Local Marketing | Web Marketing

Top 10 WordPress Themes for Restaurants

19 December 2016 by
Top 10 WordPress Themes for Restaurants

It’s not enough to just serve great food these days, every restaurant needs an engaging website to be noticed. Customers like to check out menus, read reviews and have the option of booking a table online before they visit. Luckily, you don’t need to be a design pro to create beautiful, user-friendly restaurant web designs, as there are plenty of great WordPress themes that will do the job for you. We’ve put together a list of the top 10 options.

Top 10 WordPress Themes for Restaurants

  • Sage
WordPress Themes for Restaurants

Not sure how you want your website to look? Then Sage is a great option for you as there are over 40 demo sites to choose from covering everything from Seafood, Vegan and Thai to Bakery, Brewery or Tea House designs. Once you’ve selected a demo you can use the theme options panel to easily customize the design to suit your restaurant.

Top Sage Features

  • Four free ad-ons
  • Ability to set up an online shop with WooCommerce
  • Drag-and-drop menu builder
  • Six-month customer support and one-click install

Price – $59

More info/download Sage

  • Food Truck
WordPress Themes for Restaurants

This is the ideal theme for street vendors, food truck owners or small food businesses. Food Truck incorporates simple page and menu builders and is easy to tweak, including nearly 90 custom shortcodes, 10 widgets and over 600 Google Fonts. However, this theme’s key selling point is its truck locator map, which allows customers to find you easily.

Top Food Truck Features

  • Truck locator map
  • Events listings
  • E-commerce capabilities
  • Six-month customer support and one-click install

Price – $59

More info/download Food Truck

  • Resca
WordPress Themes for Restaurants

Resca is one of the top restaurant website themes and looks great on all devices. Choose from one of the demo sites and make it your own by selecting from hundreds of colors, skins, fonts and icon options. Resca’s star attraction is its events calendar which will keep your customers in the know.

Top Resca Features

  • Events calendar and countdown clock
  • OpenTable reservation and booking
  • Ability to set up an online shop with WooCommerce
  • Six-month customer support and one-click install

Price – $59

More info/download Resca

  • Tavern
WordPress Themes for Restaurants

Tavern is one of the most popular WordPress themes for pubs and restaurants. It includes well-known plug-ins like Revolution Slider, Essential Grid and Visual Composer, all of which allow you to create any site layout. You can drag and drop pre-built features to customize your design and improve the user experience with a reservation/booking system and online shop.

Top Tavern Features

  • Translation feature
  • OpenTable reservation and booking
  • Ability to set up an online shop with WooCommerce
  • Six-month customer support

Price- $59

More info/download Tavern

  • Luigi
WordPress Themes for Restaurants

If you’re in the fine dining sector or run a high-end eatery such as an Italian Bistro, then Luigi is the classy restaurant theme for you. The theme boasts a Hero Block feature which allows for full-width images and customizable titles, text and fancy call-to-actions. Luigi also has an online table reservation system, event organizer and GoodReviews plug-in so customers can let everyone know how great your food is.

Top Luigi Features

  • GoodReviews plug-in to display customer reviews and ratings
  • Event organizer
  • Reservation booking system
  • Classy, image-heavy design

Price – $79

More info/download Luigi

  • LaCuisine
WordPress Themes for Restaurants

LaCuisine is a clean, ultra-responsive theme suitable for any type of eatery. Start with one of their stylish demo sites and edit to suit your style with the hundreds of fonts, colors and layout options. LaCuisine’s key features include sharp, retina-ready graphics and an engaging menu builder which allows diners to click on dishes and leave a review or pre-order them.

Top LaCuisine Features

  • Engaging menu builder which enables diners to leave reviews
  • Restaurant Reservations plug-in
  • Ability to set up an online shop with WooCommerce
  • Six-month customer support

Price – $59

More info/download LaCuisine

  • Nuvo
WordPress Themes for Restaurants

This is an extremely visual theme that offers unlimited color, layout and sidebar options. Nuvo will help you create a site full of Parallex full-screen images and video backgrounds; you can also choose from a huge range of animations and typography. Nuvo is easy to personalize and works well for restaurants, cafes and bistros, however, the theme does looks better on larger devices.

