Pay Per Click Services and PPC Campaign Management

Pay Per Click Services and PPC Campaign Management

Google Adwords (PPC) Campaign Management

Google Adwords Setup Fee – $500
(Static landing page, keyword research & tracking)

Google Adwords Management Monthly Fee – $500/month
(Bid management, competitor strategy, and more)

*note $250/month option is for email support only (no phone support included).

Google Adwords can help your company achieve its internet traffic and revenue goals. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should?

You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away!

We offer assistance with Pay Per Click Services and PPC Campaign Management, Google Adwords account set up, tune-ups, campaign audits and monthly management to improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Pay Per Click Services and PPC Campaign Management

Above is from recent PPC client that went from 4-6 clicks a day to 40-50, after our optimization. Let us help you with your PPC campaign management goals and drive traffic and conversions to your site.

Google Adwords Account Set-up

If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.

The 5 key elements for PPC Campaign Management:

1) Highly targeted, relevant keywords.
2) Small, tightly grouped, ad groups based around the same terminology.
3) Text ads that match the keywords (and terminology) exactly.
4) Landing pages that match the keywords and the text ads exactly.
5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.

Assuming you have something worthwhile to sell, our 5 part strategy will get you off on the right track to a winning and profitable campaign. We will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements.

Do you have a lifeless Google Adwords Campaign?

We can help! We are experts at PPC campaign management and can help you streamline your e- marketing spend. Let our Pay Per Click services transform your internet advertising campaigns into profitable, traffic-generating endeavors.

The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales.

The Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals.

Included in our Pay Per Click services are recommendations on how to increase the effectiveness of the following Adwords elements:

Current campaign structure
* Current ad groups structure
* Keyword selection
* Match types
* Bidding and budgets
* Ad and landing page content
* Performance and results.

SpeedPPC At Work Here

We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Guaranteed Google AdWords PPC Set-up!

The Search Engine Pros  “Your Google AdWords Advisors”



Proper PPC Campaign set-up and management highly improves your ROI. Creating and managing your pay per click campaign is time-consuming and does require constant monitoring. If not properly done, you could end up losing a lot of money. The right knowledge and/or expertise, set-up and management of PPC campaigns will greatly improve your ROI.  We’ve been successful Internet Marketers for over a decade, we know how to set-up and manage Google AdWords accounts to compete against much larger advertisers without overpaying for keywords or blowing your advertising budget.

We will “get inside the head of your prospect/client” and direct him/her to click on your ad and follow through to your website. From beginners to intermediates, we help build your online business in a cost efficient manner. Moving up the “organic ladder” is important, however, as you may have experienced, rather slow. One of the quickest, most cost-effective methods of driving targeted traffic to your site is through Google AdWords. Done correctly, you will achieve your goals quickly.

Full-Service PPC set-up and management includes:

* Google AdWords campaign development through careful analysis and consideration of your goals

* Audit of current Google AdWords account and/or Web Site

* Implement conversion tracking and analytics to improve your ROI

* Keyword research and development

* Keyword bid management

* Targeted & Relevant ads

* Writing and testing multiple ad copy

* Constant review of your account to optimize performance

* Detailed weekly campaign performance reporting

* Monthly management & optimization

* Geo-Targeting Specialist

We approach your account using our deep intuition to create a one-of-a-kind master piece and NOT a COOKIE CUTTER method.

We are never satisfied unless we see cycles of continuous improvement.  After having creatively applied the best strategies for your account, and tested it, we evaluate the results and eliminate what is not working and move your account forward with those that improve your ROI. By repeating this cycle of controlled continuous improvement, your campaigns will give you the successful results you demand and require.

We take great pride in our work and do not take any short-cuts. We do not use any bidding tools, etc. All our work is 100% manually done.  Each account is treated as we do our very own Google AdWords account. We are very confident that our proven marketing strategies will improve any current AdWords campaign with higher click thru rates and/or lower costs per click within the first 30 days.

  • Account creation or transition
  • Initial keyword research and campaign planning
  • Ad creation for keyword and keyword groups
  • Setup of effective keyword grouping
  • Suggestions and consultation of cost reduction and changes.

