party cookies. One example is when advertisers want to reach prior visitors to their website via remarketing.

Over the last year, several members of the ad tech community have offered input for how this might work, including proposals from Criteo, NextRoll, Magnite and RTB House. Chrome has published a new proposal called FLEDGE that expands on a previous Chrome proposal (called TURTLEDOVE) and takes into account the industry feedback they’ve heard, including the idea of using a “trusted server” — as defined by compliance with certain principles and policies — that’s specifically designed to store information about a campaign’s bids and budgets. Chrome intends to make FLEDGE available for testing through origin trials later this year with the opportunity for ad tech companies to try using the API under a “bring your own server” model.

While proposals such as FLoC and FLEDGE explore privacy-preserving alternatives for reaching relevant audiences, there’s also work being done to help buyers decide how much to bid for ads seen by these audiences. We invite ad exchanges, demand-side platforms and advertisers to begin experimenting with the technology in the Privacy Sandbox. Feedback from these tests will help ensure that ad auctions will continue to function seamlessly when third-party cookies are deprecated.

Conversion measurement

Chrome has proposed a number of technologies within the Privacy Sandbox that would allow marketers, and partners working on their behalf, to measure campaign performance without third-party cookies. These proposals protect consumer privacy while supporting key advertiser requirements, such as event-level reporting that enables bidding models to recognize patterns in the data, and aggregate-level reporting which delivers accurate measurement over groups of users.

By using privacy-preserving techniques like aggregating information, adding noise, and limiting the amount of data that gets sent from the device, the proposed APIs report conversions in a way that protects user privacy. For example, an event-level iteration of the API is currently available in origin trials for measuring click-through conversions. It protects privacy by introducing noise and limiting the bits of conversion data that the API can send at a time. As a result, advertisers will have to prioritize which conversions are most important for their reporting needs.

Over the coming months, Google’s ads teams will continue evaluating how the proposed conversion measurement APIs can be used alongside Google’s measurement products to support use cases such as reporting view-through conversions, determining incrementality and reach as well as performing attribution. We recommend customers implement sitewide tagging with the global site tag or Google Tag Manager in order to minimize disruptions during this time. More decisions will have to be made before a prototype is built — including what the right level of noise should be and what’s the minimum number of conversions to include when sending an aggregate-level report — so we invite ad tech companies, publishers and advertisers to get involved in these discussions within the public forums.

Ad fraud prevention

The health of the ad-supported web depends on companies being able to distinguish actual visitors from fraudulent traffic. That’s why Chrome opened the Trust Token API for testing last July to help verify authentic traffic without exposing people’s identities in the process. And today, Chrome shared plans to start an origin trial in March with their next release to support a new type of Trust Token issuer that would improve the detection of fraud on mobile devices while safeguarding user privacy. Google’s ads teams will then start testing this feature with trusted users on mobile, and share feedback within the public forums based on the results.


An important goal of the Privacy Sandbox is developing technology to protect people from opaque or hidden techniques that share data about individual users and allow them to be tracked in a covert manner. One such tactic involves using a device’s IP address to try and identify someone without their knowledge or ability to opt out. Chrome recently published a new proposal, Gnatcatcher, for how someone’s IP address might be masked to protect that person’s identity without interfering with a website’s normal operations. This proposal will continue to be refined based on feedback from the web community.

The future of privacy on the web

Thanks to the initial FLoC results, ongoing development of the APIs and encouraging dialogue with the industry, we are more confident than ever that the Privacy Sandbox is the best path forward to improve privacy for web users while ensuring publishers can earn what they need to fund great content and advertisers can reach the right people for their products. For Google’s ads teams, the Privacy Sandbox technologies represent the future of how our ads and measurement products will work on the web. We encourage others to join us in defining this new approach which will create better experiences for consumers while providing more durable solutions for the ads industry.

As we move forward in 2021, you can expect to hear more about the progress being made in the Privacy Sandbox, including more opportunities for you to begin testing these new technologies in your campaigns. So, stay engaged in the public discussions about the Privacy Sandbox proposals in forums like the W3C’s Improving Web Advertising Business Group, or work with your technology partners to evaluate and experiment with the proposals that are already in origin trials. Together, we can reshape the web so that it works better for everyone.

