Should you add the Amazon Payments Button to your store?

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Should you add the Amazon Payments Button to your store?

Are you looking for a proven way to increase your online business sales? Then adding Amazon Payments Button will do just that by providing your customers with a fast payment method they know and trust. Read on to discover more about how Amazon Payments can boost your online sales, how you can add buttons to your store and what fees you’ll have to pay for this service.

What is Amazon Login and Pay?

amazon payments button

Amazon Login and Pay, also known as Amazon Payments, is a tool that allows customers to pay for products online through their Amazon account. If a customer clicks an Amazon Payments Button on your online store, they’ll pay for your product through their Amazon account. Since Amazon already has the customer’s credit card and address details saved, the checkout process is incredibly quick and easy.  

Why should you use Amazon Payments Buttons?

Here are the top reasons you should add an Amazon Payments Button to your online store:

  • Customers trust Amazon because it’s a reputable brand that millions of people use. Shoppers can be reluctant to input their credit card details into an unknown site so if they see an option to pay through a company they trust, like Amazon, they’re much more likely to buy your product. Top fashion retailer AllSaints saw 24% of their customers choose to pay via Amazon within two weeks of launching the Amazon Payment service on their payments button
  • It’s cheap. Amazon charges just 2.9% – 3.9% plus $0.30 per transaction.
  • Amazon Payments can increase your average order value. For example, AllSaints saw a 15% higher average order value after installing Amazon Payments Buttons.
  • It’s fast and easy. Since Amazon already has the customer’s credit card and address details saved, there’s no need to input them again. This speeds up the buying process and makes it much more likely that the sale will be completed. AllSaints found that their checkout time was reduced by 70 seconds when they installed Amazon Login and Pay, which helped increase their checkout conversion rate by 34%.
  • Free fraud protection. Amazon has sophisticated fraud-detection tools which you get free access to when you add Amazon Payments to your store.
  • You keep your customer’s data. When you use Amazon buttons on your store, you retain complete control of your customer’s details and manage the shipping process yourself.
  • There are no hidden costs. You won’t be charged any fees for setting up or canceling your Amazon Login and Pay account.

How do you add the Amazon Payments Button to your store?

amazon payments button2

Now you’ve seen the benefits of adding Amazon Payments Buttons, here’s how to install them and start increasing sales on your online store. For businesses in the United States, you will need the following:

  • A US address and phone number.
  • A US bank account.
  • A credit card connected to a US address.
  • A business ID, EIN or Personal Security Number.

Once you have proof of all this, sign-up to Amazon Payments here, by selecting the ‘For Merchants’ option. You’ll be given your own Seller ID account and access to the Seller Central site, which is where you’ll integrate your buttons with your website and manage all your sales and payments. Input your credit card details and set up a checking account on Seller Central.

Next, integrate your Amazon Buttons. This is an easy process on most e-commerce sites and stores such as FoxyCart, LemonStand, WooCommerce, 3DCart, Volusion, Shopify, or Magento. You can see the full list of Amazon’s e-commerce partners and integrations here. If you use a different e-commerce store, you can create your own custom code to integrate the buttons or buy a plug-in. As an example, Yahoo! charges $400 for their Amazon Payments integration plug-in.

When customers buy one of your products through the Amazon Payments Button, make sure you ship the item as quickly as possible and then capture payment for the order. Minus fees, you will then receive your earnings according to Amazon’s payment process, which is detailed below.  

How much does Amazon charge you to use their payment process?  

Here’s a breakdown of the fees Amazon charges for its payment buttons:

  • Either a Domestic Processing Fee of 2.9% per transaction for products shipped and sold in the USA.
  • Or a Cross-Border Processing Fee of 3.9% per transaction if the order is going to a country other than the USA.
  • Every order, regardless of where it’s shipped, is charged a $0.30 Authorization Fee.

