SEO is a form of marketing on the internet called Search Engine Optimization. One reason why it’s smart to start off your web project with SEO as your chosen marketing medium is because this form of marketing deals with polishing your reputation as the strategy is executed.
As the old saying goes: “It’s great if you get 1000’s of visitors to your web site, not so great if they don’t buy (convert).”
Marketing is the battle of perceptions. Marketing is needed for all businesses to stay competitive.
In today’s talk, we’ll discuss the battle of perceptions as it related to SEO and the online marketing world.
Starting a web site business is not easy – it’s frought with challenges and often simply understanding what’s being recommended and the costs associated can be like a big algebra problem.
For most businesses the cost of doing nothing is far greater than the cost of the marketing plan. Similar to diet and excersize, most business owners realize they need to focus on their web strategy to stay in business.
To be successful, one must reinforce perceptions. Having a better offering is a prerequisite. Having a better story is the catalyst. Find a way to add massive value efficiently, do something remarkable and get people to love you.
Looking forward to seeing everyone at the class today at 5:30pm -Taylor
When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER Where:THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101
The internet is rapidly becoming the most important marketing venue for businesses today. The world wide web simply cannot be ignored if you are in business to make a profit today. There are thousands if not millions of consumers Googling and Facebooking their way to the better deals and faster service on the web.
Internet marketing trends like SEO (Search Engine Optimization) and PPC (Pay Per Click) are requiring business owners to increase their computer literacy skills and spend more time doing “listening” marketing.
Having a website is not enough to keep a business competitive today. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.
Marketing an internet site is not an easy task –it’s fraught with challenges and seemingly easy tasks that end up being huge time consuming projects that take the business owner away from core business activities.
When it comes to the world of internet marketing, two of the most popular options available are SEO and PPC.
The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements has ventured into placing ads on the Internet and optimizing their web site for the search engines. In this week’s discussion, we’ll discuss which business models benefit most from SEO vs PPC, and when they might be appropriate for your business.
The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. The SEO class is located at 232 Natoma Ave Santa Barbara, CA 93101 Phone (805) 965-3586. The class begins with 30 second introductions, followed by a short 15 minute speech by Search Engine Pros Founder Taylor Reaume on the weekly discussion topic. For the remainder of the hour, Taylor Reaume answers questions for those enrolled in the Mentorship Program. Remember to bring your laptops and let’s get ready to Google! -Taylor
When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101
A Professional SEO Web Design Conversion Expert Will Design Eye Catching Banners & Embed Powerful Calls To Action Which Lowers Bounce Rates, Boosts Conversions, Increases Time On Site (Which Increases Rankings)-And Doubles Your Sales
Did you know that the majority of web sites today are not using a “call to action” approach? “Call to action” and “direct response” methodology is about making the user experience better at your web site. Most web sites expect visitors to “figure it out” by themselves. Instead of making people wander about your web site in low impact areas, hunting for what they want, we fine tune the user experience by creating lots of call to action messages that capture attention. People have very little patience on the internet. Figure out what people are looking for, and stick it right up there in front of them in bright lights, with simple instructions on how to proceed. It’s great if you drive 100,000 people to your web site, NOT SO GREAT if they don’t buy due to a complex maze at your site that ends at a dull off topic article. A smart Web Design & Conversion Pro helps you kick your design from 1999, and turn your site into a GOOD MAZE that will maximize your conversions and sales.
SEO is Promotion that Doesn’t Sleep. Imagine having your own marketing company working exclusively for you, 24 hours a day, 7 days a week, 365 days every year. That’s the benefit of SEO!
Optimized Web Sites Increase Brand Visibility: SEO gives your brand more exposure on the web.
More exposure increases your brand visibility. Increasing your brand visibility means more customers will know like and trust your product or service and will be more likely to buy from you. Optimized web sites generate higher rankings in Google which leads to increased sales of your product or service.
SEO Managers are constantly trying to stay ahead of search engine updates and keep your web site compliant with the ever evolving search engine guidelines.
The goal of the SEO Manager is to consistently optimize the web site code for high search term key phrases. The SEO Manager is also available to help you complex (and often critical) decisions regarding web design and impacts on search engine traffic.
The weekly rank report will show how the ranks are moving, either up or down. Ranks will rise or fall in relation to the SEO efforts of your competitors, and the amount of SEO you are doing on a monthly basis.
