Noozhawk Reviews Search Engine Pros & SBBE

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Craig Allen: Santa Barbara Business Expo a Resource Gold Mine for Business Owners

NOOZHAWK – The Second Annual Santa Barbara Business Expo (SBBE) will be held from 8 a.m. to 2 p.m. Saturday at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd.

The 2013 expo brought in more than 175 attendees, the majority of whom were local business owners. The overall impression expressed by attendees was the high level of professionalism, the warmth and attentiveness they received from the exhibitors, and how much they learned from the speakers.

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This year’s expo is expected to draw more than 500 guests, most of whom will be local business owners, business leaders and entrepreneurs seeking to increase their visibility and profitability.

The SBBE is an interactive business convention designed to provide business owners, entrepreneurs, students and consumers the tools and resources to connect, learn and network. The expo has been designed to facilitate this dynamic activity with a careful selection of speakers and exhibitors, as well as the overall expo layout and program. The expo is a Business-to-Business (B2B) event, as well as one that enables the local business community to become aware of the resources that are available.

The SBBE was founded and is directed by Sandy and Gino Goe, local business owners and entrepreneurs who have a vision and mission to bring the business community together by encouraging collaboration, improving profitability and encouraging social responsibility by giving back to the community. The Executive Planning Team consists of local business owners and professionals who share in the vision and desire to serve.

All types of businesses are welcome. Both men and women entrepreneurs and large and small businesses will benefit from the dynamic speakers, the programs and the overall expo floor complete with tables for successful networking with like-minded business owners.

The second annual SBBE will bring together some extraordinary keynote speakers, authors and service providers, all to help business owners improve their online presence, while benefiting Hope Refuge. These keynote speakers will address a wide array of especially challenging topics all business owners face, and will include:

» Sloane Reali (The Power of Voice)

» Gary Kravetz (Executive Search)

» Patty DeDominic (Leadership, Stewardship & Impact)

» Ellen Reid (How to Be an Expert in Independent Publishing)

» Taylor Reaume (How To Rank Your Web Site by Helping Others First)

» Melissa V. Moreno (Start-Up Funding 101)

» Calla Gold (Using Online Networking to Increase Your Off-line Networking Results)

» Nick Cavarra (Effective Social Media: The Five Top Channels)

» Ernie Halter (What Is Crowd Funding and Why Is It Important in Today’s Marketplace?)

» Robin Eschler (Funding Options for Small Business)

» Devon Johnson (Loan Fund Manager — Small Business Loan Fund)

Attendees will find expert solutions for some of the most frustrating aspects of developing an effective online marketing strategy. The expo will, in addition to the featured speakers, provide extensive guidance on key marketing trends; emerging web technologies; best business practices; business services for business owners and entrepreneurs offered by exhibitors; on-site headshots by Linda Blue Photography; professional fashions and accessories; an author’s showcase; growing business relationships in Santa Barbara; local resources for financial, personal and professional needs; and strategies for connecting with prospective clients within the community. Business owners, professionals and entrepreneurs will find actionable intelligence that will directly address some of the most challenging issues we all face when building our online presence.

 learn more about how a web site marketing strategy can help your company grow

“Business owners today are struggling with their web strategy, and attending this event will help them take their businesses to the next level,” according to Taylor Reaume, one of the keynote speakers featured at the expo and founder of Search Engine Pros.

“My speech will stress the importance of adding value to others first, and being a helpful resource to others around you. There are many ways to add value to people around you. For example, business owners can create educational top 10 list articles, sharing remarkable statistics and time-saving resources, and connecting their audience with trusted partners.

“Adding value to people will naturally increase the numbers of hyperlinks, or ‘votes,’ for the business owner’s web site. If the business owner can successfully increase the number of hyperlinks pointing into their website each month, they will see a direct correlation with the increase in their Google rankings.”

Admission fees (general admission and students) are $10 per person, and include access to all exhibits, author showcases and the art show. VIP Seminar tickets are $125 per person, or $195 for two. VIP access includes all areas available to general admission ticket-holders, plus entry into the exclusive stage area, which includes keynote speakers, workshop style presentations, refreshments and a VIP gift bag.

