New Resources For Video SEO

As global online video consumption continues to grow, Google aims to surface video content from diverse sources across the web. We want to make it easy for site owners to get their videos indexed and surfaced on Google.

Today, we’re excited to share two new resources to help you optimize your videos for Google Search and Discover.

Search Central Lightning Talk 

In this new lightning talk, we discuss how Google indexes videos, highlight features where videos appear on Google, and share five key tips to optimize your videos for Search and Discover:

Video best practices 

In addition to the lightning talk, we also updated our Video best practices guide to clarify the most important steps you can take to help Google find, index, and understand your videos. The guide shows you how to:

We’ll continue to update this page over time with our latest recommendations, alongside our video structured data guide.

Source: Official Google Webmasters Blog

How To Create Blog Tags Automatically

Blog Tag Generator

Achieving a #1 ranking on search engines requires a diligent approach in all aspects of your online marketing. This includes your website, social media, and online communications.

Many of my clients use blogs to share information and educate customers and prospects, but the one key strategy they often miss is blog tags.

Blog tags are those words or phrases that are used to describe a blog post. They are usually about one to three words long, and are attached as labels to your blog.

One function of blog tags is to help the search engine crawlers get a quick idea of what your content is all about. When created with search intent in mind, blog tags can help propel your content to the top or search engine results.

Another great benefit of blog tags is that they help visitors navigate the content on your site, especially as you continue adding content. Many companies use WordPress to create and upload blog content to their web pages.

Part of the uploading process asks you to designate which categories and tags should be applied to your blog. Tags are more specific than the categories.

Even though they are not required, I still highly recommend you add tags to each and every blog right from the start. After you have a number of blogs, WordPress offers up a list of your most common tags that you can click on to add to your piece.

WordPress uses these tags to create topic archive pages. Visitors searching for specific content can use these pages to instantly retrieve the information they want. This might require you to plan some sort of themes for your blog posts.

blog tag generator1

For example, most of my blog tags focus around topics like email marketing, SEO, PPC, social media and website design. Tags are not made-up words; they are real words or phrases that potential customers might use to learn more about the products and services you offer.

Best Practices for Blog Tags 

  • Keep them concise.
  • Avoid redundancy.
  • Be consistent across blogs.
  • Broad topics are better than narrow.
  • Keep the number of tags to a realistic number — not too few, not too many. Usually between 5-10 tags is just fine, unless you have something really special to tag!

Automating the Blog Tag Process

One helpful tip for creating blog tags is to perform keyword research first. This helps to uncover the tags you might want focus on in your blog content.

If you are really on your content game, and create a number of blog posts every month, adding blog tags might be easy for you, but either way, the process of manually adding tags each and every time can get a little tedious.

Fortunately there are some options which can help automate the blog tag process:

  • Auto Tag Creator: This plugin automatically converts keywords in a post/product title and category to tags upon saving. It includes a user-editable list of words you want the plugin to ignore. Activate the plugin through the WordPress Plugins menu.
  • Smart Tag Insert: Once you have defined a tags list, this plugin adds a box in the post editing page which looks for relevant tags based on post content. The most relevant are automatically selected (although the selection can be changed). Selected tags can be added with a click.
  • TagΒee Post Tagger: This is a simple plugin which proposes tags for your content.

This post is a great opportunity to tell you about the WORD ROBOT. This is a tool I created, and offer for free on my website.

WORD ROBOT automatically creates blog tags for your blog post by analyzing the keyword density. Simply paste in your article content and VOILA!

It also converts lower case and upper case letters, capitalize and uncapitalize, convert to mix case, and transform your text.

