To run a business successfully in the 21st century, you must develop a sound online marketing campaign. Search engine optimization should be at the center of it.
SEO is the practice of using algorithms to drive people to your website. It involves a complex array of virtual systems and structures that have a single aim: clicks on websites owned by your company.
It would be costly and inefficient for members of your workforce or even an independent firm to monitor and manage your SEO operations. You should instead automate as many SEO tasks as you can.
If applied effectively, SEO automation software can significantly improve the efficiency of your SEO process.
What You Can Automate in SEO
You cannot automate everything. But you don’t need to. You just need to automate the most tedious and time-consuming tasks and process. Here are some of the parts you should focus on:
1. Site monitoring
After you launch your new SEO campaign, you will need to monitor it to keep track of how it performs. You will need to figure out ways to improve the site and carry out any maintenance required. It is essential to assess page load time, broken links, site downtime, and other basic housekeeping issues.
This kind of monitoring can be automated. There is software that allows you to set up alerts if something goes wrong with your site. Automation will also help you collect data on your site quickly so that you can put it into action straightaway.
2. Rank tracking
The main reason for developing and implementing SEO algorithms is for your website to rank high when key words and phrases are used in search engines. You will need a way to track this ranking process. But when you have a multitude of sites and hundreds of pages with keywords in them, it is difficult to track each page’s ranking manually. The better option is to automate. Automation software will make it easy for you to see how your pages are doing is search engine rankings. It will also show how your rankings change and improve over time.
3. Backlink analysis
Backlinks are fundamental to your SEO campaign. Backlinks demonstrate the soundness of the content you have published on your sites. They enhance the authority of your brand and boost confidence and trust in your company over time, which leads to an increase in rankings.
You will want the best backlinks for your page. However, you will need to monitor them to ensure their quality. SEO automation simplifies this process. The software you use will make it easier for you to see who is linking to your websites.
4. Competitor monitoring
You are in the most intense competition with other businesses for search engine rankings. The more information you have on your rivals the easier it will be to create SEO algorithms and strategies to outdo them—that is, outrank them.
You may have more competitors than you think. The web is a kind of equalizer when it comes to business. You can be sure that your rivals for search engine rankings go beyond those you are already familiar with. There are probably hundreds of companies that you must contend with. Automating the competitor monitoring process allows you to see the biggest threats to your ranking and develop strategies to keep your business at the top.
5. Site audit
There may be a number of technical issues that prevent your sites from ranking as high as they should. While it is possible to identify such issues through a crawl, this takes a great deal of time. You should instead automate the process. You can set up a crawl program that will do most of the work for you and present the problems that may be holding you back. You can then focus on fixing the issues rather than uncovering them.
Creating and presenting reports is part of managing your business. Financial stakeholders, employees, clients, and prospective clients will all want to know how your business is doing. They will want to know the areas in which your company is strong and those places that need improvement.
Generating reports helps you get the financing and investment you need to operate and expand. It also helps you develop a strategy that will help you meet your business goals. If your company is based entirely online or is heavily dependent on the virtual sphere, your reports will focus mostly on SEO operations. The trouble is that creating these reports is time-consuming. Your executive team cannot spare the time to carry out this task.
Fortunately, report generation is a SEO task that can be automated. You can create a range of different reports, including those covering monthly SEO status, organic search positions, site audits, backlinks, and competitor analysis.
7. Log file analyzer
One of the best ways to assess how search engines interact with your sites is to analyze the log files of your sites. This is a little-known method of figuring out which of your pages are being crawled and which of your pages is the most crawled. It will also help you determine whether your crawl budget is being well-spent.
Use SEO Automation Plugin
When choosing an SEO automation plugin, choose a company that has a strong track record of delivering proven results. The SEO plugin you choose is a crucial decision because it will help streamline SEO tasks. The one we use is called “SEO Press” and is among the top names in the industry.
With SEO Press, you get all the SEO and optimization bells and whistles you need in one plugin. Special features include the ability to manage your titles and to create meta descriptions and meta robots for every post and page.
SEO Press can also improve your search engine crawling by providing XML sitemaps of your posts, pages, and custom post types. And it offers software such as Open Graph tags, Twitter Card, and Google Knowledge Graph to enhance social network sharing.
SEO automation can help you be a better manager, organizer, and entrepreneur—whether you run a growing independent company or you are part of a large and well-established firm.
I hope this post was helpful to you. I’d love to hear your thoughts about your favorite SEO automation tools and which ones you’ve had the most success with? Drop a comment in the box below and let me know!