SEO Marketing | Web Marketing

The Art Of The Perfect 30 Second Commercial

September 22, 2010 by
The Art Of The Perfect 30 Second Commercial

I remember the first time I gave a “30 second commercial”.  That’s a day I would rather not re-live.  It was a cold overcast morning at The Jolly Roger Restaurant.  There I stood, trembling like a leaf and trying with all my might to focus, focus, focus.   Like cars in a Nascar race, words zoomed 100 mph around my head, oh my god – am I going to die?

At the time I was working as an internet marketer for a mortgage firm in Long Beach, CA.  My job was to spread awareness about the firm.   Long story short, those 20 versions of my USP ultimately ended up being one disjointed nervous mess of a whisper.  I think people felt bad for me afterwards because of how nervous I was –how embarrassing.  It really rocked me to the core.  I determined then and there that NEVER AGAIN, would the 30 second commercial rob me of my honor, my pride!

So what does make up a good 30 second commercial?  Is it the energy?  The words?  How it’s said?  Usually it’s a combination of all those things.  I put together a few tid bits of wisdom that I have learned over the years below.   They aim to help you overcome your fear of the dreaded “30 second commercial”.

First things first:

*A good 30 second commercial doesn’t just compete (we’re the best in the west), it eliminates (we’re the only…).

examples:
“We’re not only the best at what we do, but we’re the only ones who…”
“were not only the best SEO Team in town, but we’re the only ones who are IDC & Adwords Certified.”
“We’re not only the best SEO Team in town, but we’re the only ones offering a Top 10 Ranking Guarantee on all our work.”
“We’re not only the best SEO Team in town, we’re the only company that concentrates 100% on SEO.”
“Were not only the best SEO Team in town, but we’re the ONLY SEO Team that supports local education with an annual SEO for Kids event at a local school.”
“We’re not only the best SEO Team in town, but we’re the ONLY company who hosts a local SEO Meetup group where customers can network with other SEO enthusiasts and grow their knowledge.”
“We’re not only the best Accountants in town, but we’re the ONLY Accountancy in town that charges a consultation fee.  You see, we’re professionals, not amateurs.”

UNIQUE – it clearly sets you apart from your competition, positioning you the more logical choice.

SELLING – it persuades another to exchange money for a product or service.

PROPOSITION – it is a proposal or offer suggested for acceptance.

Other examples:

Example#1: Shipping Industry
Pain: I have to get this package delivered quick!
USP: “When it absolutely, positively has to be there overnight.” (Federal Express)

Example #2: Food Industry
Pain: The kids are starving, but Mom and Dad have no time to cook!
USP: “Pizza delivered in 30 minutes or it’s free!” (Dominos Pizza)

Example#3: Real Estate Industry
Pain: A homeowner wants to sell their house fast without losing money on the deal.
USP: “Our 20 Step Marketing System Will Sell Your House In Less Than 45 Days At Full Market Value.”

Example #4: Dental Industry
Pain: Many people dread seeing the dentist because of the cost and time it takes out of the day.
USP: “We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes or you will receive a free exam.”

Example#5: Medicine Industry
Pain: You have the flu, feel terrible, and can’t sleep.
USP: “The nighttime, coughing, achy, sniffing, stuffy head, fever, so you can rest medicine.”

Example #6: Jewelry Industry
Pain: Customers hate paying huge 300% mark-ups for jewelry.
USP: “Don’t pay 300% markups to a traditional jeweler for inferior diamonds!  We guarantee that your loose diamond will appraise for at least 200% of the purchase price, or we’ll buy it back.”

Would it surprise you to learn that most business people do not have a 30-second commercial (otherwise known as an elevator speech)? In the 10 years I have been in the field of marketing and advertising, it always amazes me to learn that some folks still do not have a strong USP developed.  Even high level executives I have met often times do have not completed version of a 30 second USP  to suit any occasion in which they might be asked the age-old question, “What do you do?”

It’s crucial that you be able to quickly describe what you do and who your target audience on the spot. The purpose of your 30-second USP or “commercial” is to communicate who you are, who your company is, and what you do. In addition, it asks one or more compelling questions that tune directly into “WII-FM” (what’s in it for me), A compelling statement shows how you can help others and ends with why the customer should act now.

To make your personal commercial memorable:
o    Use an energetic group of words that leaves them wanting more!
o    Avoid using words that are over most people’s heads unless it’s absolutely necessary.
o    Try your USP out on an 8th grader and get their reaction.
o    Talk about benefits… “I help businesses find ways to generate more sales.”
o    Speak slowly and articulate.

