St. Patrick’s Day is for the wearing o’ the green. While we like that, Search Engine Pros believes in the making o’ the green when it comes to implementing search marketingstrategies for clients. We always tell clients that great SEO marketing isn’t a matter of luck. It’s a combination of knowledge, dedication, and persistence. As a web marketing agency, we’re providing these six lucky tips to help improve your search engine optimization:
Relevance: What you write on your blog must be relevant to the searcher’s keyword. Content optimization builds your site’s relevance. In addition to providing interesting content, it must be posted using meta tags, alt tags, headings and intrasite links.
Longer Content: Despite supposedly shorter attention spans, longer content of 1000-2000 words shows up well in search engine rankings and also serves to demonstrate your authority. The only caveat is that the piece must be of high quality, or you will waste your own time and that of your readers.
Back links: Search engines look for pages and sites that are connected to one another through links. This can be done by testimonials, reviews, blog comments and social media shares that let the search engines know that your site is respected by other web denizens.
Social Media Marketing: Your marketing plan should interweave SEO and social media to expand your online reach. Social media posts which point to relevant website information or blog posts increase the amount of shares and “likes” for existing content.
Build Relationships: Increase your trust factor by showing that others respect what you have to say. Over time, you will become more well-known by the company you keep in your link-building and social media strategies.
Authority: Good content attracts attention, but being relevant builds authority. With a high search engine ranking and high number of links, prospects will tend to trust your online business presence more.
Don’t just select one point and focus on that. Each of these must be combined into an all-in-one, connected, online marketing plan. Each area needs to be functioning smoothly so that the sum of the parts is greater than the whole. You won’t need the luck to improve your SEO when you have Search Engine Pros as your marketing expert.
We are getting ready to turn the page on the calendar and it’s hard to believe that we are in our final month of 2014. It’s been a great year for us here at Search Engine Pros, and we hope that your year was equally as rewarding. As we take the time to prepare for 2015, we’d like to wish you and your family a happy holiday season and a safe New Year.
Now might be a good time for you to look back at 2014 and think about whether or not you were getting the type of online traffic that you had hoped for your business. If you didn’t get the type of traction that you had wanted, then you may realize that you failed to reach your expected earnings as you tally up revenues in the fourth quarter of the year. Luckily, a new year is just ahead, and you can start fresh with an improved marketing plan that will make 2015 an incredibly rewarding year.
With the help of web marketing, you can take your business to brand new levels of exposure. Before online search marketing, it was much more difficult for small businesses to compete with large companies. However, there are now a variety of tools that an online marketing team can implement to increase the presence of your brand.
If you are looking for a boost in holiday traffic that will carry over into the new year, here are 4 tips to consider.
1. Spruce Up Your Website
Many companies realize that they have to have a website if they want to get recognized online. But not all of those companies realize that a standard website isn’t going to be enough in today’s responsive world. Instead, it might be time to revamp your approach by stripping down your website and building it to maximize search engine optimization results.
2. Get Help When You Need It
With a marketing group that is familiar in SEO, you can have a customized online presence that is tailored to your every request. With the advice of these marketing experts, you’ll get some of the top web design ideas that will interest your audience and keep them on your page. In addition, these web marketing methods will help with your online search engine rankings by accommodating to required expectations. If any part of your online presence is outdated, you may be hurting your SEO wherewithal. This is why it’s important that you make a beneficial change that will quickly boost your presence and maximize your online efforts.
3. Re-Target Your Marketing Approach
Along with other methods of online marketing, you’ll also want to evaluate your marketing plan to see how well it is targeting your audience. In many cases, we’ve worked with business that have a viable approach in place. However, once we dig a bit deeper, we realize that their SEO marketing plan is limited and they aren’t getting the sort of exposure that they desire. To make the shift, your new approach should include an emphasis on social media marketing. The way that customers interact with companies is drastically changing on a day-to-day basis. This is why you need a marketing agency thatcan help you keep up with these changes on social media and other online avenues.
4. Track Your Results
No matter what sort of marketing service you implement, it won’t matter if you don’t know how it’s working. This is why it’s vital that you track your results and use analytics to formulate any changes that are necessary. If you are unfamiliar with tracking analytics, your marketing agency can assist you. The more that you track your results as to what is working for your online approach, the better of an idea you will have into what works. You can then use this information as you move forward and tailor your online marketing toward your target audience.
Q: Is it too late to jump start my online marketing for the holiday season?
A: Traffic from Google Adwords can be sent to your web site in less than an hour.
Q: How does online marketing compare to other forms of advertising?
A: Online marketing has changed the way that people connect with businesses. Instead of sending out mail flyers or other physical services, online marketing lets businesses communicate with their clients instantaneously. In doing so, your business will be able to bring in new clients and build your reputation as a reliable brand that people can trust in.
Here are some fantastic events to attend that will be sure to grow your company by leaps and bounds.
Social Media Strategies Summit: Las Vegas 2015 – Anyone who is anyone will want to make sure that they visit the Social Media Strategies Summit in Las Vegas. This year, the event will be from February 10 – 12. You can learn more about how to market your brand online at this great conference.
