SEO Marketing | Web Marketing

7 Lucky Tips to Improve Your SEO

17 March 2015 by
7 Lucky Tips to Improve Your SEO
Holiday Marketing SEO Tips


St. Patrick’s Day is for the wearing o’ the green. While we like that, Search Engine Pros believes in the making o’ the green when it comes to implementing search marketing strategies for clients. We always tell clients that great SEO marketing isn’t a matter of luck. It’s a combination of knowledge, dedication, and persistence. As a web marketing agency, we’re providing these six lucky tips to help improve your search engine optimization:

  1. Relevance: What you write on your blog must be relevant to the searcher’s keyword. Content optimization builds your site’s relevance. In addition to providing interesting content, it must be posted using meta tags, alt tags, headings and intrasite links.
  2. Longer Content: Despite supposedly shorter attention spans, longer content of 1000-2000 words shows up well in search engine rankings and also serves to demonstrate your authority. The only caveat is that the piece must be of high quality, or you will waste your own time and that of your readers.
  3. Back links: Search engines look for pages and sites that are connected to one another through links. This can be done by testimonials, reviews, blog comments and social media shares that let the search engines know that your site is respected by other web denizens.
  4. Social Media Marketing: Your marketing plan should interweave SEO and social media to expand your online reach. Social media posts which point to relevant website information or blog posts increase the amount of shares and “likes” for existing content.
  5. Build Relationships: Increase your trust factor by showing that others respect what you have to say. Over time, you will become more well-known by the company you keep in your link-building and social media strategies.
  6. Authority: Good content attracts attention, but being relevant builds authority. With a high search engine ranking and high number of links, prospects will tend to trust your online business presence more.

Don’t just select one point and focus on that. Each of these must be combined into an all-in-one, connected, online marketing plan. Each area needs to be functioning smoothly so that the sum of the parts is greater than the whole. You won’t need the luck to improve your SEO when you have Search Engine Pros as your marketing expert.

Web Marketing

Website Analytics: Are You Tracking or Guessing?

30 September 2012 by
Website Analytics: Are You Tracking or Guessing?

Marketing your web site WITHOUT a solid web statistics software is like throwing darts in the wind. Are you tracking or guessing with your web site marketing efforts?  If you’re not tracking where each of your web site visitors is coming from, i.e. which search engines, social sites, link partners, etc you’re guessing, and you should never guess with your marketing dollars. Enter Clicky. Clicky is a real time website analytics service. This means that when you login and view your analytics, you are seeing up to the minute data on the traffic to your web site. Most services don’t let you see what’s happening “today” until the day after. Clicky Web Analytics is the brainchild of the Roxr team, founded in late 2006, and based in Portland, OR, USA.   Clicky is directly tracking more than 200,000 web sites, and an additional 500,000+ through their partners and licensees. So why all the buzz about real time web site stats? Real time data lets you react to changes in your traffic as they occur. For example, if you had an article that hit the front page of a popular site like digg.com, you would see the traffic spike immediately, along with links back to the sources sending you the traffic. Knowing this, you could make changes to your site or to the article itself to take advantage of the situation. When you sign up with Clicky, you’ll get a dashboard that shows you the types of traffic sources to your web site. Each item has a number next to it representing how many visitors arrived from that type of traffic source. To the right of that number is what’s called the “trend” for that item, vs the day before, taking into account the current time of day. (Green percentages are “good”, and red are “bad”. Green usually means “more”, but sometimes more is bad). To view the history for any item, simply click on the trend percentage, as shown below. By default you will see the last 30 days of data for that item, but there is a date drop down menu right above the graph which lets you view the daily values for up to 180 days, or the weekly sums for 26 weeks (half a year), or the monthly sums for the last 12 months. Some data types also support hourly data.

trends

Wondering how Clicky stacks up against web analytics providers?

Check out this chart below which gives you a birds-eye perspective of how they are different than the other top web stats services. http://getclicky.com/compare/

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If you are looking for one of the best real-time analytics systems on the web, we highly recommend Clicky web statistics! Check them out today, and tell them The Search Engine Pros sent you.