Monthly = Continued monitoring, tweaking, split-testing and weekly reporting

Monthly Adwords Spend Level to Google

One Time Setup Fee

Monthly Phone / Email Support

Bronze ($500/month)

$500 Or Less


(2) 1/2 hr Calls / unlimited

Silver ($1,000/month)

$1000 Or Less


(4) 1/2 hr Calls / unlimited

Gold ($2,000/month)



(8) 1/2 hr Calls / unlimited


Call to discuss.

UPDATED 12/6/10

CONSULTING/COACHING: (Includes ½ hour telephone consultations + unlimited email support with 100% focus to your website pages and/or your Google Adwords account) for one full month.

We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Fees range from $500/month to $2,000/month depending on your spend level to Google. We charge $75 an hour to manage your PPC campaign for all consultations over the allotted amount in your plan. For most clients the $500 monthly plan will be sufficent, provided you are spending less than $500 per month in click costs to Google. If you are spending $500 per month in click costs, this increases the amount of hours we must spend to stay on top of your bids, your strategy. Remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition, your click costs will skyrocket and the impressions plummet, and ultimately your account will go inactive. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.

You may have heard that a good landing page is important to increase click through rates (and hence lower your cost per click). This is true, and we strongly advise you to create a landing page. A good landing page usually takes 3-4 hours to setup. For this reason, most clients will want to pay the setup fee, which includes setting up your landing page, installation of Google Analytics tracking code, and other fun stuff that is really quite critical to your campaign. If you’re not tracking, you’re guessing. Guessing is never good with marketing dollars. We send you full reports each month detailing your spend amount, and your earnings, ROI.

For all accounts, the setup and the monthly fee are due in advance.  For example, on the bronze level, first month set up fee is $500 (this covers creating your landing pages and setting up tracking, as well as other time consuming tasks we won’t bother to explain here) First month account management fee is $500 / month (due on Day 1 in addition to the $500 setup fee for a grand total of $1000 to get started. ) When the 2nd month rolls around, you will have a beautiful new optimized Google Adwords account making your phone ring every day. For ongoing help, we charge an ongoing monthly maintenance fee of $500 to manage the account.  Fees do not include sophisticated ecommerce conversion tracking but we will offer specific direction on that for your webmaster to implement. Or we can do it for you as needed on an hourly basis.

Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988

To get started and make your first payment:

Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988

When Things Fall Apart: Heart Advice For Difficult Times By Pema Chodron

When Things Fall Apart: Heart Advice for Difficult Times by Pema Chodron

What can we do in a world where nothing is certain, save our own, eventual demise? Utilizing Buddhist wisdom, Pema Chodron charts a serene course through the chaos of modern life, with all its dread uncertainties, despair, and fear.

Chodron’s When Things Fall Apart is a reflective, and fundamentally optimistic look at how right mindfulness–seventh of the eightfold paths—can lead us toward true happiness. By attending to ourselves and our emotional reactions—by facing, rather than repressing, our “negative” emotions—we grow to transcend them in all their distracting gaudiness. Once we transcending our most pressing concerns we begin to truly live inside the moments of our lives. Our right living will encourages others, bringing harmony to our lives even in our darkest depths.

Facing fear is, for Chodron, courage. Courage cultivates wisdom. Wisdom brings compassion, and compassion, for Chodron, is the cleanest-burning fuel available for any engine of social change. By weaving micro- and macrocosmic concerns together, Chodron acknowledges that neither is independent of the other. Her message is one of inclusion—that we must include ourselves in the world. Though she advocates self-awareness, Chodron never advocates self-absorption, pulling instead for universal compassion and loving-kindness toward all things, including ourselves. By accepting ourselves, and our inescapable suffering, with courage, curiosity and compassion, we accept the greatest gift life has to give us–happiness.

With twenty-two chapters culled from four talks delivered between 1987 and 1994, Chodron provides a book as calm and comforting as her meditation techniques.

Book Review: Being Genuine: Stop Being Nice, Start Being Real

Review of Thomas d’Ansembourg’s Being Genuine: Stop Being Nice, Start Being Real

I imagine that Thomas d’Ansembourg’s line of work has offered him much experience for the content of this book.  He works with troubled youth. Notorious for masking their feelings, at risk youths usually come with a repertoire of skills designed to hide painful admissions and cloud communication. Thankfully, d’Ansembourg is onto them and shares this knowledge with us in helping to improve our communication style in Being Genuine: Stop Being Nice, Start Being Real.

