SEO Marketing | Social Media Marketing | Web Marketing

Santa Barbara Social Media Marketing Made Easy

April 26, 2015 by
Taylor Reaume Blog Headers25

Need help with your Santa Barbara social media marketing strategy?

Consumers now co-author the stories brands’ tell. Push is now pull and monologue is now dialogue.

Social Media is the newer, better, faster way to reach customers.

online-yet

To grow your presence on the web, you need a smart social media marketing strategy. Many folks are turning to online marketing platforms to grow their business because over 81% of buyers make purchasing decisions online. As the web has grown and Google has become more sophisticated, the field of SEO (Search Engine Optimization) has been merging with social media marketing, as well as traditional marketing, with emphasis on branding, framing, story telling, user engagement, viral marketing, and public relations.   For example, Google is now crawling the Facebook Fan pages, which means that the words you use on social media have an impact on your SEO.

Social Media Marketing

Did you know that the fastest growing demographic on Facebook is 40-60 years old?  In the old days, we used to network in the coffee shops, nowadays, it’s all happening on social media sites.  Social media sites are like personal newspapers of people’s lives.  Some call it “lifestreaming”.

Smart companies are building massive emotional equity with social media sites.  Educational marketing on these social sites, if executed properly (value adds, not pitches), will significantly boost your income.

Permission based marketing is more important than ever today.  Boost your “likes’ and your “followers”, and you’ll boost your sales and profits.

Someone with experience in SEO, is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid (organic) listings. A social media marketer is someone that ensures your business presence stays top of mind on social sites like Facebook, Twitter and Linkedin.

Get people to know, like & trust you!

Santa Barbara Social Media Marketing Made Easy

Q: Does a Santa Barbara social media marketing firm help with maintaining my Local Listings?

A: Santa Barbara social media marketing firms in general do not help with local listings.  However, at Search Engine Pros, WE DO!   Your social media manager will help build positive content on your local sites such as Google Local, Yelp and many others.  Local Search enables users to find businesses and services within a specific geographic region. A Local Search Listing gives your business instant locally targeted exposure online.  It’s important for your business to find a smart Santa Barbara social media manager that knows how to create and submit your Local Profile live to Google Maps, Yahoo Local Listings, Bing and YellowPages.com –many Santa Barbara social media manager falls short here.  Submitting to local sites will help your business tap into local search engine traffic and deliver more potential customers in your local area. Local Search Optimization is an ongoing tasks that takes many months to start generating traction.  In our Santa Barbara social media workshop, business owners report that the day they got into the number ranks on Google Plus Local was the day everything changed, and they started getting 5-10 calls per day.

Q: Does a Santa Barbara social media marketing firm help create social sites?

A. Yes.  Your Santa Barbara social media manager will also help you create and optimize Social Sites like Facebook. There are a number of other social websites that your social media manager can create. By optimizing your content, you tell search engines which keywords are important to you. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page URLs, metas, body area, breadcrumbs, and image alt tags.

Facebook and Twitter are in many respects becoming more important than your actual company web site these days.  As search engine specialists, we’re helping you in a unique way with your social media strategy.  We’re different because we think from the search engines perspective, and we know that it’s not enough to just have a compelling copy.  Marketers create compelling copy.  Create compelling copy that is optimized for both humans AND the search engines.

Q: Do Santa Barbara social media marketing campaigns increase the number of friends I have on Facebook and Twitter?

A. Yes. Your social media manager connects you to centers of influence in your industry, and adds value to them by retweeting their articles and doing other value adds.  More twitter followers means more brand visibility and traffic.  Your Social Media Manager posts niche related news articles on your twitter for you. More tweets = more viewership and traffic.  Need to add Facebook Friends? No problem, we’ve got you covered. More facebook friends = more viewership and traffic.

Q: Do Santa Barbara social media marketing campaigns include DIGGS?

A. Yes.  Your Social Media Manager will DIGG Your articles. Diggs are the most popular social bookmarks to have on your article.  Digg.com is one of the social bookmarking sites that search engines pay attention to the most.  They increase the popularity of your article which in turn increases rankings.

Q: Do Santa Barbara social media marketing campaigns include YOUTUBE optimization?

