The Impact of GDPR on Digital Marketing

The Impact of the GDPR on Digital Marketing

Digital marketing is a multidimensional industry that utilizes a vast amount of consumer data.

As a result, a well-implemented regulatory framework is required to ensure that consumer protection remains a high priority. Measures such as the California Consumer Privacy Act have been established in the local and global legal community to necessitate the urgent need for data privacy and protection in the digital marketing process.

The European Union’s General Data Protection Regulation (GDPR) was enacted and made applicable on 25 May 2018. This regulatory framework’s main aim is to protect an individual’s right to protection of their data, and it clarifies the process that companies need to follow to safeguard the rights of an individual who is a data subject.

There are many surprising benefits that compliance with the GDPR can bring to businesses.

For instance, it can provide enhanced cybersecurity measures because, since its implementation, GDPR has propelled digital businesses to enhance their data privacy and influenced the development of their security systems and practices.

Moreover, when companies adapt their data protection regulations, they can naturally build customer trust and loyalty.

But has the GDPR achieved its purpose? And if so, what new developments have been made since its inception into the digital business market in 2018?

Keep reading this article to find out more about the importance of this piece of legislation, the impact of the GDPR particularly in the digital marketing industry, and new developments in cross-border data transfers that could change the face of digital marketing.

The Impact of the GDPR on Digital Marketing

Why Is the GDPR Important for the Digital Marketing Industry?

GDPR has provided digital marketing with core benefits that have ensured to improve its overall performance by making it more efficient to personalize its product offering by providing customers the consent to allow businesses to utilize their data for marketing purposes.

The rules that are outlined in this regulatory provision require companies to comply with data audit processes that are essential to creating compelling and more personalized offers.

This has ensured that companies align with data-driven marketing strategies. As a result, more companies are raising their marketing profile by taking the lead towards developing the culture of data privacy that is required by the GDPR. 

By providing consumers with the option to opt into and out of their data being used for advertising, companies have more opportunities to enhance the data collected to communicate with their most valuable customers as well as prospective customers.

Having customers that are already engaged, ensures that sales get more qualified leads which benefits these companies by eliminating time spent on chasing leads, which inevitably increases productivity and sales. 

GDPR Websites

The Impact So Far

Individual user data has been utilized as a part of contemporary marketing strategies that rely on the use of personal data as a primary revenue source for digital marketing companies.

This increase in the use of personal data to generate leads and sales contributed to the implementation of the GDPR.

There are key principles that include lawfulness, fairness, and transparency that are set out at the beginning of the GDPR that require compliance as a fundamental component for the use of data. The main responsibility that digital marketing faces lie in the initial process of collecting data.

Before its enactment, companies could collect data without consent and use it for their marketing purposes. However, since the GDPR was enacted companies are not allowed to collect data as they please due to key issues that impact this process such as legal bases for the processing of data, obtaining consent, and the opting-in and out option.

Consequently, when companies use data to target sales, this data has to be collected and processed by the provisions of the GDPR particularly the seven key principles that are outlined in this piece of legislation. This has impacted the digital marketing industry by necessitating a legal basis for data collection by requiring companies to provide established privacy policies.

An evaluation report conducted and published by the European Commission in 2020 highlighted that the GDPR has met the majority of its objectives and that it has provided essential security solutions in unforeseeable circumstances that have forced the world to rely on data to propel businesses towards the digital economy.

More businesses have developed a compliance mechanism and utilize robust data protection as part of their competitive advantage strategy. Additionally, more consumers are aware of their data protection rights and use the opt-in and out option to preserve their data privacy rights. 

GDPR Websites

What New Developments Can the Digital Industry Expect?

The untimely pandemic in 2020 brought about many changes to the world of data protection regulation for the digital marketing industry.

The most notable of these developments was the California Consumer Privacy Act that was enacted in January 2020 which resulted in the ruling that the EU-US privacy shield was invalid rendering it unenforceable to maintain a free flow of data between these countries.

This ruling has highlighted that the transfer of sensitive consumer data is a high priority that needs to be adhered to by all parties.

