SEO Marketing | Web Marketing

Crossing The Chasm – Beautiful Web Design Without Sacrificing SEO Friendliness

24 August 2011 by
Crossing The Chasm – Beautiful Web Design Without Sacrificing SEO Friendliness

A Professional SEO Web Design Conversion Expert Will Design Eye Catching Banners & Embed Powerful Calls To Action Which Lowers Bounce Rates, Boosts Conversions, Increases Time On Site (Which Increases Rankings)-And Doubles Your Sales

Did you know that the majority of web sites today are not using a “call to action” approach?  “Call to action” and “direct response” methodology is about making the user experience better at your web site. Most web sites expect visitors to “figure it out” by themselves.  Instead of making people wander about your web site in low impact areas, hunting for what they want, we fine tune the user experience by creating lots of call to action messages that capture attention.  People have very little patience on the internet.  Figure out what people are looking for, and stick it right up there in front of them in bright lights, with simple instructions on how to proceed.  It’s great if you drive 100,000 people to your web site, NOT SO GREAT if they don’t buy due to a complex maze at your site that ends at a dull off topic article. A smart Web Design & Conversion Pro helps you kick your design from 1999, and turn your site into a GOOD MAZE that will maximize your conversions and sales.

SEO is Promotion that Doesn’t Sleep. Imagine having your own marketing company working exclusively for you, 24 hours a day, 7 days a week, 365 days every year. That’s the benefit of SEO!

Optimized Web Sites Increase Brand Visibility: SEO gives your brand more exposure on the web. 

More exposure increases your brand visibility.  Increasing your brand visibility means more customers will know like and trust your product or service and will be more likely to buy from you.  Optimized web sites generate higher rankings in Google which leads to increased sales of your product or service.

SEO Managers are constantly trying to stay ahead of search engine updates and keep your web site compliant with the ever evolving search engine guidelines.

The goal of the SEO Manager is to consistently optimize the web site code for high search term key phrases.  The SEO Manager is also available to help you complex (and often critical) decisions regarding web design and impacts on search engine traffic.

The weekly rank report will show how the ranks are moving, either up or down. Ranks will rise or fall in relation to the SEO efforts of your competitors, and the amount of SEO you are doing on a monthly basis.

The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

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When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER 
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101Agenda / Format for the group:

-15 minutes: 30 Second Introductions

-15 Minutes: Quick Speech By Taylor Reaume on the Topic Of The Week

-30 minutes: SEO Mentorship questions

-Taylor

Best Regards, : )

SEO Marketing | Web Marketing

Why Fresh Content Attracts Google

27 July 2011 by
Why Fresh Content Attracts Google

You’ve been reading up on SEO (trying to figure out why your site isn’t working…) and you read over and over about how having fresh content helps keep your web site on top of the search engines.  But…you STILL wonder secretly, do I REALLY need to blog every day? 

YES!  “A blog post a day, keeps the robots from going away…”

Want to hear real-world examples of how business blogging has transformed sales for local business owners? Join us tomorrow at 5:30pm for an hour of interesting and engaging conversation about Google, the web, and online marketing.  Details here.

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The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When : 

Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER 
Where : THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101

SEO Articles Perpetually Promote…

Content is what makes the web-go-round so….If you haven’t done this already then it’s time to start creating content for your site.  Include lots of keyword-rich articles so that you get traffic from the search engines, then make sure you add an opt-in email form on all of your pages so that people that enjoyed your articles can sign up for your list (the most overlooked and most critical online business strategy).  Keep in mind that you don’t have to write all for the content yourself. You can hire one of The Search Engine Pros Article Managers to write the articles for you.

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How does my Article Manager know about my business?

This is a big hurdle for some business owners to overcome. It is important to realize that other people are smart too, and they can help you if you let them. Your Article Manager will research your business, and often times they present information that you were unaware of about your industry and field.  With the advent of the internet, knowledge is everywhere. In the old days, just having access to knowledge made you powerful. Today, it’s how you filter that knowledge and apply it. The difficult part for business owners today is letting go of the idea that they are the “only” or the “best” offering in the market place, and instead of sharing ideas with others and collaborating. Writing is a passion for some people. The smartest business owners stick to what they are good at and let others do what they are good at.

Strategic Content Is King On The Web

How are these special search engine articles written?

The SEO articles will be 500 words each and written in a list based format (most people on the web are scanning, and not reading, and people love list based writing on the web). The SEO article is written around a predetermined niche keyword with proper keyword density.