Top Nuvo Features

  • Stunning, image-heavy design
  • Event management section
  • Restaurant booking capability
  • Six-month customer support

Price – $53

More info/download Nuvo

  • Dalton
WordPress Themes for Restaurants

Dalton is a multi-purpose, corporate theme that works well for restaurants as well as other types of businesses. It has six unique homepage designs to start with and over 55 customizable page builder elements, as well as stunning Parallex and retina-ready visuals. This theme uses the Slider Revolution plug-in for smooth scrolling, perfect for websites with lots of images.

Top Dalton Features

  • Image-friendly
  • Integrated with WooCommerce to create online shops
  • Highly customizable with extensive theme options
  • Six-month customer support and one-click install

Price – $59

More info/download Dalton

  • Piquant
WordPress Themes for Restaurants

Piquant offers a simple, bold design and six homepage styles. There are customizable menus, clever call-to-action buttons and awesome image galleries. The stand-out feature of Piquant is its blog function which has six different post templates, so if you’re serious about engaging with your customers and updating them on new dishes and events, this is a great theme to choose.

Top Piquant Features

  • Blog function with post templates
  • Reservation and booking system
  • Compatible with WooCommerce to sell products online
  • Six-month customer support

Price – $59

More info/download Piquant

  • Rosa
WordPress Themes for Restaurants

Rosa is great for restaurants, cafes and bakeries and is a popular bar website theme. If you want to focus on high-end images Rosa is a great choice as you can create stunning galleries, Parallex visual effects and video.  The theme also has handy booking and e-commerce capabilities.

Top Rosa Features

  • Ideal for image-heavy sites
  • Reservation and booking system
  • E-commerce capability
  • Six-month customer support

Price – $59

More info/download Rosa

Investing in a top restaurant theme for your website is one of the smartest moves you can make. Rather than battling with web coding, save time and hassle by choosing a ready-made theme and simply modify it to reflect your restaurant’s unique personality. Don’t forget to make use of your theme’s special features to improve user experience, including table booking, e-store, and online review plug-ins. Build a stunning menu and pack your site full of enticing food images and your restaurant will be buzzing in no time!

Ecommerce Marketing | Google Marketing | Youtube Marketing

Video Campaign Management Gets Easier With AdWords Scripts

13 December 2016 by

If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the perfect gift picked out. Today we’re announcing AdWords scripts support for TrueView and six-second bumper ads.

This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns. The new script support is available for standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads – and we’re hoping to eventually expand functionality to additional campaign types like shopping.

Making this tool available for video means multi-step campaign management tasks will be much easier – like scheduling regular reporting, creating new campaigns en masse and even automating adjustments to campaigns based on real-time factors, like the weather.

Source: Official Google Webmasters Blog

Ecommerce Marketing | Google Marketing

Save Time By Applying Audience Lists At The Campaign Level

8 December 2016 by

Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time-consuming, especially if you have a lot of ad groups. To make it easier for you to manage your audience lists at scale, you can now apply them at the campaign level. 

Campaign-level audience lists also make it easy to measure and change your bid adjustments. Instead of trying to change your bid adjustments for each individual ad group, you can confidently optimize at the campaign level where you’re more likely to have enough data to make an informed decision. Learn more audience bid adjustment best practices here.

Many advertisers are already using campaign-level search audiences to save time and make better optimizations:

“Campaign-level audiences have proven to be a great way to apply our remarketing lists at scale. Our campaigns often contain so many ad groups – using RLSA in the past required hours spent applying audiences to each one and analyzing the results by ad group. By applying them at the campaign level, we can be confident that no ad group is overlooked, while saving us time that can be better spent on helping our customers find their new home.” 

