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Get Your Online Marketing Plan Ready For The Holidays

November 27, 2014 by
Taylor Reaume Blog Headers29

Can you believe it? The holiday season is here, though it seems like 2014 just started. From the team here at Search Engine Pros, we’d like to take a moment to wish you a happy Thanksgiving, and a prosperous and safe holiday season.

For the companies out there, you likely know that it’s time that you start planning for holiday marketing. With an economy that is finally back on an upswing, it’s expected that this could be a record quarter for sales as we finish out the year. That is why it’s important that your business has a dedicated web presence this holiday season. If you don’t, then you’ll be missing out on valuable clients and an increase in customers during a golden time of year to do so.

If your current online campaign is leaving you with something more to be desired, then there is no time to waste. With a search marketing team on your side, you’ll be able to get back in the game and earn more recognition for your company.

When it comes to working with a web marketing company for the first time, you may not be familiar with what to expect. Here are some of the services that an online marketing team will provide you with.

Holiday Marketing Plan

A Personalized Website = 24/7 Employee

First impressions mean everything when it comes to your online presence. That is why it’s imperative that you have a fully personalized website that makes a lasting impression on your clients.

In order to implement a personalized website, you’ll need a marketing group that can provide you with top web design ideas. Your web design needs to be something that works best for you and that really shows off your company’s personality.

In addition, your website should also be optimized for future growth as well. The internet is always changing and the way people look for information is as well. Therefore, your web marketing approach should include a strategy to ensure that your site will last for years to come.

By building trust with your customers through your website, your marketing plan will be much more effective to build from.

A Diverse Marketing Plan

Having just a website isn’t going to be enough to get the type of sales that you are looking for. It’ll help, but you’ll also need a diverse marketing plan that uses a variety of different methods.

With an SEO marketing plan, you’ll be able to rank higher in search engine results provided by Google, the largest search engine on the web. With social media marketing, you can target customers on sites like Facebook, Twitter, Google+, and more.  Email marketing and list building are also essential elements to your long term success.  The more that you build as an online presence, the more successful your marketing approach will be. Keep this in mind as you look for a marketing agency to assist you, and make sure that they have a comprehensive approach.

Diligent Customer Care

Working with a marketing service that you can trust will hopefully go well right out of the gate and everything will be smooth. But because we all know that business has plenty of variables, you never know what’s going to happen. That’s why it’s important to work with an agency that promises diligent customer care. There is no telling what obstacles that you may come across, which is why it’s vital that you work with a team that is ready to take on additional challenges with you. A reputable marketing company will evaluate what is working and what is not, and then help you make adjustments accordingly to better implement your strategy.

Happy Thanksgiving

As the year comes to a close, we’ve had the chance to look back and realize how grateful we are and how much we appreciate everyone who has supported the growth of Search Engine Pros over the years.  Many, many thanks to our wonderful clients for your continued trust in our team.   Thank you to our dedicated staff for your exceptional focus, drive and determination. Your contributions make a real difference every year.

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  • Q: Why is web marketing more important than traditional marketing during the holidays?
  • A: Black Friday was once thought to be something that was worth going out for in order to get great deals on things. However, with so much chaos that ensues every time, people are now starting to opt for more online purchases. That is why you need to ensure that you are online for people to find when they are looking for ways to beat Black Friday madness.
  • Q: Why is web marketing a better investment than physical mailers or advertisements?
  • A: When you use web marketing, you are building multiple different avenues to keep in contact with your clients.  With an investment into online marketing, you can build email lists and social media accounts, which then will make for even more cost-efficient marketing in the future.
  • Q: How long does web marketing stay relevant?
  • A: It doesn’t look like the internet is going anywhere, so it’s safe to say that your online marketing approach will be relevant for years to come. By getting a head start on your online marketing, you’ll be able to get ahead of the curve and stay relevant for years to come.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm specialized in online marketing, SEO marketing, PPC (Pay Per Click Google Adwords) and SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free website analysis and rank report.

Smile, It’s Contagious!

Web Marketing

3 Powerful Link Strategies to Increase Web Site Traffic

December 13, 2011 by
3 Powerful Link Strategies to Increase Web Site Traffic

3 Power Link Strategies To Increase Web Site Traffic

Link building should be an integral part of any webmaster’s internet marketing campaign. Link strategies are important for a number of reasons: for one, inbound links can generate traffic organically if the come from high-profile sites. But the main reason they are important is that they contribute to search engine optimization; this is the real way in which they increase web site traffic and can lead to a higher page ranking.

First Things First, study this equation:

MORE QUALITY INBOUND LINKS = HIGHER PAGE RANK = BETTER RANKS IN GOOGLE

WHAT IS GOOGLE PAGE RANK?: The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing them. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

This is where link strategies come into play. As you can see, link building is more complicated than simply getting your web address thrown around. To increase web site traffic, you need strategically important links.

WHY IS GOOGLE PAGE RANK IMPORTANT?:

*Think of your website as a bucket filled with “link juice”. Think of your outbound links as holes in that bucket.