Many countries are embarking on adopting and reviewing their cross-border privacy policies to ensure that they are compliant with the standardization and regulatory requirements as prescribed by the GDPR.

The European Data Protection Board has published draft recommendations containing rules that companies should abide by to lawfully transfer sensitive data information.

These developments are set to impact the manner that international companies collect and process data from EU citizens and uphold strict regulations for compliance with cross-border transfers.

The developments envisioned for data privacy protection will ensure that many countries enforce privacy laws and that they are in line with the new cross-border standards that are set out by the GDPR. 

What Are the Similarities with the CCPA?

These two pieces of legislation have similar principles and expectations when it comes to the protection of data subjects by providing them with the right to obtain and view personal data that companies have collected from them.

They both require businesses to disclose how they utilize personal data from subjects and cybersecurity security measures that provide data subjects with the option to have their collected data deleted from the archives.

Even though some businesses are not obliged to comply with both laws, failure to comply with one of these regulations can institute civil penalties. 

The Impact of the GDPR on Digital Marketing

The Bottom Line 

GDPR and other regulatory frameworks such as the CCPA have provided data subjects protection of their fundamental right to privacy by ensuring that companies comply with key principles such as transparency when collecting data.

Similarly, digital marketing has acquired a myriad of advantages aimed at defining its competitive edge. Compliance with GDPR requirements and taking appropriate measures that are designed to protect consumer data promote meaningful customer engagements and drive traffic of valuable prospects to your business.

So, if you are having trouble with maneuvering the drawbacks of these regulations, it would be in your company’s best interest to understand the core principles and advantages of incorporating the rules as set out in both the GDPR and CCPA to enhance your business strategy into the future success of your brand. 

The Impact of the GDPR on Digital Marketing
The Impact of the GDPR on Digital Marketing

What are your thoughts? Tell me in the comments below.

My New Laptop Arrived Today – DELL ALIENWARE AREA-51M R2

Compare Best Laptop PC

“Taylor, which Laptop do you recommend?”

I get this question all the time. So I decided to write a blog and answer some of the reasons why I bought this laptop.

After researching for 2 solid nights and watching laptop comparison Youtubes, I finally made a decision to buy a Dell Alienware laptop.

In this blog, I am going to be talking about the magic of the Alienware Area-51M R2 Gaming laptop, and the reasons why I bought it.  

To be clear, I am not a gamer. As an online marketer, I am on the computer all day long though and knew that if I wanted something with high-performance capabilities, a gaming laptop was the way to go.

I frequently have 100 tabs open on my PC, and I needed something that would support that, all the time. 

Does Your Laptop PC Multi-Task?

Mine can. Like a beast!

When I started researching laptops and comparing the best ones, I quickly zero’d in on a few things in particular as deal breakers:

  • How much RAM? Expandable?
  • How much hard drive space? SSD?
  • Backlit keyboard?
  • SD Card Reader?

I needed something that could function quickly, and manage a significant amount of work open at the same time.

Is this a reputable laptop brand?

Dell is a solid brand, there are few brands that are more competitive than Dell, or that have been around for as long as Dell.

The Alienware brand has been around since 1996, a company founded by Michael Dell himself, along with Frank Azor, Arthur Lewis, and Joe Balerdi. I knew getting this model would be a good investment backed by brand longevity.

Is the Alienware Area-51M R2 expensive?

Yes, it can be expensive. It’s a higher end laptop, starting at around $2 thousand dollars. However, when I compared it to a few other brands it came in well under their sticker price. After turning it on and using it for a few days, I knew it was worth every penny.

Does the Alienware Area-51M look good?

This is a machine that I love to show off. The Area 51M has a stunning design, stylish at every corner. Its weight justifies its performance. At almost 10 pounds, you can feel that it has power. The first thing I noted was the heavier back end with an exhaust at the rear. It feels sturdy too. I’m not seeing any wobble here as you do with many laptops. When the laptop first boots, its touchpad feels light and I loved the feel of the tap. 

