Facebook Marketing Power Tips For Santa Barbara Businesses


Are you marketing your business effectively on Facebook? There are so many ways your company can use social media to build awareness with a target audience. It may seem like Facebook is all about cat videos and selfies, but don’t be fooled. Facebook is a powerful marketing opportunity that can build your business when used properly.

One reason for Facebook’s effectiveness is that consumers now want to be more involved in creating the brand story. While business marketers used to be able to “push” information out to consumers on a need-to-know basis, consumers now want to “pull” information in and make decisions based on what they find.

The first place they are likely to look for information, whether it’s deciding on a restaurant or looking for a doctor, is online. And they’ll use their social media circle of friends as part of the research process, too.

Since the conversation can no longer be one-sided, social media is also used to create a dialog. There is no better, faster or more cost-effective way to reach prospects and customers than online.

While Facebook is one of the older forms of social media, it is also one of the most effective and widely accepted. Here are a few recent — and stunning — Facebook statistics that should capture your attention:

» Monthly active Facebook users: 1,310,000,000 — That’s a lot of opportunity!

» Mobile Facebook users: 680,000,000 — Plenty of reason to make sure your Facebook page is mobile-friendly.

» Increase in Facebook users from 2012 to 2013: 22 percent — It’s still growing.

» Total number of minutes spent on Facebook each month: 640,000,000 — It’s engaging.

» Percent of all Facebook users who log on in any given day: 48 percent — People are involved.

» Average time spent on Facebook per visit: 18 minutes — Once they visit, they stick around.

Facebook is so ubiquitous that many Millennials check their FB page before they even get out of bed, but it’s not just for use by businesses that target a younger audience. The fastest-growing demographic on Facebook is 40-60 years old.

In the old days, we used to keep in touch with friends via phone or letters; now we use social media to say hello, share information and build relationships.

It’s Not Just for Cat Videos

Did you know that Google “crawls” the Facebook Fan pages to look for indicators that could propel your business to the top of its search engine results? The same rules apply here as they do for website pages — content must be optimized, engaging, relevant and shareable. The good news is that these strategies don’t just build rankings; they also build relationships.

Let’s say you’ve started a Facebook page, added some nice photos, wrote an “about us” piece, included location and contact information, and have links to your website and other social media pages. So how do you garner likes and build a community?

First, make sure you promote your page everywhere and ask people to like it. Recommend that they share information with friends who might be interested in what you offer.

Your page needs to be dynamic, with new information added on a consistent basis. The social media world moves quickly. Information only stays at the top of the page for a few minutes. Unless you have said something that catches consumers’ attention and makes them stop, they move on to the next item. That’s why it’s important to be on Facebook every day with something new.

Constant reminders about your company, products and services, and the benefits you offer will start to build top-of-mind awareness. If you don’t think you can find the time to interact every day, take some time at the beginning of every month to outline thirty ideas or points you want to make. Some can be seasonal or talk about sales items, but most should just be a way of engaging your audience.

Here are a few power tips that can make your Facebook page sing:

» Consistency: Your message needs to be consistent across all online platforms. Have a marketing strategy with the “talking points” or main issues you want to present to your audience and stick to them. Don’t assume that one or two sentences every day is enough to form a complete impression. You might need to think of 10 different ways to say the same thing so that your audience can understand.

» Content: Content for Facebook must be optimized the same way your website is. What are the keywords your audience searches for, and how can they be included? Don’t just sell, sell, sell — use your Facebook posts to educate, engage and entertain. Ask for “likes,” tell a few jokes, post interesting tidbits they might want to share.

» Drive Traffic: Invite your community to click through to your website on a consistent basis. Tell them about your newsletter, a complimentary PDF you offer, or the latest blog article.

» Contests: These can be a good way to generate attention and gather leads. But don’t just spend money on a contest and move on. You must have a plan in place to use those leads, and try to convert them to a sale.

Above all, remember that this is a two-way street. You must also monitor your Facebook page on a regular basis. React if someone makes a comment, respond if there is a question, and say thanks if you get a compliment.

For a good example of a Facebook page that works, check out GoGoleta. Note the use of attractive photos, regular updates and posts that provide helpful information.

If you’d like more Facebook and online marketing tips, be sure to click LIKE on Search Engine Pros Facebook Fan Page.

Make Facebook a central part of your online marketing strategy. Boost your “likes” and your “followers,” and you’ll boost your sales and profits.

— Taylor Reaume is an e-Business coach and founder of Search Engine Pros. He can be contacted at taylor@thesearchenginepros.com, or 1.800.605.4988. Click here to read previous columns. The opinions expressed are his own.