  • Sentence Case: The sentence case converter allows you to paste any text you like, and it automatically transforms it to a fully formed sentence structure. It works by capitalizing the very first letter in each sentence, and then goes on to transform the rest of the text into lowercase, and also converts each single lowercase “i” into a capital. Every letter after a full stop gets converted into an upper case letter, but it will not capitalize names or places.
  • Lower Case: If you are wondering how to uncapitalize text, this is exactly what the lower case text converter allows you to do. It transforms all the letters in your text into lowercase letters. Simply copy the text that you want to convert into a lowercase font, paste the text into the tool, and select the “lower case” tab option.
  • Upper Case: Sometimes you do want your text to be in all capitals. The upper case transformer takes any text provided and transforms all the letters into upper case. It essentially makes all lower case letters into CAPITALS, but still manages to keep upper case letters as they are meant to be.
  • Capitalized Case: There are times when you need the first letter of every word in a phrase capitalized. This might be for something like H1 and H2 content in your blog. The capitalized case converter automatically converts the starting letter of every word into upper case and leaves the remaining letters as lower case ones.
  • Title Case: When writing titles, especially in a Word Doc format, you frequently get those annoying notifications that certain words in a title should not be capitalized. The title case converter is perfect for those who are a bit unsure on how to title an upcoming essay. It ensures the correct letters are capitalized within the context of a title. Words such “an” or “of” will be left all in lower case, and words that are important will be converted to capitalize the initial letter.

Writing blogs, keeping content fresh on your website and updating social media sites can sometimes be tedious work.

Fortunately today’s technology offers a wide variety of specialized tools that can help automate some of the most mundane parts of each process.

Check out these tools and let me know in the comment box below if they help your blogging efforts?

IMAGE SEO & How To Correctly Name Your Photos

IMAGE SEO & How To Correctly Name Your Photos

SEO (SEARCH ENGINE OPTIMIZATION) – THE PROCESS OF OPTIMIZING A WEBSITE TO GENERATE THE MAXIMUM NUMBER OF ‘ORGANIC’ (NON-PAID) VISITS FROM SEARCH ENGINES.

THE CORRECT WAY TO NAME YOUR PHOTOS FOR IMAGE SEO

The question on many photographers’ lips these days is: How do I get seen in a sea of similar websites?

Correctly naming your image files for optimal SEO, is a great way to start.  Google can’t analyze the actual content of an image to tell what it is depicting, and whilst this technology is most certainly on the way, it’s nowhere near ready just yet. Instead, they rely on several indicators on a web page to tell them what the photo is all about.  One of these is, as you might expect, the filename of the photo.  You should never upload photos to your website with the standard camera-applied filename, like DSC_9764.jpg!  This tells Google nothing at all and its content.

When Google knows more about the content of your image, it can include it in Image Search (click the image tab at the top of a Google search page), and sometimes the top images even show right at the head of a regular search page.  Not only does it help people find your photos directly, but it also helps Google understand the content of the page that you posted the photo on, helping that page show up higher in regular search results for the subject.

DASH OR UNDERSCORE?

Instead of the default filename, you should be describing the contents of the image in 3-8 words.  Importantly, you should be separating the words in your filename with a dash (hyphen), and not an underscore!

(THESE-ARE-DASHES)

(THESE_ARE_UNDERSCORES)

The inner workings of Google’s search engine algorithm are a closely guarded secret, but every now and again we get a little snippet of detail from one of their representatives on the Google Webmasters blog.  For some reason there’s a lot of misinformation circulating around the web on this topic, but Google’s Matt Cutts, has clearly stated that dashes (hyphens) are the way to go on this one. Whilst Matt Cutts does say that the SEO difference between the two is relatively minor, that means there is a difference.

STRAIGHT FROM THE HORSE’S MOUTH – DASH NOT UNDERSCORE!

EXAMPLES

– WRONG -> DSC_9807.jpg  

This tells Google nothing at all.

– WRONG -> blackcat.jpg  

Blackcat is not a word.

– WRONG -> black-cat.jpg

Whilst this technically does describe the image (assuming it is actually a black cat), have a think about how many photos of a black cat you’d be putting yourself up against on the internet?  Millions, I would imagine.

– WRONG -> a-black-cat-under-a-red-car.jpg

There’s no need to include stop words in your filename (a, the, it, to, etc.). Keep it short and simple.

