SEO Marketing | Web Marketing

Search Engine Pros Presenting At IAPA (Independent Automotive Professionals Association)

15 May 2013 by
Search Engine Pros Presenting At IAPA (Independent Automotive Professionals Association)

Santa Barbara, CA – May 15th, 2013 – Local marketing strategist Taylor Reaumewas invited by Ayers Repairs to speak at this months IAPA Independent Automotive Professionals Association meeting on Wednesday, May 15th • 7pm Mulligan’s $23 Per Person Taylor Reaume, SEO Expert – How To Make Your Advertising Work For Free and in JUST A FEW MINUTES A DAY!

IAPA (Independent Automotive Professionals Association) is a trade association comprised of highly professional automotive repair specialists.  IAPA provides business resources for its members and promotes professionalism in the automotive service industry.  They strive to create goodwill between the motoring public and the automotive profession.  This creates an atmosphere of personal responsibility to clients.

Taylor Reaume is the founder of Santa Barbara marketing company Search Engine Pros.  Automotive industry professionals attending the event will learn new ways to promote their automobile business using Google and online marketing methods.  

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“Generally, we have found the automobile repair industry to be behind the curve when it comes to online marketing methods.   There is less competition on Google in the automotive space when compared to other industries.  My advice is to get online. Get ranked. Before the rest of the pack starts to catch up and saturate the market with competitive web strategy. ” says Reaume, owner of Search Engine Pros, a Santa Barbara internet marketing firm.

Finding a marketing company with a full range of marketing services, including SEO and social media, is a smart move for automotive professionals today.  With Google being such a large part of the marketing mix today, marketing agencieswhose core focus is SEO marketing are emerging as particularly attractive to business owners.

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Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays at 5:30pm-6:30pm at 629 State Street). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting, and social media marketing.  Reaume adds, “Web marketing and social media are the lowest cost tools for building a business today.”

SEO Marketing | Web Marketing

5 free SEO Tips to Increase Organic Search Rankings

1 November 2009 by
5 free SEO Tips to Increase Organic Search Rankings

Increase organic search rankings with these 5 free SEO tips! Are you someone who is interested in getting attention online? You might be looking to promote a viewpoint or an issue, or you might be interested in making the jump to online business. No matter what you are doing, you can count your success on the number of page views that you get, and if you are just getting started, that number might be very small. Take some time and make sure that you know these five important natural search engine optimization tips that will help you improve your rankings! These 5 free SEO tips will help you increase organic search rankings.

Content, Content, Content
No matter what you are trying to do and no matter what you are trying to promote, your site needs content in order to aim towards good optimization. This means everything from instructional writing to search engine optimized article writing to blogs. The more content you can put out there, the more hits you are going to get and the better your rankings are going to be. Remember how important it is to pull in the search engine bots! Unique content is the best way to increase organic search rankings.

Share the Wealth
This doesn’t mean that you need to pay people to talk up your site, what this means is that you are going to need to spread out a lot of information and valuable resources. Take a moment and make sure that you have authored articles for public consumption. If you post them up in other places with a small link to your own site at the bottom. This will not only build up your back linking, you will also find that it makes more people aware of your work in general, which is always a good thing when it comes to optimization. SEO article marketing is an excellent way to increase organic search rankings, but, of the five free SEO tips, is perhaps the most time consuming.

Tag Your Pictures
We all know that when it comes to marketing and good optimization that we need pictures, but don’t remember that these pictures need to be tagged as well. You’d be surprised how many people search for things by image and when you have your pictures well tagged, you will find that you are going to get more hits that are relevant to your interests and to what you are trying to do. Your pictures are a resource that you cannot afford to ignore. Your pictures play as big of a role in your search engine marketing strategy as your content, and tagging pictures can definitely help increase organic search rankings.

Regular Updates
If you want to make the most out of your website optimization, remember to update your content regularly. Not only will this keep your “regulars” coming back, you will also find that it encourages search engines to constantly index you, making for a much better rating overall. This is one reason why people making blogging such an important part of their site and why it has become so popular with both businesses and private parties. Blog posting services are a great way to keep your content fresh and increase organic search rankings.

No Black Hat Techniques
There are lots of things that can bring you a quick rush of traffic and optimization, but then will leave you high and dry. Doing things like keyword stuffing and defaming something else can get you hits, but it won’t last and you’ll find that the marketing backlash is tough to take. Ethical SEO is the only path to increase organic search rankings.