Source: Official Google Webmasters Blog

A Key Milestone For Privacy Centric Measurement On YouTube

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three benefits for marketers. First, Ads Data Hub ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project. Second, because Ads Data Hub does not rely on pixels, it allows advertisers access to comprehensive measurement and insights on how their advertising is performing across screens, including mobile apps, for YouTube media bought via YouTube and Google ad platforms, including Google Ads, Display & Video 360. Finally, Ads Data Hub is paving the way for a durable future for measurement on YouTube, enabling cross-publisher reporting by third parties that are compatible with the privacy-centric world.

Media Rating Council accredits Ads Data Hub

Today, we’re announcing Media Rating Council (MRC) accreditations for Ads Data Hub, a first for a clean-room-based measurement product in the industry. Ads Data Hub has been accredited by MRC for Sophisticated Invalid Traffic (SIVT)-filtered, rendered and viewable video ad impressions and TrueView Views generated through the Ads Data Hub user interface and API. Accreditation covers desktop, mobile web and mobile in-app for YouTube and Google Video Partners video ads on Google Ads, Display & Video 360 and YouTube Reserve, and includes the processes used in the matching of unique audience identifiers.

New measurement partners complete Ads Data Hub migration

Over the last year, we’ve been working with several measurement partners to migrate their vendor services to Ads Data Hub. As of today, Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen, and Moat by Oracle have completed migration and have completely switched to Ads Data Hub-based reporting. These measurement partners are in addition to the list of already existing partners reporting on YouTube. We also expect many of these partners will independently seek MRC accreditation of their Ads Data Hub-based reporting.

We are committed to fostering a healthy measurement partner ecosystem, with privacy at its core. With the MRC accreditation of Ads Data Hub and the full migration of global third-party brand-measurement partners, advertisers will gain more comprehensive reporting and measurement, using technology that’s built to enhance user privacy. We are thrilled to mark a big step toward durable, privacy-centric, trustworthy measurement and remain committed to innovation for more capabilities in the future.

Source: Official Google Webmasters Blog

10 Reasons Why Cloudways Web Hosting Is Better Than The Rest

Cloudways Website Hosting Comparison

If you are a business owner you need to have certain software tools that ensure the efficient running of your enterprise. Managed cloud hosting is a process that allows your business to access and share databases, software and hardware tools using a remote network through multiple servers in a different location. The service provider who provides your business with managed cloud hosting will provide the cloud servers. Moreover, they will be responsible for the management of this cloud-hosting environment. We have reviewed Cloudways to help you understand how managed cloud hosting can improve your business strategy. Read on to find out what our verdict is on this platform. 


Cloudways Overview 

Cloudways is a platform that simplifies the facilitation process and performance of managed cloud hosting. It offers business owners expert support that allows them to focus on running the business instead of the software platform. This innovative software platform is designed to enhance business growth by eliminating the complexities of setting up marketing tools such as websites. A team of professionals manages and builds such essential tools so that they collaborate efficiently. This allows for ease of scalability over a highly secure infrared in the case of inadvertent traffic surges. 

How Does Cloudways Work?

Cloudways strikes the ideal balance between affordability and seamless functionality if your business is looking for cloud-based managed hosting. The hosting resources can be scaled according to the growth of your website because the platform offers secured cloud servers. The easy-to-use infrastructure is optimized for security, performance and speed. Moreover, if you are skeptical about choosing Cloudways as your trusted managed host, you can sign up for the 3-day free trial that it offers prospective users on its platform. 

Cloudways vs Traditional Hosting 

  • Your website is stored on multiple server locations unlike with conventional hosting where it is stored in a single server that is usually backed up. 
  • Your website can be migrated effortlessly in the case of unexpected events. 
  • It can improve operating performance and times because it is much faster than traditional hosting. For instance, the server can detect various customer locations and transmit data from a server that is closest to a customer. 
  • It uses Solid State Drives (SSDs) to enhance the performance of your website. 
  • It provides prompt and efficient scalability in a highly secure cloud-based environment. 
  • The pay-as-you-go pricing options give you more control over your hosting bill compared to monthly subscription service fees from traditional hosting.

Cloudways Pros

  • Cloudways offers a no strings attached free trial period. 
  • There is no limit on the number of websites that you host. So, you only pay for the resources that you utilize. 
  • The pay-as-you-go pricing system allows you to only pay for the resource that you use.
  • The content management systems and apps are easy to install. It also provides you with an array of app integrations that you can use. 
  • The free automatic updates allow you to recover your website with just a single click. 
  • The server migration process is free unlike competitor hosting platforms. 

Cloudways Cons

  • It requires some technical knowledge to understand how to use it.
  • There is no email or domain registration. As a result, you have to find a separate domain registrar to create a domain name for your website. 
  • You have to pay more to get a bigger server if you want to upgrade. 