– WRONG -> black_cat_under_red_car.jpg

Nope, the underscore isn’t a recognized word separator. To Google, this just reads as blackcatunderredcar.jpg! No good.

– CORRECT -> black-cat-under-red-car.jpg

Now we’re getting somewhere! Descriptive, and with the correct separators and no stop words.

USE IT TO YOUR ADVANTAGE

Since the filename helps Google understand the content of the page that the photo is on, you can use this to boost your search rankings for specific topics.

EXAMPLE

You are a wedding photographer from San Francisco and on the About page of your website, there is a headshot of you next to your biography.

WRONG -> joe-blogs-portrait.jpg

CORRECT -> joe-bloggs-san-francisco-wedding-photographer.jpg.

SHOULD YOU RENAME EXISTING IMAGES?

If you’re using a photo portfolio service like PhotoshelterSmugMug (get a 20% discount here), or Zenfolio, with hundreds or thousands of images, there’s little point renaming all of those files to make the names descriptive. There are obviously some organizational benefits to a photographer’s standard archive file naming scheme when photos are hosted in large volumes. Hopefully with these kinds of online portfolio archive services, you’re making use of all the other SEO options to optimize them.

The ideal setup is to use a blogging platform like WordPress, to create a new blog post every time you upload a new collection of images to your archive or online print store.  In that blog post, you include a few of the images from the collection, and those are the images that you optimize with a proper name for SEO purposes.  With properly optimized page content, and images, you’ll rank higher in more search results and bring people to the blog post.  That’s when you can let them know that a full collection can be viewed on your archive site, or prints purchased from your print store.

But what if you’ve got existing blog images that weren’t correctly named?  WordPress doesn’t natively offer a way to rename images, but you can use the plug Media File Renamer. What you have to remember, though, is that the filename is part of the direct URL to that image.  If you do decide to change the filename, you’ll be altering the URL and it will reset any SEO juice that this image might have already gathered over time.

If you already have images that show up often in Google Image searches, you definitely don’t want to go renaming these ones.  Choose wisely when tackling this question… my thought is that if you have a relatively new blog of only a few months old, you can rename the files with this plugin and probably get more long-term benefit from it than a short-term disadvantage.  For older blogs, it’s probably not worthwhile.

The Internet, And The Future Of Bumper Stickers

Bumper Stickers

Oh where, oh where have the corporate bumper stickers gone?

It used to be that in the good old days of marketing, not so very long ago, businesses could simply go to any trade show and hand out bumper stickers with their name and corporate logo on them, and that would be about it for any outbound marketing effort. Add on some type of contest like the radio stations did, and you were really going above and beyond.

But look around these days and you don’t see anything near the proliferation of bumper stickers that there used to be.

Oh sure, you can still find witty and religious sayings, magnetic ribbons for various diseases, words of support for politicians and sports teams, “my child is an honor student” and those omnipresent stick figure families.

But when was the last time you saw a bumper sticker with the name of a local business on it? If you have seen one, odds are that it was probably on an older vehicle and had a purpose of helping to keep the bumper on the car!

Well, times have changed, bumpers have changed and the marketer’s idea of only using bumper stickers to attract prospects and customers will have to change, too.

Those once-plentiful signs of company pride used to be a popular form of traditional — or push — marketing. The objective was to push information, the company’s name or branding statements out to consumers, and they would be more inclined to frequent your business.

Now it’s a much more in-depth and delicate wooing process for companies to capture the attention of prospects and win their consumer hearts. It demands the strategic use of Internet marketing.

The good news is that businesses of every size can utilize Internet marketing. The bad news is that businesses of every size have to utilize Internet marketing, or they will simply lose out to their much more aggressive and Internet-savvy competitors.

This form of marketing is known as pull marketing. It’s a little similar to fishing, where you put something of interest out there to attract some attention, and let it slowly lure in a prospect. The differences here are that you have to use lots of lures and you sometimes have to gain the fish’s permission to participate in the process.

