How To Fix Spelling Mistakes Automatically

How To Fix Spelling & Grammar Mistakes Automatically

Perhaps you just started blogging or worked in journalism for years, but you still forget where some commas go. You need a spellchecker and grammar checker that works while you write. The search for the perfect checker may seem endless, but a few choices present themselves and a couple you may not have known about, too. You can find many free options, but few that provide accurate results for text on their own.

Microsoft Word Editor

The most obvious place to look for a grammar checker resides in your word processor. Microsoft Word’s free grammar checker misses a few things, but if you pay the $6.99 per month for Microsoft 365, you get Microsoft Editor. Its editor program conducts a more careful spelling and grammatical check. It also checks as you write and will auto-correct mistakes. You can add your corrections, too. If Microsoft Word continually marks your name as misspelled, you can add it to the spelling dictionary. You can also set it to automatically correct your most common typos.

Grammarly Options

Perhaps you want to avoid spending $7 per month for the 365 services. You can download the Grammarly plug-in, which spellchecks everything you type across cloud programs and browsers. It identifies mistakes as you type. You click on them to reveal your options. Once you correct it, you move on. It comes as a browser plug-in for chrome. On mobile devices, you can download the Grammarly keyboard that spellchecks as you type. Some users have complained that the keyboard misses many grammar mistakes, but it picks up most misspelled words. The plug-in does as well as the free website. You can use the Grammarly website as a word processor since once you create an account, it saves all of your documents. You can type directly into the cloud app, and it will identify your mistakes as you type. It does not auto-correct as Microsoft’s option does.

Grammarly’s Entourage

JSpellGrammarCheckScibens, and a few other sites are using Grammarly’s writing engine. They do not use their own program. Rather, they include a link to Grammarly, which you will find if you click the button for the “Deep Check” on GrammarCheck, for example. Most of the options you will find when you conduct an Internet search for a spellchecker or grammar checker include sites that are thinly veiled feeder sites for Grammarly. Each re-directs you to the site, so you can obtain “a full check.”

Paper Rater

Paper Rater stands alone as a separate program. It uses its own algorithms and programming to check each document. Like the free version of Grammarly, it does not pick up on all comma issues. Otherwise, it performs well. It also includes an option you can choose to have it “grade” the paper for you depending on the input you provide. You can set Paper Rater to check for readability at a specific grade level. It provides an estimated grade a teacher would give you.

Ginger

You can add the Ginger Software app to Microsoft Edge or download it to use in conjunction with Microsoft Office. Few people have had luck with this app. It talks a good game, but it cannot correct grammar as it says it does. It advertises that it corrects “5x more mistakes than Word can detect. 5x faster.” This assertion does not bear out though. It does not pick up comma splices and can’t tell where commas should go in between phrases.

Reverso

Ginger has its clones, too. Reverso is the best known. It offers a simple textbox interface. You paste your text into the box and can check its spelling and grammar in English or French. It does not turn up many mistakes and will offer you a more complete check in the Ginger app.

Screaming Frog

Unless you live in the United Kingdom or work in marketing, you probably have not heard of Screaming Frog. Digital marketers use this program to check their web copy, but you can use it to spellcheck your writing. This SEO tool lets you check a website by URL. You can check in 39 languages. It does require you to purchase a license, £149 ($207), so you can access all features. Once you correct the mistakes, you can spellcheck the site again without re-crawling it.

Problems with the Grammar Checkers

While some checkers let you adjust whether you’re writing for school, business, or casual, they do not let you set the checker for a specific style. That means you can not check a document against The AP Style Manual or The Chicago Style Manual, or Modern Language Association (MLA) style. Each checker typically uses the grammar of Strunk and White, which means that it misses many items that other writing styles consider incorrect. For example, AP style uses no Oxford commas. Chicago style does use commas. Many marketers must switch between writing styles, and academics must do so as well. Going from Turabian to Chicago style in a day creates confusion. No grammar checker on the market today addresses this issue.

Most spelling and grammar checkers do not let you train them. The Microsoft Word Editor does, and Grammarly will let you teach it new words for your personal dictionary, but you cannot customize the grammar. The other programs don’t let you add to the dictionary.

The Grammarly keyboard fails abysmally. It cannot detect a missing period from a sentence. None of the available options handle comma use effectively. They cannot address clauses nor when the Oxford comma is unneeded.

