SEO Marketing | Web Marketing

Marketing Strategist Taylor Reaume to Speak at Santa Barbara Business Expo

13 April 2013 by
Taylor Reaume Blog Headers 26

NOOZHAWK.COM – SANTA BARBARA, CA – 4/8/2013 – The Santa Barbara Business Expo brings together the brightest local business minds. Attendees will learn about the latest marketing trends, business tools, emerging web technologies and best practices in business. Speakers will provide valuable, practical insight about efficiency, purpose and direction.

Taylor Reaume

Local marketing strategist Taylor Reaume is wearing several hats this year as the expo’s website designer, social media director and speaker.

“Many business owners are resistant to change,” said Reaume, owner of Search Engine Pros, a Santa Barbara Internet marketing firm. “However, neglecting a business marketing strategy is the kiss of death, as invariably those businesses will be outranked by competitors, while those who adapt to the future will thrive.”

In 2013, marketing companies have started broadening the scope of their marketing services to include SEO and social media. With Google being such a large part of the marketing mix today, marketing agencies whose core focus is SEO marketing are emerging as particularly attractive to business owners.

“Business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with search marketing,” Reaume said. “Bewildered business owners are arduously blogging with little traction because their web strategy lacks a ‘connected’ approach. The cost of hiring and teaching an in-house employee is simply not cost-effective for most businesses. The number of hours required to learn this stuff is staggering.

“A connected, well-rounded web strategy over a one-year period will earn those rankings from Google, naturally. It takes time and focus. Search engines are the new yellow pages and rankings are the holy grail of marketing today. We explore the subtle nuances of your brand, USP, how you’re different, and promote you carefully and consistently every month. The highly custom blogs, press releases, Facebook posts, social media links, local directory submissions, email newsletters, etc., are all pivotal for a successful strategy. 

“Our Accelerator e-marketing plans offer a winning strategy that combines the best of the best, highly effective, lowest-cost Internet marketing tactics today. The 2013 marketing battlefield is even fiercer than last year. Let’s coordinate and launch our marketing arsenal to protect and increase your market share. Book a lunch date with me by connecting on my personal Facebook page.”

According to Taylor, building a business today is a matter of time and human resources, working smarter not harder. There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy. Finding the time to learn, and then finding the time to execute consistently is proving difficult for most businesses. It is crucial to stay consistent with your marketing every month because success builds exponentially, and consistency is the secret sauce for brand building (and strong ROI).

As a premier sponsor of the event, Reaume will be speaking at the event and offering live website critiques. Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays from 5:30 to 6:30 p.m. at 629 State St.). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting and social media marketing.

“Web marketing and social media are the lowest-cost tools for building a business today,” he said.

The Santa Barbara Business Expo will be held from 9 a.m. to 2 p.m. Saturday, April 20 at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd. Click here for more information.

NOOZHAWK.COM ARTICLE:

Facebook Marketing | Social Media Marketing | Web Marketing

Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

25 February 2013 by
Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

Promote Your Santa Barbara Events on Facebook

With hundreds of millions of active users,  Facebook’s fan pages are an effective way to capitalize on internet marketing for events, organizations, businesses, bands, or products that need to build an audience.

Facebook Fan pages are visible to everyone who visits, can grow as big as needed, and can provide the administrator with helpful page insights about visitors.  When someone becomes a “fan” of your event, that information appears on their wall for their friends to see.

As a Santa Barbara marketing company we often help businesses promote their events with a Facebook fan page.  Fan pages are a great way to generate awareness for the event and draw new visitors.

After you create a page for your event,  you need to start using it to promote your event. Our Santa Barbara marketing consultants recommend the following:

  • Promote The “Get Notifications” Option: When driving visitors to your Facebook fan page, make sure to tell your sponsors, speakers, and vendors about the “get notifications” option. Facebook doesn’t always post every update or notification, but checking this option will make sure your fans get updated every time you post something new and exciting about your Santa Barbara events.
  • Pre-plan Status Updates: Did you know you can schedule status updates now on Fan Pages?  Get your core team together, and have each person come up with 10 status updates.  Next, schedule at least 50 updates to go out during the months leading up to the event.  Keep the updates engaging, entertaining or educational.
  • Link to a Website: Have an online location where visitors can find complete information. Make sure that the page also has a link back to your Facebook fan page.
  • Post Frequent Updates: For effective event promotion in Santa Barbara, you need to keep interested parties constantly updated on news about your event. Whenever there is a new speaker, entertainer, or sponsor let your fans know.
  • Use the Facebook Comments Plugin: Your event registration page should allow the use of Facebook comments so that your event receives additional visibility each time a visitor makes a comment.
  • Connect With Partners: Encourage your sponsors, speakers, and vendors to cross-promote your event on their Facebook pages. You can also include their names, logos or photos in your updates to keep the cycle going.
  • Consider Facebook Ads: Targeted Facebook ads can help draw attention and interest to the fan page for your event.