Does the article “trick” the search engines?

The article writer does not engage in any keyword stuffing or tricky practices. The articles we write are 100% compliant with search engine guidelines. Did you know that search engines (Google themselves!)  recommend that you include the keywords in your articles that you wish to be found for. It helps them to better match up the search engine visitors coming to your web site, which also helps the search engine to be more relevant. The writer will include the important keywords that you wish to be found for inside the article.

Best Regards, : )

Email Marketing | Web Marketing

Ready To Automate Your Business With Email Marketing?

18 June 2011 by
Ready To Automate Your Business With Email Marketing?
Did you know you can setup an automated email marketing system that will “pre-program” an ideal experience for your prospects and customers?  It’s called “marketing automation” and it has many uses.  For example, when a lead comes into your system, the lead will automatically receive 12 months of Holiday newsletters.  Your staff will automatically receive 6 months of “reminder” emails.  When the lead becomes a client, the client is sent 8 weeks of high impact (highly valuable) answers that reduce customer support calls.  Additionally, a “custom” monthly newsletter is sent out which includes fresh news and community events.   Visualize an automation system that sends answers to common client questions, thereby reducing support calls by 50%?    Do you think this kind of system would double your business this year?  Hire an Email PRO today to boost your sales tomorrow.
Hire an Email PRO today to boost your sales tomorrow.

Ready To Automate Your Business With Email Marketing?

Check out our past work…

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Does sending out a monthly newsletter help grow my business? Yes.  Email marketing remains the lowest cost return on investment marketing available to business owners today.  Internet marketing conferences typically have the same mantra over and over, COLLECT EMAIL ADDRESSES. The whole reason you have a web site, is to collect email addresses. Email marketing, across all industries, is the most effective weapon that business owners have in their marketing arsenal.

Does my Email Marketing Manager help me with writing subject lines? Yes. Your Email Manager will show you the best and worst open rates for subject lines, according to recent studies. If you want to ensure that your emails are going to get opened you should make sure your subject line announces your email. It should do one thing only – get your reader to open the message and read the first sentence. Personalizing the subject line with your prospects name is also a good idea and try not to use to much hype. Once you get them to open the email be sure to provide them with something of value and they will take you up on your offer. If you become a resource to your readers then you will see the quality and quantity of responses change for the better.

I know how to send out an email, why do I need an Email Marketing Manager? If you have been in business for awhile, you know that email marketing is complex and take a specialist to really excel at this marketing platform. Some email marketing mistakes we see being made all the time include spam compliance issues, dull subject lines, emails not being compelling or too wordy, sending to your list too often, not collecting the right email addresses, not know list building techniques and how to get the right people to opt into your newsletter, not taking the time to create massive value in the newsletters you send out.  Internet marketing conferences typically have the same mantra over and over, COLLECT EMAIL ADDRESSES.  The whole reason for a web site is to collect and market to people on the email.

Will my Email Marketing Manager help me develop list building strategies? Yes. For example, your Email Manager will show you how to offer a free gift as an incentive for people to sign up for your list. This is a tested and proven method to increase the number of people that subscribe to your list. The gift that you offer doesn’t have to be anything expensive, but it should be something that is perceived as useful and valuable to the people that you want to subscribe to your list. For instance if your website is about dogs, then you could offer a free report on dog grooming. If you sell software you could offer a free trial download. Just make sure your gift is something of great value to your potential subscribers and you will have people eagerly joining your list.

Are autoresponders really necessary? Yes. Autoresponders are automated educational emails that go out after a prospect opts into your database. They help educate the client, and help reduce phone questions. Autoresponders are especially effective (and in our opinion, essential) for companies with large ticket transactions. You may heard the phrase “You don’t want to ask her to marry you on the first date…”  This notion is true in the business world when it comes to large ticket transactions, such as real estate, mortgages, computer support, etc, these industries especially must start refining their email marketing strategies if they are to succeed in the coming decade. Email marketing is no different than any other type of marketing, the same rules apply. Your goal should not be to make the sale, but to get the prospect to request additional information.

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Will my Email Manager help my PPC campaigns? Yes. Marketing superstars know that PPC campaigns work best when you combine it with smart email marketing campaigns. Many people in the marketing world will be shocked if you tell them you are doing PPC before you set up your email list building strategy. Don’t just pop your sign up form on your website and tell people it’s there. Sell it to them. The same way that you would sell them anything else. Make sure they know when they join your list that they will receive helpful and useful information that will benefit them greatly. Pull out all of the punches. Point out everything that you will do for them. Make it irresistible for them and they will join. You can even add testimonials from other subscribers as you would with a sales page.

