Marketing Strategist Taylor Reaume to Speak at Santa Barbara Business Expo

NOOZHAWK.COM – SANTA BARBARA, CA – 4/8/2013 – The Santa Barbara Business Expo brings together the brightest local business minds. Attendees will learn about the latest marketing trends, business tools, emerging web technologies and best practices in business. Speakers will provide valuable, practical insight about efficiency, purpose and direction.

Taylor Reaume

Local marketing strategist Taylor Reaume is wearing several hats this year as the expo’s website designer, social media director and speaker.

“Many business owners are resistant to change,” said Reaume, owner of Search Engine Pros, a Santa Barbara Internet marketing firm. “However, neglecting a business marketing strategy is the kiss of death, as invariably those businesses will be outranked by competitors, while those who adapt to the future will thrive.”

In 2013, marketing companies have started broadening the scope of their marketing services to include SEO and social media. With Google being such a large part of the marketing mix today, marketing agencies whose core focus is SEO marketing are emerging as particularly attractive to business owners.

“Business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with search marketing,” Reaume said. “Bewildered business owners are arduously blogging with little traction because their web strategy lacks a ‘connected’ approach. The cost of hiring and teaching an in-house employee is simply not cost-effective for most businesses. The number of hours required to learn this stuff is staggering.

“A connected, well-rounded web strategy over a one-year period will earn those rankings from Google, naturally. It takes time and focus. Search engines are the new yellow pages and rankings are the holy grail of marketing today. We explore the subtle nuances of your brand, USP, how you’re different, and promote you carefully and consistently every month. The highly custom blogs, press releases, Facebook posts, social media links, local directory submissions, email newsletters, etc., are all pivotal for a successful strategy. 

“Our Accelerator e-marketing plans offer a winning strategy that combines the best of the best, highly effective, lowest-cost Internet marketing tactics today. The 2013 marketing battlefield is even fiercer than last year. Let’s coordinate and launch our marketing arsenal to protect and increase your market share. Book a lunch date with me by connecting on my personal Facebook page.”

According to Taylor, building a business today is a matter of time and human resources, working smarter not harder. There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy. Finding the time to learn, and then finding the time to execute consistently is proving difficult for most businesses. It is crucial to stay consistent with your marketing every month because success builds exponentially, and consistency is the secret sauce for brand building (and strong ROI).

As a premier sponsor of the event, Reaume will be speaking at the event and offering live website critiques. Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays from 5:30 to 6:30 p.m. at 629 State St.). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting and social media marketing.

“Web marketing and social media are the lowest-cost tools for building a business today,” he said.

The Santa Barbara Business Expo will be held from 9 a.m. to 2 p.m. Saturday, April 20 at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd. Click here for more information.

NOOZHAWK.COM ARTICLE:

Santa Barbara Marketing Company Becomes Premier Sponsor of SBBE 2013

Santa Barbara Marketing Company Becomes Premier Sponsor of SBBE 2013

BUSINESS NETWORK EXPO SERVES LOCAL COMPANIES

Santa Barbara, CA: The Search Engine Pros, a Santa Barbara internet marketing company that offers top web design, SEO marketing and social media marketing services, will be a premier sponsor of Santa Barbara Business Expo. The email and Google marketing consultants anticipate that the Expo will expose local marketers and business owners to key marketing trends, best business practices and emerging web technologies. Billed as an interactive business convention, the Expo will take place on Saturday, April 20 from 9:00 a.m. until 2:00 p.m. at the Fess Parker Doubletree Resort, 633 E. Cabrillo Blvd. in Santa Barbara.

April Business Networking Event In Santa Barbara

The Search Engine Pros created the Expo’s web site, search marketing strategy and social media marketing strategy. The Santa Barbara marketing service will have a booth where they will provide live website critiques for Expo attendees as part of their effort to introduce business owners to the best WordPress and internet marketing strategies currently available. Santa Barbara business owners, professionals and entrepreneurs are all encouraged to attend the business expo to discover local resources for professional, financial, legal and personal needs and learn about web marketing. Attendees will find many networking opportunities available as they mingle with knowledgeable experts and like-minded business professionals.

April Business Event In Santa Barbara

A roster of speakers will provide insights into networking, unique value propositions, funding options, stress reduction and email marketing. Taylor Reaume, marketing expert and founder of The Search Engine Pros, will present “101 Ways To Drive Traffic To Your Site in 2013.” His speech will cover the common pitfalls associated with building and implementing an internet business strategy using Google search marketing. Reaume will also answer questions about online marketing costs and SEO budgeting. “Business owners will benefit by learning 2013 marketing tips and networking advice from local thought leaders in Santa Barbara,” commented Reaume. “This is a great opportunity to grow your business by developing connections with local prospects and vendors.”

Other Expo events include an Art Show directed by Julia St. Morgan, an Author Showcase featuring a number of authors and the opportunity to have a professional headshot taken by Linda Blue Photography. Interested businesses can register electronically, follow the Expo on Facebook, or contact the Women’s Community Business Network at (805) 452-3632 for further information.

The Search Engine Pros have developed over 400 websites and online businesses since 1998. Reaume leads an open discussion that covers the latest internet marketing trends, social media tools and search marketing strategies each Thursday at 5:30 p.m. at the Santa Barbara Marketing and Web Design Workshop. Attendees discuss how to generate more leads from their website via Google site optimization and pay per click.

The Search Engine Pros, located at 629 State Street, #204, is a full-service web marketing firm that offers online marketing and web design in Santa Barbara. Further information on the company or its free 30-page website analysis can be found by visiting www.thesearchenginepros.com or calling 800-605-4988.

April Business Event In Santa Barbara