1. Link from Article Marketing

* Write an Article around target keywords each month and submit it to the top 20 Article Marketing Web Sites
* Write a Press Release around target keywords each month and submit it to the top 20 Press Release Web Sites

2. Links from Social Sites

*Social Networking Sites

  • Create Squidoo lense and make 500 word post with target keywords each week
  • Create Word Press Blog and make 500 word post with target keywords each week
  • Create Facebook Page, add 5 colleagues per week, make 500 word post with target keywords each week
  • Create Linked In, add 5 colleagues per week, make 500 word post with target keywords each week
  • Create Twitter, add 5 colleagues per week, make post with target keywords each day
  • Create Myspace, add 5 colleagues per week, make 500 word post with target keywords each week
  • Create Hubpages and make 500 word post with target keywords each week

Social Bookmarking Sites

  • Digg
  • Delicious
  • Google Bookmarks
  • A1 Bookmarks
  • Mr. Wong
  • Reddit
  • plus 100’s more.

3. Blog Commenting Links & Forum Commenting Links

* Find various high PR blogs related to your niche, and make a helpful comment with target keywords

* Find various high PR forums related to your niche, and make a helpful comment with target keywords to increase web site traffic
* Use our Link Robot to save time implementing link strategies: https://www.thesearchenginepros.com/link-robot.html

For more information, we have made a Youtube Video on Link Generation, Link Building, and Ethical Link Strategies

SEO strategy can seem hopelessly complicated at times, but it doesn’t need to be. By working with a competent, professional SEO firm, you can increase your site’s visibility, expand your brand’s recognition, and drive sales. Don’t waste precious time and energy on your website by keeping it from the top of search engine results; increased organic search ranking allows you to increase website traffic and welcome the world into your online home.

Web Marketing

7 Key Ways to Increase Web Site Traffic

February 11, 2010 by
7 Key Ways to Increase Web Site Traffic

Unhappy with number of visitors reaching your website? Increase web site traffic with these 7 simple steps.

1. Online Press Release

*Write a Press Release around target keywords each Month and submit it to the top 20 Article Marketing Web Sites. SEO article marketing is something that very few webmasters utilize and is indeed a great way to increase web site traffic.

2. Keyword Rich Article Library

*Install (10+) SEO Articles (Optimized & Keyword Rich) on your web site and update your site maps (XML + site map), develop 5 backlinks per week to each article using keyword anchor text

3. Social Networking

*Social Media SEO is considered the cutting edge of internet marketing and can help you drive real, sustainable visitors to your website. A webmaster can increase web site traffic by taking advantage of the massive social network available to him or her through sites like Facebook and Twitter, where literally millions of people are mere mouse clicks away.

Each social site will have 2 modules on your topic and up to 3 links of your choosing. Promote via social bookmarking

* Create Squidoo lense and make 500 word post with target keywords each week

* Create Word Press Blog and make 500 word post with target keywords each week

* Create Facebook Page, add 5 colleagues per week, make 500 word post with target keywords each week

* Create Linked In, add 5 colleagues per week, make 500 word post with target keywords each week

* Create Twitter, add 5 colleagues per week, make post with target keywords each day

* Create Myspace, add 5 colleagues per week, make 500 word post with target keywords each week

* Create Hubpages and make 500 word post with target keywords each week

4. Video Marketing Links

* Create a weekly powerpoint video around a niche keyword and post to video sharing sites with targeted keywords, targeted description.  Upload to Youtube channel, Google videos, Yahoo videos, Vimeo, Blip.tv, Live Video Sharing Sites. SEO videos are a great way to increase web site traffic because videos are so viral. Getting a few thousands views on YouTube takes less effort than getting a few hundred views through traditional means.

5. Blog Commenting Links & Forum Commenting Links

Blogs and forums are excellent for garnering links and pageviews. If you don’t have the time to handle this yourself — it is very time intensive — then a forum posting service can help you quickly increase web site traffic. Link building strategy is an important part of internet marketing and should not be ignored by any webmaster hoping to increase web site traffic.

* Find various high PR blogs related to your niche, and make a helpful comment with target keywords

* Find various high PR forums related to your niche, and make a helpful comment with target keywords

6. RSS Directories

* Submit all RSS Feeds to RSS Directories each week

7. Mastermind Group

* Research and locate your top 5 complimentary business partners.  i.e Estate Attorneys – Cpa’s, Parenting Websites, Life Insurance Agents, Schools, etc.

There are a multitude of ways to increase web site traffic; it doesn’t have to be a tedious or arduous process. The seven tips outlined above are simple steps that can be completed in a matter of days and might result in a visitors increase by an order of magnitude. If you are struggling to attract visitors to your website — worse yet, if you are struggling to attract consistent visitors to your website — then the tips above can help you increase web site traffic.