Name and Position … Hi, my name is Taylor Reaume, Owner of The Search Engine Pros
Energetically say what you do … I help people generate more business by getting on top of The Google, and The Facebook 🙂
Insert your Compelling Question … Wouldn’t it be great to be listed #1 on Google?
Insert your Compelling Statement (how you help) … I think I might be able to help you. Let’s get together to discuss ways to implement an online marketing strategy into your business and get you some more calls from Google.
Why the prospect should act now … Would you like to schedule a brainstorming session, or have lunch or coffee to see if I can be of assistance to you?

Sometimes it helps if you make a list of the five ways you improve your clients’ businesses, or save them time or money, and/or help them to get more of what they want. (notice I said want, not need).

1.
2.
3.
4.
5.

Next create five reasons why people do business with you. Combine the most important elements into your 30 Second Commercial.

1.
2.
3.
4.
5.

Here’s a list of compelling questions and lead-ins that will expose areas of need:

o    What do you look for …?
o    What have you found …?
o    What has been your experience …?
o    How do you propose …?
o    How have you successfully used …?
o    How do you determine …?
o    Why is that a deciding factor …?
o    What makes you choose …?
o    What is the one thing you would improve about …?
o    Are there other factors …?
o    What does your competitor do about …?
o    How do your customers react to …?
o    How are you currently …?
o    What are you doing to keep …?
o    How often do you contact …?
o    What are you doing to ensure …?

Using some of the lead-ins above, as necessary, make a list of 25 compelling questions that make the prospect think and give you the information you need:
Combining all of the necessary elements in creating your 30-second commercial, along with mastering your compelling questions will assist you in attracting more of the clients and customers you want to work with – and they’ll know exactly why they should employ your services right away!

p.s. Next week we will be talking about headlines.  As a sneak peak, here’s the top 3 Headline Rules:

1.  Relate a problem

2.  Present a solution

3.  Focus on benefits

SEO Marketing | Web Marketing

SEO Campaign Management: 5 Tips From The SEO Expert

June 16, 2010 by
SEO Campaign Management: 5 tips from the SEO expert
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Competent SEO Campaign Management is a necessity in light of the rising popularity of the World Wide Web – and it is to the point now where search engine optimization (SEO) is a necessity for any business making money from the web. If you want to compete in the growing and competitive world of online marketing, you are going to have spread the word about your website and make sure that potential clients can find your website. And the best way to do this is by becoming an SEO expert so that search engines can better pick up your pages.

The process of creating several web pages that are all focused around the same (or similar) group of keywords is called an SEO campaign, and it takes a qualified seo campaign management specialist to oversee and execute such a complex process. So we can better understand the job of SEO campaign management, let’s take a look at some of the things that a qualified SEO expert does.

#1 The number one job of an adept SEO expert is to monitor internet trends, and more specifically, exactly what words are being searched for on the popular search engines. Many search engine sites offer up this information for all to see, some however do not. For these you may able to use some specialized software in order to monitor the keywords that are being searched for by internet users. A good SEO expert will have a firm grasp of keyword trends and be able to adapt to them before the rest of the industry.

#2 Once you have compiled a list of the most frequently searched keywords, you can begin to produce content that revolves around these keywords. Although your list of most frequently searched keywords may change every single day, you will see that some are more prominent than others.

#3 The content you produce should be somehow related to the keywords that are being used. It would seem kind of funny to users if, when searching for “gasoline prices” your article about the local zoo comes up. The effective SEO expert is effective because he or she can address these issues and make sure your website is serving relevant information.

#4 Your next job in SEO campaign management is to repeat the entire process over and over again. Because your ideal goal is to attract as many visitors to your website as possible, you will want to cover many different sets of keywords so you can maximize the amount of viewers. This is the staple of a true SEO expert.

#5 Finally, you will want to monitor the results of your search engine optimization efforts to see just how effective it really is. There are a variety of network tools that can keep track of such stats and generate a report off from the findings. Because internet marketing costs time and money, you will want to find out what ones work and what ones do not. After that, you can eliminate or change the efforts that aren’t working and expand upon those that are. An adept SEO campaign management specialist will keep a campaign dynamic and effective.

As you can see, there is a lot of work that goes into being an SEO expert. It is a highly lucrative career, however, and one that is in very high demand.