Permission based marketing is the key to success. When you start collecting email addresses from visitors that come to your website you will see a definite increase in the success of your marketing efforts.  To increase the number of people that you can market to every month, you might consider to offer them a free gift, report or subscription to your newsletter. With a newsletter you will have an excellent opportunity to build up a loyal readership. Then you can send a message to them every so often and remind them that you are still around. People are smart. Make sure you provide them with good information that is related to your product so that they will keep on reading. Be sure not to bombard them with just sales messages. Remember you want them to trust you!

Create Graphics To Enhance Visual Appeal

Create Graphics To Enhance Visual Appeal

Adding Email Opt In Forms: What if you made it easier for people to opt into your email list at your web site? Do you think more conversions would be the result? What about if you offered them something of value in return? Will more people opt in?

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Give To Get Strategy Is Very Effective For List Building

Above are a few examples of email list building strategy. When you hire an email marketing specialist to focus on this area of your business, your sales conversions (and revenue) will increase.

Don’t be left behind in the race to the top of Google! Give us a call today to get started at 800.605.4988

SEO Marketing | Web Marketing

12 WAYS TO TAKE YOUR ETHICAL SEO STRATEGY TO THE NEXT LEVEL

16 May 2011 by
12 WAYS TO TAKE YOUR ETHICAL SEO STRATEGY TO THE NEXT LEVEL

Los Angeles, CA – May, 21 2011,from 1-3PM – A Free Workshop, Saturday at The Los Angeles Central Library at 630 West Fifth St. Los Angeles 90071 (213) 228-7110  Extraordinary opportunity for small businesses, inventors, innovators and entrepreneurs to learn 12 new ways to boost a web site to the first page of Google.

Featuring an expert presenter, Q&A and handouts/resources. Search Engine Pros founder Taylor Reaume – (http://www.TheSearchEnginePros.com) will take you ‘inside the Google maze’, sharing right and wrong social media marketing methods as well as little known tips to catapult your web site to Google’s first page.

“For business owners today, strategy and timing of Google search optimization campaigns are the Himalayas, everything else, is the Catskills. With over 81% of consumers making buying decisions on the web, organic SEO has emerged as one of the most effective ways to reach a target audience.” said Reaume

As a search engine optimization specialist, Reaume and his team of SEO specialists help you focus efforts into an effective, results oriented, ethical SEO strategy that brings a positive ROI. In 2011, the business marketing landscape has shifted significantly from push marketing (pay to play) to pull marketing (many to many). Every Thursday in Santa Barbara, Taylor teaches a free SEO Workshop discussing SEO tools, SEO Campaign Management, ethical SEO plans and Google search optimization tips.

How much is ‘BAD SEO’ costing your company? Why is it that some have more success than others with web site rankings?  Come join the discussion and pick up some valuable web strategies related to keyword research and event marketing. You’ll learn how to inexpensively outrank your competition on Google, and take your ethical SEO strategy to the next level.

About Search Engine Pros: Santa Barbara marketing firm The Search Engine Pros offer a smart Google marketing plan, based on high impact organic SEO (Search Engine Optimization). The SEO plan helps you outrank your competitors’ on Google. If you’re seeking a Google Adwords professional offering PPC Bid Management and Google search marketing pay per click services, the firm has Google search engine marketing plans designed to accelerate your success on the web. Call 800.605.4988

About Cashing In Your Great Ideas: This series is presented by the Los Angeles Central Library, Business & Economics Department, Science Technology and Patents Department, The Inventors Workshop International, The Entrepreneurs Workshop, FD3’s Green 2 Gold, the Valley Economic Development Center, Historic Downtown Retail Project.

SEO Marketing | Web Marketing

Meet The Search Engine Pros On April 18th At Tech Brew

13 April 2011 by
Meet The Search Engine Pros On April 18th At Tech Brew

SANTA BARBARA, CA – April 18, 2011  Monday – 4:30PM start. Once again The Search Engine Pros are a proud sponsor of TECH Multi-dimensional BREW MEGA MIXER/Maverick Angels and Pacific Coast Business Times. Sponsor’s also included several colleges and universities from Central and Southern California. It will be a special event at the Fess Parker Double Tree Resort on the beach in Santa Barbara, California. Come mingle with High Tech Professionals, Cutting Edge Entrepreneurs, Innovators, Investors, Community Leaders and more.