No one program can effectively check for all grammatical issues. Each grammar issue consists of what could be addressed by a simple “if, then” statement or machine learning. If the clause is of one type, the comma goes in a specific place. To obtain a grammatically correct document, you need to use multiple checkers.

Few people have the money to hire a proofreader for each paper or website and the time to wait for a human with a large workload. Having a single grammar checker that can provide one percent accuracy and let the user choose from a selection of style manuals makes sense but has yet to hit the market.

For now, you will need to combine the checkers to obtain the most accurate results.

Since you often need to combine programs, first determine which program you can most effectively combine to check spelling and grammatical checkers and obtain a genuinely well proofread and edited document.

So far, the best combination I’ve found is writing in Microsoft Word with Editor, then checking it in Grammarly. If you need to test web copy, write it in Microsoft Word with Editor, then check it in Screaming Frog.

How To Fix Spelling & Grammar Mistakes Automatically

Make The Best Of YouTube Yours With YouTube Select

Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.

To make this even easier for your brand, today we’re announcing a new global content solution called YouTube Select—a reimagination and unification of solutions like Google Preferred and prime packs. It offers more flexibility to reach the audiences you can’t find elsewhere in the content and places they choose to watch—with the confidence that your buy is brand-safe.  

More content for greater relevance at scale

Viewers say YouTube offers the most extensive video library.1 To help you find the right content for your brand, YouTube Select surfaces a diverse mix of content packages called lineups—each tailored to globally and locally relevant needs like beauty & fashion, entertainment, technology, sports and everything in between.

This year, we’re introducing a new offering called emerging lineups in the U.S. Emerging lineups provide an easy way to efficiently extend the reach of your campaigns among up and coming or niche channels, with the added benefit of brand suitability controls. 

Beyond our lineups offerings, YouTube Select can now help advertisers reach new audiences across top YouTube apps and verticals like YouTube Kids, Sports, Music and Originals with sponsorships and programs. Across markets, advertisers should work with their local teams to customize the right YouTube Select plan for their needs.

More capabilities for the TV screen, and how you buy

Around the world, people are turning more and more to YouTube on the biggest screen in their home. This shift in viewing behavior means lineups contain more TV screen inventory than ever before.

For example in the U.S., over 100 million people watch YouTube and YouTube TV on their TV screen each month.2  And according to Comscore, YouTube has a higher household reach and share of watch time than the next 3 ad-supported streaming services combined.3  

That’s why we’re introducing a dedicated streaming TV lineup as part of YouTube Select in the U.S. to help brands reach their audiences where they are watching. Streaming TV combines the best of YouTube TV and lineups content, both on TV screens. That means being able to easily reach your audience with a single, scalable offering on the big screen across the best content, including popular creators, YouTube Originals, live sports, feature length movies, timely news and more.

We also recently announced Brand Lift measurement on TV screens, which will be available globally for the YouTube app and coming soon for YouTube TV, to better help brands measure their results.

In addition to more capabilities on the TV screen, we are also bringing more choice to how you buy. Many countries, including most across Europe and Asia-Pacific, are making certain YouTube Select lineups available via Google Ads, Display & Video 360 and reservation. Connect with your Google sales team to learn more about the buying methods available in your region.

More certainty in your campaigns

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been machine classified and human-verified across all lineups (lineup/market dependent).

Harriet Perry, General Manager at OMG Digital says “For Omnicom Media Group UK, the ability to build relevant and customized content plans to support the unique needs of each of our clients is critical. The YouTube Select product will allow us to achieve this, and will also provide us added controls like human verification and brand measurement. Additionally, we are excited about YouTube Select’s audience and scale on OTT/connected TV devices, which will be a core part of our overall connected TV strategy.”

With more content, capabilities and certainty, YouTube Select offers an easier way for you to authentically connect with your audience at scale. Most importantly, YouTube Select helps drive real results for your business. In 2019, global lineups delivered an average awareness lift of 13 percent and an average purchase intent lift of 9 percent.4 And in an MMM meta-analysis we commissioned with Nielsen in the U.S., YouTube Select lineups had greater ROI than TV in 73 percent of MMMs that measured YouTube Select lineups, Other Digital, and TV in 2016-2018.5

Make the best of YouTube yours with YouTube Select. 

Explore YouTube Select programming on our website. Connect with your Google sales team to learn more about YouTube Select offerings and rollout timing in your region.

