5 Tips For a Successful Pay-Per-Click Campaign

Taylor Reaume Blog Headers20

Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business.  Among the providers of PPC advertising, Google’s AdWords is the most widely used platform.  If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers.

Professional paid search consulting

What is Pay-Per-Click?

Essentially, pay-per-click or PPC, is a way of buying traffic or visits to a website. One of the most popular forms of PPC is search advertising provided by Google AdWords in which the advertiser pays a fee whenever an ad is clicked.

In search advertising, PPC ads appear above the organic search results. The ads appear on relevant search results. So if a PPC ad is for “baby clothing”, for example, it would show in search results for the same or related keywords.

Press Release For Local SEO

A PPC ad copy includes a short title, a description, and a link to a landing page. Some PPC ads may also have extensions. These are especially useful features that make your ad more relevant to the searcher.

According to Search Engine Watch, businesses make an average of $2 in revenue for every $1 they spend on Adwords.  This is likely due to the fact that more and more people are using mobile devices, and mobile search now accounts for 52 percent of paid search clicks.

Organic Search vs. Pay-Per-Click

Optimizing your business for organic search is key to long-term success online. But trying to dominate a keyword in a competitive industry isn’t exactly a walk in the park, and it could take a few months to see significant results. But with PPC, you have a better chance of getting more clicks by leapfrogging ahead of the competition attempting to rank high in organic search.

Organic SEO campaigns take time.  They require the help of a savvy digital marketing agency in order optimize your site so that you’ll start showing up in the organic listings.  PPC is a quicker way to get awareness online.  Think of organic SEO campaigns as a marathon, and a PPC campaign like a sprint.  With PPC you need to pay every time someone clicks your ad.  Google asks each advertiser to set a maximum cost per click they are willing to spend on each keyword (for each click).

If you have the budget and you need to get in front of as many customers as fast as possible, PPC can do that for you. Organic SEO, on the other hand, sets you up for long-term success online.

Now, let’s get right down to business. If you’re looking to explore PPC, the following are the five must-haves of a successful pay per click campaign:

Paid Search Consultants

The right set of keywords

Like organic SEO, PPC requires that you research and select a certain set of keywords. Keywords are the primary key to driving success to your PPC campaign. Be sure to use the proper set of keywords that exactly describe your business.  Avoid using keywords with a high competition (high numbers of other advertisers targeting the same keyword). You need to use those with high search volume, but with low competition. Such keywords usually cost low.

The best free tool to use for your keyword research is Google’s very own AdWords Keyword Planner. It provides you with insights on keywords, competition, cost, and location targeting.

Ask us today about how we can help you dig deeper for keywords using our proprietary keyword software.

Emphasis on clicks

When running a PPC ad, you should focus mainly on the number of clicks (your CTR or click through rate), not on the number of impressions (the number of times your ad appears). This is because your PPC campaign’s costs are based on the number of times your ads have been clicked. Which is why you need to be sure that your ads have the most relevant or targeted keywords for maximum clicks and conversion.  It is crucial to keep your ad on the first page with a strong bid, because 62% of search engine users click on a search result within the first results page (28% click on 2nd or 3rd page).

Ecommerce Landing Page Optimization

Intelligence: keeping an eye on the competition

If the competition seems to be outperforming your PPC ads, there’s probably a good reason. The best way to find out what they might be doing right is to use keyword software that ‘spys’ on them (this is totally legal, ethical and part of a comprehensive PPC strategy). Study your competition’s ad copy and make a shortlist of the highest peforming ads.

Ad Extensions

PPC ad extensions are excellent tools that compel customers to click on an ad. Extensions provide more information that potential customers may be looking for, such as your business’ phone number, customer rating, links to your webpages, and mailing address.

Below are some of the ad extensions in Google AdWords:

  • Sitelink Extensions – It displays additional links in your standard text ad
  • Call Extensions – It lets you add a phone number in your standard text ad
  • Callout Extensions – It shows additional descriptive text in your standard text ad
  • Location Extensions – It allows you to display location information in your standard text ads
  • Review Extensions – A review extension that displays an accurate, current, credible, non-duplicative third-party review of your business. Like the rest of your ad text, your review extensions must comply with all AdWords policies.

Use these extensions to give more reason for customers to click on your ads. They are great tools to increase your click-through rate and improve your conversion.

Performance tracking

PPC advertising Services

Unfortunately, this is one area that many advertisers tend to take for granted. Performance tracking is essential for understanding how well your PPC ads and campaign are working. By taking a look at the performance of your ads, you would be able to make the necessary adjustments for improved performance. You’ll discover which set of keywords are driving more traffic and resulting in conversions, as well as which are performing poorly and should be eliminated.

