Web Marketing

Writing A Blog is Like Cooking A Thanksgiving Turkey

November 22, 2012 by
Writing A Blog is Like Cooking A Thanksgiving Turkey

What does your Thanksgiving turkey have in common with your blog? Lots! Cooking a turkey is a lot like writing an SEO friendly blog post. Follow these helpful tips to wine and dine the search engine spiders with your Thanksgiving holiday blog post.

  1. Fresh Turkey. Fresh Content. Stale content is like stale turkey. Google ranks fresh content higher. It’s essential to provide fresh content on your blog to stay on top the search engines and keep your customers engaged.
  2. Have you ever eaten a turkey that was cooked in a rush? Don’t rush through writing your blog post. Preparation is key. Brush up on the basics of SEO. Don’t expect to pull a full Thanksgiving meal together if you can’t even boil water. Same goes for SEO. Get comfortable with the basic SEO fundamentals first.
  3. Are you using a Turkey Thermometer? Are you using Google Analytics on your blog? Did you include the Google Analytics code snippet so you can track visitors to your blog post?
  4. Did you forget to add Turkey seasoning? A Thanksgiving turkey without the proper seasoning is like a blog post without strategic keywords sprinkled in here and there. Keywords are an essential element to any SEO success or failure.
  5. Cooking a Turkey is a team effort.  You will not likely make it to the Turkey championships without a few kitchen helpers.  Kitchen helpers are like guest bloggers. They are happy to help out, provided you give them some recognition! Guest bloggers are a great way to build your blog.
  6. Presentation. You wouldn’t expect your Thanksgiving host to just slop down some food on the table in a KFC container, right? The same is true of your blog article. Before hitting the publish button, add a little panache by including images, nice fonts, emphasize important words with bold font, and italicize certain phrases to increase readability.
  7. The Crescendo! Ring the supper bell! Ever heard of http://pingomatic.com ? Ping-O-Matic is a service to update different search engines that your blog has updated. Enter your final blog post URL to alert the search engines of your delicious new content. It’s time to wine and dine the search engine spiders!
  8. Leftovers. Did someone say Turkey sandwiches? Turkey soup, turkey casserole, turkey salad? What about repurposing snippets of your blog post to Facebook, Twitter, Linkedin? Everybody loves leftovers. Don’t let your delicious content go to waste. You’ll generate more traffic if you repurpose the content at your social sites.

Lastly, consider the following: If nobody shows up your Turkey Dinner, would it really matter how delicious your Turkey was? The same is true of your blog post. If people can’t find your blog post, it’s lessens the deliciousness, or the value of your blog post. Be sure to include those popular keywords and follow these simple tips to increase the number of eyeballs on your blog post.

We have lots of helpful, free information at our website to help you learn how to do your own Search Engine Optimizing. Also if you live in Santa Barbara, The Search Engine Pros host a weekly SEO Workshop in Santa Barbara designed to help you understand what you need to do or have done in order to get the right traffic to your website.

And, of course, if you prefer…you can leave the technical tedious work to the PROS.  That’s our job. That’s what we’re good at! Find out how you can double your traffic and double your income next month, by aligning with The Search Engine Pros – your online marketing team.

Contact us directly if you have any questions. We offer a 30 minute Consultation to explain how we would approach your e-business plan. But please take action and optimize your next blog post. You will be glad you did and happy with the results!

The staff at The Search Engine Pros would like to wish you and your family a warm and HAPPY THANKSGIVING!

The Search Engine Pros thanks the numerous individuals, families, business owners, interns, companies and organizations working closely with us to create a truly effective web strategy for our clients.

May you remember all the many things you have to be thankful for.

Happy Thanksgiving.

Sincerely,
Taylor Reaume and The Search Engine Pros

SEO Marketing | Web Marketing

SEO Workshop Monday 6pm – Logo Design: 7 Factors You Must Consider

November 18, 2012 by
SEO Workshop Monday 6pm – Logo Design: 7 Factors You Must Consider
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It’s educational. It’s Informative. Join Us!
What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.  When: Monday Nights 6pm-7pm Where: 112 W. Cabrillo BLVD Santa Barbara, CA 93101 More info: RSVP HERE

What’s The Topic This Week?
Logo Design: 7 Factors You Must Consider:
This week we will hear a presentation by Julia Chen, graphic designer, and marketing specialist.  She will share her insights and ideas about the importance of a remarkable logo. 
A logo design is essential for a company’s branding because it is a visual representation of your company’s values and features.
A good logo can improve a company’s brand awareness and exposure. There are several factors to consider when designing a logo for your company. In this article, I will explain seven important factors and give examples for each. 
Before you pick a logo (or hire a designer), you must consider the message your logo will send to consumers. In order to design a logo that will resonate with your target market, you must determine your company’s identity and the elements that separate you from your competitors.   
Consumers should be able to identify your business by looking at its logo. It should be distinguishable enough to interest your target market, create trust, and build your brand. Whether you use a catchy font or a well-designed symbol, your logo should stick in consumers’ minds.
Does your company’s logo capture the essence of your business? Come down to THE SEO WORKSHOP and share your logo with the group for honest discussion and feedback.  We would love to see you on Monday, November 19th at 6pm at The Santa Barbara Veterans Building.

 
Bad Logo Design
Bad Logo Design
Bad Logo Design
(These logos may be misconstrued by viewers.)

“Why should I come to the SEO Workshop?”
At the SEO workshop, you’ll pick up some handy tips on website marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your laptop, and an open mind.  We hope to see you at 6pm at 112 W. Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here  

“How much does it cost?”
The meetup cost is $5.  Alternatively, you can pay with a Facebook Post recommending the group to friends.  We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated. http://Facebook.com/TheSearchEnginePros

Business Networking Opportunities In Santa Barbara
Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here
Santa Barbara Young Professionals: Business Networking with young entrepreneurs. visit here
TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances, and Focus Technology and Business Growth in the Santa Barbara Region. visit here
Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here.

Earn income with The Search Engine Pros

Affiliates: Simply sign up for our Affiliate Program and place our banners on your site to start earning monthly referral fees from us.
Sales Pros: If you would like to take your relationship with The Search Engine Pros to the next level and become a sales agent, please apply here.  If you pass our initial screening, we’ll get in touch to discuss your increased commission level.
Writers: Do you have technical writing skills? We are hiring writers on a temp to permanent basis at The Search Engine Pros. Apply Here.
Graphic Designers: We have immediate openings for Graphic Designers. We are hiring graphic designers on a temp to permanent basis at The Search Engine Pros. Apply Here.
Social Media Experts: Can you curate content with the best of them?  We are hiring social media experts on a temp to permanent basis at The Search Engine Pros. Apply Here.
PPC Pros: Have you managed Google Adwords campaigns before?  We are hiring PPC experts on a temp to permanent basis at The Search Engine Pros. Apply Here.

Get Online. Get Ranked.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, your site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Santa Barbara’s Only SEO Meetup Group

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, websites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:
–  The latest cutting edge marketing strategies
– How to wine and dine the Google spider at your website.
– 4 powerful SEO Tools to help increase visitors to your website.
Learn SEO and internet marketing strategies at the weekly SEO meetup. Share ideas with other local business owners who have developed innovative internet marketing strategies.

SEO With a Personal Touch.

Tired of roadblocks in your marketing campaigns? Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication. Learn more about our web strategy and workshops hosted by Taylor Reaume. Subscribe to our blog for fresh articles.  If we can’t help, we know someone who can! Get a quote. Work with a team that cares for all the right things. Inquire today. 800.605.4988 

629 State St. #204 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com