SEO Marketing | Web Marketing

SEO Positioning Company helps increase web site traffic

November 1, 2009 by
SEO Positioning Company helps increase web site traffic

SEO Positioning Company helps companies increase web site traffic: Search Engine Pros

Search Engine Pros, a Santa Barbara-based SEO positioning company, can help your firm increase web site traffic and boost sales. Your web site is the foundation of your internet based business. It’s the front door where your customers come in, it’s the place where you show off your products and services, and it’s the place where you do commerce and build up a sense of community among your customers.

A good web site design company is essential to making your site profitable, and web site design companies will focus heavily on search engine positioning tools, and web site traffic reports to help you get your web site into the top page ranks on the major web sites (and especially Google). An SEO positioning company can help you achieve your internet sales goals through campaigns to increase web site traffic.

Search Engine Pros are based out of Santa Barbara, and they are a full service SEO positioning company, with years of experience in designing content rich web sites and crafting search engine optimization strategy that appeal to both internet search crawlers and the humans who follow them onto your web page. They aren’t a traditional slash and burn SEO positioning company out of India, but want to help your business grow; because it’s only in helping businesses hit sustained growth that they get repeat business for their firm. Search Engine Pros’ services will help you increase web site traffic.

Consider the Search Engine Pros for your web site launch, whether you’re a small business just starting out on the internet, an existing business trying to make an internet presence known, or a multi-million dollar company that needs to increase web site traffic. As an SEO positioning company, their full range of search engine optimization services will make the difference between surviving in these troubled economic times, and thriving as your business takes off, and you reach qualified customers who you’ve been missing before.

Search Engine Pros provide a lot of tools in their search engine marketing arsenal; they will handle the aspects of Google Analytics needed to help maximize your organic and paid search rankings, and are deeply involved in helping all of their customers reach the top of the Google page ranks. As an SEO positioning company, we offer a full range of analytics services and marketing insight services that will help you not only increase web site traffic but understand what that traffic means to sales. It’s their experience that most web sites that are languishing on Google can have their site rankings improve by making some simple and effective (and often invisible) site changes, and with link building exercises, to build up the relevance of the site in organic ways and helping to increase web site traffic. In particular, they will help you tune your content and your placement, to get internet traffic that’s geared towards your message.

Again, there’s more to getting business out of a web site than merely web traffic reporting. You also need a compelling message and a reason for people to come back repeatedly to see new content. They can help you get regular content updates for your web site to turn once over visitors into repeat customers. Dynamic, unique content is the best way to increase web site traffic. No matter what your search engine positioning needs are, as the premiere SEO positioning company in Santa Barbara, Search Engine Pros can help you meet it. Visit our web site today to see why we’re the best rated internet marketing firm on the Internet.

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SEO Marketing | Web Marketing

Local E-Marketing Company Sells Increased Web Traffic

October 11, 2009 by
Local E-Marketing Company Sells Increased Web Traffic

Search Engine Pros Offer Salvation for Floundering Business Websites

Friday, October 9, 2009
By Ty Manning

https://www.thesearchenginepros.com/uploads/2009-10-11_154641.png

Search Engine Optimization (SEO): According to the Search Engine Pros (thesearchenginepros.com) founder Taylor Reaume, it can make or break your business. Basically, by making websites more user-friendly, capitalizing on highly-searched, non-ubiquitous keywords, and utilizing the advocacy of reputable websites, SEO aims to increase website traffic.

This is where Search Engine Pros come in.

“We are different than other SEO companies because we have a lot of information on our site that helps people do their own optimizing,” said Reaume. “We add a lot of value up front to help businesses succeed.”

Aside from their resourceful, abundantly-paged website — a testament to Reaume’s belief that a successful website should have “at least 100 pages of helpful content” — the Search Engine Pros offer a free SEO workshop every Thursday at the Eagle Inn at 211 Natoma Ave., Santa Barbara. “It’s a great place to come and learn about what you need to do or have done to generate top ranks with your sites,” said Reaume, who conducts the meetings by picking a business name out of a hat and evaluating what they are doing right and wrong. While the meetings bring a lot of business to his company, Reaume has also noticed that the workshops attract those who want to learn SEO on their own.

For those businesses that choose to hire the Search Engine Pros, they should hold high expectations. According to Reaume, clients should experience a much more beneficial relationship with web marketing when working with his company; “We help them to simplify what will increase website traffic, which is primarily done through link-building and content generation.”

Additionally, clients should expect prices lower than those offered by competing SEO companies, which Reaume attributes largely to his international business contacts — the result of an extensive career in e-marketing.

Following his graduation from Humboldt State University with a degree in Marketing and Economics, Reaume also founded Loopwise.com — a music collaboration website that was later retooled as eStockMusic.com — before serving on the board as an e-consultant after selling it to Jupitermedia.

After observing a trend among business websites concerning a disconnect between web design and SEO, Reaume moved to Santa Barbara to start his own SEO company; he has since felt a tremendous demand for his company’s services. “Let’s just say I have more business than I know what to do with,” said Reaume.

For more information, visit https://www.thesearchenginepros.com