The Move to Social Media and Online Marketing

One similarity between bumper stickers and pull marketing is that you have a very short period of time to garner some attention. Just like passing another car and noticing what the slogan is, your online communications have to be sharp, focused and consistent.

Get to the top of the search engine rankings or nobody can find you, have a succinct Facebook message or it’s gone in 60 seconds as new posts appear, catch attention in six seconds with a blog title or your prospect moves on. It’s a fast and furious world, and you’ve got to be on the top of your game.

Here are just some of the amazing statistics about the opportunity represented by social media and online marketing:

» Social media is huge and it’s still growing: In January, ClickZ highlighted a report from eMarketer that found that social media will have 5.4 million more users by 2016, on top of the 180 million Americans who already rely on it for social interaction and information.

The top five social media outlets are Facebook, TwitterInstagramPinterest and Tumblr. If your business doesn’t have a presence on these five as a minimum, you could be missing out on customers, regardless of your target age group.

Amazingly enough, there will be 4.9 million social network users younger than 12 and 21.1 million teenagers engrossed in social media. Older Millennials are the most active social networkers, and even 17.1 million 55-64 year olds frequent Facebook.

No matter who you need to communicate to in order to present your features and benefits, you had better include social media if you plan to accomplish that goal.

» Young adults are watching less TV: According to Nielsen’s 2014 fourth-quarter analysis of television viewing habits, young adults between the ages of 18 and 24 are actually watching less television.

If this is your target group, it’s going to be harder and harder to find them without incorporating an Internet element to your marketing strategy.

The primary reason for their decreased interest in traditional television is their increased interest in digital devices. They are surfing the web, using social media, and Googling answers to every question that comes up in conversation. They use their mobile devices and smartphones extensively and, if they want information on a product or company, they want it now. If it’s not easily available, they are more than willing to move on.

» Social media is the new “back fence”: If people wanted to communicate with their neighbors just a few years ago, they could simply walk to the back fence and exchange information. They might ask about local businesses, relate good and bad experiences, or even provide a referral.

Now all of that is accomplished online through social media networks, bloggers and influencers. Consumers are now in the habit of searching online for answers and information first before making decisions from where to eat to where to have surgery.

In fact, Power Reviews found that 86 percent of consumers say reviews are an essential resource when making purchasing decisions. They trust peer recommendations more than they trust advertising and, if they do have a question or concern for a business, they want to be able to get a response quickly.

Does it seem like too much effort to learn about the new “pull” marketing? The return on investment for the time and energy needed is that you get to stay in business and keep attracting customers. Not such a bad return.

So, are bumper stickers totally useless now? Well, not exactly. But I’d recommend adding your web site with a call to action and a coupon code.

— Taylor Reaume is an e-Business coach and founder of Search Engine Pros. He can be contacted at taylor@thesearchenginepros.com, or 1.800.605.4988. Click here to read previous columns. The opinions expressed are his own.

No follow in 2012: A Valuable Google Page Rank Benefit?

No follow in 2012: A Valuable Google Page Rank Benefit?
Google page rank benefit

SEO Experts have known for years that nofollow deletes valuable Google page rank benefit, a Google employee (Matt Cutt’s) has even confirmed this fact on his blog.

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor and focus on the core of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each, and the other five no follow links would simply evaporate the link juice.

Why does Google say not to worry so much about those no follow tags?  We believe Google is simply trying to clarify things to a degree about all the mystery around page rank sculpting. Another reason might be because they are trying to discourage sloppy web mastery.  If one builds a website correctly, from the start, there is no need to use no-follow tags on links (for outbound links or for site navigational links).

But here’s the interesting take away…

Most reports from top SEO’s across the web are concluding that rel=”nofollow” attributes to internal links within a site are wasting link juice. A nofollowed link is deleting your valuable link benefit. Many don’t realize that the WordPress core commenting system that uses nofollow on comment author links is already deleting too much of your valuable link benefit (possible to remove this at theme level), don’t make it worse by adding more!

