Search Engine Pros to Exhibit / Speak at Women’s Festivals

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Santa Barbara, CA – March 6th, 2014: Search Engine Pros, Santa Barbara web marketing firm, will be an exhibitor this year at Women’s Festivals 2014. Taylor Reaume, founder of the online marketing agency, will join an all-star roster of speakers at the Festival which will be held on March 7th and 8th at the Earl Warren Showgrounds, 3400 Calle Real in Santa Barbara, CA. Each year the Festival celebrates women in leadership by bringing together amazing resources, inspiring speakers and wonderful entertainment.

In adhering to this year’s theme of “Tech, Talk & Trade,” Reaume will discuss common pitfalls of web site marketing strategy, SEO marketing, social media marketing, and email marketing to help attendees develop a winning corporate internet marketing strategy.  He will discuss average budgets and online marketing costs associated with growing a business on the web using Google Adwords marketing and SEO campaigns. Reaume will also present web marketing pricing models and answer questions about how to get the best price on web marketing services. Attendees will leave with an understanding of the importance of search engine optimization and Google search marketing when growing a business online.

“I’m happy to be associated with one of the premier events in Santa Barbara for empowering women,” commented Google marketing consultant Taylor Reaume. “Today’s women in leadership roles need a solid understanding of how to use the power of search marketing to enhance the visibility and viability of their Santa Barbara companies. I’m hoping to provide advice on the best WordPress strategies, email marketing tactics, and online marketing plans that attendees can implement themselves to give their business a boost. Attendees who visit our booth will receive a 30 page web site health diagnosis and Google rank report.”

SEO, or search engine optimization, is the process used to affect the visibility of clients’ websites in search engine search results. The goal is to utilize tactics which result in higher or more frequent appearances of client information in the search results list. As a web marketing strategy SEO programs consider how search engines work, what the target demographic searches for, and the keywords used in the search process. SEO strategies may include social media marketing, a high quality SEO press release strategy, or Google AdWords marketing programs.

“Bring a resume by our booth if you’re a college student, or a freelancer writer / web designer. We’re looking for self starters to join our team of web marketing professionals,” said Reaume.

The Women’s Festivals celebrates the accomplishments and nurtures the dreams of women in an interactive, multi-cultural, and multi-tracked program and expo focusing on the critical areas of women’s lives: Personal, Professional, Philanthropic, and Planet. Their goal is to help facilitate premier gatherings for women’s self-empowerment worldwide. Interested parties can purchase tickets or connect online to get up-to-the-minute updates.

About Women’s Festivals: The Women’s Festivals is a sponsored project of the NAWBO-California Education Fund. Women and men from throughout the world will attend the Santa Barbara event on March 7, 8, and 9 at Earl Warren Showgrounds. The festival will include a professional business expo, awards program, and educational and enlightening discussions led by renowned speakers and authors. Visit the website and Facebook page or call 805-565-9967 for more information on attending or exhibiting at the Festival.

Top Ten Ways to Increase Your Customer Base in 2014

Top Ten Ways to Increase Your Customer Base in 2014

Dear Friends,

Happy Holidays to everyone! I hope 2013 has been a great year for you and that everyone continues to realize the benefits of SEO and social media marketing in 2014. Many of our clients have benefitted from having an online marketing plan. If you’re not marketing online you’re missing out on one of the most effective ways of attracting customers and closing sales.

Here are the Top 10 ways to increase your customer base in 2014:

  1. Increase Your Google Ranking: Use our free Google rank analysis to find out where you are now, and learn how you can do better.
  2. Initiate a SEO Marketing Strategy: Search Engine Optimization is the fastest way to get found online. SEO copywriting provides you with unique and interesting content that generates rankings in the search engines, and boosts credibility levels with your customers.
  3. Try A Pay-Per-Click Initiative: Increase clicks to your site and decrease the cost of those clicks by optimizing your ad positions.
  4. Make Your Website Work Harder: Have Search Engine Pros conduct an objective site analysis and provide you with a free 30 page report that tells you how well your website is working.
  5. Use Email Marketing to Maintain Top-of-Mind Awareness: Send out powerful high impact monthly newsletters that remind prospects to buy.
  6. Ask for Referrals and Testimonials: Use the nice things that clients think about you to build credibility and increase sales.
  7. Optimize Website Code: Having Google Friendly Code is crucial to generating thousands of targeted visitors to your website every month. Simple edits can generate top rankings in 3-6 months’ time.
  8. Use Press Releases: Increase profits with search engine optimized press releases that attract media attention and engage consumers.
  9. Get Social: Social media marketing is the newer, better, faster way to reach customers.
  10. Convert Website Visitors to Customers: Use eye catching banners and embed powerful calls to action to lower bounce rates, boost conversions, increase time on site (which increases rankings) – and double your sales.

Search Engine Pros are trained across multiple disciplines, guiding you every step of the way, helping you maximize profits through a low cost, highly effective online marketing plancomprised of search marketingSEO marketingemail marketingand SEO enhanced press releases.  When you need a unique approach that brings results,  call on the Pros!

Find out more about using the internet to boost your sales in 2014 by inquiring via our contact form. You can beat your competitors with a well-defined web strategy, social media and web marketing.  Search Engine Pros can help you meet your online marketing goals. Outsource your online marketing to our team and let us show you how great 2014 can be. https://www.youtube.com/embed/54sZd0x2u3k?rel=0

From all of us at Search Engine Pros,

Happy Holidays and here’s to your business growth in 2014!

Taylor Reaume

Holiday Internet Marketing Strategies

Holiday Internet Marketing Strategies

Dear Friends,

I would like to take this time to wish everyone a Happy Thanksgiving! I am thankful for the clients who have inspired me in so many ways, and for the members of my team who help make our clients’ marketing goals come true. This has been a great year in many ways, and yet I am looking forward to even more next year.

Many businesses look at December as a kind of down time, but I think it’s the perfect time to lay out a strategy for the upcoming year. Because 2013 is so rapidly coming to a close, I want to offer a few end-of-year marketing strategies as my way of saying thanks:

  • Check Your Google Rankings: Your Google ranking can be the most valuable asset your business has. Score a high ranking and increase your probability of potential customers finding your business. Have a low ranking, and your business is much more difficult to find. Get a free Google rank analysis now, discover areas in need of improvement, gain valuable insights, and start developing a marketing plan to increase your online visibility.
  • Learn About Web Marketing Success: Use The Strategic Circle as a marketing benchmark analysis to learn about the multitude of ways your website impacts your marketing. Answer the questions about email, website design, Pay-Per-Click marketing, social media, press releases, and search engine optimization to find out whether your website is working as hard as it can for you.
  • Receive a Website Analysis: Let Search Engine Pros conduct an objective site analysis and provide you with a free 30 page report that tells you how well your website is working and gives you useful suggestions on how to make it better.
  • Make a Commitment to Learn More About Marketing: Subscribe to our e-newsletter and get a variety of Free Marketing e-Books every month.
  • Learn While You Lunch: Come to Verde Restaurant every Friday from 12:30-2pm. For $20, you’ll get lunch, a drink, and a chance to hear me talk about how to market your business online.

Over 90% of consumers now make buying decisions on the internet, so your web marketing strategy has to be running at full force every day to attract their attention. Don’t sit back while your competitors get ahead with their web strategy, social media and web marketing. Search Engine Pros are trained search engine marketers who help you meet your online marketing goals. Outsource your marketing to Search Engine Pros and let us do all your online work while you work with your customers.

May you remember all the things you have to be thankful for this year,

From all of us at Search Engine Pros, Happy Thanksgiving everyone!

Taylor Reaume