The 17.3” display features Tobii Eye tracking technology that lets the screen recognize you as you are looking at it. It’s easy to see why this is touted as the “world’s most powerful and overclockable laptop.” The Alienware logo on display also is super cool.

Are there enough ports?

There are more ports than you will probably need, and two adapters to give it juice. You want to know if you can use your multimedia devices on this, especially if you are considering it for gaming. The answer is yes, it has a lot. It also includes a media card reader, 2 SODIMM memory slots, separate ports for headset and audio, 2 Gen 1 ports, and 1 Thunderbolt 3 port that supports USB 3.2 Gen 2 and DisplayPort 1.2. The Alienware Graphics Amplifier Port is a nice touch too. 

To compare with others, USB 3.0 is a standard port, and I want a laptop with at least two of these. There are a lot of ports here to work with. Whatever peripheral you have, there’s a slot for that, even for your favorite gaming controller.

How does this laptop perform?

It’s an Intel Core i9 processor, which is the best in the world. You can’t just call a laptop the world’s most powerful, unless it actually is, or comes pretty close. With this price, I felt like I was getting the best of the best in performance. In both speed and durability, you can’t get better than a tenth Gen. 3.6-GHz Intel Core i9 processor and 64GB of Ram.  Laptops with an i9 core processor are the largest and most powerful known to man. That’s where the sticker price is coming from. 

The performance claims are real. I ran 60 open tabs on Google Chrome, used Twitter, streamed YouTube, and scrolled through some Netflix when test-driving the Area51M for the first time. When a machine is described as “overclockable,” the manufacturer is saying the CPU can run faster than the manufacturer intends. This claim stands up to the test.

Does the Alienware Area51-M R2 have good audio quality?

I’m not even a gamer, but this computer could turn me into one. For audio, you have the joy of front-firing speakers, and an AMD Radeon RTX 2080 graphics card ensures I am not missing a single thing when streaming, gaming, or working on this machine. The display is 360HZ FHD, and on the 17″ screen, makes looking at my work a beautiful thing.

The integrated 720p at 30fps HD camera and dual-array microphones give me everything I need for Zoom meetings and will keep multi-player gamers very happy.

Battery life with its 90 Wh lithium-ion battery is not my favorite feature. I’m only getting 2 and a half hours unplugged. Gamers are going to be okay with that, I walk around with my machine when I am working. Even so, that battery lifespan is longer than the Eon.

Alienware Area-51M Extras

The extras I’m looking for in a laptop, high performance or otherwise, are software packages and warranties. All of these are optional, but Windows 10, which was fine by me. I have the option for McAffee LiveSafe Consumer subscription, for 12 or 36 months, but I also had the option to decline McAffee. Accidental Damage Service is available for one to four years, or that could be declined as well.

The hardware warranty is a one-year warranty where I get the house call from the tech for in-home service, and that is a follow-up from a remote diagnosis.

Get this Laptop

Who am I to say this laptop has something wrong with it? It’s going to eventually. It’s a man-made product with a lifespan. That being said, it’s a powerful tool whose appearance alone suggests it plans on crushing it with the highest performance possible for as long as it can. And, with its warranty, tech support, and optional security features, it has everything I needed and stuff I didn’t even know I could get in a system.

If you’re in the market for a laptop, you can’t go wrong with Alienware Area-51M – it’s touted as the “world’s most powerful and overclockable” laptop because it can go faster than it says it can. It’s ideal for gamers and considered a gaming laptop, but I am not a gamer and love it. 

I can run 60 different Windows at once, and stream from both YouTube and Netflix at the same time, and it doesn’t even offer the flicker of downtime. The specs it offers for a high-performance laptop are ideal for me and the workload I put on a machine.

I’ve reviewed it here as thoroughly as I can. This is a laptop that is fully loaded, with the best-in-class 3.6 GHz 10th Gen Intel core i9 processor.

Buying a laptop is never a easy. The research process can be time consuming. I hope these tips are helpful to you and best of luck with your next laptop purchase!