SEO Marketing | Web Marketing

Learn SEO: Smart Things To Know About SEO Teleconference

April 4, 2010 by
Taylor Reaume Blog Headers 321
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Learn SEO! This Weeks Discussion Points:

“Page Rank And How It Affects Your Rankings”

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We will be discussing a variety of topics related to page rank (search engine optimization juice) and how it affects your rankings in Google and other major search engines. The weekly Search Engine Pros webinar is the premiere medium to learn SEO from seasoned search engine optimization professionals. Tune in and get helpful, effective tips on natural search and page rank strategy. If you’re a webmaster hoping to learn SEO, the Search Engine Pros are here to help.

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary search engine optimization Webinar from 7pm-8pm. It’s informative. It’s educational.  Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About search engine optimization” You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why learn SEO?:
• More visitors to your website
• More phone calls
• More leads
• More business

Fee To Join: Free or $10 donation via PayPal

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SEO Marketing | Web Marketing

5 Great Tips For Company SEO

December 22, 2009 by
5 Great Tips For Company SEO

Is company SEO a component of your internet marketing strategy? Are you someone who is interested in getting attention online? You might be looking to promote a viewpoint or an issue, or you might be interested in making the jump to online business. No matter what you are doing, you can count your success on the number of page views that you get, and if you are just getting started, that number might be very small. Take some time and make sure that you know these five important natural search engine optimization tips that will help you improve your rankings! Company SEO can help your business achieve its internet goals.

Content, Content, Content
No matter what you are trying to do and no matter what you are trying to promote, your site needs content in order to aim towards good optimization. This means everything from instructional writing to search engine optimized article writing to blogs. The more content you can put out there, the more hits you are going to get and the better your rankings are going to be. Remember how important it is to pull in the search engine bots! Dynamic, original content is a fundamental aspect of sound company SEO.

Share the Wealth
This doesn’t mean that you need to pay people to talk up your site, what this means is that you are going to need to spread out a lot of information and valuable resources. Take a moment and make sure that you have authored articles for public consumption. If you post them up in other places with a small link to your own site at the bottom. This will not only build up your back linking and enhance your company SEO, you will also find that it makes more people aware of your work in general, which is always a good thing when it comes to natural search optimization.

Tag Your Pictures
We all know that when it comes to marketing and good optimization that we need pictures, but don’t remember that these pictures need to be tagged as well. You’d be surprised how many people search for things by image and when you have your pictures well tagged, you will find that you are going to get more hits that are relevant to your interests and to what you are trying to do. Your pictures are a resource that you cannot afford to ignore. Many people don’t consider pictures as an element of company SEO, but they’re just as important for search engine marketing strategy as well-written articles.

Regular Updates
If you want to make the most out of your website optimization, remember to update your content regularly. Not only will this keep your “regulars” coming back, you will also find that it encourages search engines to constantly index you, making for a much better rating overall and enhancing your company SEO. This is one reason why people making blogging such an important part of their site and why it has become so popular with both businesses and private parties. Social media search optimization is growing in importance, and every company should be taking advantage of this medium.

No Black Hat Techniques
There are lots of things that can bring you a quick rush of traffic and optimization, but then will leave you high and dry. Doing things like keyword stuffing and defaming something else can get you hits, but it won’t last and you’ll find that the marketing backlash is tough to take. Ethical internet marketing is effective internet marketing, and only ethical techniques should be relied upon for company SEO.

SEO Marketing | Web Marketing

Ethical SEO Services from a White Hat SEO Company

November 1, 2009 by
Ethical SEO Services from a White Hat SEO Company

Ethical SEO Services from a White Hat SEO Company: Search Engine Pros

Search Engine Pros are a professional internet marketing firm that offers an affordable search engine optimization products to webmasters who want their sites to rank high in search engine results. They do this by offering several proven search engine optimization techniques combined with other forms of web promotion. They have created packages to make ordering easy and affordable for every webmaster who wants to use their service. But the overriding principle that separates the Search Engine Pros from its competitors is its dedication to ethical SEO services. As a white hat SEO company, Search Engine Pros never engages in unscrupulous marketing activities.

This professional internet marketing firm has categorized their ethical SEO services into four phases. The phases offer additional services and cost more as they progress. The basic phase one includes search engine optimization of 10 webpages, doing keyword research for you, creating your site map and an XML site map for Google, installing Google Analytics code, and delivering a rank report for your site. As a white hat SEO company, these form the foundation of any service we provide to our clients.