There’s also a Disputed Chargeback Fee of $20 which is non-refundable, as is the Authorization Fee. However, if a refund takes place you will receive your Domestic or Cross-Border Processing Fee back.

Amazon’s reserve policy

Amazon keeps a certain amount of your earnings for a short period to cover things like refunds, guarantees and customer complaints. This balance is called a ‘reserve’ and the exact amount of it will depend on how long you’ve been an Amazon merchant for and what kind of service you provide your customers with. Here are the specific reserve prices:

  • When you first start selling with Amazon Payments you go through a 14-day observation period whereby all of your transactions are kept in reserve before they’re payments button
  • After that, you move into Tier 1. In this stage, Amazon holds either the entire transaction amount or the amount of all your unresolved payment disputes, whichever is higher, for seven days.
  • After six months, once you’ve made 100 transactions through Amazon Payments, you can apply to upgrade to Tier 2. This means just 3% of your daily processed payments (based on the last 28-days average) is kept in reserve.
  • If your Order Defect Rate, which measures how many customer complaints and chargebacks you receive, stays below 1%, you’re eligible to have the 3% reserve fee removed.

So, should you add Amazon Payments Buttons to your store? The answer is a resounding yes. Leveraging Amazon’s trustworthy brand power is a proven way to increase online sales. In addition, you won’t be charged extortionate transaction fees for using Amazon Payments Buttons. Get started to boost your business today.

Amazon Reports Best Holiday Sales Ever

Amazon Reports Best Holiday Sales Ever

Despite the recession, e-commerce continues to be the one bright spot.

Bucking the disappointing retail sales trend, Friday announced its best holiday season ever, selling 72.9 items per second on one peak day, Dec. 15.

The online retailer, which did not disclose revenues, said that in that 24-hour period, it received 6.3 million orders and shipped to customers in more than 210 countries.

Bestsellers included – in the toy department, the Eyeclops night vision stealth goggles; in books, J.K. Rowling‘s “The Tales of Beedle the Bard;” in consumer electronics.  read more

Book Review: Happier By Tal Ben-Shahar


Review of Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment by Tal Ben-Shahar

If you can stand to read the word “happy” and its derivitaves 35 billion times, then you’ll probably get through this book. I should warn the reader, however, that if you picked up Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment hoping it would unlock the door to happiness and make your life suddenly super, you’re going to be disappointed. Happiness is work. You can’t just find it and hold it forever—you have to have a little common sense, a taste for introspection, and something meaningful in your life. You might even have all of those things and still be unhappy, but this book probably won’t fix that for you.

The author’s research is solid and his point of view is attractive. There are always new ways of looking at old things, especially when there are books to be written and people so willing to part with their cash. But do you really need to buy the book to know how to be happy? Probably not. You might want to read it as an interesting exercise in psychology or sociology, but if you want to help yourself and find simplified solutions to impossible problems, there are lots of books containing empty promises and important-sounding fluff out there that will surely satisfy your desires.

But, for an interesting take on a timeless problem, go ahead and read this book.  It was quite interesting and I had many AHA! moments….

Book Review: The Angel Inside

The angel Inside, Michelangelo’s Secrets for following your Passion.

The Angel Inside, Michelangelo’s secrets for following your passion and finding the work you love.

This book I have to say, it takes the cake. Literally.
The book has stolen the hearts of so many people. it’s a book written to help people discover where they want to go in life.
The difference between this book and so many other “steps to finding your career” type books is, this book is actually a book, it is set off an inspiring story which happened to the author between him and 1 other person for only 1 day, that totally changed his life.

Most people who have also read the book, say the story is moving and uplifting, like the readers lives are being impacted on a dramatic level.

How many books out there can really do that? And the best part is the book is cheap. I’m finding it in online stores for only around 10 to 15$.

For a life moving experience, 10 to $15 really isn’t that big of a sacrifice. People pay thousands for real life experiences. I guess they should have just read the book.

It seems Michelangelo, is going to forever stay a name of men who find places in the hearts of history.

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