SEO Articles: Creating Website Posts That Get Found

SEO Articles: Creating Website Posts that Get Found
SEO Articles


“SEO articles 
are extremely effective at generating more awareness for your business on the internet andcommonly used by search engine optimization specialists to generate top ranks on search engines.”

SEO writing is one of the fastest growing marketing mediums for small businesses today. SEO article writing is a strategic business writing style where the objective is to rank high in the search engines for a particular keyword or key phrase.   Ideally, you will have several different keywords to use, and each keyword should normally be used at least once per paragraph – though the exact guidelines for SEO article writing vary from one company to the next depending on comfort levels with writing styles.

In the past 10 years I have written and published over 10,000 pages of SEO articles on the web for my clients, and my own web sites.   I was fortunate to have the opportunity to work under some very bright SEO writers, and I picked up some gems of web publishing wisdom from them.   Below are a few quick tips that might help you write your SEO articles in a way that will increase your ranks on Google and other major search engines.  Enjoy.

1.  SEO articles are “strategic content’. 

seo-articles-strategic-content

Search engine optimized articles are considered to be “strategic content” for your web site (relevant + keyword rich).   Strategic content is essentially a block of informational (typically non-self promotional) text that contains the keywords that are important to your business.  Google loves web sites that contain helpful, objective keyword rich articles.

2.  SEO articles strike a balance between Ernest Hemingway and Google.  

thumb-keyword-research-report-phrases

Always err on the side of readership and style, when it comes to stuffing keywords inside.  The goal of the SEO Article is to drive people to your web site from the search engines, and do so in a way that is graceful, not spammy.   In most cases readers will spend less than a minute glossing the SEO article, and then click to the homepage (internet surfers are usually in a hurry).    SEO articles are generally 500-1000 word blocks of factual, helpful ‘informational’ text (writer is confined to a set of keywords).  The title of your web page, blog post, blog article, etc, is one of the most important areas to consider.  Consider adding your target keyword first like this:  Keyword – 7 Big Mistakes To Avoid.  The reasoning behind this is because Google considers the keywords in the beginning of your title more important than those at the end of your title.  Also consider using this little tool for keeping your titles and descriptions within an acceptable character range.

3.  SEO articles are ‘educational marketing’  (pull marketing).

SEO articles are 'educational marketing'

SEO articles educate and inform customers in a non self promotional way (informational).  Part of the success of a business today depends on the business owners ability to add value to the customer base through their web site.  Adding SEO articles is one of the best ways to do this because they increase credibility levels at your site, and generate top ranks in Google search results.

4.  SEO articles are typically written specifically for the search engines.

seo-article-writing-dollars

SEO articles help search engines find your product or service.    It seems that the majority of writers today, including press release writers, are including SEO keywords in their articles to increase visibility in the search engines.  SEO articles are specifically written for search engines.  The reason companies today are writing SEO articles is primarily because they make the phone ring with new prospects.  SEO articles generate awareness of a product or service online and help prospects easily discover your product or service.   New visitors at your web site results in more sales and more success.  Google loves to rank web sites highly that have helpful directories of how-to articles.

5.  SEO articles are a different animal than Magazine articles.

SEO articles are a different animal than Magazine articles.

This is often times a point of confusion for business owners, poets and journalists.  SEO articles tend to be more factual in nature, not taking serious points of view on the industry, but rather, just finding creatives ways to connect the target audience with the search engine audience by using embedded keywords that customers use when searching for your product or service.   In contrast, with magazine articles, the writer has full freedom of expression, and generally has a goal of getting the reader excited.  The type of writing that you see in magazines is more motivational and compelling.  With most SEO articles, this will not be the case and shouldn’t be the case.  SEO articles aim to be short, factual, helpful and keyword rich. A greater degree of flexibility is typically afforded for the literary aspects of SEO articles for this reason.  SEO articles are not written for a magazine or for your homepage.  They are written primarily for the search engines and to build in-roads to your web site (links), and ultimately to generate more traffic for your web site.  That said, they are still helpful and informative for the reader.

6.  SEO articles have Twitter streams or RSS streams.  

SEO articles have Twitter streams or RSS streams.

Google loves to rank fresh content. Hence, it would make sense to keep your pages (blog posts) fresh.  You might consider adding a Twitter Stream (such as the one you see at the bottom of this SEO article) to keep the page fresh.  *Adding video/audio helps as well in terms of keeping the visitor on your website for a longer period of time (time on page is measured as well when ranking websites).