7 Lucky Tips to Improve Your SEO

7 Lucky Tips to Improve Your SEO
Holiday Marketing SEO Tips

St. Patrick’s Day is for the wearing o’ the green. While we like that, Search Engine Pros believes in the making o’ the green when it comes to implementing search marketing strategies for clients. We always tell clients that great SEO marketing isn’t a matter of luck. It’s a combination of knowledge, dedication, and persistence. As a web marketing agency, we’re providing these six lucky tips to help improve your search engine optimization:

  1. Relevance: What you write on your blog must be relevant to the searcher’s keyword. Content optimization builds your site’s relevance. In addition to providing interesting content, it must be posted using meta tags, alt tags, headings and intrasite links.
  2. Longer Content: Despite supposedly shorter attention spans, longer content of 1000-2000 words shows up well in search engine rankings and also serves to demonstrate your authority. The only caveat is that the piece must be of high quality, or you will waste your own time and that of your readers.
  3. Back links: Search engines look for pages and sites that are connected to one another through links. This can be done by testimonials, reviews, blog comments and social media shares that let the search engines know that your site is respected by other web denizens.
  4. Social Media Marketing: Your marketing plan should interweave SEO and social media to expand your online reach. Social media posts which point to relevant website information or blog posts increase the amount of shares and “likes” for existing content.
  5. Build Relationships: Increase your trust factor by showing that others respect what you have to say. Over time, you will become more well-known by the company you keep in your link-building and social media strategies.
  6. Authority: Good content attracts attention, but being relevant builds authority. With a high search engine ranking and high number of links, prospects will tend to trust your online business presence more.

Don’t just select one point and focus on that. Each of these must be combined into an all-in-one, connected, online marketing plan. Each area needs to be functioning smoothly so that the sum of the parts is greater than the whole. You won’t need the luck to improve your SEO when you have Search Engine Pros as your marketing expert.

How to Get the Most Out of the Internet Marketing Maze

Inside The Maze

The way companies market their products and services has changed over the last decade. To keep up with competitors in your industry, you need to figure out how to use cost-effective online marketing methods.

To someone who is just looking at online marketing for the first time, it may appear to be an overwhelming and confusing maze. There are plenty of wrong turns you can make, many  of which lead to a scary place with your online marketing strategy. The good news is that the Internet marketing maze is something you can perfect over time.

Here are some simple ways to maximize your Internet marketing strategy. The Internet marketing campaign tips below will help build your online presence.

Consider the Bigger Picture

As you start to build your online marketing approach, it’s very important that you consider the bigger picture and your extended plans. This is vital because your entire online presence needs to be cohesive and symmetrical. If you lack cohesiveness between different parts of your online presence, you’ll have a very difficult time trying to maximize your efforts.


Keep in mind that to truly dominate the Internet marketing maze, you’ll want to gear your approach in a way that will accommodate Google search engine algorithms. In being search engine optimized, otherwise known as SEO, with Google, you’ll greatly increase the likelihood of your customers and prospective clients coming across your online networks.

So how does the bigger picture and SEO come together? It’s quite simple.

SEO is measured through a variety of factors. Some of the most important elements include:

» Keywords placed throughout the website

» The name of the website

» Name, address and phone number of the business

» Social media accounts

» How polished the website coding is

When you consider all of these factors, you can see why it’s very important that you avoid switching around the name of your business. The more that you consider the bigger picture and plan for the future, the easier of a time you’ll have when it comes to navigating through the Internet marketing maze.

See what others doing

See What Others Are Doing

Another great way to find out what you should do for your Internet marketing campaign is to look to others and see what they’re doing. This will work if you have competition in your niche market that is successfully implementing its own Internet marketing campaign.

Some of your competitors’ online marketing techniques to observe include:

» How their website looks and is presented

» Which online resources they use, ie. FacebookTwitter, blog, etc.

» How they interact with their clients online

By seeing what works for your competition, you can narrow down the efforts that you effectively put in place for your own marketing approach. There is no time to waste when it comes to being a small business, so learning from the mistakes of your competition will help increase the likelihood of success.

Tailor Your Approach to Your Market

Keep in mind that every company is different. Even though it’s a great idea for you to look at your competition to see what they’re doing, that doesn’t mean  this should be something that you settle on. In other words, you may need to tailor your online networking approach to more directly market your clientele.

A prime example of this can be seen between two shoe companies. While both companies may borrow ideas from one another for most of their marketing techniques, the approach may change for Company A if they sell flip-flops, whereas Company B sells winter snow boots.

Another reason that you’ll want to tailor your approach for your specific market is because it will keep you and your audience more interested. Although you might come across, and want to share, a picture of a cute cat that has been shared a million times online, that doesn’t mean it’s something that your target market will take interest in. That’s why the companies that are most effective with the Internet marketing maze know exactly what it is that their audience wants to see. If you can do this, too, then you’ll notice much better results.

Track your results

Track Your Results

One of the biggest mistakes that companies make with their online marketing includes the failure to observe and track results. Some businesses will just put their market approach in place and assume that things will work. Even some companies that find success will fail to realize that they can change other parts of their approach to try to maximize things in the best way possible. The truth is that you will need to observe your efforts and track your results throughout the lifetime of your online marketing approach.

Change as necessary

Change As Necessary

As you track your results, you’ll learn what works and what doesn’t for your online marketing campaign. For the things that work, consider keeping them in place to get the most results possible. However, you’ll want to change things that do not work in hopes of making them better. The more effective that you are with tweaking your system, the higher probability it is that you’ll have an inclusive Internet marketing approach that is successful.

If you’ve heard that marketing online is difficult, you aren’t totally off. But while it may be difficult to navigate your way through what seems like a hopeless maze, stay confident that there are certainly ways to be successful with enough hard work and effort. By following the tips mentioned here, you’ll be able to successfully start your approach at online marketing.

— Taylor Reaume is an e-Business coach and founder of Search Engine Pros. He can be contacted at taylor@thesearchenginepros.com, or 1.800.605.4988. Click here to read previous columns. The opinions expressed are his own.