SEO Marketing | Web Marketing

Search Engine Keywords: the #1 Keyword Research Mistake

24 March 2010 by
Search Engine Keywords: the #1 Keyword Research Mistake
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Learn how to choose Search Engine Keywords! This Weeks Discussion Points:

#1 Biggest Mistake In Keyword Research

#2 Biggest Mistake In Keyword Research

#3 Biggest Mistake In Keyword Research

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary SEO Webinar from 7pm-8pm. It’s informative. It’s educational. And it’s a great way to understand the process of choosing search engine keywords. Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About SEO” You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

Search engine keywords are the foundation of any website’s natural search strategy. Keyword research is the first step in building a search engine optimization campaign: keyword research involves determining which terms you want associated with your search engine content and how you want readers to find your website. Keyword research is an integral part of internet marketing, and this webinar will teach webmasters the proper techniques for choosing search engine keywords.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why SEO?:
• More visitors to your website
• More phone calls
• More leads
• More business

Fee To Join: $7 via Paypal

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Search engine keywords should be chosen with precision and thought. The worst thing a webmaster can do is skimp on his or her keyword research: search terms are the keys to natural search traffic and can be the difference between a successful website and one which receives no traffic.

Web Marketing

Building A Web Site Around Keyword Themes

27 April 2009 by
Building A Web Site Around Keyword Themes

Traditionally, search engine optimization is often approached as a post production task, taking the existing code of a website and optimizing the structure to increase rankings. Often times the work is outsourced or handled by a separate web team that doesn’t have a working relationship with the web development team. However, savvy webmasters and successful SEOs understand that a websites architecture and overall linking structure will have a huge impact on long term success.

When you build your website on a solid foundation of vertical market theme research, solid linking structure otherwise known as ‘silo website architecture’ and quality content that provides value to your visitors, you will be miles ahead of the SEO game even before you begin acquiring back links.

Silo Web Site Architecture: A silo is simply another word for ‘category’. Silo website architecture is a way of organizing your keyword rich content into tightly structured themes whereas the content of each page, including body copy, titles, headers, and urls, all work together to support the overall theme of the silo. Each page within a silo links to each other to reinforce the theme. Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

Why is this important?

If you build your website this way, search engines like Google are going to reward you because you are telling them exactly what your web site is about while providing a logical navigation for your (and Google’s) customers. Remember, Google is in the business of serving up quality content to it’s customers. Relevant inbound and outbound linking helps Google filter and organize the web pages they are indexing. Google’s algorithm pays close attention to the keywords in the anchor text of a link, especially when it is placed within the body content of your page, and places high importance to the page the link is pointing to.  Internal links contained within your website can carry as much weight as inbound links from external sites.

2009 web marketing strategy is placing more and more weight on the importance on inbound links and proper on site cross linking.  When you take the time to plan your site and are mindful of the way it is structured, you will be able to obtain top ranks with less effort than your competitors, and enjoy more success in the long term.

Note: haphazard cross-linking will ‘bleed your theme’ and weaken the overall strength of your individual silos. Do a search for “no follow” tags in Wikipedia, and be sure you understand why people use them (lost Page Rank juice).

  • Silo structure is the way keywords are structured
  • From short tail to long tail
Silo Structure for a keyword Themed Web Site

*Note: Red arrows indicate where links are pointing.  Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

  • Example of “Silo Web Architecture”
  • Notice keyword themes
Example of Silo Web Architecture

*Note: Red arrows indicate where links are pointing. Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

Easiest Way To Find Silo Keywords: Use Google Adwords Tool, search “Website Content” by your main keyword:

Easiest Way To Find Silo Keywords