Common Subjects In SEO

Common Subjects In SEO

What is SEO and what are some common subjects related to search engine optimization?

1. Keyword Research
Selecting your keywords
Prioritize your keywords

2. Domain name / Filename
Domain Registration
Keyword in domain name
Keyword in filename
Length of Website Address

3. Keyword Placement
Keyword in title tag
Keyword in Description Meta-tag
Keyword in Keyword Meta-tag
Keyword in Content
H1, H2 and H3 (Heading)
Keyword Font Styles

4.1 Internal Links
Keyword in links to internal site pages
Valid internal links
Efficient linking

4.2 External / Outgoing Links
Quality Links
Inspecting your Links
Title and Description
Limit number of links on a page

4.3 Incoming Links (backlinks)
Quality of Referrer
Trend of link popularity
Anchor Text
Age of Link
Number of Outgoing Links on Referrer Page
Position of Link
Trusted Websites
JavaScript/Flash Links

5. On-Page Factors
Home Page
Over optimization penalty (OOP)
Getting Reported
File Size
Freshness of Pages
Frequency of Updates
Site Age
Dynamic Pages
Texts inside Images
Excess JavaScript
Inline Frames and Frames
Hidden links / texts
Duplicate content
Understandable Content

6. Off-Page Factors
Traffic Buying / Link Schemes
A minimum of one backlink
Buying Links
Server IP Address
Links from bad websites
Server Reliability and Uptime

7. User Activity
Search Engine Traffic
Click through Rate (CTR)
Time spent on page
Monitoring Bookmarks
Leaving the Website

8. Gathering Links
Collecting Links
Unique Content
Press Release
Forums / Guest books / Blogs
Link Exchange

Search Engine Marketing Solution – Search Engine Pros

Search Engine Marketing Solution – The Search Engine Pros

Santa Barbara, CA

If you are looking to get the best SEO or Search Engine Optimization for your website, then you will need to get into contact with a full Search Engine Marketing Solution – Search Engine Pros. If you have proper SEO done on your website there is no reason why you will not get more people knowing about your business. With proper SEO you will have the chance to rank high on search engines like Google.

Search Engine Pros are known for their low-cost marketing services. Today, it just got a whole lot better. They rolled out several new SEO plans that bring an all-inclusive offering to the SEO Industry. Under the ‘Services’ tab, there is a new menu item called All Inclusive SEO, which outlines the new offering.

There are numerous methods and techniques that you can use for search engine marketing. It is not all that difficult to do it yourself either. However, if you want it done quickly and properly the first time, it is best if your leave it to the search engine pros. Doing it yourself will need your attention to be on the following fields.

Article Submission and Writing: most of the search engine care about what is on your site. This is why they will send search bots out to read your site content. This is why it is important that you offer your readers informative text. One thing that you do not want to forget is that you articles must have keywords in them. These keywords can be acquired from in any number of ways, as long as they have something to do with your business, and what you are offering your clients.

Website Content and Layout: Make sure that you have a website that is easy to use. This is a very important factor in Search Engine Marketing. The code of your website is also very important; you have to make sure that there are no unnecessary source codes within the body of your code. Any unused code in your website code will result in your website loading slowly, because the server will try to make sense of the all the code there.

Meta Descriptions and Meta Tags: with the content of your site, the articles that you submit to article directories and the keywords in those articles and on your site, there is the meta tags and meta descriptions. These are the things that the search bots will look for first. You will want to make sure that your have different Meta tags and different Meta descriptions for all of your pages, if they are all the same, the bots could read it as spam.

Blog Posts and Forums: the one way you can keep traffic coming to your site is to keep people updated as to what you and your company is up to. The best way to do this is to join as many forums as you can, and to start a company blog that can either be part of your site, or on a social networking site.

Exchanging Links: One of the things you will need to do if you want to get quality traffic to your site, is link exchanging. The search bots will also see if you have good outbound and inbound links, and what the sites you are linked to offers. This is why you want to choose very carefully as to the site you link to and from.

There are a million ways to get good traffic and to improve your SEO, for more info, be sure to ask a reputable SEO company.