Search Engine Pros – (https://www.thesearchenginepros.com) will have a booth where they will be giving you free advice about PPC and SEO related concerns. This Mixer’s theme is: “New Current Dimensions for Successful Innovations, Entrepreneurs, Investments and Investors”.

What is TECH BREW? –Tech Brew is the region’s premier networking event for high technology professionals, cutting edge entrepreneurs and innovators, business and community leaders and related non-profits dedicated to sustainable economic development. Maverick Angels is a next generation, global network for angel and venture investors, and is presenting multiple expert speakers in Mini-Seminars.  Plus there will be a a review of funding options, mechanisms, resources and advantages to both start-ups, and growing enterprises.

Not only have we welcomed a new world helping non-profit partner — FD3– and now Co-Producer, but we are adding new elements such to make these growing gatherings more entertaining, informative, fun and an important part of the ongoing fund raising to assist the world helping enterprises and non-profits that are active in finding permanent solutions to our major global problems.

This year, TECHBREWS are also going to be launching in Los Angeles, and other communities in California and across USA.

And, the new expanded scope and breadth of TECHBREWS are now linked to the launch of The Great Rescue Mother Earth Festivals starting later this Fall. These festivals will be extraordinary international problem solving and festive expos and fund raisers. Therefore we need to review and position our supportive friends within these new dynamic atmospheres.

Currently we are ramping up the need for higher quality, engaging and interesting exhibits to appeal to expanding audiences and sponsors. We wish to have more deliberate marketing and contributing activities and efforts in exchanges for exhibiting opportunities with our past presenting partners.

We welcome your immediate exploration of your continuing involvements and levels of participation in support of TECH BREW Multi-dimensional MEGA MIXERgrowth and impacts for sustainable economic development, human and planet helping activities. Of course, both non-profit and for-profit paid exhibits, sponsorships and attendee PROGRAM advertising is available.

For information on being a Sponsor, Program advertising and enterprise or non-profit exhibit space at the April 18th TECH BREW Multi-dimensional MEGA MIXER, contact Alan Tratner at (805) 879-1729; alan@smallbizentrepcntr.org.

Written by Teresa Turner, Press Director at Search Engine Pros. Teresa can be reached by emailing press at thesearchenginepros.com

SEO Marketing | Web Marketing

Taylor Reaume Shares 3 Key Concepts To Search Marketing

2 March 2011 by
Taylor Reaume Shares 3 Key Concepts To Search Marketing

“Let’s Do Lunch!” The Knights of the Women’s Festivals Round from Kimi Vandyk on Vimeo.

Meet 3 shining KNIGHT’S from the upcoming Women’s Festivals ROUND TABLE line-up and get a quick peek into the hot topics they will be discussing. Don’t miss this fun, interactive segment of our festival program on Saturday, March 5th starting at 1:00pm.

..Sir Scott Topper, Knight of IMproSolutions will be showing you How to Have Fun with Public Speaking; next,
..Sir Taylor Reaume, Knight of Search Engine Pro’s will be teaching you about Search Engine Optimization, and last but not least,
..Sir Lex Sisney, Knight of Organizational Physics will be tapping into The Vector of Happiness.

And, this is only a taste! Visit our website to view the entire program of events and a complete listing of all 27 Round Tables discussions we have in store for you. womensfestivals.org/​womens-conference-santa-barbara-program.php One last thing.. have you LIKED us on Facebook yet? If not, pop over to our page at facebook.com/​womensfestivals and write on our wall. Tell us what Round Tables you plan on going to!   Okay, we’re all set. Just don’t forget the gravy! We are looking forward to connecting with you on this “Let’s Do Lunch!” webinar.

The Women’s Festival “Let’s Do Lunch” Webinar Team
womensfestivals.org

Web Marketing

The Knights of the Women’s Festivals Round Tables

28 February 2011 by
The Knights of the Women’s Festivals Round Tables

Women’s Festivals Santa Barbara Event Of The Year

LetsDoLunch Webinar Turkey Leg Ad

You are invited to a FREE WEBINAR The Knights of the Women’s Festivals Round Tables Unite!

“Let’s Do Lunch!”  Tuesday, March 1st,12:15pm to 12:45pm!

Meet 3 shining KNIGHT’S from the Women’s Festivals ROUND TABLE discussions and get a sneak peek into their hot topics.