The online marketing space is getting more and more crowded everyday. But with the right strategy in search advertising, you’ll be able to corner a portion of your market that your competition might not have tapped into yet. With the right PPC strategy, you would be able to pull in more visits and see improved revenue.

For more information on getting more customers with Pay-Per-Click, contact Search Engine Pros today.

How To Write Adwords Ads For Valentine’s Day

Taylor Reaume Blog Headers37 1

Show your business some love this Valentine’s Day…

Google Adwords Love

Some businesses are obvious candidates to advertise with Google AdWords for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using AdWords to attract leads. If you think your business can’t take advantage of this online marketing opportunity to drive more traffic to your website, you might want to think again. Even those businesses which might think they don’t have any relation to Valentine’s Day can benefit by adding some sort of Valentine’s twist to their advertising. You might find that the mere act of offering a Valentine’s deal could attract more site visitors.

Valentine's Adwords Ads

If you’re not sure what Google AdWords are, they are those short ads which appear right next to organic Google search results. They offer a strong marketing opportunity for your business to boost website traffic and sales by being right in front of prospects that are searching for your service. It’s the perfect opportunity to draw attention. No matter what your budget, you can display your ads on Google because this is pay-per-click marketing. You pay only if prospects click on your ads and visit your website.

Google Ads Copywriting

It’s easy to start a Google AdWords campaign. Simply pick a business category, write your ad, and set a budget. Then call Search Engine Pros at 800-605-4988 and we’ll kick your campaign into high gear. We’ll help increase clicks to your website and decrease the cost of those clicks by optimizing your ad positions.

Be sure to use Valentine’s Day related keywords to make sure your ad stands out. For instance a florist would have Valentine’s Day Flowers while a card shop would have Valentine’s Day Cards. A helpful word cloud from Google found that phrases like “Valentine’s Day meals” and “DIY Valentine’s gifts” were highly searched.

If your business doesn’t have a specific Valentine’s Day gift idea, you can always show your love for customers with a Valentine’s-related sale or bonus offer. Gift certificates might fall under the categories of “Valentine’s Day Gifts for Him” or “Valentine’s Day Gifts for Her.”

Happy Valentine's Day From Google Adwords Pros

At Search Engine Pros your Google Adwords PPC Manager can help your company achieve its internet traffic and revenue goals. Your PPC Manager will assist you with pay-per-click campaign management, Google Adwords account set up, tune-ups, campaign audits, and monthly management. A PPC Manager from Search Engine Pros will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Top Ten Ways to Increase Your Customer Base in 2014

Top Ten Ways to Increase Your Customer Base in 2014

Dear Friends,

Happy Holidays to everyone! I hope 2013 has been a great year for you and that everyone continues to realize the benefits of SEO and social media marketing in 2014. Many of our clients have benefitted from having an online marketing plan. If you’re not marketing online you’re missing out on one of the most effective ways of attracting customers and closing sales.

Here are the Top 10 ways to increase your customer base in 2014:

  1. Increase Your Google Ranking: Use our free Google rank analysis to find out where you are now, and learn how you can do better.
  2. Initiate a SEO Marketing Strategy: Search Engine Optimization is the fastest way to get found online. SEO copywriting provides you with unique and interesting content that generates rankings in the search engines, and boosts credibility levels with your customers.
  3. Try A Pay-Per-Click Initiative: Increase clicks to your site and decrease the cost of those clicks by optimizing your ad positions.
  4. Make Your Website Work Harder: Have Search Engine Pros conduct an objective site analysis and provide you with a free 30 page report that tells you how well your website is working.
  5. Use Email Marketing to Maintain Top-of-Mind Awareness: Send out powerful high impact monthly newsletters that remind prospects to buy.
  6. Ask for Referrals and Testimonials: Use the nice things that clients think about you to build credibility and increase sales.
  7. Optimize Website Code: Having Google Friendly Code is crucial to generating thousands of targeted visitors to your website every month. Simple edits can generate top rankings in 3-6 months’ time.
  8. Use Press Releases: Increase profits with search engine optimized press releases that attract media attention and engage consumers.
  9. Get Social: Social media marketing is the newer, better, faster way to reach customers.
  10. Convert Website Visitors to Customers: Use eye catching banners and embed powerful calls to action to lower bounce rates, boost conversions, increase time on site (which increases rankings) – and double your sales.