6 Harbor Way #209

Santa Barbara CA 93101 USA

Phone: 800.605.4988 Fax: 800.605.4988

Stepwise Guide to Keyword Research

Stepwise Guide to Keyword Research

Here is a stepwise guide that will help achieve good rankings and dive more traffic to your website:

Step 1: Invest some time to find the best keywords

Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords. If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.

Step 2: Find out which keywords are good keywords.

There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type. Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Step 3: Don’t target the wrong keywords.

If you target the wrong keywords, you will lose time and money. You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type. One-word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Web surfers might not use the keywords you expect. For example, people searching for “optometry” might actually enter “eye doctor” as the keyword. It is important to find the keywords that potential customers really use. Internet users who use four-
word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

“10 Golden Rules Of Internet Marketing”

“10 Golden Rules Of Internet Marketing”

The following 10 golden rules of internet marketing will help you build a successful website in 1 year’s time on Google.

It can be done faster if you are a real go getter. Do these things below to achieve top rankings, and follow these steps to build a successful website

It will be drawing between 500 and 2000 referrals a day from search engines. If you build a good site with

an average of 4 to 5 pages per user, you should be in the 10-20,000 page views per day range in one year’s time.

What you do with that traffic is up to you, but that is more than enough to “do something” with.

GOLDEN RULE #1: Perform Extensive Keyword Research

GOLDEN RULE #2: Start a Competitor Research Grid

GOLDEN RULE #3: Optimize Your Website to be both S.E. Friendly and user-friendly website & Setup your meta tags properly with your target keywords.

Step 1: “Keyword use in document title”

Step 2: “Keyword use in body text”

Step 3: “Keyword use in H1 headline texts”

Step 4: “Keyword use in domain name”

Step 5: “Keyword use in page URL”

Step 6: “Remove hidden, invisible or misspelled text”

Step 7: “Create “scan proof text” copywriting with BOLD and Italics”

Step 8: “No Duplicate Content”

Step 9: “Fix your Doc Type Tag”

Step 10: “Use Of Name Tag”

Step 11: “WIKI-ize your site with same site link texts”

Step 12: “Use Straight HTML Navigation Links on Your Website”

Step 13: “Optimize body copy for proper keyword density”

Step 14: “Validate your HTML code against”

Step 15: “Optimize web page Load Times”

Step 16: “Auto Meta Generators”

Step 17: “Set up a 404 page and 301 page”

Step 18: “Set up proper robots.txt file”

Step 19: Add a site map to your website / Submit your site map to Google

Make your site a “Call to action, Direct Response Site”

Step 1: “Install a Email-a-friend Module”

Step 2: “Install a bookmarking/social networking Module”

Step 3: “Install a Free Report (top 10 reason why…enter email to get it) Module”

Step 5: “Install a Most Popular Articles Module”

Step 6: “Install a Polls Module”

Step 7: “Install a Video Module”

Step 8: “Install an omnipresent Request Info Module in sidebar”

Step 9: “Install a Audio Module”

Step 10: “Install a blog and post updates weekly”

Step 11: “Install a Live Chat module”

Step 12: “Install a Happy Birthday Module”

Step 13: “Install a Commenting System”

Step 14: “Install RSS subscription module to generate repeat visitors”

Step 15: “Install RSS syndication module to syndicate helpful articles on your website – good for SEO benefit”

GOLDEN RULE #5: Make your site “trustworthy” in the eyes of your visitors

Step 1: “Install Security Logos and Web Seals”

Step 2: “Install a Help Desk module”

Step 3: “Install a Testimonials module”

Step 4: “Install a Live Talking Person on your website”

GOLDEN RULE #6: Off Site Promotion

Step 1: “Local Listings! Get your domain listed locally

Step 2: “Setup Google Webmaster Tools Account and Google Analytics”

Step 3: “Leverage the power of social media”

Step 4: “Spread the word around using the free Press Release websites”

GOLDEN RULE #7: Start an inbound/outbound Link Campaign with the Smart Choice Link Manager

GOLDEN RULE #8: Start a forum posting campaign

GOLDEN RULE #9: Create useful articles and post them on your website. Then disseminate them across the internet.