Santa Barbara Events For Business Networking In April

Raffle tickets will be sold to benefit Hope Refuge, whose vision is to provide a refuge for American girls rescued out of the sex traffic industry in California. The Goleta-based organization is raising funds to acquire a facility to set up a home. All proceeds from the raffle will be donated to Hope Refuge, and additional donations can be made at the expo.

FOR IMMEDIATE RELEASE: UCSB Brand Yourself for Success: A Night of Networking

FOR IMMEDIATE RELEASE: UCSB Brand Yourself for Success: A Night of Networking

SUMMARY: Search Engine Pros will have a booth at the “Brand Yourself for Success” event tonight out at the University of California, Santa Barbara from 5pm-7pm  Come learn about internship opportunities and why so many students are turning to the field of internet marketing as a career path.

FOR IMMEDIATE RELEASE, SANTA BARBARA, CA – What is your personal brand? Do you know how to sell yourself to employers? This special event will feature guest speaker Arlene Stepputat who will teach you how to authentically define who you are and utilize your listening skills to better position yourself when networking with others. Learn how to make a lasting first impression!

Location: Mosher Alumni House
Time: 5:00 PM – 7:00 PM4/26/12

Following the lecture, you will have the opportunity to mingle with professionals from different industries (ex: business, accounting, engineering, government/law, education/nonprofit, art/fashion and more) in order to practice your networking skills. So dress professionally and start building your network. Hors d’oeuvres and refreshments will be served. RSVP through GauchoLink (http://career.?sa.ucsb.edu/stu?dents/gaucholin?k.html) by Thu, Apr 19 to reserve your spot. Follow RSVP instructions located under “Announcements” on GauchoLink’s homepage. Space is limited to 90 students. If you have any questions, see a peer advisor in the Career Resource Room or call 893-4414.

Take advantage of this amazing opportunity to learn how to effectively market and prepare yourself for today’s job market!

SEO & The Battle Of Perceptions

SEO & The Battle Of Perceptions
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SEO is a form of marketing on the internet called Search Engine Optimization.  One reason why it’s smart to start off your web project with SEO as your chosen  marketing medium is because this form of marketing deals with polishing your reputation as the strategy is executed.

As the old saying goes: “It’s great if you get 1000’s of visitors to your web site, not so great if they don’t buy (convert).”

Marketing is the battle of perceptions.  Marketing is needed for all businesses to stay competitive.

In today’s talk, we’ll discuss the battle of perceptions as it related to SEO and the online marketing world.

Starting a web site business is not easy – it’s frought with challenges and often simply understanding what’s being recommended and the costs associated can be like a big algebra problem.

For most businesses the cost of doing nothing is far greater than the cost of the marketing plan.    Similar to diet and excersize, most business owners realize they need to focus on their web strategy to stay in business.

To be successful, one must reinforce perceptions. Having a better offering is a prerequisite.  Having a better story is the catalyst.  Find a way to add massive value efficiently, do something remarkable and get people to love you.

Looking forward to seeing everyone at the class today at 5:30pm -Taylor

When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101

Meet The Search Engine Pros On April 18th At Tech Brew

Meet The Search Engine Pros On April 18th At Tech Brew

SANTA BARBARA, CA – April 18, 2011  Monday – 4:30PM start. Once again The Search Engine Pros are a proud sponsor of TECH Multi-dimensional BREW MEGA MIXER/Maverick Angels and Pacific Coast Business Times. Sponsor’s also included several colleges and universities from Central and Southern California. It will be a special event at the Fess Parker Double Tree Resort on the beach in Santa Barbara, California. Come mingle with High Tech Professionals, Cutting Edge Entrepreneurs, Innovators, Investors, Community Leaders and more.

Search Engine Pros – (https://www.thesearchenginepros.com) will have a booth where they will be giving you free advice about PPC and SEO related concerns. This Mixer’s theme is: “New Current Dimensions for Successful Innovations, Entrepreneurs, Investments and Investors”.

What is TECH BREW? –Tech Brew is the region’s premier networking event for high technology professionals, cutting edge entrepreneurs and innovators, business and community leaders and related non-profits dedicated to sustainable economic development. Maverick Angels is a next generation, global network for angel and venture investors, and is presenting multiple expert speakers in Mini-Seminars.  Plus there will be a a review of funding options, mechanisms, resources and advantages to both start-ups, and growing enterprises.