What are the best features of Cloudways? 

Cloudways is commonly known as a WordPress hosting platform. Below is a detailed list of its key features. 

Do they have Server Monitoring / Management?

This is one of the most practical features. It allows you to assess variables such as your CPU, traffic data and the number of reads per second from a simple drop down menu. You can control the services that are running on your server at any time, configure all the server-level settings and block conspicuous IP addresses from accessing your resources. 

Can Cloudways stage websites easily?

This is ideal for making flexible changes without making them permanent on your website. You can test the changes in the designation staging area. With cloning, you can create various clone sites to change to new servers or present your website to potential clients. 

Do they have advanced caching?

There are several caching methods that optimize servers. Cloudways uses an in-house caching plug-in that is easily set-up and enabled or disabled. This plug-in supports a unique content delivery network called CloudwaysCDN. The network is responsible for increasing speed and reliability by caching web pages on multiple servers across the world. You can only access this feature through the affordable pain plan on the platform. 

What about Vertical Scaling?

This feature allows you to add or remove server resources at any time. So, if you need to upgrade your servers due to expected higher traffic surges, you can upgrade your plan accordingly without paying for extra resources that you don’t need. 

Tell me about their customer support?

The 24/7 live support feature is similar to that of any other company. You can submit help desk tickets, send an email, call or use the live chat option to speak to a support team member. The CloudwaysBot monitors the servers to provide real-time notifications on any updates or issues with the servers. 

What’s the Verdict on Cloudways?

  • Ease of use
  • Value for money 
  • Exceptional customer support

Cloudways offers well-equipped, cloud-based web hosting services. The plans are very flexible costs, so it is easy to make a qualified choice based on the demands of your business. If you are a small-scale business owner, and you have a limited budget, the pay-as-you-go pricing option offers you the right kind of balance between price and resource availability. It gives you the freedom from a complex, lengthy and costly subscription plan.  

The key features ensure that it is easy to use for someone who is new to website building. Even though there are cons such as the lack of email or domain registration, there are more pros to try it out for your hosting needs. A business owner who is skeptical or lacks the basic knowledge required to use cloud hosting can test out the 3-day free trial to understand the technical details.

BOOK REVIEW: Are You My Type Or Am I Yours?

BOOK REVIEW: Are You My Type Or Am I Yours?

Searching for the perfect mate? Want to understand your loved ones and yourself better? Need some parenting help?

ENTER >> The Enneagram.

An “Enneagram” is a model of the human psyche, which is taught and understood as a classification of nine interconnected personality types. If you have always been intrigued and fascinated by the psychology of personality, this book will amaze you and quickly become one of your favorites.

If you explore the nine personality types, you can become more self-aware and understand family members, co-workers, friends, and others you encounter more completely.

Are You My Type, Am I Yours is a psychology book that details each personality type’s best and worst attributes and discusses social and relational characteristics and an in-depth personality description of each.

This fun and interesting book takes a witty approach to relationships using the Enneagram types and how they relate to one another. This personality typing system has become extremely popular by explaining why we act as we do while providing an essential tool for insight and self-discovery.

Are You My Type, Am I Yours discusses the nine personality types and how they interact in work, love, friendships, and family. Each chapter is filled with intriguing facts, witty cartoons, easy personality tests, and famous couples of each type to aid in discovering and appreciating your own personality type and those of people you are involved with — or would like to be.

Take one of the personality tests to determine the number and wing you are on the Enneagram to understand better what motivates you. Knowing both the healthy and unhealthy sides of your “type” can be a clear path for emotional growth.

Shadow number in personal development refers to the opposite side of our highest or core values, or those things that are of the greatest importance to us. When we choose to do an activity that is fulfilling to us, our core values and shadow values are being fulfilled.

Most people are unaware of what their shadow values are and how they are influencing their behavior.

Here are the shadow values that everyone possesses on some level.

  • Attention
    • Being unique, special, or different
  • Belonging
    • Being accepted by, connected to, or feeling a part of something
  • Control
    • Being able to influence your situation, surroundings, yourself, and others
  • Money
    • Being wealthy and having the power to do or have whatever you desire
  • Sexuality
    • Being able to express your sexual desires or preferences without shame
  • Superiority
    • Being right, being better than yourself and others
  • Validation
    • Being important, worthy, or good enough

Many books discussing the Enneagram personality types focus on personal growth and self-understanding, but few focus on how the Enneagram helps people with different personality types get along.