– Debra Carroll, Senior SEM Manager at Redfin 

“Being able to apply all of our audiences at the campaign level has drastically simplified the process of adding lists to multiple campaigns, as most of our campaigns have hundreds of ad groups. This allowed us to apply our bid adjustments in bulk, which has resulted in smarter spending and increased ROAS from our search campaigns.”
– Nathan Eagan, PPC Specialist at Webstaurant

With campaign-level search audiences, you now have more flexibility than ever in how to engage with your customers. Learn more about using campaign-level audiences in the Help Center, and read our best practices guide to learn how you can reach the right audience with a message that resonates. 

Source: Official Google Webmasters Blog

Ecommerce Marketing | Google Marketing

Shoppers Gobble Up In-Store Black Friday Deals On Mobile

28 November 2016 by

As another Black Friday weekend wraps, we saw super shoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1

Further, shoppers across the U.S. turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest  — searches that contained “near me,” hours and stores — of any states in the nation.2

This strong link between the online and physical world lives beyond the holidays too, and store visits reporting in AdWords is helping advertisers understand it year round. In fact, in just under two years, advertisers globally have measured over 3 billion store visits. 
What else did we see in stores over the holiday weekend? Store foot traffic jumped 65% on Black Friday, compared to an average weekend day in November, showing that consumers still care about going into stores for holiday shopping. Clothing, toy, and electronic stores were all popular destinations. Clothing stores and toy stores saw more than double the foot traffic on Black Friday compared to an average weekend day in November.3

Electronics stores were particularly popular, with more than double the foot traffic on Thanksgiving Day and more than triple the foot traffic on Black Friday, compared to an average weekend day in November.4 That makes sense given electronics, including the Nintendo Entertainment System and Sony PS4 Pro, are topping shoppers’ gift lists this year.5

Popular Times feature in Google Maps: Live store foot traffic on Black Friday in Best Buy as indicated by pink bar 

Shoppers also spent more time in stores. For example, in electronics stores, they typically spent between 35 minutes and 1.5 hours on Black Friday compared to 25 minutes on an average day in November. Shopping malls showed a similar increase in visit duration compared to the average day in November.6

To get deeper insight into store visits performance, visit the AdWords Help Center and learn about two new distance and location reports coming soon that will help you understand where your store visits come from.

Source: Official Google Webmasters Blog

Amazon Marketing | Web Marketing

Should you add the Amazon Payments Button to your store?

19 November 2016 by
Taylor Reaume Blog Headers11

Should you add the Amazon Payments Button to your store?

Are you looking for a proven way to increase your online business sales? Then adding Amazon Payments Button will do just that by providing your customers with a fast payment method they know and trust. Read on to discover more about how Amazon Payments can boost your online sales, how you can add buttons to your store and what fees you’ll have to pay for this service.

What is Amazon Login and Pay?

amazon payments button

Amazon Login and Pay, also known as Amazon Payments, is a tool that allows customers to pay for products online through their Amazon account. If a customer clicks an Amazon Payments Button on your online store, they’ll pay for your product through their Amazon account. Since Amazon already has the customer’s credit card and address details saved, the checkout process is incredibly quick and easy.  

Why should you use Amazon Payments Buttons?

Here are the top reasons you should add an Amazon Payments Button to your online store:

  • Customers trust Amazon because it’s a reputable brand that millions of people use. Shoppers can be reluctant to input their credit card details into an unknown site so if they see an option to pay through a company they trust, like Amazon, they’re much more likely to buy your product. Top fashion retailer AllSaints saw 24% of their customers choose to pay via Amazon within two weeks of launching the Amazon Payment service on their website.amazon payments button
  • It’s cheap. Amazon charges just 2.9% – 3.9% plus $0.30 per transaction.
  • Amazon Payments can increase your average order value. For example, AllSaints saw a 15% higher average order value after installing Amazon Payments Buttons.
  • It’s fast and easy. Since Amazon already has the customer’s credit card and address details saved, there’s no need to input them again. This speeds up the buying process and makes it much more likely that the sale will be completed. AllSaints found that their checkout time was reduced by 70 seconds when they installed Amazon Login and Pay, which helped increase their checkout conversion rate by 34%.
  • Free fraud protection. Amazon has sophisticated fraud-detection tools which you get free access to when you add Amazon Payments to your store.
  • You keep your customer’s data. When you use Amazon buttons on your store, you retain complete control of your customer’s details and manage the shipping process yourself.
  • There are no hidden costs. You won’t be charged any fees for setting up or canceling your Amazon Login and Pay account.