Search Engine Pros are trained across multiple disciplines, guiding you every step of the way, helping you maximize profits through a low cost, highly effective online marketing plancomprised of search marketingSEO marketingemail marketingand SEO enhanced press releases.  When you need a unique approach that brings results,  call on the Pros!

Find out more about using the internet to boost your sales in 2014 by inquiring via our contact form. You can beat your competitors with a well-defined web strategy, social media and web marketing.  Search Engine Pros can help you meet your online marketing goals. Outsource your online marketing to our team and let us show you how great 2014 can be. https://www.youtube.com/embed/54sZd0x2u3k?rel=0

From all of us at Search Engine Pros,

Happy Holidays and here’s to your business growth in 2014!

Taylor Reaume

Pay Per Click Marketing: 3 Secrets To Success

Pay Per Click Marketing: 3 Secrets To Success
2012 05 21 02063800921

The Monday SEO Workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When: Monday Nights 6pm-7pm 
Where: SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara, CA 93101

 REGISTER & RSVP HERE

“Pay Per Click Marketing: 3 Secrets To Success”

We will discuss the 3 major secrets to success in PPC marketing. Avoid making the common mistakes in Google Adwords marketing! Group members will share lessons learned with pay per click marketing.  Learn how to download our Local Keyword Research Excel Template.  

Many people try to go it alone with their PPC strategy, and that usually just isn’t going to cut it when you are swimming with the sharks on Google Adwords, you’ll lose your shirt quickly. 

Learn how to decrease your keywords’ cost-per-clicks (CPCs) and optimize your ad positions (more traffic for less cost). A smart PPC campaign manager will spend time researching competitors strengths and capitalizing on the best keywords in their campaigns. 

Don’t make the same mistake nearly 75% of PPC advertisers make, and send everyone to the homepage of your web site. 

Group members will share:

  • how to develop a keyword research report
  • how to find low cost, yet high traffic keywords with commercial intent
  • how to create compelling ad copy and split testing ads
  • how to adjust keyword bids to ensure maximum ROI
  • how to add negative keywords
2011 06 16 12333600078

Business Networking Opportunities In Santa Barbara:

  • Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here
  • Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here
  • Santa Barbara Young Professionals: Business Networking with young entrepreneurs. visit here
  • TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances, and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

oin us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

  • The latest cutting-edge marketing strategies, online and offline.
  • How to wine and dine the Google spider at your web site.
  • Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only SEO Meetup Group

Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

IF YOU ARE A MARKETER: Fellow marketing consultants and web designers are welcome to attend this meetup group provided they post a public Facebook post with a link to our meetup page on the day of the event.
IF YOU ARE A NON MARKETER: Rather than charging a door fee, we ask attendees to post a review on our Google page and Facebook page.

2011 06 03 232206 2

Adwords PPC Bid Management and Adwords Consultants

Adwords PPC Bid Management and Adwords Consultants

Adwords PPC Bid Management – 5 Common Mistakes You Should Know

Adwords consultants might seem to have very lucrative jobs. One has to be nearly perfect and there are no rooms for errors in this field. Errors in Adwords PPC Bid Management will lead to loss of business, and SEM professionals with self respect would never opt for such a situation. In this article, we shall be looking into some of the commonly made mistakes in pay per click advertising. By pointing out these mistakes, you are getting a chance to correct faulty procedures. This is applicable to the experienced and novice of the users.

Try to keep things simpler. This will be effective in the long term. Instead of juggling about with various services on a single SEM campaign, it will be better if you are able to distribute the workload. Some Adwords consultants implement search as well as content networks in unison. Although it will get the job done, it will be additional headache for your marketing manager if they use Adwords PPC Bid Management. The reporting on the performance will be tough to be assimilated. This is due to the difference in the rates of search and content networks. If possible, grouping should be resorted to. When grouping is implemented effective ads for each niche can be written.

The targeted keywords that are being implemented should be matched in nature; or in other words, it should be interrelated. There is a problem when google adwords consultants opt for board matches. In appropriate ads will be displayed because of this matching. In order to avoid such situations, it is better to set negative keywords. Such keywords will ensure that inappropriate ads are not being displayed and advertisements that are relevant to the content at hand are being displayed. The appropriate terms can be found easily with the help of numerous tools that are available for the taking. It might be a time consuming and cumbersome process for some, but it pays.

The keywords which are being used on the website can have either of the two effects – it will help in promoting the site or vice versa. The Google Adwords consultants should be adept in such a manner that they should be capable of analyzing the different keywords. With this analysis, they will be able to find the most highly performing keywords and discard those junk keywords that are pulling the site down in the page rank listings. The junk keywords can be displaced with newer more performing keywords. Such checks should be maintained frequently.

