Search Engine Pros to Exhibit / Speak at Women’s Festivals

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Santa Barbara, CA – March 6th, 2014: Search Engine Pros, Santa Barbara web marketing firm, will be an exhibitor this year at Women’s Festivals 2014. Taylor Reaume, founder of the online marketing agency, will join an all-star roster of speakers at the Festival which will be held on March 7th and 8th at the Earl Warren Showgrounds, 3400 Calle Real in Santa Barbara, CA. Each year the Festival celebrates women in leadership by bringing together amazing resources, inspiring speakers and wonderful entertainment.

In adhering to this year’s theme of “Tech, Talk & Trade,” Reaume will discuss common pitfalls of web site marketing strategy, SEO marketing, social media marketing, and email marketing to help attendees develop a winning corporate internet marketing strategy.  He will discuss average budgets and online marketing costs associated with growing a business on the web using Google Adwords marketing and SEO campaigns. Reaume will also present web marketing pricing models and answer questions about how to get the best price on web marketing services. Attendees will leave with an understanding of the importance of search engine optimization and Google search marketing when growing a business online.

“I’m happy to be associated with one of the premier events in Santa Barbara for empowering women,” commented Google marketing consultant Taylor Reaume. “Today’s women in leadership roles need a solid understanding of how to use the power of search marketing to enhance the visibility and viability of their Santa Barbara companies. I’m hoping to provide advice on the best WordPress strategies, email marketing tactics, and online marketing plans that attendees can implement themselves to give their business a boost. Attendees who visit our booth will receive a 30 page web site health diagnosis and Google rank report.”

SEO, or search engine optimization, is the process used to affect the visibility of clients’ websites in search engine search results. The goal is to utilize tactics which result in higher or more frequent appearances of client information in the search results list. As a web marketing strategy SEO programs consider how search engines work, what the target demographic searches for, and the keywords used in the search process. SEO strategies may include social media marketing, a high quality SEO press release strategy, or Google AdWords marketing programs.

“Bring a resume by our booth if you’re a college student, or a freelancer writer / web designer. We’re looking for self starters to join our team of web marketing professionals,” said Reaume.

The Women’s Festivals celebrates the accomplishments and nurtures the dreams of women in an interactive, multi-cultural, and multi-tracked program and expo focusing on the critical areas of women’s lives: Personal, Professional, Philanthropic, and Planet. Their goal is to help facilitate premier gatherings for women’s self-empowerment worldwide. Interested parties can purchase tickets or connect online to get up-to-the-minute updates.

About Women’s Festivals: The Women’s Festivals is a sponsored project of the NAWBO-California Education Fund. Women and men from throughout the world will attend the Santa Barbara event on March 7, 8, and 9 at Earl Warren Showgrounds. The festival will include a professional business expo, awards program, and educational and enlightening discussions led by renowned speakers and authors. Visit the website and Facebook page or call 805-565-9967 for more information on attending or exhibiting at the Festival.

Crossing The Chasm – Beautiful Web Design Without Sacrificing SEO Friendliness

Crossing The Chasm – Beautiful Web Design Without Sacrificing SEO Friendliness

A Professional SEO Web Design Conversion Expert Will Design Eye Catching Banners & Embed Powerful Calls To Action Which Lowers Bounce Rates, Boosts Conversions, Increases Time On Site (Which Increases Rankings)-And Doubles Your Sales

Did you know that the majority of web sites today are not using a “call to action” approach?  “Call to action” and “direct response” methodology is about making the user experience better at your web site. Most web sites expect visitors to “figure it out” by themselves.  Instead of making people wander about your web site in low impact areas, hunting for what they want, we fine tune the user experience by creating lots of call to action messages that capture attention.  People have very little patience on the internet.  Figure out what people are looking for, and stick it right up there in front of them in bright lights, with simple instructions on how to proceed.  It’s great if you drive 100,000 people to your web site, NOT SO GREAT if they don’t buy due to a complex maze at your site that ends at a dull off topic article. A smart Web Design & Conversion Pro helps you kick your design from 1999, and turn your site into a GOOD MAZE that will maximize your conversions and sales.

SEO is Promotion that Doesn’t Sleep. Imagine having your own marketing company working exclusively for you, 24 hours a day, 7 days a week, 365 days every year. That’s the benefit of SEO!

Optimized Web Sites Increase Brand Visibility: SEO gives your brand more exposure on the web. 

More exposure increases your brand visibility.  Increasing your brand visibility means more customers will know like and trust your product or service and will be more likely to buy from you.  Optimized web sites generate higher rankings in Google which leads to increased sales of your product or service.

SEO Managers are constantly trying to stay ahead of search engine updates and keep your web site compliant with the ever evolving search engine guidelines.

The goal of the SEO Manager is to consistently optimize the web site code for high search term key phrases.  The SEO Manager is also available to help you complex (and often critical) decisions regarding web design and impacts on search engine traffic.

The weekly rank report will show how the ranks are moving, either up or down. Ranks will rise or fall in relation to the SEO efforts of your competitors, and the amount of SEO you are doing on a monthly basis.

The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

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When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER 
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101Agenda / Format for the group:

-15 minutes: 30 Second Introductions

-15 Minutes: Quick Speech By Taylor Reaume on the Topic Of The Week

-30 minutes: SEO Mentorship questions

-Taylor

Best Regards, : )