Not only have we welcomed a new world helping non-profit partner — FD3– and now Co-Producer, but we are adding new elements such to make these growing gatherings more entertaining, informative, fun and an important part of the ongoing fund raising to assist the world helping enterprises and non-profits that are active in finding permanent solutions to our major global problems.

This year, TECHBREWS are also going to be launching in Los Angeles, and other communities in California and across USA.

And, the new expanded scope and breadth of TECHBREWS are now linked to the launch of The Great Rescue Mother Earth Festivals starting later this Fall. These festivals will be extraordinary international problem solving and festive expos and fund raisers. Therefore we need to review and position our supportive friends within these new dynamic atmospheres.

Currently we are ramping up the need for higher quality, engaging and interesting exhibits to appeal to expanding audiences and sponsors. We wish to have more deliberate marketing and contributing activities and efforts in exchanges for exhibiting opportunities with our past presenting partners.

We welcome your immediate exploration of your continuing involvements and levels of participation in support of TECH BREW Multi-dimensional MEGA MIXERgrowth and impacts for sustainable economic development, human and planet helping activities. Of course, both non-profit and for-profit paid exhibits, sponsorships and attendee PROGRAM advertising is available.

For information on being a Sponsor, Program advertising and enterprise or non-profit exhibit space at the April 18th TECH BREW Multi-dimensional MEGA MIXER, contact Alan Tratner at (805) 879-1729; alan@smallbizentrepcntr.org.

Written by Teresa Turner, Press Director at Search Engine Pros. Teresa can be reached by emailing press at thesearchenginepros.com

The Art Of The Perfect 30 Second Commercial

The Art Of The Perfect 30 Second Commercial

I remember the first time I gave a “30 second commercial”.  That’s a day I would rather not re-live.  It was a cold overcast morning at The Jolly Roger Restaurant.  There I stood, trembling like a leaf and trying with all my might to focus, focus, focus.   Like cars in a Nascar race, words zoomed 100 mph around my head, oh my god – am I going to die?

At the time I was working as an internet marketer for a mortgage firm in Long Beach, CA.  My job was to spread awareness about the firm.   Long story short, those 20 versions of my USP ultimately ended up being one disjointed nervous mess of a whisper.  I think people felt bad for me afterwards because of how nervous I was –how embarrassing.  It really rocked me to the core.  I determined then and there that NEVER AGAIN, would the 30 second commercial rob me of my honor, my pride!

So what does make up a good 30 second commercial?  Is it the energy?  The words?  How it’s said?  Usually it’s a combination of all those things.  I put together a few tid bits of wisdom that I have learned over the years below.   They aim to help you overcome your fear of the dreaded “30 second commercial”.

First things first:

*A good 30 second commercial doesn’t just compete (we’re the best in the west), it eliminates (we’re the only…).

examples:
“We’re not only the best at what we do, but we’re the only ones who…”
“were not only the best SEO Team in town, but we’re the only ones who are IDC & Adwords Certified.”
“We’re not only the best SEO Team in town, but we’re the only ones offering a Top 10 Ranking Guarantee on all our work.”
“We’re not only the best SEO Team in town, we’re the only company that concentrates 100% on SEO.”
“Were not only the best SEO Team in town, but we’re the ONLY SEO Team that supports local education with an annual SEO for Kids event at a local school.”
“We’re not only the best SEO Team in town, but we’re the ONLY company who hosts a local SEO Meetup group where customers can network with other SEO enthusiasts and grow their knowledge.”
“We’re not only the best Accountants in town, but we’re the ONLY Accountancy in town that charges a consultation fee.  You see, we’re professionals, not amateurs.”

UNIQUE – it clearly sets you apart from your competition, positioning you the more logical choice.

SELLING – it persuades another to exchange money for a product or service.

PROPOSITION – it is a proposal or offer suggested for acceptance.

Other examples:

Example#1: Shipping Industry
Pain: I have to get this package delivered quick!
USP: “When it absolutely, positively has to be there overnight.” (Federal Express)

Example #2: Food Industry
Pain: The kids are starving, but Mom and Dad have no time to cook!
USP: “Pizza delivered in 30 minutes or it’s free!” (Dominos Pizza)

Example#3: Real Estate Industry
Pain: A homeowner wants to sell their house fast without losing money on the deal.
USP: “Our 20 Step Marketing System Will Sell Your House In Less Than 45 Days At Full Market Value.”

