Facebook Marketing | Social Media Marketing | Web Marketing

Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

25 February 2013 by
Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

Promote Your Santa Barbara Events on Facebook

With hundreds of millions of active users,  Facebook’s fan pages are an effective way to capitalize on internet marketing for events, organizations, businesses, bands, or products that need to build an audience.

Facebook Fan pages are visible to everyone who visits, can grow as big as needed, and can provide the administrator with helpful page insights about visitors.  When someone becomes a “fan” of your event, that information appears on their wall for their friends to see.

As a Santa Barbara marketing company we often help businesses promote their events with a Facebook fan page.  Fan pages are a great way to generate awareness for the event and draw new visitors.

After you create a page for your event,  you need to start using it to promote your event. Our Santa Barbara marketing consultants recommend the following:

  • Promote The “Get Notifications” Option: When driving visitors to your Facebook fan page, make sure to tell your sponsors, speakers, and vendors about the “get notifications” option. Facebook doesn’t always post every update or notification, but checking this option will make sure your fans get updated every time you post something new and exciting about your Santa Barbara events.
  • Pre-plan Status Updates: Did you know you can schedule status updates now on Fan Pages?  Get your core team together, and have each person come up with 10 status updates.  Next, schedule at least 50 updates to go out during the months leading up to the event.  Keep the updates engaging, entertaining or educational.
  • Link to a Website: Have an online location where visitors can find complete information. Make sure that the page also has a link back to your Facebook fan page.
  • Post Frequent Updates: For effective event promotion in Santa Barbara, you need to keep interested parties constantly updated on news about your event. Whenever there is a new speaker, entertainer, or sponsor let your fans know.
  • Use the Facebook Comments Plugin: Your event registration page should allow the use of Facebook comments so that your event receives additional visibility each time a visitor makes a comment.
  • Connect With Partners: Encourage your sponsors, speakers, and vendors to cross-promote your event on their Facebook pages. You can also include their names, logos or photos in your updates to keep the cycle going.
  • Consider Facebook Ads: Targeted Facebook ads can help draw attention and interest to the fan page for your event.

Be sure to use other forms of social marketing to promote your Facebook fan page. Make sure any Tweets or YouTube videos you have direct visitors to your site. Event marketing in Santa Barbara will be far less difficult if you follow these quick tips above.

Need help with Facebook marketing strategy?  Our Santa Barbara marketing consultants can help you build a fan page, create an event, or promote an event using Facebook fan pages. Once you’ve seen the power of Facebook to attract visitors, attendees, and sponsors to your event, you’ll wonder why you waited so long.

Web Marketing

21 Traffic Generation Ideas

7 December 2011 by
21 Traffic Generation Ideas

1. Provide quality content, products, or services
2. Give something away
3. Require a referral
4. Create a viral video clip
5. Create a brandable e-book
6. Blog
7. Use social bookmark sites
8. Use an RSS feed
9. Provide free content for other blogs/websites
10. Linkbait
11. Run contests
12.Make it easy for visitors to refer others
13. Make it easy for readers to email the page to a friend
14.Offer a digital game or download that carries your message
15.Offer an e-card/e-comment service
16.Build a community
17.Write articles for ezines and article publishers
18.Employee evangelism
19. Set up an affiliate program to let other people market your product or service.
20. Write press releases
21.Take your marketing offline

Web Marketing

My Lunch With Retired Google VP Wayne Rosing

30 May 2010 by
My Lunch With Retired Google VP Wayne Rosing
Retired VP of Google Wayne Rosing and Taylor Reaume

I felt very fortunate to be able to be involved!

I got an email last month from Catalyst who let me know the details about an upcoming lunch opportunity with retired Google Vice President of Engineering, Wayne Rosing. I simply could not pass this up, being so heavily into Search Engine Optimization.

We met about Noon, April 15 in downtown Santa Barbara at the University Club. I first became aware of Mr. Rosing after I attending an interview conducted by a fellow SEO colleague of mine Jaques Habra at SBCC. I was fascinated by the gems of wisdom Wayne shared about managing employees, and the Google Way.

I left very fortunate to be involved in the lunch meeting with Wayne, and I actually got to sit right next to Wayne at the table. I learned some interesting new facts about Waynes history with the “G”, and also was fortunate to ask a couple questions as well. A few key takeaways I had from Mr. Rosing with regards to the Google hiring process:

1. The candidate must be highly technical

2. The candidate must be high sociable

3. The candidate must be able to work long hours and be passionate about success.

Wayne says Google was successful in hiring many people right of college. The ability to learn and adapt, and the work ethic he says was generally stronger with that demographic.

There were many other tid bits of wisdom Wayne shared with the group, such as making sure your employees are motivated, and incentivizing them in some way. He spoke about hiring the right people and how to manage them successfully, the Google way, and how to sharpen the hiring focus.

The more I listend to Wayne speak, the more I realized how much Google is really one of the foremost “epicenters of innovation” in so many ways. All in all it was quite a fascinating experience to be at the same table with Wayne – a very friendly and personable guy.

Wayne Rosings’ training has been in mathematics, physics and astronomy. Gaining experience as an engineering manager at DEC and Data General in the 1970s, he became a director of engineering at Apple Computer in the early 1980s. There he led the Apple Lisa project, the forerunner to the Macintosh. He then went on to work at Sun Microsystems and headed the spin-off First Person. At Sun Labs, his team developed Java. Rosing served as Vice President of Engineering at Google from January 2001 to May 2005.
He is a computer engineer by vocation, and has been programming, doing computer, electronics and optical design and telescope engineering since high-school.
Most recently, Wayne founded Las Cumbres Observatory Global Telescope Network, Inc. (LCOGT) now located in Goleta, CA.

At LCOGT, he and his staff of engineers and scientists are currently developing scores of 1 & 0.4 meter aperture telescopes to be placed in various locations around the world. These telescopes will be used  for scientific research as well as be available for educational use by “learners of all ages.”
You can check their work out at: http://lcogt.net/
Mr. Rosing currently resides in Santa Barbara, CA.

MINDS
“tapping global resources, locally”