7.  SEO articles using a list based writing format.

SEO articles use List Based Writing

This is because most people on the web are scanning, not reading.  Most people prefer to read list based content.  Just take yourself as an example, do you prefer reading big blocks of text on the web?  Probably not.  List based writing is a way to get your message across on the web.  SEO articles utilize proper keyword density.  Do not overuse the keywords. If you saturate the article with too many SEO keywords, it is difficult to maintain the flow and a style of the article.  Always opt for readership over stuffing a bunch of keywords in the article.  Google may even penalize you for “keyword stuffing” if your keyword density is too high.

8.   SEO articles bold and italicize the SEO Keywords.  

 SEO articles

Bolding and italicization on certain text inside your SEO articles might score additional points in the search engines for certain keywords.  Scoring systems consider bolded and italicized keywords to be more important (more emphasis) on the page.  The same holds true for heading tags, such as h1, h2, h3, etc.

9.  SEO articles use ‘anchor text’.  

 SEO articles bold and italicize the SEO Keywords.

Anchor text is king, and the king rarely shows up these days.  This is one of the most overlooked areas of SEO article writing, and it’s simply a matter of internally linking 5-10 key phrases to relevant pages inside your site.  Do not hyperlink the same target keyword back to itself.  When linking keywords and keyphrases, try to make sure they have a handshake with the h1 tag and the title of the page you are linking to.  Also, double check that all links are using target=”blank” so they will open in a new window, which of course increases the numbers of instances of your brand in front of your customer.  One of the best places to add anchor text is inside your “About The Author” box at the end of your article.  Here’s a handy author box tool that might help you with formatting.

10.  SEO articles use proper alt text on images.

SEO Articles properly optimize alt text

Search engines cannot read images.  They rely on ‘alt text’ (an html code tag, i.e. an alt tag), to help identify the image.  Hence, it makes sense to use those SEO keywords inside the alt tags.  Images really help spruce up your SEO article, and I always use an image in the very last line of the SEO article, embedded with the target keyword for that keyword.

These are just a few points to consider when writing SEO articles.  I hope you enjoyed these tips on SEO article writing.   I love to use a military analogy in the workshops I teach here in Santa Barbara:  “Every page / post of your web site is like a ‘special operations’ agent.  Their mission (should they accept it) is to rank for a particular keyword.  Marketing is a battlefield.  Are you winning in the search engine wars?

The search engines are constantly evolving and keeping writers guessing on the best practices.  Remember, practice makes perfect and the best way to approach SEO article writing is to focus on the user first, and robots second.   Consider following the About.com & Wikipedia writers and study their writing styles as they post new

Law Firm Internet Marketing – The Holy Grail

Law Firm Internet Marketing – The Holy Grail

Law Firm Internet Marketing – The Holy Grail

In the early centuries, the crusaders sought after one treasure. Finding the Lord’s cup would be the secret to their success. With attorneys, there is one true treasure that will build your business, and that treasure is more clients. If you seek new clients, you should try law firm internet marketing – the Holy Grail.

There is a myth among many law firms that referrals are all that are needed to build the business.

The story can be told in various ways but the gist is always the same.

I have had my practice since before you started school. All that I need in new business comes from referrals from satisfied clients. Those referrals are free advertising.

Everyone agrees that referrals are a good source for new clients, but they should not be the only advertising that you do. Certainly, referrals should not be an excuse to exclude other strategies for growing a practice. So how does a company find new clients, then?

Referrals are not free advertising. While many attorneys think that a referral is incidental to his practice, this is not always true. The false thinking goes along the following lines: If I represent the client, when his friends or family will be referred to me in the future when they need an attorney.

Alternately, the thinking goes along this line: My other lawyer friends know about my competency or like me so they will refer clients to me. This is not an effective referral network.

Referrals come through building relationships. As with all relationships, this one takes nurturing. There is a cost to nurture a relationship. The cost maybe money or it may be time, but to get the best referrals, an attorney must make the investment. {youtube2}AcwiMP1Ffs0{/youtube2}

By depending only on referrals, your do not target your best clients. Face it; the people you represent are not attorneys. Without a thorough knowledge of law, they do not know about all your specialties. In addition, your other attorney friends, may only have a general idea of your fields, so they also cannot as effectively target the correct clients for you. In addition, if they are in a closely related law field, they are already taking the best clients for their own firm.

