Google Manufacturer Center Rolls Out International Expansion, API Updates, And New Content Discovery Opportunities To Help You Better Showcase Your Brand Online

With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions, and variants in Shopping ads. Today, we’re excited to announce new ways to help brands — both in the US and abroad — manage their data more easily and provide a more consistent brand experience on Google and across the web.

Manufacturer Center expands to more countries

To help brands abroad, we’ve expanded availability for Manufacturer Center to the United Kingdom, Australia, Germany, France, Brazil, and the Netherlands. Now, brands with products sold in these markets can use Manufacturer Center to best represent their products to shoppers, access unique analytics and insights, and improve the performance of Shopping ads featuring their products.

Increase opportunities to highlight your products’ best features and benefits

Shoppers are constantly looking for information, trying to ensure the product they ultimately choose is the perfect fit for their needs. Information from Manufacturer Center now appears in Google Knowledge Panels in the US, highlighting core product features to shoppers at key decision-making stages. With descriptions, images, features, and more directly supplied by you, the manufacturer, shoppers will be better informed and feel more confident choosing your branded products.

Manage product information programmatically with the Manufacturer Center API

We know that manually uploading, editing, deleting, and distributing product data can make it difficult to keep up with a brand’s ever-changing product assortment, and using feeds may not offer the desired level of control. With the launch of the Manufacturer Center API, brands (or their 3rd party data partners) can streamline product data updates in the following ways:

  • Add new products directly to Manufacturer Center.
  • Update existing products in Manufacturer Center with the most current product data.
  • Delete products from an existing Manufacturer Center account.
  • Monitor data quality and review product data errors to optimize a brand’s presence on Google.
  • Surface Google’s product data feedback in external data management tools.
  • Streamline product data updates and syndication to Google by creating custom workflows compliant with data management policies and procedures.

To get started with the Manufacturer Center API, check out the Developer’s Guide and Portal article here.

Source: Official Google Webmasters Blog

Why I Bought My Ojo Electric Scooters

Why I Bought My OjO Electric Scooter

Maintaining my “cool uncle” status was not the only reason I bought my OJO scooters, although it was indeed a factor for sure.  ; )

I recently bought two OjO electric scooters from Electric Bikes of California, and I’ve had so much fun that I’m actually a little sorry I waited this long. When I asked Electric Bikes to help me find the best electric scooter, they pointed me in the direction of the OjO (pronounced Oh-Joe) Commuter Scooter. It’s all-electric and has a lot of nifty features which have transformed it into a smart electric scooter, or e-scooter.

Convinced that this was the best electric scooter on the market, I got two OjOs from Electric Bikes for just under $2000 each. I’ve been using them to run my errands like going to the post office, eating at my favorite restaurants in Santa Barbara, checking out the beach, and meeting with clients. I’m really enjoying life in the bike lane, and the savings on gas are a big plus.

I love to update my readers on products and services available here in California that I think are perfect for our area. With the beautiful climate and easy terrain of Santa Barbara, this is a great location to scoot around and enjoy our sunny weather and warm breezes. And there is no better way to do that than with an electric scooter.

My OjO Commuter Scooters are very sturdy, and provide quite a safe and comfortable ride. I even had my niece and nephew check them out – helmets are required for riders under 12 – and they gave the official kids’ seal of approval by saying they “had a blast.”

OJO Scooters test ride

I’m not alone in enjoying the benefits of this form of transportation. In fact, Statista reports that by 2024 the projected global market for people who want to buy electric scooters will be well over 4.4 million. This could be attributable to their low cost and eco-efficiencies, but I think the growing popularity is all about the fun.

When you compare electric scooters to electric bikes, you’ll see they have similarities and differences. Electric Bikes says their eBikes are a bit larger and are based off of traditional bike designs. They feature a battery pack, controller, and an electric hub motor. Their OjO electric scooters, on the other hand, have smaller tires which make them very maneuverable. Riders can stand or comfortably sit on the ergonomically designed OjO, which makes it perfect for the commuter or outdoor enthusiast. Whatever your outdoor riding needs may be, Electric Bikes can help you find the ride that is best for you.

The Benefits of the OjO Electric Commuter Scooter

If you want to buy an electric scooter, now is the time to take the leap. They’re perfect for personal use, or make a great holiday gift idea. Here are just a few of the things I love about my OjO e-scooters:

Durability: This isn’t your kid’s Razor Scooter, by a long stretch. The OjO is designed for comfort, security and agility, making it the perfect ride for kids AND adults. A fully-welded lightweight aluminum frame and durable integrated ABS automotive grade plastic fairings create a combination of strength and beauty. Best of all, the aluminum design means it’s weatherproof, waterproof, and rustproof. I feel safe and secure riding on this luxurious mode of electric transportation.

Stability: Good-sized, treaded, all-weather tires provide maximum grip for turning, in case I get caught in a California shower. Protective mud flaps help maintain peak performance. The front and rear disc brakes provide a safe, quick and controlled stop.

Sturdy: The OjO features a wing-shaped body and an all-welded heavy gauge extruded aluminum under-chassis for optimal strength and stability. It can easily hold up to 300 pounds, but it only weighs 65 pounds itself. I can throw it in the back of the car and take it anywhere around Santa Barbara for a day of outdoor fun.

Range: The removable 48V Lithium Ion battery provides a range of up to 25 miles when fully charged, depending on the terrain and speed. A patented on-board charger with retractable cord plugs into any 110V wall outlet, so you can recharge while enjoying lunch at our Santa Barbara restaurants.