Variety is the spice if life – this holds true for this niche also. SEM professionals should take special care of this factor. The high performing ads if found, can be used for replicating purposes. In short, variations of the same ad can be used repeatedly so that the success rates are doubled or tripled. Juggling with the several high performing ads is more than ample for one to attain good search listings. Tracking of the performance, in Adwords PPC Bid Management although practiced by many must be kept on constant check. Dispersing the keywords in several groups will also be beneficial.

Pay per click advertising can seem overly complicated and complex, but it doesn’t have to be. By enlisting the help of internet marketing professionals, you can save your company time and money by ensuring that your campaigns are optimized. If you are over-bidding for certain keywords, bidding on the wrong keywords, or not receiving the kinds of sales you’d like because your conversion rates are low, then you might benefit from the help of advertising professionals who have brought internet marketing success to countless clients — The Search Engine Pros.

TO SEO? OR TO PPC?

TO SEO? OR TO PPC?

The internet is rapidly becoming the most important marketing venue for businesses today.  The world wide web simply cannot be ignored if you are in business to make a profit today.  There are thousands if not millions of consumers Googling and Facebooking their way to the better deals and faster service on the web.

Internet marketing trends like SEO (Search Engine Optimization) and PPC (Pay Per Click) are requiring business owners to increase their computer literacy skills and spend more time doing “listening” marketing.

Having a website is not enough to keep a business competitive today. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Marketing an internet site is not an easy task –it’s fraught with challenges and seemingly easy tasks that  end up being huge time consuming projects that take the business owner away from core business activities.

When it comes to the world of internet marketing, two of the most popular options available are SEO and PPC.

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements has ventured into placing ads on the Internet and optimizing their web site for the search engines. In this week’s discussion, we’ll discuss which business models benefit most from SEO vs PPC, and when they might be appropriate for your business. 

The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. The SEO class is located at 232 Natoma Ave Santa Barbara, CA 93101   Phone (805) 965-3586.  The class begins with 30 second introductions, followed by a short 15 minute speech by Search Engine Pros Founder Taylor Reaume on the weekly discussion topic. For the remainder of the hour, Taylor Reaume answers questions for those enrolled in the Mentorship Program.  Remember to bring your laptops and let’s get ready to Google! -Taylor

When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101

Pay Per Click Services and PPC Campaign Management

Pay Per Click Services and PPC Campaign Management

Google Adwords (PPC) Campaign Management

Google Adwords Setup Fee – $500
(Static landing page, keyword research & tracking)

Google Adwords Management Monthly Fee – $500/month
(Bid management, competitor strategy, and more)

*note $250/month option is for email support only (no phone support included).

Google Adwords can help your company achieve its internet traffic and revenue goals. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should?

You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away!

We offer assistance with Pay Per Click Services and PPC Campaign Management, Google Adwords account set up, tune-ups, campaign audits and monthly management to improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Pay Per Click Services and PPC Campaign Management

Above is from recent PPC client that went from 4-6 clicks a day to 40-50, after our optimization. Let us help you with your PPC campaign management goals and drive traffic and conversions to your site.

Google Adwords Account Set-up

If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.

The 5 key elements for PPC Campaign Management:

1) Highly targeted, relevant keywords.
2) Small, tightly grouped, ad groups based around the same terminology.
3) Text ads that match the keywords (and terminology) exactly.
4) Landing pages that match the keywords and the text ads exactly.
5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.

Assuming you have something worthwhile to sell, our 5 part strategy will get you off on the right track to a winning and profitable campaign. We will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements.

Do you have a lifeless Google Adwords Campaign?

We can help! We are experts at PPC campaign management and can help you streamline your e- marketing spend. Let our Pay Per Click services transform your internet advertising campaigns into profitable, traffic-generating endeavors.

The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales.

The Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals.

Included in our Pay Per Click services are recommendations on how to increase the effectiveness of the following Adwords elements:

Current campaign structure
* Current ad groups structure
* Keyword selection
* Match types
* Bidding and budgets
* Ad and landing page content
* Performance and results.

SpeedPPC At Work Here

We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Guaranteed Google AdWords PPC Set-up!

The Search Engine Pros  “Your Google AdWords Advisors”

Website: www.TheSearchEnginePros.com

PROPOSAL FOR PPC SUCCESS

Proper PPC Campaign set-up and management highly improves your ROI. Creating and managing your pay per click campaign is time-consuming and does require constant monitoring. If not properly done, you could end up losing a lot of money. The right knowledge and/or expertise, set-up and management of PPC campaigns will greatly improve your ROI.  We’ve been successful Internet Marketers for over a decade, we know how to set-up and manage Google AdWords accounts to compete against much larger advertisers without overpaying for keywords or blowing your advertising budget.