Lastly, there is only a low volume of clients that will be generated through referrals. Even the most extensive network cannot compare to the effect of a good marketing campaign.

Today, some of the most effective marketing in all fields, including law is being done online. By finding an internet marketing expert, your firm can increase your flow of new clients almost immediately. This will result in a higher profit margin for both you and your partners. Natural search strategies and other internet marketing techniques can easily be your biggest source of new clients.

Referrals cannot be the only place your firm looks for new clients. If the internet marketing of your firm is not acceptable to you, then you need to find another effective source or finding new clients. Marketing will still cost money or time. However, the fee that you pay a marketer will have a high rate of return. It will most assuredly be higher than your referral network.

To market effectively, you need to know what strategy works in your market. Keep track of both the investment as well as the rate of return. For each new client that contacts your office, ask the question, “How did you hear about us?”

Online Advertising Techniques: 7 Biggest Mistakes

Online Advertising Techniques: 7 Biggest Mistakes

Online advertising techniques are more important than ever. Over 81% of consumers are now making purchasing decisions online and according to a recent study by Comscore Research less than 7% of the websites out there are fully optimized. If you have a good product or service, then generating traffic to your site is a matter of search engine optimization. We offer SEO Services and other online advertising techniques for our clients who want to take the next step in internet marketing. We help other people find you in cyberspace, which is where everything gets noticed these days.

The explosion in usage of search engines has changed the landscape of internet marketing for good. Online advertising techniques are now a prerequisite for commercial success on the web. If your company is not utilizing natural search optimization, then its profile on the internet is not as strong as it could be — as it should be. In order to increase web site traffic and drive higher revenue, your website must be optimized for search engines. Search engine optimization services are all over the web, but they’re not all created equally. If you want affordable search engine optimization that is guaranteed to increase your web site’s exposure, then you want the Search Engine Pros.  Our online advertising techniques are not only cost-effective and results-oriented, but they have been proven to work.

If you’re not happy with the amount of traffic you’d like to see on your website, my company can help you quickly and inexpensively to enhance your online advertising techniques. SEO is a marketing medium that is still largely untapped. If you’re a small business and can’t seem to generate any traffic to your site, you’re frustrated, you’re fed up with your e-business strategy, you have options with us! We are proud of the fact that our company is recognized as the web marketer’s web marketer by several local firms in Santa Barbara. Very few firms have pricing lower than ours — due to our outsourcing relationships and offshore contacts. We are one of the few SEO Companies that offer Multilingual SEO on the internet. Call us anytime! 800.605.4988 To your search engine success!” -Taylor Reaume

  • Not finding ‘commercial intent’ keywords.
  • Failing to study your competitors strengths and weaknesses, trust issues.
  • Having a search engine “un” friendly site.
  • Not having an aggressive ‘smart’ link campaign.
  • Blowing off LinkedIN, Twitter, Facebook, Ping.fm
  • Not doing Online Press Releases every month.
  • Guessing instead of tracking with Google Analytics.

Full Range Of SEO Services and Link Building Services

Full Range Of SEO Services and Link Building Services

Is your internet marketing strategy delivering the results you want? Are you in need of SEO services or link building services?

Today it has become a proven fact that no website can survive without Search Engine Optimization. Every niche is saturated with a high level of competition as a result all websites online have to struggle even harder to stay on top of competition. Without the help of good search engine optimization, it is not possible to keep pace with the competition.

The truth is that many companies are not taking full advantage of the power of natural search to improve web site traffic. These companies may neglect natural search for a number of reasons — they don’t know what it is; they think it is too expensive; they think they don’t need it. But the fact of the matter is that any company ignoring natural search for web site traffic is leaving a good portion of potential revenue on the table. SEO services don’t need to be prohibitively expensive; in fact, when you consider the revenue that properly-executed professional SEO services can provide, they’re a bargain. The same goes for link building services, which can not only drive traffic but increase a site’s search engine profile by an order of magnitude.

As most of the sites are built using CMS these days, it is important to build an SEO-friendly CMS. searchenginepros.com is one of the best places to turn to if we want to optimize and create an SEO-friendly CMS. Thesearchenginepros.com is one of the top Santa Barbara SEO companies that offer a full range of SEO services at affordable prices.