Speedy: There are three speed modes – easy, economy, and sport – with a top speed of 20 mph. The OjO also has the power to climb hills up to 12-15 degree grades.

Comfort: The OjO was ergonomically designed, and features heavy-duty mono-front and double-rear shocks, so it’s really comfortable to ride, even for the longer distances.

Tech-Friendly: You know I love my gadgets, and the OjO completely satisfies this need. A special capacitive, non-glare touchscreen allows me to choose from the three speed modes, review current and historical distance information, and control the e-scooter’s lighting and sound features. It has a Bluetooth-enabled sound system with high-fidelity, dual waterproof integrated speakers, so I can enjoy my tunes. There is even a convenient USB port for charging my phone while I’m on the go.

Safety: Front and rear LED lighting maximizes my vision and makes the e-scooter easier for others to see. An electric safety horn lets them know where I am. I have a secure key fob for starting it up, locating it if I forget, and activating the security system. The motion-activated alarm serves as a reliable theft deterrent.

There are no harmful emissions because it is electric, and it’s incredibly easy to maintain. You can choose from a variety of colors including gloss white, matte black, sky blue, rose gold, graphite, orange and the way-cool street art. Available accessories are a handy basket for holding your necessaries, mirrors, additional battery, replacement tire, and optional battery charger.

The OjO Commuter Scooter was developed at the company’s headquarters in Santa Monica, California. It is available at Electric Bikes shops in Santa Barbara, Santa Monica, Corona Del Mar and Malibu. If you’re looking for a fun, safe form of transportation in Santa Barbara, compare the OjO electric scooter to other options and you’ll see that it can make a great choice for you and your family.

Why I Bought My OjO Electric Scooter

New AdWords Innovations To Drive Better Results For Your Business

Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to grow your business, these products can help you save time and boost performance. Learn how some advertisers are seeing an increase in conversion rate and return on ad spend when applying these innovations to their campaigns.

Highlight your top deals with promotion extensions

People are always looking for deals, whether it’s for a discount on holiday gifts or a cheaper flight. In fact, 7 out of 10 internet users look for sales or discounts before visiting a store.1 To help attract these deal-seeking customers with your latest offers, we’re introducing promotion extensions.

Show your latest offers with promotion extensions

Promotion extensions make it easy for you to keep your promotions up to date without the need to create new ads. They also free up the rest of your ad for more unique content, like your brand terms or a clear call to action.

For example, if you’re a shoe store, you might use promotion extensions to show a “30% off” promo code on all Black Friday orders. You can also make these types of seasonal offers more prominent in your ad by selecting one of 12 occasions, like Black Friday or Back-to-school.

Brands like Torrid and Shoe Carnival have already seen great results after using promotion extensions:

Promotion extensions effectively communicate our promotions without sacrificing our core message of quality and fit, giving us a conversion rate lift of 30%.” – David Chau, Senior Digital Marketing Analyst at Torrid Brands

Promotion extensions give customers even more reason to come to our site and buy–all while raising our ROAS by 20%. This extension should be in every ecommerce advertiser’s toolbox.” – Michael Nuss, Director of Digital Marketing at Shoe Carnival

Test drive new ideas with ad variations

Sometimes small changes to your ad text—like adding a touch of holiday spirit or using a different call to action—can dramatically affect performance. That’s why today, we’re rolling out ad variations in the new AdWords experience: a fast and easy way to test changes across your text ads at scale.

For example, you may want to see how “Happy Holidays” performs when used in your text ads. With ad variations, you can test this change across thousands of ads in just a few clicks. In fact, some advertisers have set up variations for more than 1 million ads in less than a minute.2

You’ll then get the test results as soon as they’re statistically significant. If you see that an ad variation is doing well, you can quickly replace all of your original ads with the new variation.

Businesses like Merkle and Agoda are already using ad variations to test, measure, and apply variations that drive better results for their business in less time.

Performance marketing agency Merkle helped their client, a leading online educator, achieve a 13% increase in clicks and a 14% increase in conversions when their ad variations test revealed that expanding their text ads and implementing optimized ad rotations would improve their performance.

With ad variations, we’re able to test ad copy changes across our entire account in just a few minutes, which previously took hours of manual work. This means we get to quickly test ad copy and make improvements that result in better ad performance.” – Robert Tayon, Head of PPC at Agoda

Reach the right shoppers with custom intent audiences

Right now, people may be actively shopping for gifts that only you can deliver. To help you reach these I-want-to-buy shoppers, we’re rolling out custom intent audiences for the Google Display Network. Custom intent audiences make it easy for you to reach people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.

For example, if you’re a travel agency offering holiday getaways, Google could automatically create an audience of people shopping for “all-inclusive ski resorts” or “flights to Palm Springs.” We’ll then show you reach and performance estimates for each audience, so you can plan your campaign with precision.

Find new opportunities to grow your business

Looking for more ways to improve campaign performance this holiday season? The Opportunities page now offers more actionable recommendations, relevant insights, and best practices to help you meet your business goals. With manager account support and the ability to filter by category (like “bids & budgets”), your opportunities are clearly organized so you can apply them across all your accounts and campaigns with just a few clicks.

Customers like Mindshare said the improvements on the Opportunities page were very helpful for their business:

The Opportunities page in our manager account lets us quickly identify optimization and efficiency improvements, estimate cost, traffic, and performance impact across multiple markets, and implement them in one click.” – Amy Perkins, Paid Search Account Director, Mindshare

Get started

Log in to the new AdWords experience to start using these innovations and deliver better results for your business.

Source: Official Google Webmasters Blog