Google page rank benefit

There’s been talk lately in the blogosphere about how noindex is perhaps just as bad as nofollow in terms of evaporating link juice.  Although noindex is not as damaging as nofollow (doesn’t delete link benefit), noindex does waste link benefit. When a page is noindexed the link benefit that flows through the page does NO SEO work on that noindexed page! All good SEO experts know when link benefit flows through a page (via links) a proportion of that link benefit is used (spent) on that page (estimated 15% is used, it’s the dampening factor within the PageRank formula).

Noindex can block these pages from being indexed, but noindex does NOT recycle the link benefit (the 15% that’s lost), there is little value in noindexing a page when the link benefit is wasted. The page isn’t indexed, but the link benefit is still used (wasted).  The perfect SEO setup is ALL pages on a site target one or more keywords (SERPs : Search Engine Results Pages) so ALL the link benefit flowing through the site generates traffic from search engines like Google through relevant SERPs.

Few sites are perfect SEO wise.  A typical site will have Contact, About, Privacy, Disclaimer, Shopping Basket and other pages that though important to our visitors, have little to no SEO value. Should you noindex the pages, no follow the pages?  These are important questions to ask with your SEO consultant, as the answer is not the same in every case.

What does it all mean?

Long before the days of nofollow, Bruce Clay, Inc. has advocated a site architecture practice known as SEO siloing. SEO Siloing relies on two things to create sections of a site that are highly relevant to the targeted keyword: linking and theming. By linking pages with the same theme (virtual SEO siloing) and by including those pages within the same directory (physical SEO siloing), you can create a section of your site that will be considered pertinent to targeted keywords.

With the advent of the nofollow attribute, we recommended nofollow use to eliminate superfluous links to pages that were off-theme. However, we considered PageRank sculpting using nofollow to be a marginal support for SEO siloing. If a forthcoming Google guideline were to discourage nofollow-based PageRank sculpting, it would not affect the core principles of SEO siloing, a powerful web site architecture technique that improves site structure and the related relevancy signals. If Matt is suggesting that webmasters build a site with PR flow in mind from the beginning, SEO siloing is an ideal solution still deserving of attention and implementation.

Bottom line  – it’s important to start cleaning up our your follow tags.  We won’t be penalized if we use them, rather, we will just lose out on passing “page rank power” for that link. Implementing these changes now will help webmasters abide by Google’s new algorithm and increase web site traffic.

Traditionally, search engine optimization is often approached as a post production task, taking the existing code of a website and optimizing the structure to increase rankings. Often times the work is outsourced or handled by a separate web team that doesn’t have a working relationship with the web development team. However, savvy webmasters and successful SEOs understand that a websites architecture and overall linking structure will have a huge impact on long term success.

When you build your website on a solid foundation of vertical market theme research, solid linking structure otherwise known as ‘silo website architecture’ and quality content that provides value to your visitors, you will be miles ahead of the SEO game even before you begin acquiring back links.

Silo Web Site Architecture: A silo is simply another word for ‘category’.  Silo website architecture is a way of organizing your keyword rich content into tightly structured themes whereas the content of each page, including body copy, titles, headers, and urls, all work together to support the overall theme of the silo.  Each page within a silo links to each other to reinforce the theme. Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

Why is this important?

If you build your website this way, search engines like Google are going to reward you because you are telling them exactly what your web site is about while providing a logical navigation for your (and Google’s) customers. Remember, Google is in the business of serving up quality content to it’s customers.  Relevant inbound and outbound linking helps Google filter and organize the web pages they are indexing.  Google’s algorithm pays close attention to the keywords in the anchor text of a link, especially when it is placed within the body content of your page, and places high importance to the page the link is pointing to.  Internal links contained within your website can carry as much weight as inbound links from external sites.