The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.
When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER Where:THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101Agenda / Format for the group:
-15 minutes: 30 Second Introductions
-15 Minutes: Quick Speech By Taylor Reaume on the Topic Of The Week
You’ve been reading up on SEO (trying to figure out why your site isn’t working…) and you read over and over about how having fresh content helps keep your web site on top of the search engines. But…you STILL wonder secretly, do I REALLY need to blog every day?
YES! “A blog post a day, keeps the robots from going away…”
Want to hear real-world examples of how business blogging has transformed sales for local business owners? Join us tomorrow at 5:30pm for an hour of interesting and engaging conversation about Google, the web, and online marketing. Details here.
The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.
When :
Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER Where :THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101
SEO Articles Perpetually Promote…
Content is what makes the web-go-round so….If you haven’t done this already then it’s time to start creating content for your site. Include lots of keyword-rich articles so that you get traffic from the search engines, then make sure you add an opt-in email form on all of your pages so that people that enjoyed your articles can sign up for your list (the most overlooked and most critical online business strategy). Keep in mind that you don’t have to write all for the content yourself. You can hire one of The Search Engine Pros Article Managers to write the articles for you.
How does my Article Manager know about my business?
This is a big hurdle for some business owners to overcome. It is important to realize that other people are smart too, and they can help you if you let them. Your Article Manager will research your business, and often times they present information that you were unaware of about your industry and field. With the advent of the internet, knowledge is everywhere. In the old days, just having access to knowledge made you powerful. Today, it’s how you filter that knowledge and apply it. The difficult part for business owners today is letting go of the idea that they are the “only” or the “best” offering in the market place, and instead of sharing ideas with others and collaborating. Writing is a passion for some people. The smartest business owners stick to what they are good at and let others do what they are good at.
How are these special search engine articles written?
The SEO articles will be 500 words each and written in a list based format (most people on the web are scanning, and not reading, and people love list based writing on the web). The SEO article is written around a predetermined niche keyword with proper keyword density.
Does the article “trick” the search engines?
The article writer does not engage in any keyword stuffing or tricky practices. The articles we write are 100% compliant with search engine guidelines. Did you know that search engines (Google themselves!) recommend that you include the keywords in your articles that you wish to be found for. It helps them to better match up the search engine visitors coming to your web site, which also helps the search engine to be more relevant. The writer will include the important keywords that you wish to be found for inside the article.
SANTA BARBARA, CA – April 18, 2011 Monday – 4:30PM start. Once again The Search Engine Pros are a proud sponsor of TECH Multi-dimensional BREW MEGA MIXER/Maverick Angels and Pacific Coast Business Times. Sponsor’s also included several colleges and universities from Central and Southern California. It will be a special event at the Fess Parker Double Tree Resort on the beach in Santa Barbara, California. Come mingle with High Tech Professionals, Cutting Edge Entrepreneurs, Innovators, Investors, Community Leaders and more.
Search Engine Pros – (https://www.thesearchenginepros.com) will have a booth where they will be giving you free advice about PPC and SEO related concerns. This Mixer’s theme is: “New Current Dimensions for Successful Innovations, Entrepreneurs, Investments and Investors”.
What is TECH BREW? –Tech Brew is the region’s premier networking event for high technology professionals, cutting edge entrepreneurs and innovators, business and community leaders and related non-profits dedicated to sustainable economic development. Maverick Angels is a next generation, global network for angel and venture investors, and is presenting multiple expert speakers in Mini-Seminars. Plus there will be a a review of funding options, mechanisms, resources and advantages to both start-ups, and growing enterprises.
Not only have we welcomed a new world helping non-profit partner — FD3– and now Co-Producer, but we are adding new elements such to make these growing gatherings more entertaining, informative, fun and an important part of the ongoing fund raising to assist the world helping enterprises and non-profits that are active in finding permanent solutions to our major global problems.
This year, TECHBREWS are also going to be launching in Los Angeles, and other communities in California and across USA.
And, the new expanded scope and breadth of TECHBREWS are now linked to the launch of The Great Rescue Mother Earth Festivals starting later this Fall. These festivals will be extraordinary international problem solving and festive expos and fund raisers. Therefore we need to review and position our supportive friends within these new dynamic atmospheres.