Example #4: Dental Industry
Pain: Many people dread seeing the dentist because of the cost and time it takes out of the day.
USP: “We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes or you will receive a free exam.”

Example#5: Medicine Industry
Pain: You have the flu, feel terrible, and can’t sleep.
USP: “The nighttime, coughing, achy, sniffing, stuffy head, fever, so you can rest medicine.”

Example #6: Jewelry Industry
Pain: Customers hate paying huge 300% mark-ups for jewelry.
USP: “Don’t pay 300% markups to a traditional jeweler for inferior diamonds!  We guarantee that your loose diamond will appraise for at least 200% of the purchase price, or we’ll buy it back.”

Would it surprise you to learn that most business people do not have a 30-second commercial (otherwise known as an elevator speech)? In the 10 years I have been in the field of marketing and advertising, it always amazes me to learn that some folks still do not have a strong USP developed.  Even high level executives I have met often times do have not completed version of a 30 second USP  to suit any occasion in which they might be asked the age-old question, “What do you do?”

It’s crucial that you be able to quickly describe what you do and who your target audience on the spot. The purpose of your 30-second USP or “commercial” is to communicate who you are, who your company is, and what you do. In addition, it asks one or more compelling questions that tune directly into “WII-FM” (what’s in it for me), A compelling statement shows how you can help others and ends with why the customer should act now.

To make your personal commercial memorable:
o    Use an energetic group of words that leaves them wanting more!
o    Avoid using words that are over most people’s heads unless it’s absolutely necessary.
o    Try your USP out on an 8th grader and get their reaction.
o    Talk about benefits… “I help businesses find ways to generate more sales.”
o    Speak slowly and articulate.

Name and Position … Hi, my name is Taylor Reaume, Owner of The Search Engine Pros
Energetically say what you do … I help people generate more business by getting on top of The Google, and The Facebook 🙂
Insert your Compelling Question … Wouldn’t it be great to be listed #1 on Google?
Insert your Compelling Statement (how you help) … I think I might be able to help you. Let’s get together to discuss ways to implement an online marketing strategy into your business and get you some more calls from Google.
Why the prospect should act now … Would you like to schedule a brainstorming session, or have lunch or coffee to see if I can be of assistance to you?

Sometimes it helps if you make a list of the five ways you improve your clients’ businesses, or save them time or money, and/or help them to get more of what they want. (notice I said want, not need).

1.
2.
3.
4.
5.

Next create five reasons why people do business with you. Combine the most important elements into your 30 Second Commercial.

1.
2.
3.
4.
5.

Here’s a list of compelling questions and lead-ins that will expose areas of need:

o    What do you look for …?
o    What have you found …?
o    What has been your experience …?
o    How do you propose …?
o    How have you successfully used …?
o    How do you determine …?
o    Why is that a deciding factor …?
o    What makes you choose …?
o    What is the one thing you would improve about …?
o    Are there other factors …?
o    What does your competitor do about …?
o    How do your customers react to …?
o    How are you currently …?
o    What are you doing to keep …?
o    How often do you contact …?
o    What are you doing to ensure …?

Using some of the lead-ins above, as necessary, make a list of 25 compelling questions that make the prospect think and give you the information you need:
Combining all of the necessary elements in creating your 30-second commercial, along with mastering your compelling questions will assist you in attracting more of the clients and customers you want to work with – and they’ll know exactly why they should employ your services right away!

p.s. Next week we will be talking about headlines.  As a sneak peak, here’s the top 3 Headline Rules:

1.  Relate a problem

2.  Present a solution

3.  Focus on benefits

SEO Campaign Management: 5 Tips From The SEO Expert

SEO Campaign Management: 5 tips from the SEO expert
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Competent SEO Campaign Management is a necessity in light of the rising popularity of the World Wide Web – and it is to the point now where search engine optimization (SEO) is a necessity for any business making money from the web. If you want to compete in the growing and competitive world of online marketing, you are going to have spread the word about your website and make sure that potential clients can find your website. And the best way to do this is by becoming an SEO expert so that search engines can better pick up your pages.

The process of creating several web pages that are all focused around the same (or similar) group of keywords is called an SEO campaign, and it takes a qualified seo campaign management specialist to oversee and execute such a complex process. So we can better understand the job of SEO campaign management, let’s take a look at some of the things that a qualified SEO expert does.