Search Engine Pros specialize in the optimization of WordPress and Joomla Web Sites. They not only provide a full range of SEO services at an affordable price, but they also offer reliable SEO services by employing only white hat search engine optimization strategies that are approved by the search engines. This is an important factor that you need to take into consideration while hiring your Santa Barbara search engine optimization company.

If your internet marketing company happens to engage in black search engine optimization techniques then you are under a high level of risk. Your website will be penalized or even banned by the search engines. Without good online reputation it is very difficult to reach success online.

They also offer complete link-building services. www.searchenginepros.com/link-robot.html.

Amazing 3d Searching Is Now Available With Space Time

Amazing 3d Searching Is Now Available With Space Time

http://www.spacetime.com/download.php

Search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Flickr, and Images all in one 3D space.
Coming Soon! Email, Shopping, MySpace, Facebook, Music, and Hundreds More!

——————————————————————————–
Introducing 3D Web Search

Visit your favorite search engine, type in your search term and you may find yourself spending all afternoon clicking
back and forth between a list and the web pages you are looking for. Not anymore. With SpaceTime’s™ 3D Web Search, you choose your search engine from the drop-down menu, type in your search term, and enjoy the experience as SpaceTime™ displays all your search results at once in our patent-pending interface. Enjoy the perks that immediate visualization has to offer as you save time, eliminate clicks and find the web pages you are looking for at a fraction of the time.

3 Powerful Link Strategies to Increase Web Site Traffic

3 Powerful Link Strategies to Increase Web Site Traffic

3 Power Link Strategies To Increase Web Site Traffic

Link building should be an integral part of any webmaster’s internet marketing campaign. Link strategies are important for a number of reasons: for one, inbound links can generate traffic organically if the come from high-profile sites. But the main reason they are important is that they contribute to search engine optimization; this is the real way in which they increase web site traffic and can lead to a higher page ranking.

First Things First, study this equation:

MORE QUALITY INBOUND LINKS = HIGHER PAGE RANK = BETTER RANKS IN GOOGLE

WHAT IS GOOGLE PAGE RANK?: The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing them. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

This is where link strategies come into play. As you can see, link building is more complicated than simply getting your web address thrown around. To increase web site traffic, you need strategically important links.

WHY IS GOOGLE PAGE RANK IMPORTANT?:

*Think of your website as a bucket filled with “link juice”. Think of your outbound links as holes in that bucket.

1. Link from Article Marketing

* Write an Article around target keywords each month and submit it to the top 20 Article Marketing Web Sites
* Write a Press Release around target keywords each month and submit it to the top 20 Press Release Web Sites

2. Links from Social Sites

*Social Networking Sites

  • Create Squidoo lense and make 500 word post with target keywords each week
  • Create Word Press Blog and make 500 word post with target keywords each week
  • Create Facebook Page, add 5 colleagues per week, make 500 word post with target keywords each week
  • Create Linked In, add 5 colleagues per week, make 500 word post with target keywords each week
  • Create Twitter, add 5 colleagues per week, make post with target keywords each day
  • Create Myspace, add 5 colleagues per week, make 500 word post with target keywords each week
  • Create Hubpages and make 500 word post with target keywords each week

Social Bookmarking Sites

  • Digg
  • Delicious
  • Google Bookmarks
  • A1 Bookmarks
  • Mr. Wong
  • Reddit
  • plus 100’s more.

3. Blog Commenting Links & Forum Commenting Links

* Find various high PR blogs related to your niche, and make a helpful comment with target keywords

* Find various high PR forums related to your niche, and make a helpful comment with target keywords to increase web site traffic
* Use our Link Robot to save time implementing link strategies: https://www.thesearchenginepros.com/link-robot.html

For more information, we have made a Youtube Video on Link Generation, Link Building, and Ethical Link Strategies

SEO strategy can seem hopelessly complicated at times, but it doesn’t need to be. By working with a competent, professional SEO firm, you can increase your site’s visibility, expand your brand’s recognition, and drive sales. Don’t waste precious time and energy on your website by keeping it from the top of search engine results; increased organic search ranking allows you to increase website traffic and welcome the world into your online home.

Global Traffic Map 2008

Global Traffic Map 2008
December 2007Size = 40 ” x 51″ (1 m x 1.3 m)Large Image

See the latest traffic flows between countries in TeleGeography’s updated and redesigned Global Traffic Map 2008. The new map is rich with information about the switched voice market drawn from our annual TeleGeography study of the international voice market.