Currently we are ramping up the need for higher quality, engaging and interesting exhibits to appeal to expanding audiences and sponsors. We wish to have more deliberate marketing and contributing activities and efforts in exchanges for exhibiting opportunities with our past presenting partners.
We welcome your immediate exploration of your continuing involvements and levels of participation in support of TECH BREW Multi-dimensional MEGA MIXERgrowth and impacts for sustainable economic development, human and planet helping activities. Of course, both non-profit and for-profit paid exhibits, sponsorships and attendee PROGRAM advertising is available.
For information on being a Sponsor, Program advertising and enterprise or non-profit exhibit space at the April 18th TECH BREW Multi-dimensional MEGA MIXER, contact Alan Tratner at (805) 879-1729; alan@smallbizentrepcntr.org.
Written by Teresa Turner, Press Director at Search Engine Pros. Teresa can be reached by emailing press at thesearchenginepros.com
Meet 3 shining KNIGHT’S from the upcoming Women’s Festivals ROUND TABLE line-up and get a quick peek into the hot topics they will be discussing. Don’t miss this fun, interactive segment of our festival program on Saturday, March 5th starting at 1:00pm.
..Sir Scott Topper, Knight of IMproSolutions will be showing you How to Have Fun with Public Speaking; next, ..Sir Taylor Reaume, Knight of Search Engine Pro’s will be teaching you about Search Engine Optimization, and last but not least, ..Sir Lex Sisney, Knight of Organizational Physics will be tapping into The Vector of Happiness.
And, this is only a taste! Visit our website to view the entire program of events and a complete listing of all 27 Round Tables discussions we have in store for you. womensfestivals.org/womens-conference-santa-barbara-program.php One last thing.. have you LIKED us on Facebook yet? If not, pop over to our page at facebook.com/womensfestivals and write on our wall. Tell us what Round Tables you plan on going to! Okay, we’re all set. Just don’t forget the gravy! We are looking forward to connecting with you on this “Let’s Do Lunch!” webinar.
The Women’s Festival “Let’s Do Lunch” Webinar Team womensfestivals.org
I remember the first time I gave a “30 second commercial”. That’s a day I would rather not re-live. It was a cold overcast morning at The Jolly Roger Restaurant. There I stood, trembling like a leaf and trying with all my might to focus, focus, focus. Like cars in a Nascar race, words zoomed 100 mph around my head, oh my god – am I going to die?
At the time I was working as an internet marketer for a mortgage firm in Long Beach, CA. My job was to spread awareness about the firm. Long story short, those 20 versions of my USP ultimately ended up being one disjointed nervous mess of a whisper. I think people felt bad for me afterwards because of how nervous I was –how embarrassing. It really rocked me to the core. I determined then and there that NEVER AGAIN, would the 30 second commercial rob me of my honor, my pride!
So what does make up a good 30 second commercial? Is it the energy? The words? How it’s said? Usually it’s a combination of all those things. I put together a few tid bits of wisdom that I have learned over the years below. They aim to help you overcome your fear of the dreaded “30 second commercial”.
First things first:
*A good 30 second commercial doesn’t just compete (we’re the best in the west), it eliminates (we’re the only…).
examples: “We’re not only the best at what we do, but we’re the only ones who…” “were not only the best SEO Team in town, but we’re the only ones who are IDC & Adwords Certified.” “We’re not only the best SEO Team in town, but we’re the only ones offering a Top 10 Ranking Guarantee on all our work.” “We’re not only the best SEO Team in town, we’re the only company that concentrates 100% on SEO.” “Were not only the best SEO Team in town, but we’re the ONLY SEO Team that supports local education with an annual SEO for Kids event at a local school.” “We’re not only the best SEO Team in town, but we’re the ONLY company who hosts a local SEO Meetup group where customers can network with other SEO enthusiasts and grow their knowledge.” “We’re not only the best Accountants in town, but we’re the ONLY Accountancy in town that charges a consultation fee. You see, we’re professionals, not amateurs.”
UNIQUE – it clearly sets you apart from your competition, positioning you the more logical choice.
SELLING – it persuades another to exchange money for a product or service.
PROPOSITION – it is a proposal or offer suggested for acceptance.