Although translated from French, the text is immensely readable in English. The author argues that clear communication is not helped by masking our real feelings with nice pleasantries. More often than not this prevents successful discourse. Conversely, genuine communication requires clear language and a true acknowledgement of one’s real feelings about a situation. If we don’t acknowledge our feelings we cannot effectively communicate what it is we want or need in an understandable way.

Again, anybody who has worked with at risk kids knows of their highly elaborate defense mechanisms for concealing their real feelings, Most often this attempt to please or be nice not only hinders communication, it often results in an explosion of violent interactions when the child reaches a breaking point after not having his or her needs met. d’Ansembourg’s delightful style makes this an enjoyable and helpful addition to any person’s resources for improving communication.

A Review Of The Book – Don’t Sweat The Small Stuff

Don't Sweat The Small Stuff Richard CarlsonA Review of the Book – Don’t Sweat the Small Stuff

Do you constantly worry about the little things in life? There is a book that helps people learn to appreciate all the little things in life and learn to relish the stuff in life that is worthwhile. This book is called “Don’t Sweat the Small Stuff”. In this self-help book, the author shows you how to be more relaxed and presents suggestions for a less hurried existence.

The author wants you to learn how to slow down and appreciate the little things in life. This book talks to you and not at you, as you learn how not get bogged down from the real and perceived pressure placed on you or you place on yourself. The author wants you to live your life with hope, not worry too much about those little things that really do not impact your daily life.

During these current trying economic times, “Don’t Sweat the Small Stuff” can help you by learning how to overcome small stuff through minor changes in your life. This easy to read and follow book shows you how to relieve those little stresses we all face. Chapter by chapter you will find recommendations and suggestions that you can do to make those little changes in your life to help make it through day-to-day routines.

The book can be found quite easily at After arriving at the Amazon website, you can locate the book by typing “Don’t Sweat the Small Stuff” into the keyword search for books.

About Kris and Richard Carlson

Richard and I met 25 years ago walking along Seaver Drive at Pepperdine University in Malibu, California. We were just kids in college. I was a freshman, and had just turned 18 a few months before, coming from Portland, Oregon. Richard grew up in Piedmont, California, was 20 and a transfer student, and nationally ranked tennis star from San Jose State University. Ours was a magical beginning as it truly was “love at first sight.” Twenty-five years later, to the day of our “death do us part” on December 13, 2006, we were still very much in love. We knew it was a rare thing, and we always appreciated the ease that we found in our love for each other. Life changes fast.

Ours was not as some people might think: a typical “overnight” success story. Richard wrote nine books, and it was ten years, before he struck a chord around the world with “Don’t Sweat the Small Stuff.” As you can imagine, the first ten years were quite different from the last ten. At one point, he almost quit writing because he received such a low advance on a book. We were talking about how he might have to give up writing when the phone rang. Oprah’s producer was on the line. She said she was just in their library looking for a book on stress management and “You can be happy, no matter what” popped off the top shelf and hit her in the head! She asked if there was any way Richard could fly out to Chicago the next day to be part of a guest panel on the Oprah Winfrey show? This event marked a shift in the energy of Richard’s career.

Three years later, after “Don’t Sweat the Small Stuff” became a #1 Best Seller all over the world, Richard began the “Don’t Sweat” series. Guess who was at home “sweating the small stuff,” literally, with two young girls ages five and seven at the time? Richard wrote “Don’t Sweat With Your Family,” while on the road that year, and I called him daily with ideas from every day life. Most of his books were written on airplanes after that. The next three years were a whirlwind filled with interviews and speaking engagements. It was a crazy time, but an awesome time, as the Don’t Sweat series was on fire. We made a conscious choice to keep life as “normal” for the kids as possible. Richard declined many opportunities that might have brought him more recognition publicly. He remained devoted to family and even scaled back his traveling schedule the last five years. He didn’t want to miss our kid’s childhood and all the special events in their lives. He realized that every day life is where you receive the small joys and lessons in family, and he chose to be a part of that.