How do you add the Amazon Payments Button to your store?

amazon payments button2

Now you’ve seen the benefits of adding Amazon Payments Buttons, here’s how to install them and start increasing sales on your online store. For businesses in the United States, you will need the following:

  • A US address and phone number.
  • A US bank account.
  • A credit card connected to a US address.
  • A business ID, EIN or Personal Security Number.

Once you have proof of all this, sign-up to Amazon Payments here, by selecting the ‘For Merchants’ option. You’ll be given your own Seller ID account and access to the Seller Central site, which is where you’ll integrate your buttons with your website and manage all your sales and payments. Input your credit card details and set up a checking account on Seller Central.

Next, integrate your Amazon Buttons. This is an easy process on most e-commerce sites and stores such as FoxyCart, LemonStand, WooCommerce, 3DCart, Volusion, Shopify, or Magento. You can see the full list of Amazon’s e-commerce partners and integrations here. If you use a different e-commerce store, you can create your own custom code to integrate the buttons or buy a plug-in. As an example, Yahoo! charges $400 for their Amazon Payments integration plug-in.

When customers buy one of your products through the Amazon Payments Button, make sure you ship the item as quickly as possible and then capture payment for the order. Minus fees, you will then receive your earnings according to Amazon’s payment process, which is detailed below.  

How much does Amazon charge you to use their payment process?  

Here’s a breakdown of the fees Amazon charges for its payment buttons:

  • Either a Domestic Processing Fee of 2.9% per transaction for products shipped and sold in the USA.
  • Or a Cross-Border Processing Fee of 3.9% per transaction if the order is going to a country other than the USA.
  • Every order, regardless of where it’s shipped, is charged a $0.30 Authorization Fee.

There’s also a Disputed Chargeback Fee of $20 which is non-refundable, as is the Authorization Fee. However, if a refund takes place you will receive your Domestic or Cross-Border Processing Fee back.

Amazon’s reserve policy

Amazon keeps a certain amount of your earnings for a short period to cover things like refunds, guarantees and customer complaints. This balance is called a ‘reserve’ and the exact amount of it will depend on how long you’ve been an Amazon merchant for and what kind of service you provide your customers with. Here are the specific reserve prices:

  • When you first start selling with Amazon Payments you go through a 14-day observation period whereby all of your transactions are kept in reserve before they’re released.amazon payments button
  • After that, you move into Tier 1. In this stage, Amazon holds either the entire transaction amount or the amount of all your unresolved payment disputes, whichever is higher, for seven days.
  • After six months, once you’ve made 100 transactions through Amazon Payments, you can apply to upgrade to Tier 2. This means just 3% of your daily processed payments (based on the last 28-days average) is kept in reserve.
  • If your Order Defect Rate, which measures how many customer complaints and chargebacks you receive, stays below 1%, you’re eligible to have the 3% reserve fee removed.

So, should you add Amazon Payments Buttons to your store? The answer is a resounding yes. Leveraging Amazon’s trustworthy brand power is a proven way to increase online sales. In addition, you won’t be charged extortionate transaction fees for using Amazon Payments Buttons. Get started to boost your business today.

Ecommerce Marketing | Google Marketing

Introducing The AdWords Marketing Goals Website

3 November 2016 by

As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encourage them to buy something from your site, and everything in between. Today, we are introducing a new AdWords website that puts your goals front and center and shows you which ads work best to accomplish those goals. You can also use this site to find info on our latest ad innovations, success stories from other marketers, and best practices guides.
For example, if you’re a multi-channel retailer driving foot traffic into your store, learn about Google solutions like ads with store directions that can help people find your nearest business location.