This easy-to-read, illustrated book goes into detail about the likes and dislikes of each personality type, which types are most likely to pair up romantically, how partners, friends, and co-workers can best support people with different personality types.

Let’s discuss the nine different personality types — see if you can pick out the one that most closely resembles you!

  • The Achiever
    • Motivated by the need to achieve success, be productive, and avoid failure.
    • These personalities are driven, success-oriented, pragmatic, and image-conscious.
    • Their major goal is to feel worthwhile and valuable.
    • Achievers believe in themselves and strive to become “somebody” by developing their capabilities and talents.
  • The Adventurer
    • Motivated by the desire to be happy, engage in fun things, contribute to the world, and avoid suffering and pain.
    • This person is introverted, observant, and feeling.
    • They tend to have open minds and approach life, new experiences, and people with grounded warmth.
  • The Asserter
    • Motivated by the desire to be strong and self-reliant, make an impact on the world, avoid appearing weak.
    • Powerful, protective, and resourceful
    • Their temperament is inspiring to others.
    • Their personal strengths definitely improve others’ lives.
  • The Helper
    • Motivated by a need to be appreciated and loved and expresses positive feelings towards others.
    • Kind, generous, warm-hearted, and loving
    • In times of unhealth, can be codependent, manipulative, or people-pleasing.
  • The Observer
    • Motivated by the need to know everything, understand the universe, be self-sufficient and left alone, avoid not answering or looking foolish.
    • Insightful, independent, and innovative
    • Typically ahead of their time, they see things in new and unique ways, concentrate on complex issues with laser-like focus.
  • The Peacemaker
    • Motivated by the wish to keep the peace, avoid conflict and merge with others
    • People-pleaser, friendly, agreeable, cooperative, adaptable, trusting, empathetic, and easy-going
    • They go with the flow and desire peace and harmony
    • Are afraid of chaos, separation, and conflict.
  • The Perfectionist
    • This type is driven to live life the correct way, to improve himself/herself and others, and avoids anger.
    • They are rational and principled, purposeful, and self-controlled, often to the point of being overly critical of others and themselves.
    • Advocates of change, have a desire to be useful and strive to improve.
  • The Questioner
    • Motivated by the desire for security, to feel taken care of, and confront their fears
    • Hard-working, reliable, committed, yet haunted by self-doubt
    • Very faithful to people who matter
    • Excellent at troubleshooting and anticipating challenges
    • Fanatically loyal to their ideas, systems, and beliefs.
  • The Romantic
    • Motivated by the need to understand the feelings of others and the meaning of life and avoid being ordinary.
    • They believe they can find the love or situation that is special, unique, and fulfilling.
    • Idealistic, feels things deeply, empathetic, and authentic.
    • Dramatic, moody, occasionally self-absorbed

Some of my best memes on the enneagram:

If you want a greater understanding of yourself and your relationships, this book can help. It teaches how to communicate with others and helps to build an effective system to build or enhance your business or personal relationships.

A discussion of what each personality type is looking for in a relationship and how they interact together.  Also, there is a discussion on how the Enneagram correlates to the Myers-Briggs Type Indicator, which is a questionnaire designed to make psychological types useful and understandable.

The authors of this terrific book are experts in the Enneagram.

For over 25 years, Renee Baron has been in private practice. She has taught countless seminars and workshops on the value of understanding your personality type. She uses the Enneagram and Myers-Briggs Indicator personality assessments to give readers a practical yet powerful tool to understand their own behavior and the behavior of others. Her books have been published in 17 countries.

Elizabeth Wagele is a leading expert and one of the most popular authors on the Enneagram. She is a graduate of Berkeley at the University of California and continuously blogs about personalities and other interesting subjects.

Enneagram psychology is both a fascinating and accurate view of human behavior, personality, and motivation. This book discusses these things with knowledge, humor, and insight. Become more self-aware, build self-esteem, and learn to accept yourself by gaining insight into your personality type this book will provide.

I recommend this book to all my friends and family to help improve current relationships with loved ones, friends, and co-workers while providing knowledge about relationships yet to be developed.

You can take the Enneagram Test online here.

There are many fascinating elements of the Enneagram to consider that can affect the expression of a person’s personality. Start with questions like: Who is this person? What do they want? What will they do to get it? What will they do if they don’t get it? How do they see the world? And most importantly: who will this person become through the journey?


Below is the best video I found on the enneagram, enjoy:

How To Automate Your SEO Strategy

SEO Automation

To run a business successfully in the 21st century, you must develop a sound online marketing campaign. Search engine optimization should be at the center of it.