*Note: Red arrows indicate where links are pointing.  Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

  • Example of “Silo Web Architecture”
  • Notice keyword themes
Example of Silo Web Architecture

*Note: Red arrows indicate where links are pointing.  Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

All this is to say that just be careful when using nofollow and noindex when trying to rank your web pages. Let’s work smarter, not harder on our SEO!

Why Fresh Content Attracts Google

Why Fresh Content Attracts Google

You’ve been reading up on SEO (trying to figure out why your site isn’t working…) and you read over and over about how having fresh content helps keep your web site on top of the search engines.  But…you STILL wonder secretly, do I REALLY need to blog every day? 

YES!  “A blog post a day, keeps the robots from going away…”

Want to hear real-world examples of how business blogging has transformed sales for local business owners? Join us tomorrow at 5:30pm for an hour of interesting and engaging conversation about Google, the web, and online marketing.  Details here.

final seopros header1

The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When : 

Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER 
Where : THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101

SEO Articles Perpetually Promote…

Content is what makes the web-go-round so….If you haven’t done this already then it’s time to start creating content for your site.  Include lots of keyword-rich articles so that you get traffic from the search engines, then make sure you add an opt-in email form on all of your pages so that people that enjoyed your articles can sign up for your list (the most overlooked and most critical online business strategy).  Keep in mind that you don’t have to write all for the content yourself. You can hire one of The Search Engine Pros Article Managers to write the articles for you.

2011 06 15 22342400058

How does my Article Manager know about my business?

This is a big hurdle for some business owners to overcome. It is important to realize that other people are smart too, and they can help you if you let them. Your Article Manager will research your business, and often times they present information that you were unaware of about your industry and field.  With the advent of the internet, knowledge is everywhere. In the old days, just having access to knowledge made you powerful. Today, it’s how you filter that knowledge and apply it. The difficult part for business owners today is letting go of the idea that they are the “only” or the “best” offering in the market place, and instead of sharing ideas with others and collaborating. Writing is a passion for some people. The smartest business owners stick to what they are good at and let others do what they are good at.

Strategic Content Is King On The Web

How are these special search engine articles written?

The SEO articles will be 500 words each and written in a list based format (most people on the web are scanning, and not reading, and people love list based writing on the web). The SEO article is written around a predetermined niche keyword with proper keyword density.

Does the article “trick” the search engines?

The article writer does not engage in any keyword stuffing or tricky practices. The articles we write are 100% compliant with search engine guidelines. Did you know that search engines (Google themselves!)  recommend that you include the keywords in your articles that you wish to be found for. It helps them to better match up the search engine visitors coming to your web site, which also helps the search engine to be more relevant. The writer will include the important keywords that you wish to be found for inside the article.

Best Regards, : )

5 Great Tips For Company SEO

5 Great Tips For Company SEO

Is company SEO a component of your internet marketing strategy? Are you someone who is interested in getting attention online? You might be looking to promote a viewpoint or an issue, or you might be interested in making the jump to online business. No matter what you are doing, you can count your success on the number of page views that you get, and if you are just getting started, that number might be very small. Take some time and make sure that you know these five important natural search engine optimization tips that will help you improve your rankings! Company SEO can help your business achieve its internet goals.

Content, Content, Content
No matter what you are trying to do and no matter what you are trying to promote, your site needs content in order to aim towards good optimization. This means everything from instructional writing to search engine optimized article writing to blogs. The more content you can put out there, the more hits you are going to get and the better your rankings are going to be. Remember how important it is to pull in the search engine bots! Dynamic, original content is a fundamental aspect of sound company SEO.

Share the Wealth
This doesn’t mean that you need to pay people to talk up your site, what this means is that you are going to need to spread out a lot of information and valuable resources. Take a moment and make sure that you have authored articles for public consumption. If you post them up in other places with a small link to your own site at the bottom. This will not only build up your back linking and enhance your company SEO, you will also find that it makes more people aware of your work in general, which is always a good thing when it comes to natural search optimization.