Or if you just launched a new app and want to make sure the right people discover it, you can find best practices to get more high-value users to engage with your app. You can also draw inspiration from businesses like GrubHub that ran ads to connect with customers the moment they’re searching for new apps in the Google Play store. 

Check back in on the site regularly as we’ll continue to add content. Also, help us ensure that the site is as useful as possible by sharing your feedback. We look forward to hearing your ideas and suggestions.

Source: Official Google Webmasters Blog

Web Marketing

17 Scarily Good Website Marketing Ideas for Halloween

29 October 2016 by
17 Scarily Good Website Marketing Ideas for Halloween
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Did you know that Americans spend an average of $8.4 billion on Halloween each year?  That’s right, Halloween has become the second most popular US holiday after Christmas. So get into the holiday spirit to boost your business and show customers that you love All Hallows’ Eve as much as they do. Check out these 17 scarily good website marketing ideas for Halloween.

  • Spook up your online store – place some Halloween-inspired icons such as monsters, bats and skulls around your store. Switch to a spookier text font and alter the names of your products to give them a Halloween theme, think: Creepy Cake Decorations for a baking store or Zombie Survival Gear for an outdoor clothing range.
  • Run a Halloween contest – set up a contest on your social media channels asking people to send in photos of their Halloween costumes, decorations, parties and food. Give a prize for the winning entries and share photos of your own employees taking part.
  • Dress up your logo – make some temporary design changes to your logo. You could add some Halloween motifs like a witch’s hat or a pair of glowing eyes. Easier still, you could change the colour of your logo to black and orange for the holiday period.
  • Create a Halloween hash tag – think up a clever hash tag campaign that combines Halloween and your brand to circulate on social media. One extremely successful example of this is the #oreohorrorstories campaign.
  • Hold a pumpkin hunt – place pumpkin icons around your website, particularly on key landing pages, and challenge your customers to hunt for them. Offer a discount or special gift for anyone who finds all of the pumpkins and hand out clues on your social media channels. You can take this a step further by getting other businesses to join in and spread the hunt to their websites.
  • Have a Halloween flash sale – promote a time-limited flash sale of your products and services for the holiday period. Create an eye-catching poster to publicize the sale and share it with your social media followers and email subscribers.
  • Make a scary YouTube video – make a short video that ties your business in with Halloween. It could be a zombie invasion in your office or a scary prank involving your employees. Ford’s spooky Halloween car wash prank for instance has been viewed over 1.8 million times on YouTube!
  • Send a Halloween newsletter – schedule a newsletter to wish your customers a Happy Halloween. Share some Halloween tips with them or list details about festive events in your local area. You can also offer readers a gift as a Halloween treat.
  • Create some creepy GIFS – design some Halloween-themed GIFS to use on your website, social media channels and newsletters.
  • Produce a Halloween infographic – this doesn’t have to be directly related to your business as long as it includes your brand logo and a link to your website. Try something like: Scariest Halloween movies, Most popular Halloween candy or Classic costumes for Halloween. Make sure the infographic looks spooky and is highly shareable.
  • Organize a virtual trick-or-treat – link up with other businesses to offer treats for people to collect. Create a graphic to advertise what each business is offering and send it out to your mailing list and social media followers. Ask each business taking part to do the same.
  • Sponsor or host a Halloween event – do some festive advertising. Choose a local Halloween event like a costume parade or haunted house to sponsor or create some goody bags with your logo on to be given out at local events. You can even host your own spooky event and invite customers.
  • Change your favicon – alter the icon that appears next to your URL in the address bar of your browser. Give it a Halloween twist such as a flash of orange or add a Halloween motif.
  • Write a Halloween-themed blog post – create a fun Halloween post for your blog. Get creative and share holiday tips related to your business. If you run a home décor website, this could mean a top 10 list of Halloween decorations or if you have a food-related business you could write a post about spooky cake design ideas.
  • Run a social media poll – engage people by running a poll or vote on your social media channels. You could get your office staff to dress up in Halloween costumes or bring in spooky treats, take photos of them and ask your audience to decide who wins.
  • Give away Halloween treats – offer your customers an extra treat when they buy something from your site or sign up to your service over Halloween. This could be anything from a free product to a discount or gift card.
  • Produce some Halloween-themed products – make some special, limited-edition products for Halloween. Create an orange and black version of a popular product, for example, or add some Halloween emblems.

