PPC Marketing | Web Marketing

5 Tips For a Successful Pay-Per-Click Campaign

3 April 2016 by
Taylor Reaume Blog Headers20

Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business.  Among the providers of PPC advertising, Google’s AdWords is the most widely used platform.  If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers.

Professional paid search consulting

What is Pay-Per-Click?

Essentially, pay-per-click or PPC, is a way of buying traffic or visits to a website. One of the most popular forms of PPC is search advertising provided by Google AdWords in which the advertiser pays a fee whenever an ad is clicked.

In search advertising, PPC ads appear above the organic search results. The ads appear on relevant search results. So if a PPC ad is for “baby clothing”, for example, it would show in search results for the same or related keywords.

Press Release For Local SEO

A PPC ad copy includes a short title, a description, and a link to a landing page. Some PPC ads may also have extensions. These are especially useful features that make your ad more relevant to the searcher.

According to Search Engine Watch, businesses make an average of $2 in revenue for every $1 they spend on Adwords.  This is likely due to the fact that more and more people are using mobile devices, and mobile search now accounts for 52 percent of paid search clicks.

Organic Search vs. Pay-Per-Click

Optimizing your business for organic search is key to long-term success online. But trying to dominate a keyword in a competitive industry isn’t exactly a walk in the park, and it could take a few months to see significant results. But with PPC, you have a better chance of getting more clicks by leapfrogging ahead of the competition attempting to rank high in organic search.

Organic SEO campaigns take time.  They require the help of a savvy digital marketing agency in order optimize your site so that you’ll start showing up in the organic listings.  PPC is a quicker way to get awareness online.  Think of organic SEO campaigns as a marathon, and a PPC campaign like a sprint.  With PPC you need to pay every time someone clicks your ad.  Google asks each advertiser to set a maximum cost per click they are willing to spend on each keyword (for each click).

If you have the budget and you need to get in front of as many customers as fast as possible, PPC can do that for you. Organic SEO, on the other hand, sets you up for long-term success online.

Now, let’s get right down to business. If you’re looking to explore PPC, the following are the five must-haves of a successful pay per click campaign:

Paid Search Consultants

The right set of keywords

Like organic SEO, PPC requires that you research and select a certain set of keywords. Keywords are the primary key to driving success to your PPC campaign. Be sure to use the proper set of keywords that exactly describe your business.  Avoid using keywords with a high competition (high numbers of other advertisers targeting the same keyword). You need to use those with high search volume, but with low competition. Such keywords usually cost low.

The best free tool to use for your keyword research is Google’s very own AdWords Keyword Planner. It provides you with insights on keywords, competition, cost, and location targeting.

Ask us today about how we can help you dig deeper for keywords using our proprietary keyword software.

Emphasis on clicks

When running a PPC ad, you should focus mainly on the number of clicks (your CTR or click through rate), not on the number of impressions (the number of times your ad appears). This is because your PPC campaign’s costs are based on the number of times your ads have been clicked. Which is why you need to be sure that your ads have the most relevant or targeted keywords for maximum clicks and conversion.  It is crucial to keep your ad on the first page with a strong bid, because 62% of search engine users click on a search result within the first results page (28% click on 2nd or 3rd page).

Ecommerce Landing Page Optimization

Intelligence: keeping an eye on the competition

If the competition seems to be outperforming your PPC ads, there’s probably a good reason. The best way to find out what they might be doing right is to use keyword software that ‘spys’ on them (this is totally legal, ethical and part of a comprehensive PPC strategy). Study your competition’s ad copy and make a shortlist of the highest peforming ads.

Ad Extensions

PPC ad extensions are excellent tools that compel customers to click on an ad. Extensions provide more information that potential customers may be looking for, such as your business’ phone number, customer rating, links to your webpages, and mailing address.

Below are some of the ad extensions in Google AdWords:

  • Sitelink Extensions – It displays additional links in your standard text ad
  • Call Extensions – It lets you add a phone number in your standard text ad
  • Callout Extensions – It shows additional descriptive text in your standard text ad
  • Location Extensions – It allows you to display location information in your standard text ads
  • Review Extensions – A review extension that displays an accurate, current, credible, non-duplicative third-party review of your business. Like the rest of your ad text, your review extensions must comply with all AdWords policies.

Use these extensions to give more reason for customers to click on your ads. They are great tools to increase your click-through rate and improve your conversion.

Performance tracking

PPC advertising Services

Unfortunately, this is one area that many advertisers tend to take for granted. Performance tracking is essential for understanding how well your PPC ads and campaign are working. By taking a look at the performance of your ads, you would be able to make the necessary adjustments for improved performance. You’ll discover which set of keywords are driving more traffic and resulting in conversions, as well as which are performing poorly and should be eliminated.

The online marketing space is getting more and more crowded everyday. But with the right strategy in search advertising, you’ll be able to corner a portion of your market that your competition might not have tapped into yet. With the right PPC strategy, you would be able to pull in more visits and see improved revenue.

For more information on getting more customers with Pay-Per-Click, contact Search Engine Pros today.

SEO Marketing | Web Marketing

Marketing Strategist Taylor Reaume to Speak at Santa Barbara Business Expo

13 April 2013 by
Taylor Reaume Blog Headers 26

NOOZHAWK.COM – SANTA BARBARA, CA – 4/8/2013 – The Santa Barbara Business Expo brings together the brightest local business minds. Attendees will learn about the latest marketing trends, business tools, emerging web technologies and best practices in business. Speakers will provide valuable, practical insight about efficiency, purpose and direction.

Taylor Reaume

Local marketing strategist Taylor Reaume is wearing several hats this year as the expo’s website designer, social media director and speaker.