The map also includes three top-ten lists: 1) top ten originating countries, 2) top 10 international traffic per capita and 3) top 10 international routes.

Adwords PPC Bid Management and Adwords Consultants

Adwords PPC Bid Management and Adwords Consultants

Adwords PPC Bid Management – 5 Common Mistakes You Should Know

Adwords consultants might seem to have very lucrative jobs. One has to be nearly perfect and there are no rooms for errors in this field. Errors in Adwords PPC Bid Management will lead to loss of business, and SEM professionals with self respect would never opt for such a situation. In this article, we shall be looking into some of the commonly made mistakes in pay per click advertising. By pointing out these mistakes, you are getting a chance to correct faulty procedures. This is applicable to the experienced and novice of the users.

Try to keep things simpler. This will be effective in the long term. Instead of juggling about with various services on a single SEM campaign, it will be better if you are able to distribute the workload. Some Adwords consultants implement search as well as content networks in unison. Although it will get the job done, it will be additional headache for your marketing manager if they use Adwords PPC Bid Management. The reporting on the performance will be tough to be assimilated. This is due to the difference in the rates of search and content networks. If possible, grouping should be resorted to. When grouping is implemented effective ads for each niche can be written.

The targeted keywords that are being implemented should be matched in nature; or in other words, it should be interrelated. There is a problem when google adwords consultants opt for board matches. In appropriate ads will be displayed because of this matching. In order to avoid such situations, it is better to set negative keywords. Such keywords will ensure that inappropriate ads are not being displayed and advertisements that are relevant to the content at hand are being displayed. The appropriate terms can be found easily with the help of numerous tools that are available for the taking. It might be a time consuming and cumbersome process for some, but it pays.

The keywords which are being used on the website can have either of the two effects – it will help in promoting the site or vice versa. The Google Adwords consultants should be adept in such a manner that they should be capable of analyzing the different keywords. With this analysis, they will be able to find the most highly performing keywords and discard those junk keywords that are pulling the site down in the page rank listings. The junk keywords can be displaced with newer more performing keywords. Such checks should be maintained frequently.

Variety is the spice if life – this holds true for this niche also. SEM professionals should take special care of this factor. The high performing ads if found, can be used for replicating purposes. In short, variations of the same ad can be used repeatedly so that the success rates are doubled or tripled. Juggling with the several high performing ads is more than ample for one to attain good search listings. Tracking of the performance, in Adwords PPC Bid Management although practiced by many must be kept on constant check. Dispersing the keywords in several groups will also be beneficial.

Pay per click advertising can seem overly complicated and complex, but it doesn’t have to be. By enlisting the help of internet marketing professionals, you can save your company time and money by ensuring that your campaigns are optimized. If you are over-bidding for certain keywords, bidding on the wrong keywords, or not receiving the kinds of sales you’d like because your conversion rates are low, then you might benefit from the help of advertising professionals who have brought internet marketing success to countless clients — The Search Engine Pros.

PageRank Sculpting and SEO Siloing

PageRank Sculpting and SEO Siloing

PageRank Sculpting and SEO Siloing : Is that a no-follow link on your contact page, or are you just happy to evaporate link juice?

I would like to update everyone about the latest Google Algorithm update. PageRank Sculpting (Google’s own policy) is no longer an effective way to increase your page rank. This article will discuss PageRank Sculpting and SEO siloing and how the two interact to form Google’s impression of individual webpages.

Page Rank (link juice) is Google’s measure of how important you site is on the WWW.  (largely determined by the number of inbound links you have.)

PageRank Sculpting: Spending A Page’s Authority Money

Let’s take PageRank sculpting. In general, every individual web page that Google finds has some degree of importance that the page can pass on to other pages – PageRank. Links from that page to other pages are how it passes that importance along. And in its most basic, earliest form, each link on the page equally shared some of the importance.

Consider it like this. Imagine authority is money, and a particular page has $10 in “authority” to spend. It links out to 10 pages, so each of those pages gets $1 ($10 divided by 10). If it links to 20 pages, each gets 50 cents ($10 divided by 20). If it links to 5 pages, each page gets $2 (you get the math by now).

With PageRank sculpting, the idea is to effectively block some of the links on your web page (using the nofollow attribute or some other means) from getting any authority. Perhaps you have a lot of navigational links to other pages inside your web site. Rather than spend authority money on these pages, you might prefer to spend it on a smaller number of important pages that could use a boost.