Do you have any more scarily good website marketing ideas for Halloween?  Share them in the comment section below!

17 Scarily Good Website Marketing Ideas for Halloween
Ecommerce Marketing

Click-To-Message Ads Bring A New And Easy Way To Talk To Customers

18 October 2016 by

If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an in-person appointment.2

In the coming weeks, we’re introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you’ll give users an easy way to text you to start a conversation and continue it whenever is most convenient for them.

Tapping on the texting option launches a user’s SMS app with a pre-written message tailored to the product or service they’re interested in. For example, if you’re a travel advertiser and someone messages you after searching for New York City hotels, they can send or edit your pre-written message text, “I’m interested in a reservation. Please text me back with more information.”

Many advertisers are already using click-to-message ads to take advantage of a new and faster way to connect with consumers on mobile to increase conversion rates:

“Click-to-message ads have proven to be a great way to help prequalified customers start the hotel reservation process in a way that is convenient and easy for them. They can text an agent to get questions answered, continue the conversation on their own timetable, and trade booking information before completing the final checkout over the phone or on our website. It’s a seamless and streamlined process that helps increase brand trust. The conversion rate on message extensions is 41% higher compared to other ad extensions. Paired with customer support software, they’ve also allowed our agents to respond to requests in a more efficient and cost-effective way. ”
– Gabe Thayn, Director of Search Marketing, TravelPASS Group

“Click-to-message is a useful tool that allows consumers to engage with our business in a way that’s comfortable and efficient for them. They could be on their commute or in a rush, so they can text us quickly through click-to-message. It’s also a good medium to get questions answered that aren’t addressed on our website, or to reach us during hours when our office is closed. Our main performance objective is to help customers as much as possible – when we take care of their questions and needs in a helpful, relevant way, that leads to better business results.”

– Gavin Chan, Digital Marketing Manager, AnyVan

“The results from click-to-message have been phenomenal and we’ve seen a 80% higher conversion rate when compared to other similar channels. We can now tap into an important consumer base that prefers to use SMS to learn more about our insurance products. Besides giving users a new way to get in touch with us, we feel this is by far the fastest and most cost-effective way to connect with them.”

– Gavin Parker, Paid Search Manager, Auto & General 

“We started testing click-to-message as soon as we heard about it. Text messaging is a popular medium of communication among young professionals and the opportunity to engage them through SMS is very exciting. We sell industrial equipment and supplies, which can be very technical. Sometimes customers don’t have time to talk over a web chat or phone conversation, but still need more information. Messaging helps simplify these exchanges and the customer response has been very positive since they can post a question and follow up in their own time.”
– Ashar Mairaj, VP of Marketing, Global Industrial

Mobile users have more flexibility than ever to choose how they want to connect with businesses. Through messaging, you can initiate valuable conversations with them by tapping into one of their most preferred modes of communication. Learn more about click-to-message ads by visiting the Help Center. Also read our new best practices to learn how to use click-to-message ads to build a faster consumer experience on mobile and deliver useful information that gets customers closer to purchasing.

Source: Official Google Webmasters Blog

Ecommerce Marketing | Google Marketing

Google Shopping Partners With E-commerce Platforms To Make Selling Online Easier Than Ever This Holiday Season

17 October 2016 by

When it comes to attracting customers over the busy holiday season, showcasing your products online can help you get in front of more people, and many retailers already use e-commerce platforms to upload and promote their products online. Today, we’re excited to announce partnerships with three major e-commerce platforms — BigCommerce, PrestaShop, and Magento — to make it easier than ever before to get started on Google Shopping for the holidays, and beyond. If you’re using any one of these platforms (or if you’re thinking of using one of these platforms), our new partnerships let you easily submit your product information to Google Shopping and quickly reach millions of new customers searching for what you sell.