#1 The number one job of an adept SEO expert is to monitor internet trends, and more specifically, exactly what words are being searched for on the popular search engines. Many search engine sites offer up this information for all to see, some however do not. For these you may able to use some specialized software in order to monitor the keywords that are being searched for by internet users. A good SEO expert will have a firm grasp of keyword trends and be able to adapt to them before the rest of the industry.

#2 Once you have compiled a list of the most frequently searched keywords, you can begin to produce content that revolves around these keywords. Although your list of most frequently searched keywords may change every single day, you will see that some are more prominent than others.

#3 The content you produce should be somehow related to the keywords that are being used. It would seem kind of funny to users if, when searching for “gasoline prices” your article about the local zoo comes up. The effective SEO expert is effective because he or she can address these issues and make sure your website is serving relevant information.

#4 Your next job in SEO campaign management is to repeat the entire process over and over again. Because your ideal goal is to attract as many visitors to your website as possible, you will want to cover many different sets of keywords so you can maximize the amount of viewers. This is the staple of a true SEO expert.

#5 Finally, you will want to monitor the results of your search engine optimization efforts to see just how effective it really is. There are a variety of network tools that can keep track of such stats and generate a report off from the findings. Because internet marketing costs time and money, you will want to find out what ones work and what ones do not. After that, you can eliminate or change the efforts that aren’t working and expand upon those that are. An adept SEO campaign management specialist will keep a campaign dynamic and effective.

As you can see, there is a lot of work that goes into being an SEO expert. It is a highly lucrative career, however, and one that is in very high demand.

Learn SEO: 301 Redirects And How They Impact Ranks

Learn SEO: 301 Redirects And How They Impact Ranks

301 Redirects can be a powerful tool for search engine optimization if they’re utilized correctly. For the webmaster hoping to learn SEO, 301 redirects are a critical service to be understood. This article will explain what exactly 301 redirects are and what a webmaster, whose goal is to learn SEO, should be doing to make the most of them.

One segment of web-based tools that seems to be expanding by the minute is the URL shortener. These are sites like tinyurl.com that allow users to redirect their long, cryptic URL to a much easier to remember web address. It’s obvious that these tools have the potential to make a lot of money: controlling a link is the same as controlling web traffic. And there are a number of ways in which a URL shortener can use the links it creates.

There are several advantages to the end-user of a URL shortener:

  • The most obvious is that the web address is, well, shorter. A long web address is not only hard to remember, it’s difficult to use in many other web-based services such as a Facebook Status Update or a Twitter tweet. Short web addresses conserve valuable character space in these services.
  • Many URL shortener services keep detailed traffic statistics about the web address, which means the owner of the shortened web address can see not only how much traffic visited the web address but also where the traffic came from.
  • A shortened web address hides the “real URL” or the destination page. This is great when your original web address is long and hard on the eyes. But it can also help some unscrupulous page owners by hiding the identity of the page behind the shortened web address, which sometimes might be a page that many users wouldn’t want to visit.
  • Some URL shorteners allow users to choose a custom web address. The advantage of having a memorable web address is that a web surfer doesn’t have to search for it; it’s also re-usable, meaning the web address can be re-directed to new content. One example is http://tinyurl.com/mypictures, which might point to an online album with an almost indecipherable web address.
  • The best URL shortening service will use a 301 redirect to pass along their Google page rank to the destination web address. This helps the redirected web address advance in search rankings.
  • Many web services utilize their own forwarding scripts that allow the link to be loaded into a frame, leaving the original page from which the link was clicked intact – Facebook, Twitter, and LinkedIn all do this. This allows a user on this site to link to relevant information without the reader leaving their profile page.
  • Some URL shorteners give their users access to their link database through an API. These links can provide users with limitless analytics potential to mine data and traffic information. Imagine if TinyURL could be merged with a Reddit or Digg.