Phase two of these ethical SEO services includes writing ten articles with proper search engine optimization technique and updating your site maps. Phase three submits your website to 300 web directories with high page rank, submitting your site to 125 social bookmarking websites, and submitting an article to 400 articles sites. Submission to the important web directory Dmoz is included. Phase four includes submitting a press release for your site, making 50 blog posts and 50 forum posts, and setting up your website for local Google listings. These ethical SEO services are a staple of the products The Search Engine Pros offer as a white hat SEO company.

Each of these methods of web site promotion is offered as standalone ethical SEO services. For example, the Search Engine Pros will submit an article to 100 high page rank article directories if that is the only service you want to use. In addition to article directories, this white hat SEO company also submits to social bookmarking sites, video sharing sites, and web directories.

Search engine positioning service can also be ordered individually. They will perform keyword research, optimize your pages, or create your backlinks. These affordable ethical SEO services can really help your website to climb to the top of Google search results.

Press releases are a very useful tool for you as a webmaster as they can drive a lot of traffic to your website if they are professionally written and submitted to the proper places. Search Engine Pros offers this as ethical SEO services you should consider if you need traffic to your website. The white hat SEO company help improve your site’s traffic through press release submission.

Forum posting and blog commenting is an excellent way to get the word out about your website and it will build backlinks, which helps you rank higher in Google. These types of commenting are offered as ethical SEO services. Comments can be ordered on a monthly basis so Google will see new links being constantly pointed towards your site. You can order 100 or 1000 comments at a time.

Some popular ethical SEO services provided by this white hat SEO company are the creation and distribution of videos to be used for the purposes of video marketing, which is very hot right now among internet marketers. This can get you a lot of traffic very fast.

When you use Search Engine Pros’ ethical SEO services you will benefit from tried and true search engine optimization and web promotion techniques that actually work from a true white hat SEO company. You can rest assured that the fate of your website is resting in the hands of a white hat SEO company that over delivers and works hard to get you the results you want.

SEO Marketing | Web Marketing

SEO Agency Offering Affordable Search Engine Optimization

September 7, 2009 by
SEO Agency Offering Affordable Search Engine Optimization

SEO Agency – Where To Find Affordable Search Engine Optimization

Looking for an SEO Agency offering affordable search engine optimisation? Look no further. The Search Engine Pros will allow you to find out that natural search is a very important tool to master to drive traffic to a website. There are a lot of different methods to get to proper search engine optimisation. Do you need to get better search marketing for you site, but have you been turned off by the high fees charged a marketing firm? Fear no more: affordable search engine optimisation does exist!

You may or may not know this already, but search marketing will help you on various different levels with your online business. It will get you’re a higher ranking on search engines like Google and Yahoo, and it will make your website stand out from the rest. That is if your search marketing is done correctly. An SEO agency providing affordable search engine optimisation can improve your rankings without wreaking havoc on your wallet.

You can do natural search marketing yourself, but if you have the money then you will be glad to know that there are a number of companies out there that are willing to do it for you. With professional companies you will find that they all different ways of improving search rankings. This is because, as any SEO agency will tell you, there are not set rules or methods in doing what they do. It all comes with time and practice.

If you want to use a marketing firm but do not know where to start looking for one, you need to start with the online directories. These will help you out, as they work just like a phone book. You type in what you are looking for and your results will come up. If you do not know of any directories, you could just try to do a simple Google search for an SEO agency.

Looking for an SEO agency is not the most difficult thing that you will be needing to do to get your site ranked higher. If you do not find them you will have to do it all yourself – this should be motivation enough for you to up those search skills of yours.

Once you have the number or web address to an SEO agency, then you are already on your way to affordable search engine optimisation. All you need to do now is contact them and compare prices and internet marketing services. You need to make sure that you can get the same thing out of all of them, and then you need to make sure that you go with the cheapest one. We all need to save a bit of cash these days.

Once you are sure that you have chosen the right provider for you, all you then need to do is tell them what you want. It is obvious that you are looking to rank higher and get more traffic to your site, but you will need to tell them what your expectations are, and what time frame you had in mind for the project to get done. Affordable search engine optimisation is not impossible to find, but it may take a while to find an SEO agency that fits well within your budget.

Finding good help in the area, is tough as there are a lot of companies that pretend that they know what they are doing. The trick is to ask a lot of questions, and also do your research as to the integrity of the company, go to forums and ask people about them.

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