A.  Yes, your Santa Barbara social media marketing manager will help you get more views and make comments on your Youtube Videos. Youtube is the 2nd largest search engine behind Google, and more Youtube votes increases your rankings in the Youtube Search Engine.   This will in turn increase the popularity of your video and help to increase rankings.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Get an entire marketing department for the price of a part time employee!

Santa Barbara Social Media Marketing Pros

Step 1. Design a web site that captivates, informs and motivates your target audience to take action.
Step 2. Develop an annual content publishing plan detailing specific steps to success.
Step 3. Delegate execution of the plan to a team that delivers a true return on investment.

Ready to get started?  Inquire with Search Engine Pros today – your Santa Barbara Social Media Experts.

Santa Barbara Web Marketing Team Testimonials
SEO Marketing | Web Marketing

How To Make Your Website Sexier

March 31, 2014 by
Taylor Reaume Blog Headers32

Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for self-appreciation.  Your web site needs to be sexy to convert visitors. Even the greatest SEO marketing strategy will do no good if it draws traffic to your site only to bore the visitor. 

Sexier Websites

At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. We have helped clients in every type of industry improve the appearance and sexiness of their websites without sacrificing SEO strategies or content. Based on our experience as web site conversion optimization specialists, here are some suggestions you can use to make your website sexier:

  1. Smashing Design: Start with a dynamic website design that pops out, invites visitors to stay, and leads the eye on a coherent journey through the information you need to impart.
  2. Looking Good: Closely inspect the graphics you use to draw attention to your website. Photos should have attractive people that will appeal to the visitor’s eye. Graphics should be clean and classy, with a feel of elegance and sophistication.
  3. Beautiful Buttons: Most web designers fail to focus on the little things that can make a web site more attractive. Those “submit, cancel and download” buttons don’t have to be just a dull gray square. Use some color, beveled edges and gradient fill to really make them pop.
  4. Social Sharing: You want visitors to let others know about your site, so it’s important to make it appealing to share on social media. Make sure your social sharing buttons look great, load quickly, offer choices that will help your SEO, and fit with the overall feel of your page.
  5. Relevance: Nothing is sexier than finding out what visitors want and providing it. It’s the online equivalent of “I hear you.” Is your website screaming “It’s all about me, Me, ME!” or is it saying “Here is how I can help you achieve more in your life.” If your content doesn’t live up to the hype, no sexy photos can help make a sale. 

Need our help? Call upon the professional web design conversion experts at Search Engine Pros and we’ll help you design eye-catching banners and embed powerful calls to action which will lower your bounce rates, boosts conversions, increase the time people spend on your site (which will increases rankings and doubles your sales).

learn more about how a web site marketing strategy can help your company grow

If you’d like to learn more about how a website marketing strategy can help your company grow, visit our booth at the 2014 Santa Barbara Business Expo at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.  Search Engine Pros Founder, Taylor Reaume, will be presenting from 9am-9:30am on “How To Rank Your Web Site by Helping Others First”.   Add yourself to the SBBE Event page,  Click LIKE on the fan page: https://www.facebook.com/BusinessExpoSB to stay up to date.   Download the event flyer here

SEO Marketing | Web Marketing

Social Media Marketing on St. Patrick’s Day

March 17, 2014 by
Taylor Reaume Blog Headers35

Although marketing is a year-round endeavor opportunities sometimes come along that you shouldn’t miss. Associating your business with a holiday can increase your chances of search engine optimization. Many consumers are searching for variations of “St. Patrick’s Day” key phrases on Google, and this presents a unique opportunity to catch their eye and lead them to your web site. Social media tie-ins can be used by both B2B and B2C marketers. Here are some tips for marketing your business with social media on St. Patrick’s Day:

  • Expand Your Reach: Don’t stop at posting a nice blog about how your business ties in with the holiday. Post a Facebook update and photo with a link to your article, Tweet about it, send it to your Google+ circle, and find a great picture to link to it on Pinterest. Social media content that includes mention of a holiday helps increase engagement with your target audience, and don’t forget the hashtags!
  • Make It Relevant: Social media is a conversation that should not just be about your business. Make it relevant to your target audience. Offer a useful tip, insider info, or short piece of news that helps your audience use your product or service more effectively and you will increase engagement and improve the potential for sharing.
  • Build on What’s Happening in Your Community: If your target market is in a community that has a big St. Patrick’s Day parade or celebrates the holiday in some other way, try to find a way for your marketing to build on that. For example, a sign company could post about the best signs in the St. Patrick’s Day parade or a florist might write about the perfect flowers for a St. Joseph’s Day table.
  • Content Marketing Works: A constant stream of relevant information is required from your business to stay top of mind, generate top search engine results and drive website traffic. Be straightforward, encourage sharing, and tell audience members what action you want them to take.
  • Social Media Works for B2B and B2C: Don’t think that your business can’t use social media because of who your customers are. Although it might seem more obvious for B2C to work ideas around a holiday, that doesn’t leave out the B2B marketers entirely. Think about what the holiday represents and how it ties in with what your customers need. Sending holiday greetings with valuable information is both powerful and effective.  Most businesses are leaving out the “valuable” part – make sure you are adding value with your content.
Social Media Marketing

In order to rank well on the internet’s largest search engines, your social media sites must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Successful businesses today are creating remarkable content for their blog, and re-purposing the content to their social media channels.  By consistently adding value to your target audience, you’ll stay top of mind, and increase loyalty levels.

Search Engine Pros can help your company utilize social media more efficiently to achieve its internet traffic and revenue goals. Marketing your business effectively with social media will increase the number of coins in your pot o’ gold!

Holiday Marketing Online

Email Marketing | PPC Marketing | SEO Marketing | Social Media Marketing | Web Marketing

Top Ten Ways to Increase Your Customer Base in 2014

December 15, 2013 by
Top Ten Ways to Increase Your Customer Base in 2014

Dear Friends,

Happy Holidays to everyone! I hope 2013 has been a great year for you and that everyone continues to realize the benefits of SEO and social media marketing in 2014. Many of our clients have benefitted from having an online marketing plan. If you’re not marketing online you’re missing out on one of the most effective ways of attracting customers and closing sales.

Here are the Top 10 ways to increase your customer base in 2014:

  1. Increase Your Google Ranking: Use our free Google rank analysis to find out where you are now, and learn how you can do better.
  2. Initiate a SEO Marketing Strategy: Search Engine Optimization is the fastest way to get found online. SEO copywriting provides you with unique and interesting content that generates rankings in the search engines, and boosts credibility levels with your customers.
  3. Try A Pay-Per-Click Initiative: Increase clicks to your site and decrease the cost of those clicks by optimizing your ad positions.
  4. Make Your Website Work Harder: Have Search Engine Pros conduct an objective site analysis and provide you with a free 30 page report that tells you how well your website is working.
  5. Use Email Marketing to Maintain Top-of-Mind Awareness: Send out powerful high impact monthly newsletters that remind prospects to buy.
  6. Ask for Referrals and Testimonials: Use the nice things that clients think about you to build credibility and increase sales.
  7. Optimize Website Code: Having Google Friendly Code is crucial to generating thousands of targeted visitors to your website every month. Simple edits can generate top rankings in 3-6 months’ time.
  8. Use Press Releases: Increase profits with search engine optimized press releases that attract media attention and engage consumers.
  9. Get Social: Social media marketing is the newer, better, faster way to reach customers.
  10. Convert Website Visitors to Customers: Use eye catching banners and embed powerful calls to action to lower bounce rates, boost conversions, increase time on site (which increases rankings) – and double your sales.

Search Engine Pros are trained across multiple disciplines, guiding you every step of the way, helping you maximize profits through a low cost, highly effective online marketing plancomprised of search marketing, SEO marketing, email marketingand SEO enhanced press releases.  When you need a unique approach that brings results,  call on the Pros!

Find out more about using the internet to boost your sales in 2014 by inquiring via our contact form. You can beat your competitors with a well-defined web strategy, social media and web marketing.  Search Engine Pros can help you meet your online marketing goals. Outsource your online marketing to our team and let us show you how great 2014 can be. https://www.youtube.com/embed/54sZd0x2u3k?rel=0

From all of us at Search Engine Pros,

Happy Holidays and here’s to your business growth in 2014!

Taylor Reaume