But as with anything else, a URL shortener comes with its own set of disadvantages:

  • As noted above, unscrupulous users can hide potentially offensive or malicious destination pages with a shortened web address. Some URL shortener providers have begun to display the destination address alongside the shortened web address, and this practice will likely become more prevalent.
  • Creating a web address shortening service is relatively easy, but many attract so much traffic that their web hosting bills skyrocket and their services go out of business. When a URL shortening service shuts down, so do all of the links that anyone ever created with the service.
  • Shortened web addresses generally don’t convey any information about the content on the destination page and therefore offer no incentives to click on the link. A shortened web address in Twitter won’t contain any link text, and the reader is forced to gather context about the link from the text of the update. Optimizing social media SEO requires an entire skillset in its own right.
  • Many URL shorteners don’t have robust user account features – they simply allow anonymous users to redirect web addresses. While this might save time, it also prevents frequent users from being able to use a dashboard to organize their shortened web addresses and to keep track of which ones they’ve shortened.
  • Shortened web addresses generally have no link text and therefore do not associate themselves organically with a keyword. Readers have to either gather context from the surrounding content or take a chance with the link.

Learn SEO: Smart Things To Know About SEO Teleconference

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Learn SEO! This Weeks Discussion Points:

“Page Rank And How It Affects Your Rankings”

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We will be discussing a variety of topics related to page rank (search engine optimization juice) and how it affects your rankings in Google and other major search engines. The weekly Search Engine Pros webinar is the premiere medium to learn SEO from seasoned search engine optimization professionals. Tune in and get helpful, effective tips on natural search and page rank strategy. If you’re a webmaster hoping to learn SEO, the Search Engine Pros are here to help.

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary search engine optimization Webinar from 7pm-8pm. It’s informative. It’s educational.  Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About search engine optimization” You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why learn SEO?:
• More visitors to your website
• More phone calls
• More leads
• More business

Fee To Join: Free or $10 donation via PayPal

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SEO Positioning Company helps increase web site traffic

SEO Positioning Company helps increase web site traffic

SEO Positioning Company helps companies increase web site traffic: Search Engine Pros

Search Engine Pros, a Santa Barbara-based SEO positioning company, can help your firm increase web site traffic and boost sales. Your web site is the foundation of your internet based business. It’s the front door where your customers come in, it’s the place where you show off your products and services, and it’s the place where you do commerce and build up a sense of community among your customers.

A good web site design company is essential to making your site profitable, and web site design companies will focus heavily on search engine positioning tools, and web site traffic reports to help you get your web site into the top page ranks on the major web sites (and especially Google). An SEO positioning company can help you achieve your internet sales goals through campaigns to increase web site traffic.

Search Engine Pros are based out of Santa Barbara, and they are a full service SEO positioning company, with years of experience in designing content rich web sites and crafting search engine optimization strategy that appeal to both internet search crawlers and the humans who follow them onto your web page. They aren’t a traditional slash and burn SEO positioning company out of India, but want to help your business grow; because it’s only in helping businesses hit sustained growth that they get repeat business for their firm. Search Engine Pros’ services will help you increase web site traffic.

Consider the Search Engine Pros for your web site launch, whether you’re a small business just starting out on the internet, an existing business trying to make an internet presence known, or a multi-million dollar company that needs to increase web site traffic. As an SEO positioning company, their full range of search engine optimization services will make the difference between surviving in these troubled economic times, and thriving as your business takes off, and you reach qualified customers who you’ve been missing before.

Search Engine Pros provide a lot of tools in their search engine marketing arsenal; they will handle the aspects of Google Analytics needed to help maximize your organic and paid search rankings, and are deeply involved in helping all of their customers reach the top of the Google page ranks. As an SEO positioning company, we offer a full range of analytics services and marketing insight services that will help you not only increase web site traffic but understand what that traffic means to sales. It’s their experience that most web sites that are languishing on Google can have their site rankings improve by making some simple and effective (and often invisible) site changes, and with link building exercises, to build up the relevance of the site in organic ways and helping to increase web site traffic. In particular, they will help you tune your content and your placement, to get internet traffic that’s geared towards your message.

Again, there’s more to getting business out of a web site than merely web traffic reporting. You also need a compelling message and a reason for people to come back repeatedly to see new content. They can help you get regular content updates for your web site to turn once over visitors into repeat customers. Dynamic, unique content is the best way to increase web site traffic. No matter what your search engine positioning needs are, as the premiere SEO positioning company in Santa Barbara, Search Engine Pros can help you meet it. Visit our web site today to see why we’re the best rated internet marketing firm on the Internet.

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