Source: Official Google Webmasters Blog

Promote Curbside Pickup In Your Local Inventory Ads

In today’s rapidly changing environment, people are looking for real-time updates when it comes to store information and product availability. Searches for “in-stock” grew more than 70 percent globally from the week of March 28 to April 4, as consumers sought to avoid ecommerce shipping delays. We’re here to help you connect local shoppers with the products they need quickly, and promote your safer fulfillment options, like in-store and curbside pickup.

Using local inventory ads, retailers can show users that the products they are searching for are available for nearby store pickup. Now, you can indicate if you offer curbside pickup, right in your local inventory ads. This feature is available in the countries where local inventory ads have launched: Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK and the U.S.

Petco is using the curbside pickup badge to highlight contactless pickup availability on essential products like pet food and supplies that are available nearby for same-day or next-day pickup. “As a trusted partner in caring for the overall health and wellness of pets, we’re committed to ensuring pet parents have the essential products they need during this time,” said Jay Altschuler, Petco Vice President of Media Transformation. “To make shopping easier and safer for both pet parents and our own employees, we’ve proudly made a number of changes including launching curbside pickup at most Petco stores nationwide.”

The local inventory ads curbside pickup badge is currently in beta and available to advertisers who have completed the onboarding for store pickup. Reach out to your account team if you’re interested in including curbside pickup in your ads, or complete this form.

If you aren’t running local inventory ads, you can still let customers know whether your store offers pickup, delivery, or curbside pickup. Using Google My Business, you can add or edit attributes to your Business Profile that appear on Search and Maps. This is available globally.

Source: Official Google Webmasters Blog

Google Ads For Local Business: 7 Tips & 3 Mistakes

Google Ads For Local Businesses

Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing that they lead that audience straight to a purchase. So how can your business use Google Ads to benefit your customer and sales growth? Here are 7 of the best practices and 3 mistakes to avoid for local businesses using Google Ads.

Local Google Ads Tip - Increase Your Local Reach Radius

1) Increase Your Local Reach Radius

When you’re trying to get a bigger reach for your Google ads, but still want to reach your local customers, make sure your Google location target setting is on “People in, or who show interest in, your targeted locations.” This setting is recommended by Google and will help your business reach an audience that might not be permanently residing in your location. It also can help your ads reach nearby cities. 

While Google Ads can help increase online sales, increasing your local reach radius also can increase off-line sales. Start “Geo-fencing” or learning how far your customers are traveling to visit your physical business. This way, you know how far to set your Google Ads map radius. Consider setting up surveys in your newsletters or receipt emails that ask the area code of your customers. You can also create a system of asking for area codes with physical purchases.

2) Take Advantage of All Google’s Location Campaigns Types

While making a campaign is simple, there are several ways you can use campaigns to reach different audiences. For example, if you have a candy shop, you might make a campaign that looks like “candy shop near me.” This campaign will attract anyone within a your set radius.

Consider using both of the campaigns below:

[business type] near me

[business type] in [state, city]

Keyword phrases such as “near me” and “on sale” have increased 250% from 2016-2019. On the other hand, specifically mentioning a city or state is key for getting your business’ ads to pop up for non-locals. This group of people may be tourists, travelers, other businesses, and general visitors. Using both of these types of campaigns can greatly impact the response you get from your ad.

Tip: When preparing a Google Ad campaign, be sure to take advantage of Google’s geo-targeted ads, which allows you to pinpoint a target audience that’s as large or small as you want.

3) Include Location Extensions 

If you’re targeting a local audience, be sure that your ad can take viewers to a map of your business. After all, your ad may reach thousands of people, but if people don’t go to your store or website, the ad is pointless. By including a Location Extension, you allow the ad to connect viewers straight to Google Maps. This practice is especially useful for the many people who are using their cell phones to search for local businesses, as it will help them navigate easily to you.

To add a Location Extension to your Google Ads, simply go to your Google Ads Dashboard and click on the Extensions tab. You’ll then see the option to add Location Extension.

You can also add an Affiliate Location Extension (located directly below Location Extension in the same place). Affiliate Location Extensions showcase affiliates that carry your products. If your products are located in businesses such as Amazon and Target, be sure to add that information here.

Utilizing the Affiliate Location Extension greatly benefits businesses that don’t have their own storefront. By channeling purchases through affiliates, you can increase your audience and sales.