Sir Scott Topper, Knight of IMproSolutions will be showing you How to Have Fun with Public Speaking; next,

..Sir Taylor Reaume, Knight of Search Engine Pro’s will be teaching you about Search Engine Optimization, and last but not least,

..Sir Lex Sisney, Knight of Organizational Physics will be tapping into The Vector of Happiness.

Moderated by mLady Kimi Van Dyke

*Remember to register for the Women’s Festival and get full $25 free ticket by using The Search Engine Pros coupon code: “SEO” during checkout.

Web Marketing

Taylor Reaume To Give Away 3 Most Exclusive SEO Secrets At Women’s Festival

24 February 2011 by
Taylor Reaume To Give Away 3 Most Exclusive SEO Secrets At Women's Festival

FOR IMMEDIATE RELEASE

On March 4 and 5, 2011, Santa Barbara, CA, you’ll have a rare Santa Barbara networking opportunity with Taylor Reaume, founder of Search Engine Pros. Taylor Reaume is one of the many seasoned business leaders you will meet at the upcoming Women’s Festival at the Earl Warren Showgrounds. If you are interested in learning about the importance of education and women empowerment, you do not want to miss this unique Santa Barbara festival that seeks to empower women and celebrate Women’s History month.

Santa Barbara Event Of The Year

The Women’s Festival is one of the only events in Santa Barbara that offers a unique opportunity to network with women in leadership roles from a wide range of backgrounds. The Women’s Festivals are the premier gathering of women seeking to empower themselves by connecting with the tools and resources they need to flourish and prosper in all aspects of their busy lives.

If you live in the local area and are interested in learning how to market a business of the web, you will have a unique opportunity to meet with Taylor Reaume, fortune 500 e-Marketing Consultant. Attendees will leave with a renewed sense of search engine optimization and search marketing.  Taylor Reaume has over a decade of expertise in e-business and marketing, developed over 400 Websites and online businesses, built 30,000+ inbound links to his client’s web sites, and published over 10,000 pages of content on the web.  In 2007, Taylor sold one of the largest online music communities http://www.estockmusic.com to fortune 500 Jupiter Media and Getty Images.

According to Taylor Reaume “This event is a great opportunity to network with powerful women business leaders and shake hands with successful people from all walks of life. I’ll be there sharing some of my most coveted SEO tips. Meeting new people, being out there in the community, being friendly with folks, and engaging in smart networking is one of the biggest secrets to my success. I’ll also be sharing information about our new mentorship program that benefits non-profits and college students eager to learn about SEO and web marketing.”

Women leadership is a key focus of this March festival, and many say it is the best networking event Santa Barbara offers. Come help empower women at the 4th Annual Women’s festival. No other Santa Barbara festival gets you up close and personal with inspirational leaders from the arts, local non-profits and thriving businesses.

A talented team of well-connected men and women have joined forces to produce the 2011 Women’s Festivals in Santa Barbara, California. Founding non-profit organizations include the National Association of Women Business Owners, SCORE, Girls Inc. of Greater Santa Barbara, Girls Inc. of Carpinteria, Future Women CEO’s, Women’s Economic Ventures, GOLD, the Women’s Foundation of California, the Weidemann Foundation, the Profant Foundation for the Arts and Santa Barbara Chamber Commerce – all joining forces in a common goal of empowering women through educational and enlightening discussions led by renowned speakers and authors.

According to Founder Patty DeDominic, “We invite you to be up close and personal with inspirational leaders from the arts, important community organizations and business in beautiful Santa Barbara to help you create a Rich and Fulfilling life.”

The Women’s Festival seeks to benefit and encourage non-profit organizations specifically concerned with women leadership, e.g., NAWBO, Girls Inc., etc. The Women’s Festivals will celebrate the accomplishments and nurture the dreams of women in an interactive, multi-cultural, and multi-tracked format focusing on the five critical areas of women’s lives: Personal, Professional, Philanthropic, Political, and Planet— otherwise known as the “5 Ps.”

The festival mission statement is to further the celebratory momentum behind Women’s History Month and International Women’s Day, which is always on March 8th, however, the Santa Barbara event is planned a few days earlier on March 4-5th.

About Women’s Festivals: People from throughout the world will attend the California Women’s Festival on March 4 & 5, 2011 at the Earl Warren Show grounds located in beautiful Santa Barbara, California. The Santa Barbara festival will include a professional business expo, awards program, and educational and enlightening discussions led by renowned speakers and authors. For further information about how you can help empower women and meet women in leadership roles at the biggest networking event Santa Barbara has to offer for 2011, please visit the site at http://www.WomensFestivals.org or contact info@womensfestivals.org

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