Other examples:
Example#1: Shipping Industry Pain: I have to get this package delivered quick! USP: “When it absolutely, positively has to be there overnight.” (Federal Express)
Example #2: Food Industry Pain: The kids are starving, but Mom and Dad have no time to cook! USP: “Pizza delivered in 30 minutes or it’s free!” (Dominos Pizza)
Example#3: Real Estate Industry Pain: A homeowner wants to sell their house fast without losing money on the deal. USP: “Our 20 Step Marketing System Will Sell Your House In Less Than 45 Days At Full Market Value.”
Example #4: Dental Industry Pain: Many people dread seeing the dentist because of the cost and time it takes out of the day. USP: “We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes or you will receive a free exam.”
Example#5: Medicine Industry Pain: You have the flu, feel terrible, and can’t sleep. USP: “The nighttime, coughing, achy, sniffing, stuffy head, fever, so you can rest medicine.”
Example #6: Jewelry Industry Pain: Customers hate paying huge 300% mark-ups for jewelry. USP: “Don’t pay 300% markups to a traditional jeweler for inferior diamonds! We guarantee that your loose diamond will appraise for at least 200% of the purchase price, or we’ll buy it back.”
Would it surprise you to learn that most business people do not have a 30-second commercial (otherwise known as an elevator speech)? In the 10 years I have been in the field of marketing and advertising, it always amazes me to learn that some folks still do not have a strong USP developed. Even high level executives I have met often times do have not completed version of a 30 second USP to suit any occasion in which they might be asked the age-old question, “What do you do?”
It’s crucial that you be able to quickly describe what you do and who your target audience on the spot. The purpose of your 30-second USP or “commercial” is to communicate who you are, who your company is, and what you do. In addition, it asks one or more compelling questions that tune directly into “WII-FM” (what’s in it for me), A compelling statement shows how you can help others and ends with why the customer should act now.
To make your personal commercial memorable: o Use an energetic group of words that leaves them wanting more! o Avoid using words that are over most people’s heads unless it’s absolutely necessary. o Try your USP out on an 8th grader and get their reaction. o Talk about benefits… “I help businesses find ways to generate more sales.” o Speak slowly and articulate.
Name and Position … Hi, my name is Taylor Reaume, Owner of The Search Engine Pros Energetically say what you do … I help people generate more business by getting on top of The Google, and The Facebook 🙂 Insert your Compelling Question … Wouldn’t it be great to be listed #1 on Google? Insert your Compelling Statement (how you help) … I think I might be able to help you. Let’s get together to discuss ways to implement an online marketing strategy into your business and get you some more calls from Google. Why the prospect should act now … Would you like to schedule a brainstorming session, or have lunch or coffee to see if I can be of assistance to you?
Sometimes it helps if you make a list of the five ways you improve your clients’ businesses, or save them time or money, and/or help them to get more of what they want. (notice I said want, not need).
1. 2. 3. 4. 5.
Next create five reasons why people do business with you. Combine the most important elements into your 30 Second Commercial.
1. 2. 3. 4. 5.
Here’s a list of compelling questions and lead-ins that will expose areas of need:
o What do you look for …? o What have you found …? o What has been your experience …? o How do you propose …? o How have you successfully used …? o How do you determine …? o Why is that a deciding factor …? o What makes you choose …? o What is the one thing you would improve about …? o Are there other factors …? o What does your competitor do about …? o How do your customers react to …? o How are you currently …? o What are you doing to keep …? o How often do you contact …? o What are you doing to ensure …?
Using some of the lead-ins above, as necessary, make a list of 25 compelling questions that make the prospect think and give you the information you need: Combining all of the necessary elements in creating your 30-second commercial, along with mastering your compelling questions will assist you in attracting more of the clients and customers you want to work with – and they’ll know exactly why they should employ your services right away!
p.s. Next week we will be talking about headlines. As a sneak peak, here’s the top 3 Headline Rules:
The other day I was counting the number of articles in the past 10 years I have published on the web for my clients, and my own web sites. I was amazed (and a little scared at how the years continue to sail away on me) in discovering that the number is approaching over 10,000 pages. Needless to say, I have picked up a few gems of publishing wisdom along the way. Below are some quick concepts that will help you write your content in a way that will get you results on Google. Enjoy.
1. Why do SEO articles have to be written around keywords? Search engine optimized articles are considered to be “strategic content” for your web site. Strategic content is essentially a block of informational text that contains the keywords that are important to your business. Google loves web sites that have loads of helpful, keyword rich pages. The type of writing we provide is meant to make the search engines and directories happy, in turn providing you with well ranked content.