Step 1: “Create keyword rich articles for your website”

Step 2: “Submit articles to article directory websites”

GOLDEN RULE #10: Submit your optimized website to the search engines

6 Easy steps for affordable website marketing

6 Easy steps for affordable website marketing

Website management and marketing can be a daunting task, especially with so many website marketing strategies available. Of course, there are many professionals who can assist with this, for a fee. On the other hand, if your budget is limited, here are the keys to affordable web site marketing.

Search Engine Optimization

Search Engine Optimization is one of the most important aspects of affordable web site marketing.

1. Title each page

One way to do this is to make sure that each page has a descriptive title that uses as few “filler” words (“and”, “the”, etc.). This will show up as the hyperlink on search engines.

2. Make use of keywords

It also helps to pick certain keywords for each page—these are words that a search engine can key in on and help direct people to the website. These keywords should appear in the first paragraph of the page’s body, so that it shows up higher in the rankings. Keyword research and incorporating these keywords into hyperlinks is an even more effective strategy—search engines consider words that are hyperlinked in the main text to be important, so creating a few links that incorporate your keywords will really give the website a boost.

3. Keep each page focused

It can be useful to try and keep each page focused on only one or two keywords. This will ensure that each page appears unique to a search engine and helps maximize the number of times each keyword is mentioned.

Linking Strategies

Another key to affordable web site promotion is to maximize the number of links and clickthroughs that each page gets.

1. Include all location and contact information on each page

Many people use the internet to search for businesses. Including a business’s physical address and phone number, as well as any necessary contact information on each and every page of the website greatly increases the chance that a viewer will choose that service.

2. Submit to linking directories

Web directory submission is an excellent way to improve a website’s ranking and increase its traffic. One key directory is the Open Directory Project, a free service which provides content feeds to the major search engines. The Yahoo,, and directories are also worth exploring. It is also wise to look for local and industry-specific directories.

3. Reciprocal Linking

Finding complementary sites and offering to exchange links with them—that is, setting up an agreement where each site contains a link to the other—is a good way of increasing traffic. A website called the Link Manager Plus is a great resource. Consider using link-building programs like Link Manager Plus to help find and catalog sites similar to yours. Finally, for all of these links, create a separate page so that customers are not encouraged to visit other sites before examining yours thoroughly.

Web Site Marketing Strategy

Web Site Marketing Strategy

The web has become a crucial source of income for many businesses, but marketing small businesses for the web remains a largely misunderstood topic. Professional marketing firms and executives fail to properly promote their brand, products, or services on the internet, losing out on untold numbers of new customers and opportunities. An effective and affordable website marketing strategy is necessary to compete in the internet marketplace.

Top 3 Web Site Marketing Strategy Tools

1) Build a website

It should go without saying, but the first step in developing a website marketing strategy is developing a presence for your business on the web. This doesn’t mean throwing up a website and never touching it again — your website should reflect your brand and the quality of your products or services. Take the care to develop a website that communicates the characteristics of your business in the same way that a radio or television advertisement would.

Potential customers should be drawn to your web site as a source of important information about your company or products that you offer. It’s a mistake to neglect your company’s website or cut corners on its aesthetics.

2) Fill Your Web Site with Content

You need to give potential customers a reason to visit your website. You should have interesting, relevant information on your site that allows visitors to either purchase your products or gives them contact details they need to do so. In short, your website should have a purpose and should generate revenue. If it doesn’t, then it’s not functioning effectively.

Interesting content will also generate interest in your website, and you’ll find that your website traffic will increase over time. Each new visit to your site is a potential lifetime customer, and you must find ways to intrigue interest in your site and your company. Content is a perfect way to lure visitors to your site and will generate revenue over time.

3) Spread the Word About Your Web Site

A web site is a marketing tool, not a marketing strategy. Once you’ve developed your web site, you need to generate traffic to it — and this is accomplished by spreading the word about your site. Print your web site URL on your products, submit it to directory web sites, begin an email campaign; whatever it is, you need to generate traffic to your website. Without visitors, a web site might as well not exist.

There are many effective methods and tips for generating web traffic that goes beyond the overall website marketing strategy: search engine optimization, paid search, link strategy, etc. A marketing strategy for the web is complemented by these techniques, and they should all be employed in an effective web marketing campaign.