4) Optimize Bids For Target Location

You’ll want to ensure the bulk of your bid is focused on the areas closest to your business. There are already several aspects of your ad that is set-up to reach a larger radius. Spending your money on the local area ensures that the people who have the most potential to get to your business see your ad. It also ensures that the closest people have the most consistent exposure to your business.

To customize your bid, go to the Location Extension to your Google Ads, on your Google Ads Dashboard. From there you can click your target audience and increase the percent your keywords are optimized for viewers. Select multiple ranges of targets (5 miles, 10 miles, 15 miles), and steadily decrease your bid for each level.

Google Ads For Local Businesses

5) Create Deep Links for Your Ad’s Site Link

While it’s important to make an eye-catching phrase for your ad’s site link, it’s also important to link deep into your site. For those who haven’t deep linked before, it makes sure your audience isn’t led to the homepage, but another page on your site. By deep linking, you drive customers straight into what they’re looking for. Try deep linking to contact pages, sales or events pages, or service pages. If your business sells products, also add an Amazon-style buy button to your deep linked page that will increase your conversation rates by 14%. This way, customers will be led straight to an easy way to buy your product. You could even use this for your business’ services by styling the page’s button after the Amazon button.

If driving in local customers is your goal, be sure to include keywords that would indicate your business is local. Create a landing page that includes positive and local testimonials. Viewers will automatically be able to see the impact you’ve made on the community and become potential customers.

Tip: Google’s artificial intelligence can automatically generate phrases for your ad’s link, but consider writing your own to match your deep link landing page. Just make sure they are interesting and engaging.

Google Ads For Local Businesses

6) Utilize Local Search Ads

Including browsing, researching, and buying, 98% of global consumers shop online. But you also want your potential customers to find your physical business quickly. Instead of taking viewers to your website, Local Search ads lead your audience straight to Google Maps. This feature is especially useful if you need a large influx of local customers quickly. Be sure to enable Location Extensions first (see #3) and optimize bids (see #4). After these two steps are complete, you’ll want to make sure your Google My Business page is updated and correct. If you’re looking for a simpler way, there is also the option to automate your bidding by setting up specific rules.

Another way to increase your business’ presence in the community is by partnering with local organizations and events. When people search for these events and places, they will also be exposed to your business. By making sure your Location Extension and Business Locations are correct, you ensure that potential customers are able to see your location on Google Maps or visit your website.

Google Ads For Local Businesses

7) Keep Track of How Ads Perform and Adjust Accordingly

If you see that one of your ads is doing poorly, don’t be afraid to remove it. While it’s been said that any exposure is good exposure, your money should be reserved for the best performing ads. Use Google Ads to keep track of the number of clicks your ad gets, the revenue generated, how many qualified leads your ad attracts, and more. You can also utilize Google Ads’ Keyword Tracker to see which keywords are attracting the most traffic. Then you can delete the keywords that aren’t generating clicks. At the end of the day, you want to keep what works best for your business and get rid of the rest.

If you are not getting the results you want for the money you’re investing, it may be time to re-evaluate the type of paid ad you’re using. 

Learn the 3 biggest mistakes to avoid when setting up Google Local Ads:

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Which of these tips will you put into practice?

Comment and share below!

Amazon Air Purifier Cured My Allergies

The Magic of HEPA

I spend way too much time indoors…

But I’m gonna look like I’m 30 when I’m 60, so it’s worth it. 😉

As a web strategist, much of my time is spent indoors building websites and tending to an avalanche of emails. Hence, the quality of the air matters big time for me.

Did you know that indoor air is five times more polluted than the air outside?

I have always wanted to get an air purifer, but when I looked on Amazon, they all looked so friggin expensive, and I just couldn’t justify spending that much money on it.

After a conversation with a comedian friend of mine, who swore by the effectiveness of his Alen air purifier, I started researching about HEPA filters last month, more seriously in a buying mindset.

My friend said he researched air purifiers and the best one was the Alen BreatheSmart 75i True HEPA Air Purifier. He said to check out the reviews on Amazon, and not to take his word for it.

So I did just that. I researched various air purifiers, and my friend Andrey was totally right about the reviews. The one that I kept coming across with the best reviews was the Alen BreatheSmart 75i True HEPA Air Purifier.