Tag Your Pictures
We all know that when it comes to marketing and good optimization that we need pictures, but don’t remember that these pictures need to be tagged as well. You’d be surprised how many people search for things by image and when you have your pictures well tagged, you will find that you are going to get more hits that are relevant to your interests and to what you are trying to do. Your pictures are a resource that you cannot afford to ignore. Many people don’t consider pictures as an element of company SEO, but they’re just as important for search engine marketing strategy as well-written articles.

Regular Updates
If you want to make the most out of your website optimization, remember to update your content regularly. Not only will this keep your “regulars” coming back, you will also find that it encourages search engines to constantly index you, making for a much better rating overall and enhancing your company SEO. This is one reason why people making blogging such an important part of their site and why it has become so popular with both businesses and private parties. Social media search optimization is growing in importance, and every company should be taking advantage of this medium.

No Black Hat Techniques

There are lots of things that can bring you a quick rush of traffic and optimization, but then will leave you high and dry. Doing things like keyword stuffing and defaming something else can get you hits, but it won’t last and you’ll find that the marketing backlash is tough to take. Ethical internet marketing is effective internet marketing, and only ethical techniques should be relied upon for company SEO.

Organic SEO Factors for Web Marketing Campaigns

Organic SEO Factors for Web Marketing Campaigns

Organic SEO Factors: the 4 Most Important  For Web Marketing Campaigns

What are organic SEO factors exactly? Before we can give due consideration to web marketing campaigns, its important to understand exactly what natural search engine optimization entails. Natural search engine optimization refers to a type web optimizations, providing natural results from popular search engines including Yahoo, Bing, MSN, ask. Com and Google.

Result types- Two types of search results are produced when visitors type in key words or phrases, namely natural results and sponsored listings.

Focus – Organic SEO factors focus web marketing campaigns on natural search engine results, unlike sponsored links usually found at the top, bottom, left or right side of search engines. Sponsored links usually contain the names of businesses who pay the search engines in question to strategically position when specific keywords are typed in by users. Sponsored links play a large role in web marketing campaigns.

What are the 4 most important organic SEO factors for a company?- The 4 most important organic SEO factors for successful web marketing campaigns include but are definitely not limited to keyword content, density, directory listing and link building.

Content writing is a process of keyword and phrase integration into actual site content. Quality content writing will attract both search engine rankings and customers by improving search engine location, general site traffic, attraction of target audience to your site, new lead creation and last but definitely to least contribution to an increase in sales, in other words profits. Unique, dynamic content should be the cornerstone of a company’s web marketing campaigns.

Content– Site content without a doubt reigns supreme on the list of most important SEO factors.

Keyword density– Keywords, headings, text and images, all play an imperative role in search engine ranking. The majority of surfers will go to a search engine, choose and type keyword or phrase for whatever they are looking for and be redirected to ten best results. Should you not be ranked within the top ten or even twenty results, chances are good that your target audience will miss your site completely. It is thus imperative to choose the right keywords or phrases that reflect best on your website.

This is where keyword density helps determine occurrence of main keyword in your content, in turn giving relevance to your page. Effective and appropriate use of keywords will immediately draw more attention, whereas keyword abuse and inappropriate placing will result in website spamming. Use of meta tags comes highly recommended. These are important organic SEO factors that you should be focusing on.
Directory listing– Directory listings are absolutely essential, especially if your website is new or without inbound links. Get listed on as many directory’s as you can think of including Yahoo, Bing and Business. Com. Listings costs can range from free to a couple of Dollars. One thing is for sure, it will be worth every sent! This is a very important aspect of web marketing campaigns.

Link Building– The role that links play in search engine optimization is one which is often overlooked. Its important to understand that the more inbound links there are from other reputable, quality websites, the more valuable your website becomes to search engines. High ranked website referrals are much more trusted and appreciated than mere search engine results. Link building from other sites will however required some strategic planning to ensure effectiveness. Inbound links are crucial for organic SEO and should be the cornerstone of all web marketing campaigns.