Santa Barbara, CA – May 15th, 2013 – Local marketing strategist Taylor Reaumewas invited by Ayers Repairs to speak at this months IAPA Independent Automotive Professionals Association meeting on Wednesday, May 15th • 7pm Mulligan’s $23 Per Person Taylor Reaume, SEO Expert – How To Make Your Advertising Work For Free and in JUST A FEW MINUTES A DAY!

IAPA (Independent Automotive Professionals Association) is a trade association comprised of highly professional automotive repair specialists.  IAPA provides business resources for its members and promotes professionalism in the automotive service industry.  They strive to create goodwill between the motoring public and the automotive profession.  This creates an atmosphere of personal responsibility to clients.

Taylor Reaume is the founder of Santa Barbara marketing company Search Engine Pros.  Automotive industry professionals attending the event will learn new ways to promote their automobile business using Google and online marketing methods.  

“Generally, we have found the automobile repair industry to be behind the curve when it comes to online marketing methods.   There is less competition on Google in the automotive space when compared to other industries.  My advice is to get online. Get ranked. Before the rest of the pack starts to catch up and saturate the market with competitive web strategy. ” says Reaume, owner of Search Engine Pros, a Santa Barbara internet marketing firm.

Finding a marketing company with a full range of marketing services, including SEO and social media, is a smart move for automotive professionals today.  With Google being such a large part of the marketing mix today, marketing agencieswhose core focus is SEO marketing are emerging as particularly attractive to business owners.

Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays at 5:30pm-6:30pm at 629 State Street). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting, and social media marketing.  Reaume adds, “Web marketing and social media are the lowest cost tools for building a business today.”