PPC Marketing | Web Marketing

How To Write Adwords Ads For Valentine’s Day

14 February 2014 by
Taylor Reaume Blog Headers37 1

Show your business some love this Valentine’s Day…

Google Adwords Love

Some businesses are obvious candidates to advertise with Google AdWords for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using AdWords to attract leads. If you think your business can’t take advantage of this online marketing opportunity to drive more traffic to your website, you might want to think again. Even those businesses which might think they don’t have any relation to Valentine’s Day can benefit by adding some sort of Valentine’s twist to their advertising. You might find that the mere act of offering a Valentine’s deal could attract more site visitors.

Valentine's Adwords Ads

If you’re not sure what Google AdWords are, they are those short ads which appear right next to organic Google search results. They offer a strong marketing opportunity for your business to boost website traffic and sales by being right in front of prospects that are searching for your service. It’s the perfect opportunity to draw attention. No matter what your budget, you can display your ads on Google because this is pay-per-click marketing. You pay only if prospects click on your ads and visit your website.

Google Ads Copywriting

It’s easy to start a Google AdWords campaign. Simply pick a business category, write your ad, and set a budget. Then call Search Engine Pros at 800-605-4988 and we’ll kick your campaign into high gear. We’ll help increase clicks to your website and decrease the cost of those clicks by optimizing your ad positions.

Be sure to use Valentine’s Day related keywords to make sure your ad stands out. For instance a florist would have Valentine’s Day Flowers while a card shop would have Valentine’s Day Cards. A helpful word cloud from Google found that phrases like “Valentine’s Day meals” and “DIY Valentine’s gifts” were highly searched.

If your business doesn’t have a specific Valentine’s Day gift idea, you can always show your love for customers with a Valentine’s-related sale or bonus offer. Gift certificates might fall under the categories of “Valentine’s Day Gifts for Him” or “Valentine’s Day Gifts for Her.”

Happy Valentine's Day From Google Adwords Pros

At Search Engine Pros your Google Adwords PPC Manager can help your company achieve its internet traffic and revenue goals. Your PPC Manager will assist you with pay-per-click campaign management, Google Adwords account set up, tune-ups, campaign audits, and monthly management. A PPC Manager from Search Engine Pros will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Web Marketing

Holiday Internet Marketing Strategies

29 November 2013 by
Holiday Internet Marketing Strategies

Dear Friends,

I would like to take this time to wish everyone a Happy Thanksgiving! I am thankful for the clients who have inspired me in so many ways, and for the members of my team who help make our clients’ marketing goals come true. This has been a great year in many ways, and yet I am looking forward to even more next year.

Many businesses look at December as a kind of down time, but I think it’s the perfect time to lay out a strategy for the upcoming year. Because 2013 is so rapidly coming to a close, I want to offer a few end-of-year marketing strategies as my way of saying thanks:

  • Check Your Google Rankings: Your Google ranking can be the most valuable asset your business has. Score a high ranking and increase your probability of potential customers finding your business. Have a low ranking, and your business is much more difficult to find. Get a free Google rank analysis now, discover areas in need of improvement, gain valuable insights, and start developing a marketing plan to increase your online visibility.
  • Learn About Web Marketing Success: Use The Strategic Circle as a marketing benchmark analysis to learn about the multitude of ways your website impacts your marketing. Answer the questions about email, website design, Pay-Per-Click marketing, social media, press releases, and search engine optimization to find out whether your website is working as hard as it can for you.
  • Receive a Website Analysis: Let Search Engine Pros conduct an objective site analysis and provide you with a free 30 page report that tells you how well your website is working and gives you useful suggestions on how to make it better.
  • Make a Commitment to Learn More About Marketing: Subscribe to our e-newsletter and get a variety of Free Marketing e-Books every month.
  • Learn While You Lunch: Come to Verde Restaurant every Friday from 12:30-2pm. For $20, you’ll get lunch, a drink, and a chance to hear me talk about how to market your business online.

Over 90% of consumers now make buying decisions on the internet, so your web marketing strategy has to be running at full force every day to attract their attention. Don’t sit back while your competitors get ahead with their web strategy, social media and web marketing. Search Engine Pros are trained search engine marketers who help you meet your online marketing goals. Outsource your marketing to Search Engine Pros and let us do all your online work while you work with your customers.

May you remember all the things you have to be thankful for this year,

From all of us at Search Engine Pros, Happy Thanksgiving everyone!

Taylor Reaume