“Don’t Sweat the Small Stuff in Love” is still one of the most popular books in the series; we were able to narrow down some very practical and simple ideas about how to make any couple feel better and help a good relationship become great. It’s all about keeping that loving connection alive! We had a great time launching the book on Valentine’s Day (2002) while on book tour in New York. “Don’t Sweat in Love” made it to the New York Times List at #1.

Hyperion, our publisher, approached Richard to see if I would be willing to write “Don’t sweat the small stuff for Women” which also became a New York Times bestseller, while he wrote “Don’t Sweat the small stuff for Men.” I wasn’t immediately on board with the idea, because, frankly, I couldn’t see how two authors in one home would manage while raising a family. Richard said if I didn’t write a book in the series for women, someone else would have to co-author the book with him. The challenge had been issued, and I said “okay.” It was an incredible experience and my editor said, I was like an otter that took to water for the first time. So, when I went out on book tour, we temporarily reversed roles; Richard enjoyed every minute while staying home with the girls. I was asked to write more but decided to retreat back to family life keeping Richard at the helm of the publishing world, even though I am sure he would have been just as happy staying home with the girls. Along with managing a syndicated column, and an inspirational speaking career, he has written many amazing books since:

“What about the Big Stuff?” “Easier than You Think” “Don’t Get Scrooged”

Richard always had a passion for the written word. He lived in a stream of consciousness that all he needed was his laptop and a bit of quiet to tap into.

Now, he has pushed me to the helm, and he has become the wind beneath my sails. I plan to carry on his work as a Tribute to the incredible man he was to me in every day life, finish some things that need to be finished for him, and keep this website inspirational. So please keep signing on and remember to…

Book Review Of “Loving What Is: Four Questions That Can Change Your Life”

Book Review of “Loving What Is: Four Questions That Can Change Your Life”

This book really changed my life. I discovered the way I think about things is unhelpful and destructive to myself and those around me. Now, when I find myself getting angry or frustrated with a situation, I think about Byron Katie’s Four Questions and I proceed in a much calmer, wiser way. As a result, I’ve gotten a better job, a nicer boyfriend, and I am successfully repairing relations with my estranged mother.

I’ve told all my friends to read this book too. At first, many of them were angry with me for talking about a lot of self-help, but a few of my friends really understood me and the Questions and now we go out for drinks together every Saturday night (and sometimes Thursday too, for Happy Hour and 5$ burger night), where we talk about other books and things we can do to change our lives. One of my friends wants to start her own tailoring business, and another of my friends is going to leave his stupid girlfriend any day now.

Generally I don’t read very many books but I’m sure glad I read this one. If I could say anything to Byron Katie, I would give her a big hug and tell her “Thank you!” Loving What Is makes me want to be a better person and I think I am becoming better day by day. It just takes a lot of caring and hard work.

Book Review: Happier By Tal Ben-Shahar


Review of Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment by Tal Ben-Shahar

If you can stand to read the word “happy” and its derivitaves 35 billion times, then you’ll probably get through this book. I should warn the reader, however, that if you picked up Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment hoping it would unlock the door to happiness and make your life suddenly super, you’re going to be disappointed. Happiness is work. You can’t just find it and hold it forever—you have to have a little common sense, a taste for introspection, and something meaningful in your life. You might even have all of those things and still be unhappy, but this book probably won’t fix that for you.

The author’s research is solid and his point of view is attractive. There are always new ways of looking at old things, especially when there are books to be written and people so willing to part with their cash. But do you really need to buy the book to know how to be happy? Probably not. You might want to read it as an interesting exercise in psychology or sociology, but if you want to help yourself and find simplified solutions to impossible problems, there are lots of books containing empty promises and important-sounding fluff out there that will surely satisfy your desires.

But, for an interesting take on a timeless problem, go ahead and read this book.  It was quite interesting and I had many AHA! moments….

