In today’s rapidly changing environment, people are looking for real-time updates when it comes to store information and product availability. Searches for “in-stock” grew more than 70 percent globally from the week of March 28 to April 4, as consumers sought to avoid ecommerce shipping delays. We’re here to help you connect local shoppers with the products they need quickly, and promote your safer fulfillment options, like in-store and curbside pickup.

Using local inventory ads, retailers can show users that the products they are searching for are available for nearby store pickup. Now, you can indicate if you offer curbside pickup, right in your local inventory ads. This feature is available in the countries where local inventory ads have launched: Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK and the U.S.

Petco is using the curbside pickup badge to highlight contactless pickup availability on essential products like pet food and supplies that are available nearby for same-day or next-day pickup. “As a trusted partner in caring for the overall health and wellness of pets, we’re committed to ensuring pet parents have the essential products they need during this time,” said Jay Altschuler, Petco Vice President of Media Transformation. “To make shopping easier and safer for both pet parents and our own employees, we’ve proudly made a number of changes including launching curbside pickup at most Petco stores nationwide.”

The local inventory ads curbside pickup badge is currently in beta and available to advertisers who have completed the onboarding for store pickup. Reach out to your account team if you’re interested in including curbside pickup in your ads, or complete this form.

If you aren’t running local inventory ads, you can still let customers know whether your store offers pickup, delivery, or curbside pickup. Using Google My Business, you can add or edit attributes to your Business Profile that appear on Search and Maps. This is available globally.

Source: Official Google Webmasters Blog

6 Responses

  • The curbside pickup feature helps promote the local businesses while serving the community. Great savior!

  • Curbside pickup is a contactless pickup option for shoppers. It allows them to purchase products on the website and pick them up at the store. This feature doesn’t require shoppers to use an app.

  • My store just started doing curbside pickup. I don’t really state that though on my website, good reminder for me. I know its a keyword that probably should be used to attract more customers. I think Google is doing this to prepare for the upcoming social distancing rules. Smart!!

  • Pick up today’s feature enhance the local inventory ads by adding a “curbside pickup” badge. It’s a beta feature and places an indicator at the top of your ads, letting shoppers know they can take advantage of curbside or contactless pickup.

  • Very useful feature from Google to find the necessities & pick them up locally. It saved me the other day from finding some emergency medication for my family.

  • After local inventory implementation in Ads, the pickup today feature can be enabled. it allows you to highlight omnichannel purchase options directly to the local inventory ads. The product must be offered the same day or next day pick up from the time the order is placed. By following some simple steps, local inventory implementation can be done. You can follow the implementation guide for assistance.

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