Press Play On TrueView Video Ads For Performance – Google Best Practices

Source: Official Google Webmasters Blog Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online videos as they do watching TV. 1

There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to support your performance goals. It touches on topics such as:

  • Understanding TrueView ads and how to measure success 
  • Capturing attention with compelling TrueView ads 
  • Reaching highly-qualified audiences with YouTube 
  • Tracking and optimizing video ads 

Check out these TrueView video ads best practices to drive more leads or conversions for your business.

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Source: Official Google Webmasters Blog

Major Updates Announced For Advertising On Google

Amongst the many announcements made at the recent Google Performance Summit were a few about AdWords and updates that will change the way we all ‘do’ Google PPC. Make way for new ad formats, device-specific bidding options and more; here are three of the announcements that we found most intriguing.

AdWords is breaking up tablet and desktop ads, and enabling mobile base bids.

Soon, changes will occur which will alter the way search happens on mobile. This new way of setting bids will allow marketers to target ads by device type, untethering desktop and tablet bids and allowing advertisers to make mobile the focal point of campaigns.

Soon, we’ll be able to set separate bid adjustments for mobiles, desktop computers and tablets, tying keywords to whatever device is best suited for our businesses’ target audience. Then, we can simply adjust for other devices.

This update affords greater control over device-level bidding and is desperately needed considering over half of all Google searches are now done by mobile device. No longer will bids be awkwardly tied to a limited desktop multiplier.

Expanded text ads are being rolled out for all devices.

Later this year, all advertisers will be able to maximize their ad space with more text. Coinciding with the removal of right side ads, text ads with more characters will have a uniform appearance regardless of the device you’re using. They’ll also be specifically optimized for smartphones.

Marketers will then be able to make the most of ads, capturing the attention of a growing number of consumers who are keen to know exactly what we have to offer them before they click over to our websites. Attention spans are getting shorter as information becomes more readily available, so it’s up to advertisers to garner attention as quickly as possible.

The new ads will feature two longer headlines, at up to 30 characters each, and longer descriptions at up to 80 characters. The accompanying display URL can also have two directory paths used to describe the landing page content, neither of which has to match the landing page URL.

With such significant changes occurring, it’s time we all begin updating our marketing and advertising strategies!

Mobile searches will soon feature promoted pins.

Google has calculated that local search is growing at a rate that’s 50% faster than overall mobile search, and this statistic has lead them to place more emphasis on advertising through Google Maps.

Soon, marketers will be able to develop customized experiences targeted at consumers on Google Maps. Instead of just seeing the pin marking where a new restaurant or hard to find boutique is, we’ll see branded pins for all nearby locations. These can even include a range of content and customization options, from local product inventory to promotions, all designed to drive traffic to businesses.

Marketers who want to take part will need location extensions in order to appear in promoted pins, and as this feature is still being tested and experimented on, it’s expected to evolve further in the near future.

With these and several more changes on the horizon, what do you make of the future of Google AdWords? Do you see these as exciting new opportunities for marketers?

Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch videos. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.

But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.

Make a video ad right from your phone

With the free YouTube Director for business app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the The Barber Shop Club in Los Angeles, are already seeing positive results with YouTube Director.

Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw a significant increase in potential customers being able to remember and recognize his ad.2

We challenged five business owners—including Woody—to create a video ad in twenty minutes or less. Watch what happened and download the app to give it a try.

Get a professional to make your video ad

In select U.S. cities, we’re also offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and coming to more cities soon.

Is your business an app? We can create a video ad for you too

YouTube Director automated video creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.

No matter what kind of business you’re in, getting started with advertising on YouTube just became a whole lot easier. We can’t wait to see what you make. Happy filming.

Source: Official Google Webmasters Blog