Book Review: The Power Of Now: A Guide To Spiritual Enlightenment

The Power of Now: A Guide to Spiritual Enlightenment – Review

Imagine a world of clear minds and experience the tranquility within. Spend your days filled with greater experiences and a higher purpose. The Power of Now: A Guide to Spiritual Enlightenment is a map of how this can all be achieved, with easy steps throughout everyday life. Imagine most of your worries being erased without negative issues arriving within your life and read how simple this can be. This book brings a journey of enlightenment into reality for everyone who reads it and shows how worrying about what has not yet happened is usually only time spent worrying. Circumstances are only within the control of our choices and nature has it’s coinciding plan also. Find your inner self and allow yourself to witness the amazing reality of the spiritual guidance that surrounds us everday. The world moves at a fast and noisy pace but once the right pace of life is within our sights our minds become widened and we see all things differently and our personal worlds become greater. There is so much great reading due to the wide selection of research within the books entirety. Eckhart Tolle has outlined his keypoints with amazing factual experiences and uses them not just to tell us how to find spiritual enlightenment but also explains why within his words. Another life changing saga for anyone who reads the words of Eckhart Tolle. Experience the power within your own mind and your life will become greater than ever before.

AudioBook: Affirmations To Inspire Enhance And Heal

“Affirmations to Inspire Enhance and Heal” by Sona and Jack Barakitis are meditative MP3s that provide a variety of useful affirmations to aid in the healing of the mind, body, and soul. Each track is backed by a soothing, rhythmic tune that puts you right into a calming, relaxed state of mind. Once you close your eyes and begin to hear the words of various affirmations, these affirmations become a part of you.

Affirmations have been used in all types of meditative and healing practices for hundreds of years. From weight loss to quitting smoking, affirmations are the key for many people to not only have positive way to change their lives, but also have a reminder to continue to look for the positive aspects of life.

“Affirmations” are great MP3s to choose because the tracks make it easy to listen to anywhere. You can take these tracks with you in the car to help relax you during the stressful commute to work. It is also a good tool for relaxing before bedtime. With a positive affirmation in your mind before you drift off to sleep, your attitude can practically change overnight. Others will find it perfect for short or long meditation sessions.

These affirmations are great for children, adults, or anyone else that needs a little bit of motivation and a boost to their self-esteem. And because the affirmations cover a wide range of topics, from relationships and opportunities to the environment around you, there is something for everyone.

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Book Review: The Angel Inside

The angel Inside, Michelangelo’s Secrets for following your Passion.

The Angel Inside, Michelangelo’s secrets for following your passion and finding the work you love.

This book I have to say, it takes the cake. Literally.
The book has stolen the hearts of so many people. it’s a book written to help people discover where they want to go in life.
The difference between this book and so many other “steps to finding your career” type books is, this book is actually a book, it is set off an inspiring story which happened to the author between him and 1 other person for only 1 day, that totally changed his life.

Most people who have also read the book, say the story is moving and uplifting, like the readers lives are being impacted on a dramatic level.

How many books out there can really do that? And the best part is the book is cheap. I’m finding it in online stores for only around 10 to 15$.

For a life moving experience, 10 to $15 really isn’t that big of a sacrifice. People pay thousands for real life experiences. I guess they should have just read the book.

It seems Michelangelo, is going to forever stay a name of men who find places in the hearts of history.

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Book Review: In Search of the Miraculous by P. D. Ouspensky

We all assume we have a certain sense of knowledge in order to succeed in life. However, there are always variations of how to see the world. In some instances, these unique perspectives are so radically different from the common ways we see things, we are totally taken aback. Such is the case when you read the excellent In Search of the Miraculous book by P. D. Ouspensky. This is, without a doubt, one of the most unique spiritual self-help books ever written.

The book centers on a study of the Gurdjieff methodology of spiritualism which has a following, but it not as well known as other spiritual and philosophical approaches to life. Namely, disciplines such as Zen Buddhism, dzogchen, and Taoism all have a larger presence in the realm of meditation based spiritual training.

Of course, meditation is a complex and serious matter. Even those who have a lot of experience in this realm may discover that some of the Gurdjieff concept to be a little bit beyond their understanding. Additionally, the underlying philosophical principles may be beyond their understanding. Thanks to Ouspensky’s book, a clearer understanding of how this process works can be attained.

The structure of the book is devised in such a way that understanding the material presented in the book is easy to achieve. The material is properly presented and that aids in making simple to understand. As such, this is a very highly recommended book and well worth exploring by the spiritual minded.

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