SEO Marketing | Web Marketing

7 Lucky Tips to Improve Your SEO

March 17, 2015 by
7 Lucky Tips to Improve Your SEO
Holiday Marketing SEO Tips


St. Patrick’s Day is for the wearing o’ the green. While we like that, Search Engine Pros believes in the making o’ the green when it comes to implementing search marketing strategies for clients. We always tell clients that great SEO marketing isn’t a matter of luck. It’s a combination of knowledge, dedication, and persistence. As a web marketing agency, we’re providing these six lucky tips to help improve your search engine optimization:

  1. Relevance: What you write on your blog must be relevant to the searcher’s keyword. Content optimization builds your site’s relevance. In addition to providing interesting content, it must be posted using meta tags, alt tags, headings and intrasite links.
  2. Longer Content: Despite supposedly shorter attention spans, longer content of 1000-2000 words shows up well in search engine rankings and also serves to demonstrate your authority. The only caveat is that the piece must be of high quality, or you will waste your own time and that of your readers.
  3. Back links: Search engines look for pages and sites that are connected to one another through links. This can be done by testimonials, reviews, blog comments and social media shares that let the search engines know that your site is respected by other web denizens.
  4. Social Media Marketing: Your marketing plan should interweave SEO and social media to expand your online reach. Social media posts which point to relevant website information or blog posts increase the amount of shares and “likes” for existing content.
  5. Build Relationships: Increase your trust factor by showing that others respect what you have to say. Over time, you will become more well-known by the company you keep in your link-building and social media strategies.
  6. Authority: Good content attracts attention, but being relevant builds authority. With a high search engine ranking and high number of links, prospects will tend to trust your online business presence more.

Don’t just select one point and focus on that. Each of these must be combined into an all-in-one, connected, online marketing plan. Each area needs to be functioning smoothly so that the sum of the parts is greater than the whole. You won’t need the luck to improve your SEO when you have Search Engine Pros as your marketing expert.

SEO Marketing | Web Marketing

Organic SEO Factors for Web Marketing Campaigns

September 7, 2009 by
Organic SEO Factors for Web Marketing Campaigns

Organic SEO Factors: the 4 Most Important  For Web Marketing Campaigns

What are organic SEO factors exactly? Before we can give due consideration to web marketing campaigns, its important to understand exactly what natural search engine optimization entails. Natural search engine optimization refers to a type web optimizations, providing natural results from popular search engines including Yahoo, Bing, MSN, ask. Com and Google.

Result types- Two types of search results are produced when visitors type in key words or phrases, namely natural results and sponsored listings.

Focus – Organic SEO factors focus web marketing campaigns on natural search engine results, unlike sponsored links usually found at the top, bottom, left or right side of search engines. Sponsored links usually contain the names of businesses who pay the search engines in question to strategically position when specific keywords are typed in by users. Sponsored links play a large role in web marketing campaigns.

What are the 4 most important organic SEO factors for a company?- The 4 most important organic SEO factors for successful web marketing campaigns include but are definitely not limited to keyword content, density, directory listing and link building.

Content writing is a process of keyword and phrase integration into actual site content. Quality content writing will attract both search engine rankings and customers by improving search engine location, general site traffic, attraction of target audience to your site, new lead creation and last but definitely to least contribution to an increase in sales, in other words profits. Unique, dynamic content should be the cornerstone of a company’s web marketing campaigns.

Content– Site content without a doubt reigns supreme on the list of most important SEO factors.

Keyword density– Keywords, headings, text and images, all play an imperative role in search engine ranking. The majority of surfers will go to a search engine, choose and type keyword or phrase for whatever they are looking for and be redirected to ten best results. Should you not be ranked within the top ten or even twenty results, chances are good that your target audience will miss your site completely. It is thus imperative to choose the right keywords or phrases that reflect best on your website.

This is where keyword density helps determine occurrence of main keyword in your content, in turn giving relevance to your page. Effective and appropriate use of keywords will immediately draw more attention, whereas keyword abuse and inappropriate placing will result in website spamming. Use of meta tags comes highly recommended. These are important organic SEO factors that you should be focusing on.
Directory listing– Directory listings are absolutely essential, especially if your website is new or without inbound links. Get listed on as many directory’s as you can think of including Yahoo, Bing and Business. Com. Listings costs can range from free to a couple of Dollars. One thing is for sure, it will be worth every sent! This is a very important aspect of web marketing campaigns.

Link Building– The role that links play in search engine optimization is one which is often overlooked. Its important to understand that the more inbound links there are from other reputable, quality websites, the more valuable your website becomes to search engines. High ranked website referrals are much more trusted and appreciated than mere search engine results. Link building from other sites will however required some strategic planning to ensure effectiveness. Inbound links are crucial for organic SEO and should be the cornerstone of all web marketing campaigns.