SEO is the practice of using algorithms to drive people to your website. It involves a complex array of virtual systems and structures that have a single aim: clicks on websites owned by your company.

It would be costly and inefficient for members of your workforce or even an independent firm to monitor and manage your SEO operations. You should instead automate as many SEO tasks as you can.

If applied effectively, SEO automation software can significantly improve the efficiency of your SEO process.

What You Can Automate in SEO

You cannot automate everything. But you don’t need to. You just need to automate the most tedious and time-consuming tasks and process. Here are some of the parts you should focus on:

1. Site monitoring

After you launch your new SEO campaign, you will need to monitor it to keep track of how it performs. You will need to figure out ways to improve the site and carry out any maintenance required. It is essential to assess page load time, broken links, site downtime, and other basic housekeeping issues.

This kind of monitoring can be automated. There is software that allows you to set up alerts if something goes wrong with your site. Automation will also help you collect data on your site quickly so that you can put it into action straightaway.

2. Rank tracking

The main reason for developing and implementing SEO algorithms is for your website to rank high when key words and phrases are used in search engines. You will need a way to track this ranking process. But when you have a multitude of sites and hundreds of pages with keywords in them, it is difficult to track each page’s ranking manually. The better option is to automate. Automation software will make it easy for you to see how your pages are doing is search engine rankings. It will also show how your rankings change and improve over time.

3. Backlink analysis

Backlinks are fundamental to your SEO campaign. Backlinks demonstrate the soundness of the content you have published on your sites. They enhance the authority of your brand and boost confidence and trust in your company over time, which leads to an increase in rankings.

You will want the best backlinks for your page. However, you will need to monitor them to ensure their quality. SEO automation simplifies this process. The software you use will make it easier for you to see who is linking to your websites.

4. Competitor monitoring

You are in the most intense competition with other businesses for search engine rankings. The more information you have on your rivals the easier it will be to create SEO algorithms and strategies to outdo them—that is, outrank them.

You may have more competitors than you think. The web is a kind of equalizer when it comes to business. You can be sure that your rivals for search engine rankings go beyond those you are already familiar with. There are probably hundreds of companies that you must contend with. Automating the competitor monitoring process allows you to see the biggest threats to your ranking and develop strategies to keep your business at the top.

5. Site audit

There may be a number of technical issues that prevent your sites from ranking as high as they should. While it is possible to identify such issues through a crawl, this takes a great deal of time. You should instead automate the process. You can set up a crawl program that will do most of the work for you and present the problems that may be holding you back. You can then focus on fixing the issues rather than uncovering them.

6. Reports

Creating and presenting reports is part of managing your business. Financial stakeholders, employees, clients, and prospective clients will all want to know how your business is doing. They will want to know the areas in which your company is strong and those places that need improvement.

Generating reports helps you get the financing and investment you need to operate and expand. It also helps you develop a strategy that will help you meet your business goals. If your company is based entirely online or is heavily dependent on the virtual sphere, your reports will focus mostly on SEO operations. The trouble is that creating these reports is time-consuming. Your executive team cannot spare the time to carry out this task.

Fortunately, report generation is a SEO task that can be automated. You can create a range of different reports, including those covering monthly SEO status, organic search positions, site audits, backlinks, and competitor analysis.

7. Log file analyzer

One of the best ways to assess how search engines interact with your sites is to analyze the log files of your sites. This is a little-known method of figuring out which of your pages are being crawled and which of your pages is the most crawled. It will also help you determine whether your crawl budget is being well-spent.

Use SEO Automation Plugin

When choosing an SEO automation plugin, choose a company that has a strong track record of delivering proven results. The SEO plugin you choose is a crucial decision because it will help streamline SEO tasks. The one we use is called “SEO Press” and is among the top names in the industry.

With SEO Press, you get all the SEO and optimization bells and whistles you need in one plugin. Special features include the ability to manage your titles and to create meta descriptions and meta robots for every post and page.

SEO Press can also improve your search engine crawling by providing XML sitemaps of your posts, pages, and custom post types. And it offers software such as Open Graph tags, Twitter Card, and Google Knowledge Graph to enhance social network sharing.

SEO automation can help you be a better manager, organizer, and entrepreneur—whether you run a growing independent company or you are part of a large and well-established firm.

I hope this post was helpful to you. I’d love to hear your thoughts about your favorite SEO automation tools and which ones you’ve had the most success with? Drop a comment in the box below and let me know!