This was revealed in the last SMX by Matt Cutts (Prominent Googler). Please review the below link for your reference,

http://searchengineland.com/google-loses-backwards-compatibility-on-paid-link-blocking-pagerank-sculpting-20408

also:

http://www.bruceclay.com/blog/archives/2009/06/nofollow_makes.html

and

http://outspokenmedia.com/internet-marketing-conferences/chat-with-matt-cutts/

Why is Google doing this?  one reason might be because it’s encouraging sloppy web mastery.  If one builds a website correctly, from the start, there is no need to use no-follow tags on links (for outbound links or for site navigational links).

What does it all mean?

Read this except from the above article:

Long before the days of nofollow, Bruce Clay, Inc. has advocated a site architecture practice known as SEO siloing. SEO Siloing relies on two things to create sections of a site that are highly relevant to the targeted keyword: linking and theming. By linking pages with the same theme (virtual SEO siloing) and by including those pages within the same directory (physical SEO siloing), you can create a section of your site that will be considered pertinent to targeted keywords.

With the advent of the nofollow attribute, we recommended nofollow use to eliminate superfluous links to pages that were off-theme. However, we considered PageRank sculpting using nofollow to be a marginal support for SEO siloing. If a forthcoming Google guideline were to discourage nofollow-based PageRank sculpting, it would not affect the core principles of SEO siloing, a powerful web site architecture technique that improves site structure and the related relevancy signals. If Matt is suggesting that webmasters build a site with PR flow in mind from the beginning, SEO siloing is an ideal solution still deserving of attention and implementation.

Bottom line  –  we have 6 months or so to clean up our no follow tags.  We won’t be penalized if we use them, rather, we will just lose out on passing “page rank power” for that link. Implementing these changes now will help webmasters abide by Google’s new algorithm and increase web site traffic.

Google Title Tag For Beginners: Character Limitations

Google Title Tag For Beginners: Character Limitations

It is commonly misunderstood exactly how Google indexes title tags. As we all know, the number one most important SEO factor is the almighty title tag of your website. This is a hotly debated topic in many search engine optimization forums and I am going to try to bring some cohesion to the topic with this article. In order to achieve a top ranking campaign, one must have a tapestry of knowledge about these little SEO subtleties. The issue I am going to discuss in this article is the character limitation issues surrounding the Title Tag.

Yes it matters greatly which keywords you use in your title. But what about the number of those keywords you use in your title?

It is believed that Google only looks at the first 65 characters of the title tag for ranking purposes! Untrue.

For those SEO folks that don’t know how to get the best out of their title tag for Google, here’s some great tips.

Google does in fact index and rank past the 65 character mark…in fact all the way up to 180 character quantity. If you haven’t done a test on this yourself, then please do so, you’ll enjoy an “aha” moment. Insert a long title with multiple phrases, 180+ characters, including spaces. Next search on Google for an “allintitle” (search google with the exact title of your page) and you should see it indexed.

That said, at the end of the day, indexing is one thing, using it for ranking is another. If you have an SEO background, you might have heard SEO Guru’s tell you, Put Your Target Keyword as First keyword In The Title Tag”

Ever Wonder Why?

Google primarily looks at the 65 characters for ranking purposes.

The secret to this is that the first word of the last phrase you are targeting, must be within the first 65 characters, including spaces.

How do I know this? I tested the theory and every single time, when I inserted the target keyword within the first 65 characters, the page came up when searched for a term within the title only, using the above method, without the word in the body or any other facet of the page.

Example:

>This is your page title here …….. end of the 65th Character<Spacing Test

>This is your page title here …….. end of the 65th Character<

In the 2nd example you see where the 65th character cuts off.

Lets say that the “r” is the 65th character, – hence you will not likely get significant ranks for the keyword “Character Spacing Test” But you will get indexed.

What can we conclude from this observation? Pay close attention to your Titles and always put the target keywords first in line to maximize SEO benefit.

Regarding going over the 65 character title limit. I cannot speak for all sites, but I have successfully, (albiet accidently), obtained random top ranks for pages where by the title tag was longer than 65 characters. I have never read a post saying Google Penalizes for long titles, but I would surmise it’s likely pushing the envelope. Then again, perhaps Google doesn’t really care either way. It’s an unsolved mystery in the SEO world.

At any rate, I hope I have helped you to understand how to make the most of your Google titles.

For those SEO beginners, enjoy!

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