“Many business owners are resistant to change,” said Reaume, owner of Search Engine Pros, a Santa Barbara Internet marketing firm. “However, neglecting a business marketing strategy is the kiss of death, as invariably those businesses will be outranked by competitors, while those who adapt to the future will thrive.”

In 2013, marketing companies have started broadening the scope of their marketing services to include SEO and social media. With Google being such a large part of the marketing mix today, marketing agencies whose core focus is SEO marketing are emerging as particularly attractive to business owners.

“Business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with search marketing,” Reaume said. “Bewildered business owners are arduously blogging with little traction because their web strategy lacks a ‘connected’ approach. The cost of hiring and teaching an in-house employee is simply not cost-effective for most businesses. The number of hours required to learn this stuff is staggering.

“A connected, well-rounded web strategy over a one-year period will earn those rankings from Google, naturally. It takes time and focus. Search engines are the new yellow pages and rankings are the holy grail of marketing today. We explore the subtle nuances of your brand, USP, how you’re different, and promote you carefully and consistently every month. The highly custom blogs, press releases, Facebook posts, social media links, local directory submissions, email newsletters, etc., are all pivotal for a successful strategy. 

“Our Accelerator e-marketing plans offer a winning strategy that combines the best of the best, highly effective, lowest-cost Internet marketing tactics today. The 2013 marketing battlefield is even fiercer than last year. Let’s coordinate and launch our marketing arsenal to protect and increase your market share. Book a lunch date with me by connecting on my personal Facebook page.”

According to Taylor, building a business today is a matter of time and human resources, working smarter not harder. There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy. Finding the time to learn, and then finding the time to execute consistently is proving difficult for most businesses. It is crucial to stay consistent with your marketing every month because success builds exponentially, and consistency is the secret sauce for brand building (and strong ROI).

As a premier sponsor of the event, Reaume will be speaking at the event and offering live website critiques. Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays from 5:30 to 6:30 p.m. at 629 State St.). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting and social media marketing.

“Web marketing and social media are the lowest-cost tools for building a business today,” he said.

The Santa Barbara Business Expo will be held from 9 a.m. to 2 p.m. Saturday, April 20 at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd. Click here for more information.

NOOZHAWK.COM ARTICLE:

PPC Marketing | Web Marketing

Pay Per Click Marketing: 3 Secrets To Success

6 August 2012 by
Pay Per Click Marketing: 3 Secrets To Success
2012 05 21 02063800921

The Monday SEO Workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When: Monday Nights 6pm-7pm 
Where: SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara, CA 93101

 REGISTER & RSVP HERE

“Pay Per Click Marketing: 3 Secrets To Success”

We will discuss the 3 major secrets to success in PPC marketing. Avoid making the common mistakes in Google Adwords marketing! Group members will share lessons learned with pay per click marketing.  Learn how to download our Local Keyword Research Excel Template.  

Many people try to go it alone with their PPC strategy, and that usually just isn’t going to cut it when you are swimming with the sharks on Google Adwords, you’ll lose your shirt quickly. 

Learn how to decrease your keywords’ cost-per-clicks (CPCs) and optimize your ad positions (more traffic for less cost). A smart PPC campaign manager will spend time researching competitors strengths and capitalizing on the best keywords in their campaigns. 

Don’t make the same mistake nearly 75% of PPC advertisers make, and send everyone to the homepage of your web site. 

Group members will share:

  • how to develop a keyword research report
  • how to find low cost, yet high traffic keywords with commercial intent
  • how to create compelling ad copy and split testing ads
  • how to adjust keyword bids to ensure maximum ROI
  • how to add negative keywords
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Business Networking Opportunities In Santa Barbara:

  • Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here
  • Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here
  • Santa Barbara Young Professionals: Business Networking with young entrepreneurs. visit here
  • TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances, and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

oin us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

  • The latest cutting-edge marketing strategies, online and offline.
  • How to wine and dine the Google spider at your web site.
  • Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only SEO Meetup Group

Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

IF YOU ARE A MARKETER: Fellow marketing consultants and web designers are welcome to attend this meetup group provided they post a public Facebook post with a link to our meetup page on the day of the event.
IF YOU ARE A NON MARKETER: Rather than charging a door fee, we ask attendees to post a review on our Google page and Facebook page.

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PPC Marketing | SEO Marketing | Web Marketing

TO SEO? OR TO PPC?

1 September 2011 by
TO SEO? OR TO PPC?

The internet is rapidly becoming the most important marketing venue for businesses today.  The world wide web simply cannot be ignored if you are in business to make a profit today.  There are thousands if not millions of consumers Googling and Facebooking their way to the better deals and faster service on the web.

Internet marketing trends like SEO (Search Engine Optimization) and PPC (Pay Per Click) are requiring business owners to increase their computer literacy skills and spend more time doing “listening” marketing.

Having a website is not enough to keep a business competitive today. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Marketing an internet site is not an easy task –it’s fraught with challenges and seemingly easy tasks that  end up being huge time consuming projects that take the business owner away from core business activities.

When it comes to the world of internet marketing, two of the most popular options available are SEO and PPC.

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements has ventured into placing ads on the Internet and optimizing their web site for the search engines. In this week’s discussion, we’ll discuss which business models benefit most from SEO vs PPC, and when they might be appropriate for your business. 

The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. The SEO class is located at 232 Natoma Ave Santa Barbara, CA 93101   Phone (805) 965-3586.  The class begins with 30 second introductions, followed by a short 15 minute speech by Search Engine Pros Founder Taylor Reaume on the weekly discussion topic. For the remainder of the hour, Taylor Reaume answers questions for those enrolled in the Mentorship Program.  Remember to bring your laptops and let’s get ready to Google! -Taylor

When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101