Be sure to use other forms of social marketing to promote your Facebook fan page. Make sure any Tweets or YouTube videos you have direct visitors to your site. Event marketing in Santa Barbara will be far less difficult if you follow these quick tips above.

Need help with Facebook marketing strategy?  Our Santa Barbara marketing consultants can help you build a fan page, create an event, or promote an event using Facebook fan pages. Once you’ve seen the power of Facebook to attract visitors, attendees, and sponsors to your event, you’ll wonder why you waited so long.

SEO Marketing | Web Marketing

Meet The Search Engine Pros On April 18th At Tech Brew

13 April 2011 by
Meet The Search Engine Pros On April 18th At Tech Brew

SANTA BARBARA, CA – April 18, 2011  Monday – 4:30PM start. Once again The Search Engine Pros are a proud sponsor of TECH Multi-dimensional BREW MEGA MIXER/Maverick Angels and Pacific Coast Business Times. Sponsor’s also included several colleges and universities from Central and Southern California. It will be a special event at the Fess Parker Double Tree Resort on the beach in Santa Barbara, California. Come mingle with High Tech Professionals, Cutting Edge Entrepreneurs, Innovators, Investors, Community Leaders and more.

Search Engine Pros – (https://www.thesearchenginepros.com) will have a booth where they will be giving you free advice about PPC and SEO related concerns. This Mixer’s theme is: “New Current Dimensions for Successful Innovations, Entrepreneurs, Investments and Investors”.

What is TECH BREW? –Tech Brew is the region’s premier networking event for high technology professionals, cutting edge entrepreneurs and innovators, business and community leaders and related non-profits dedicated to sustainable economic development. Maverick Angels is a next generation, global network for angel and venture investors, and is presenting multiple expert speakers in Mini-Seminars.  Plus there will be a a review of funding options, mechanisms, resources and advantages to both start-ups, and growing enterprises.

Not only have we welcomed a new world helping non-profit partner — FD3– and now Co-Producer, but we are adding new elements such to make these growing gatherings more entertaining, informative, fun and an important part of the ongoing fund raising to assist the world helping enterprises and non-profits that are active in finding permanent solutions to our major global problems.

This year, TECHBREWS are also going to be launching in Los Angeles, and other communities in California and across USA.

And, the new expanded scope and breadth of TECHBREWS are now linked to the launch of The Great Rescue Mother Earth Festivals starting later this Fall. These festivals will be extraordinary international problem solving and festive expos and fund raisers. Therefore we need to review and position our supportive friends within these new dynamic atmospheres.

Currently we are ramping up the need for higher quality, engaging and interesting exhibits to appeal to expanding audiences and sponsors. We wish to have more deliberate marketing and contributing activities and efforts in exchanges for exhibiting opportunities with our past presenting partners.

We welcome your immediate exploration of your continuing involvements and levels of participation in support of TECH BREW Multi-dimensional MEGA MIXERgrowth and impacts for sustainable economic development, human and planet helping activities. Of course, both non-profit and for-profit paid exhibits, sponsorships and attendee PROGRAM advertising is available.

For information on being a Sponsor, Program advertising and enterprise or non-profit exhibit space at the April 18th TECH BREW Multi-dimensional MEGA MIXER, contact Alan Tratner at (805) 879-1729; alan@smallbizentrepcntr.org.

Written by Teresa Turner, Press Director at Search Engine Pros. Teresa can be reached by emailing press at thesearchenginepros.com

SEO Marketing | Web Marketing

INCREASE WEB SITE TRAFFIC, SEVEN NEW WAYS

13 January 2010 by
INCREASE WEB SITE TRAFFIC, SEVEN NEW WAYS

Increase web site traffic with seven innovative new search engine marketing techniques! Join us for an hour filled with interesting conversations about online business. Each week we discuss 7 new ways to increase web site traffic. With over 81% of consumers making purchase decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO strategy. Taylor Reaume, Search Engine Pros Founder, will discuss SEO and Web marketing and spark conversations amongst the attendees.

7 NEW WAYS TO INCREASE WEB SITE TRAFFIC

1. Strategic Content: What’s the difference between regular content, relevant content, strategic content?

2. Fresh Content: Why does fresh content help my Google Rankings?

3. Life Streaming: What is life streaming and how can it help my business?

4. Video: Why does video help my rankings?

5. Links = Votes For Your Site: What are the best kinds of links and how do they help rankings?

6. Xobni www.xobni.com: Why do I need this social media tool for Outlook?

7. Yoono: http://yoono.com/: Why do I need this social media tool for Firefox?

If you are not optimizing your website for natural search, you are missing out on the most cost effective method to increase web site traffic. A natural search strategy is a must have for the modern webmaster, and search engine optimization has become a crucial marketing technique in light of the explosion in popularity of search engines over the past decade. The majority of searches for products and services now begin with a search engine, and customers are less and less inclined to trust websites that do not rank well in search engines. The search engine is increasingly being seen as the ultimate testament for a product or service; the best way to increase web site traffic is to make sure your site ranks well.