The price? Not so great. >> $349

However, if you are truly interested in obtaining optimal health, and maximizing your energy levels, crushing it with your productivity, then that one-time cost might just be worth it. I went for it, and I am so glad I did!

I took my friend’s recommendation, and bought the Alen BreatheSmart 75i True HEPA Air Purifier which had the most positive, genuine sounding reviews.

…and I am so glad I did!

This air purifier has made a significant improvement in my overall energy levels and health.

Within a couple days of using the air purifier, I found myself breathing better, feeling better and generally very happy about the purchase.

The Magic of HEPA

HEPA is a word that stands for high-efficiency particulate air. It is a mechanical filter that forces air to trap those things that make your allergies go bonkers. It catches all those pollen particles, pet dander, dust, and even cigarette smoke.

My research showed that 99.7 percent of those particles can be trapped by a HEPA filter. Further research from the EPA shows that indoor air is five times more polluted than the air outside. That wasn’t hard for me to believe. That’s where most of my problems are from an allergens perspective.

That magic with HEPA is enough to produce long-term health benefits, or for me, relief from all kinds of indoor allergies.

The Alen Breathe Smart 75i True HEPA Air Purifier

The Alen BreatheSmart is described as the granddaddy of air purifiers in many reviews.

Its performance is exceptional, and its size is just perfect. It purifies large rooms but is very small. It also comes with a lifetime warranty which made me feel better about the cost. That feature alone is considered a big one for this air purifier. A lifetime warranty is not something you are going to find anywhere.

As far as how it is in your room, it’s so quiet that you hardly even know that it is there. This is a purifier that is easy to use and can handle a room up to 1,300 square feet. Yes, a room that size. It is said to remove 99.9 percent of allergens and has additional options for removing smoke and other odors. If it matters to you, it comes in a wide range of colors to accommodate any decor.

Features of the Alen BreatheSmart

The product itself is approximately two feet high and weighs 27 pounds. You will find the air intake vents on the sides of the unit so that you can put it against any wall when it is in use, and even when it isn’t. It comes with wheels so that you can roll it where you need to, as it is fairly heavy.

On the front, you have a panel that is customizable to meet your needs so that you can tell the purifier how much you want it to clean today. The noise level is rated at an amazing 25 decibels which is comparable to a whisper. Even at its highest speed, you may hear your refrigerator more than this purifier. This noise level is referred to as pink noise, which will also help you to sleep better.

Energy-wise you are looking at a purifier that only consumes 45 watts. Yes, that means you have light bulbs that are more energy-costly. Even so, there are features that allow you to adjust the power modes to auto to save even more power. A timer is also added into this model, which allows you to set it and forget it, or have it turn on when you are cooking.

Another feature I loved included the intuitive interface. This had seven buttons that could easily be programmed. Turn it on or off with a single button, or put it on auto. On auto, it cycles through all five settings without you having to think about it. 

Other buttons included are a child lock button, which helps if you have little ones around. They won’t be able to play with its pretty interface. The power switch is right in the center, with a circular indicator letting you know how clean the air is as it is in use. Blue means the air is clean or of excellent quality, purple is not a great color. You may even turn it on and realize that the air is already clean enough, or that it really needs a good clean based on this color.

As far as filters are concerned you have the true HEPA filter, the Fresh filter for extra absorption, and the pet and heavy filters for allergens, odors, and pathogens. You’re never going to be confused about whether this purifier is working.

To add to it, you have a lifetime warranty and excellent customer service. As intuitive as this purifier is, I still called the customer service line for help setting it up and understanding the filters and the call was quick and easy.

Start Purifying With BreatheSmart

I love that this is a smart product in that this makes it all very easy to figure out. I can easily see why this is the purifier that everybody is raving about online.

Every purifier wants to be this one. This is why it is so expensive, not because it is popular, but because it is an excellent product. Not many will tell you in advance whether the room even needs to be purified or not.

It blends in any room, and it works very quietly. And it works amazing! I’ve already started to notice a difference in my energy levels. The air in my room smells like fresh outdoor air you would smell when you are camping in the wilderness.

If you work inside like me, it’s time to start purifying! It makes a big difference with your energy levels and will make you more productive. It did for me! : )

Hope you enjoyed geeking out on air purifiers with me in this post. Tell me in the comments which air purifier you’ve found to be the best one? I’d love to hear your comments.