Get up and running on Google in just a few clicks

With this direct integration, you can save time and extra work by using your existing BigCommerce, Prestashop, or Magento account to easily submit your product data to fuel a new Google Shopping campaign.

With just a few clicks, your product information is populated in your Merchant Center account, helping you reach new shoppers on Google.com and other Google properties. This integration lets you:

  • Find new customers, right where they’re searching. Connect your products to the customers who matter most — the ones searching for what you sell.
  • Easily display your rich product imagery and details. Put your product images, price, and other differentiators front and center, so that searching shoppers can easily find you.
  • Get up and running quickly, minimizing your holiday workload. Use the product information you’ve already entered in your ecommerce platform without needing to submit this information separately to Google.
  • Showcase your newest inventory. Roll out new products to Google Shopping, simply by adding products to your ecommerce store.

Early successes

We’ve been testing this technical integration with our ecommerce platform partners, and have already seen impressive results from small businesses, brand new to Google Shopping.

Peter Baseio, founder and CEO of baby product company Organic Munchkin, connected his BigCommerce account to Google Shopping to reach new customers with rich, visual ads. “Google Shopping allows our products to be listed in a visual format, increasing brand awareness for our niche market, as well as revenue,” said Baseio. “It has tripled our revenue stream, bringing in customers we never knew we had access to.”

Sam Gong, co-founder of Man Crates, used the integration to help tens of thousands of new customers find their unique assortment of gifts. “Google Shopping is an incredibly cost-effective way for us to reach new customers on long-tail search terms and recapture visitors that have found Man Crates through one of our primary marketing campaigns,” said Gong. “It’s well integrated with BigCommerce, incredibly easy to setup, and easy to measure and manage on an ongoing basis. It’s an absolute no-brainer for just about any ecommerce business.”

Ready to get started?

If you’re not using an ecommerce platform today, find out how to sign up for one by checking out the BigCommerce, PrestaShop, or Magento website. If you’re already using one of these platforms, visit our Help Center or the BigCommerce, PrestaShop, and Magento help pages to learn more.

Source: Official Google Webmasters Blog

Ecommerce Marketing | Google Marketing

Fine-Tuning The Layout Of Search Ads On Google Play

7 September 2016 by

Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest new apps and enjoy the latest music, movies, and books.

We introduced search ads on Google Play last year to improve app discovery and help developers reach users right when they’re looking for new apps to install. It’s one of several platforms, alongside YouTube, Google.com and the Google Display Network, where developers can introduce your apps to high quality users. Developers all around the world, like GrubHub, have seen tremendous success in terms of reach and install rates with Google’s app promo products. See full story. We’re building on this momentum by fine-tuning the ads experience on Google Play to deliver even more growth for the developer community.

First, for app-specific searches on Google Play, ads in their current form will not be shown at the top of the page. Instead, the organic result for the app will show at the top of the page, followed by additional organic results and possibly ads for other relevant apps. So when a user searches for “Google Express,” she will see the organic result for “Google Express” without an identical “Google Express” ad above it. This change is part of our ongoing commitment to improve user experience and advertiser performance. We encourage developers to monitor your campaigns as there may be some natural changes in performance metrics as we roll out these updates.

Second, a relevant, additional ad will start to show on Google Play for some queries like “music streaming app” and “exercise app.” This new ad spot gives developers an additional opportunity to promote the apps you’ve worked so hard to build.

Innovations like search ads on Google Play have proven to be a useful way to surface new apps for consumers and provide additional value for developers. We look forward to building on this momentum with new tools and best practices to bring even more success to the developer community.

Source: Official Google Webmasters Blog

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