Social Media Marketing World – There will be over 2,500 people in attendance at the Social Media Marketing World from March 25-27. The event is held in San Diego, so be sure to get your ticket early to be part of one of the biggest social media events around the nation.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. Based on our experience, here are some reasons why your web strategy may not be providing a strong return on your investment:
Lack of an Overall Strategy: Over 81% of consumers make buying decisions on the internet, and your business needs a total strategy to attract their attention. A sexy website alone isn’t enough to do the job. Your strategy must include all elements from “The Strategic Circle” for website marketing success.
Consumers Can’t Find You: A website that just talks about your business without any search engine optimization (SEO) will not appear in search results.
Nobody is Linking to You: Search engines look for websites that have links to and from other sources as a way of establishing credibility and topical relevance. Back links are online referrals for your business.
Not Functional on all Devices: Consumers are now accessing the Internet from PCs, laptops, tablets and smartphones. Websites that don’t translate well to all devices are missing out on potential traffic.
No Social Media: Your customers like to stay in touch and are using social media to do it. Be sure to have links to your Facebook, Twitter and other social media pages and keep them updated, too. Have a constant stream of outgoing information, try to link up with online influencers, and respond quickly to requests for information.
One Language Limitations: In a bi-lingual and multi-lingual world, a website that only provides information in English excludes a significant portion of the buying public. The key to International SEO is optimizing a page for foreign language natural search.
Not Driving Customers to Your Site: Sometimes a little extra push is all a consumer needs to be motivated to visit your site. Properly worded and placed pay-per-click (PPC) Google Adwords can provide just the right touch at the moment of decision.
As online marketing professionals, our role is (1) to help you gain a better grasp of what is often a complex maze of decisions; (2) to help ensure that decisions you make are carried out; (3) to keep your strategies up-to-date.
Our clients include small business owners, financial professionals, lawyers, doctors, and corporations – people who struggle for time to carefully focus on their online marketing goals. The Accelerator Plans we offer are advanced marketing plans designed to optimize your internet presence and grow your customer base. All project related information is stored in the project center. Google Analytics and Get Clicky tracking software are utilized to fine tune efforts each month.
As your marketing partner, we’re experienced enough to be proactive, not reactive. Working with a marketing agency should be fun, not annoying, and tiresome. We handle all the time-consuming details in a cost-effective way for you. Remember that the true cost of working with our company is ZERO when considering year-end business growth figures. Inaction is much more expensive in terms of lost market share and lost revenues.
Search Engine Marketing has become the talk of the day for online businesses. Many websites hire the services of search engine marketing consultantsto facilitate traffic generation at their web site. But search engine marketing doesn’t need to be prohibitively expensive; budget SEO can be acquired that will still increase market share, enhance brand recognition, and increase web site traffic without imposing unnecessarily high costs.
Top three reasons why the services of search engine marketing consultants should be hired are:-
Search engine marketing consultants provide various services and internet marketingsolutions crucial for achieving positive results from the SE marketing efforts.
Search engine marketing consultants are professional internet marketing experts who have gained expertise in the art and science of search engine marketing. These professionals are multi-faceted with talent in copywriting, web designing, effective code programming, link development, and expert analysis skills. Their target is to design a site that is user friendly and also easy to navigate.
Search engine marketing consultants also produce search engine optimization reports objectively, determining the effectiveness of search engine marketing strategies, and give advice to the clients on enhancing their website rankings in search engine listings. Budget SEO can easily be achieved through this; search engine optimization isn’t necessarily expensive.
To yield optimum results from search engine marketing, paid search engine marketing methods are applied for maximum ROI.
Budget SEO is not an oxymoron. Many search engine marketing consultants are willing to work with their clients to achieve their internet marketing goals within the confines of their budgets. Budget SEO can come in many forms, but the worst way to go about it is to ignore the power of natural search because it is deemed out of reach. The majority of product and service searches now take place at the largest search engines; without tapping into the traffic and revenue potential of natural search, a company is easy forgoing what might be the majority of their traffic.
If you are looking to get the best SEO or Search Engine Optimization for your website, then you will need to get into contact with a full Search Engine Marketing Solution – Search Engine Pros. If you have proper SEO done on your website there is no reason why you will not get more people knowing about your business. With proper SEO you will have the chance to rank high on search engines like Google.
Search Engine Pros are known for their low-cost marketing services. Today, it just got a whole lot better. They rolled out several new SEO plans that bring an all-inclusive offering to the SEO Industry. Under the ‘Services’ tab, there is a new menu item called All Inclusive SEO, which outlines the new offering.
There are numerous methods and techniques that you can use for search engine marketing. It is not all that difficult to do it yourself either. However, if you want it done quickly and properly the first time, it is best if your leave it to the search engine pros. Doing it yourself will need your attention to be on the following fields.
Article Submission and Writing: most of the search engine care about what is on your site. This is why they will send search bots out to read your site content. This is why it is important that you offer your readers informative text. One thing that you do not want to forget is that you articles must have keywords in them. These keywords can be acquired from in any number of ways, as long as they have something to do with your business, and what you are offering your clients.