We will “get inside the head of your prospect/client” and direct him/her to click on your ad and follow through to your website. From beginners to intermediates, we help build your online business in a cost efficient manner. Moving up the “organic ladder” is important, however, as you may have experienced, rather slow. One of the quickest, most cost-effective methods of driving targeted traffic to your site is through Google AdWords. Done correctly, you will achieve your goals quickly.

Full-Service PPC set-up and management includes:

* Google AdWords campaign development through careful analysis and consideration of your goals

* Audit of current Google AdWords account and/or Web Site

* Implement conversion tracking and analytics to improve your ROI

* Keyword research and development

* Keyword bid management

* Targeted & Relevant ads

* Writing and testing multiple ad copy

* Constant review of your account to optimize performance

* Detailed weekly campaign performance reporting

* Monthly management & optimization

* Geo-Targeting Specialist

We approach your account using our deep intuition to create a one-of-a-kind master piece and NOT a COOKIE CUTTER method.

We are never satisfied unless we see cycles of continuous improvement.  After having creatively applied the best strategies for your account, and tested it, we evaluate the results and eliminate what is not working and move your account forward with those that improve your ROI. By repeating this cycle of controlled continuous improvement, your campaigns will give you the successful results you demand and require.

We take great pride in our work and do not take any short-cuts. We do not use any bidding tools, etc. All our work is 100% manually done.  Each account is treated as we do our very own Google AdWords account. We are very confident that our proven marketing strategies will improve any current AdWords campaign with higher click thru rates and/or lower costs per click within the first 30 days.

  • Account creation or transition
  • Initial keyword research and campaign planning
  • Ad creation for keyword and keyword groups
  • Setup of effective keyword grouping
  • Suggestions and consultation of cost reduction and changes.

Monthly = Continued monitoring, tweaking, split-testing and weekly reporting

Monthly ADWORDS SUPPORT Costs
Monthly Adwords Spend Level to Google

One Time Setup Fee

Monthly Phone / Email Support

Bronze ($500/month)

$500 Or Less

$500

(2) 1/2 hr Calls / unlimited

Silver ($1,000/month)

$1000 Or Less

$1,000

(4) 1/2 hr Calls / unlimited

Gold ($2,000/month)

$2,000-$5,000

$1,500

(8) 1/2 hr Calls / unlimited

Custom

Call to discuss.

UPDATED 12/6/10

CONSULTING/COACHING: (Includes ½ hour telephone consultations + unlimited email support with 100% focus to your website pages and/or your Google Adwords account) for one full month.

We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Fees range from $500/month to $2,000/month depending on your spend level to Google. We charge $75 an hour to manage your PPC campaign for all consultations over the allotted amount in your plan. For most clients the $500 monthly plan will be sufficent, provided you are spending less than $500 per month in click costs to Google. If you are spending $500 per month in click costs, this increases the amount of hours we must spend to stay on top of your bids, your strategy. Remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition, your click costs will skyrocket and the impressions plummet, and ultimately your account will go inactive. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.

You may have heard that a good landing page is important to increase click through rates (and hence lower your cost per click). This is true, and we strongly advise you to create a landing page. A good landing page usually takes 3-4 hours to setup. For this reason, most clients will want to pay the setup fee, which includes setting up your landing page, installation of Google Analytics tracking code, and other fun stuff that is really quite critical to your campaign. If you’re not tracking, you’re guessing. Guessing is never good with marketing dollars. We send you full reports each month detailing your spend amount, and your earnings, ROI.

For all accounts, the setup and the monthly fee are due in advance.  For example, on the bronze level, first month set up fee is $500 (this covers creating your landing pages and setting up tracking, as well as other time consuming tasks we won’t bother to explain here) First month account management fee is $500 / month (due on Day 1 in addition to the $500 setup fee for a grand total of $1000 to get started. ) When the 2nd month rolls around, you will have a beautiful new optimized Google Adwords account making your phone ring every day. For ongoing help, we charge an ongoing monthly maintenance fee of $500 to manage the account.  Fees do not include sophisticated ecommerce conversion tracking but we will offer specific direction on that for your webmaster to implement. Or we can do it for you as needed on an hourly basis.

Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988

To get started and make your first payment:
*USE THE PAYMENT LINKS AT THE TOP OF THIS ARTICLE

Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988