Website Content and Layout: Make sure that you have a website that is easy to use. This is a very important factor in Search Engine Marketing. The code of your website is also very important; you have to make sure that there are no unnecessary source codes within the body of your code. Any unused code in your website code will result in your website loading slowly, because the server will try to make sense of the all the code there.
Meta Descriptions and Meta Tags: with the content of your site, the articles that you submit to article directories and the keywords in those articles and on your site, there is the meta tags and meta descriptions. These are the things that the search bots will look for first. You will want to make sure that your have different Meta tags and different Meta descriptions for all of your pages, if they are all the same, the bots could read it as spam.
Blog Posts and Forums: the one way you can keep traffic coming to your site is to keep people updated as to what you and your company is up to. The best way to do this is to join as many forums as you can, and to start a company blog that can either be part of your site, or on a social networking site.
Exchanging Links: One of the things you will need to do if you want to get quality traffic to your site, is link exchanging. The search bots will also see if you have good outbound and inbound links, and what the sites you are linked to offers. This is why you want to choose very carefully as to the site you link to and from.
There are a million ways to get good traffic and to improve your SEO, for more info, be sure to ask a reputable SEO company.
Increase web site traffic with seven innovative new search engine marketing techniques! Join us for an hour filled with interesting conversations about online business. Each week we discuss 7 new ways to increase web site traffic. With over 81% of consumers making purchase decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO strategy. Taylor Reaume, Search Engine Pros Founder, will discuss SEO and Web marketing and spark conversations amongst the attendees.
7 NEW WAYS TO INCREASE WEB SITE TRAFFIC
1. Strategic Content: What’s the difference between regular content, relevant content, strategic content?
2. Fresh Content: Why does fresh content help my Google Rankings?
3. Life Streaming: What is life streaming and how can it help my business?
4. Video: Why does video help my rankings?
5. Links = Votes For Your Site: What are the best kinds of links and how do they help rankings?
6. Xobni www.xobni.com: Why do I need this social media tool for Outlook?
7. Yoono: http://yoono.com/: Why do I need this social media tool for Firefox?
If you are not optimizing your website for natural search, you are missing out on the most cost effective method to increase web site traffic. A natural search strategy is a must have for the modern webmaster, and search engine optimization has become a crucial marketing technique in light of the explosion in popularity of search engines over the past decade. The majority of searches for products and services now begin with a search engine, and customers are less and less inclined to trust websites that do not rank well in search engines. The search engine is increasingly being seen as the ultimate testament for a product or service; the best way to increase web site traffic is to make sure your site ranks well.
Three Ethical SEO Strategies For Ethical Search Engine Marketing
Search engine optimisation is one of the most important aspects of getting traffic to your website. Without search engine optimisation, your site will never get much traffic to it and thus your make far less sales and get less money from advertising revenue. These ethical search engine marketing techniques should form the foundation of your internet marketing campaign.
Getting started with search engine optimisation can seem rather complicated at first. There are many different methods each having their own advantages and disadvantages. However, you can put all natural search marketing strategies into two different categories. Firstly, you have the ethical SEO strategies, and then you have the unethical, “Black Hat” methods. Ethical search engine marketing is by far the most effective method.
The unethical methods include making link farms and selling text links. This is against the terms and conditions of Google and various other search engines but the likelihood of getting caught is fairly slim under most circumstances. That is ultimately why many people stray from ethical SEO strategies. But the consequences of getting caught can be severe.
If you completely rely on the Internet for your business revenue, it can be a big mistake to use these unethical methods to market your site. If you end up getting removed from the search engine results and you are not getting back into the indexes, then it can be severely damaging to your business. The consequences of not using ethical search engine optimisation are just not worth risking.
Therefore, it is often advisable not to take the risks of using these unethical methods. Instead, you should be familiar with the ethical SEO strategies that the search engines don’t mind. Following in this article are three methods which are completely in line with the terms and conditions of the various search engines out there which should get you started in getting a good amount of traffic to your website.
Firstly, article marketing is a good start. Even better, if you are prepared to make a bit of an investment to use the service, you should also use a unique article wizard. Unique article wizards enable you to send multiple articles to hundreds of different websites. Your articles contain backlinks to your website so anyone who’s reading your article and interesting finding out more will then click on a link and at your website. The search engines are perfectly happy with this type of behaviour. The best part about these methods is that they are completely ethical search engine optimisation techniques.
Another good idea to get backlinks (backlinks being the key to your search engine PR) is to post on forums regularly. Only post on forums that are relevant to the niche of your website. If you post on forums which are not relevant to the niche of your website, then you are effectively spamming. Similarly, you should also comment on blogs which are also relevant to your niche. This also gives you the opportunity to post your link. However, you should use common sense with this practice and again, make sure that everything you post on other people’s blogs or forums, is have some use to somebody and not just pure advertising. Legitimately and tactfully promoting your site on forums is both ethical search engine marketing and effective. In fact, the most effective techniques are generally ethical SEO strategies.The third and possibly the most important and effective method of search engine optimisation of all is to make sure that your site is optimised itself. That means it should include the right frequency of keywords.