2. Could we loosen up the SEO power and make it sound more Ernest Hemingway style? Of course. But the question is will this effort produce results and meet your traffic building goals. The job of the SEO Article is to drive people to your web site from the search engines. In most cases readers will spend a minute glossing the article, and then click to the homepage (internet surfers are usually in a hurry). SEO Articles are generally 500 word blocks of factual, helpful ‘informational’ text (writer is confined to a set of keywords). SEO Articles are written specifically for the search engines – to help the search engines find your product or service. SEO is educational marketing!
3. Why do companies write SEO articles? Part of the success of your business today depends on your ability to generate a top ranks on Google. The reason companies write SEO articles today is primarily because the phone calls and new leads they bring in. SEO articles generates awareness of your product or service online and help your customers to easily find your offering. New visitors at your web site results in more sales and more success. Google loves to rank web sites highly that have helpful directories of how-to articles. There is no trickery or games here. Google describes in their guidelines how to write articles and place keywords in a way that will help them to find and consider showing your content on their search engine. We are simply following the guidelines and helping you to save time so you can focus on your core business. Our writing staff is trained on the art of web marketing content and SEO content. We write articles in a non-self promotional style so that they will be accepted into the major article marketing directories. This kind of foresight will help you to avoid having to rewrite your entire article when the time comes to do article marketing. We also utilize proper keyword density and do not engage in keyword stuffing techniques. The bottom line, your customer base is searching for you every day. Give your customers what they want, write SEO articles around the exact keywords they are searching for. You’ll be glad you did, and happy with the results.
4. What’s the difference between a magazine article, and an SEO Article? This is often times a point of confusion for business owners, especially poets, journalists. :). SEO Articles tend to be short blocks of factual text, with embedded keywords that customers use when searching for your product or service. In contrast, with magazine articles, the writer has full freedom of expression, and generally has a goal of getting the reader excited. The type of writing that you see in magazines is more motivational and compelling. With most SEO articles, this will not be the case and shouldn’t be the case. SEO Articles aim to be short, factual, helpful and keyword rich. A greater degree of flexibility is typically afforded for the literary aspects of SEO Articles for this reason. SEO Articles are not written for a magazine or for your homepage. They are written primarily for the search engines and to build in-roads to your web site (links), and ultimately to generate more traffic for your web site. That said, they are still helpful and informative for the reader.
5. Can an article be both motivational, compelling and SEO’d? Yes, but the price tag rises substantially for articles taking more than 4-5 hours of time. Ask us about our 2500 word “Power Content” article ($400 per article.) We always do our best to provide the kind of content you are looking for. We’ve been told the article quality we deliver in our standard packages is the highest on the net by several firms. If you are not happy, you don’t pay for the article – bottom line. However, we encourage you to gain a clear understanding about the objective of the SEO article, which is to help you accomplish your SEO goals of traffic building. As with any business relationship there is a give and take among time and resources dedicated to the project. We are always listening and focused on your feedback. Our goal is to deliver a quality product for you. Please be aware that mixing strategies can get expensive. Writers are very expensive, and while you can pay for additional motivational and personal content to be integrated into your articles, you should expect our writers to spend on average 4-5 hours of time researching blocks of factual, objective content for you, and embedding the important high search keywords. By itself, it is a labor intensive process. The result of having ten 500 word keyword rich articles at your web site is an increased volume of traffic and more business for you. Many of our clients hire us to write standard content and very happy with our price points. Others with stringent writing guidelines polish according to their needs and save large amounts of time by using our service. While still others opt to inquire about our 2500 word “Power Content” article ($400 per article.) We encourage you to take our lead as we are professionals in this area. Business owners that choose to rewrite the articles in their own way, often times will defeat the purpose of the SEO Article as proper keyword density is carefully crafted into each article. This is an important point to understand. Stay focused on the project goal which is short, factual, helpful ( and low cost) 500 word blocks of keyword rich content. Magazine style content should be focused entirely on with a traditional copywriter that ignores the search engine aspects of your article. This kind of content is not really needed to accomplish your traffic building goals. Our goal is to help you build a bustling article directory at your site consisting of 100+ helpful articles and at the same time, create a large return on investment for you. It is always our goal to find a win-win happy medium with our clients content generation needs. Lastly, as mentioned above, if you require special writing needs, help is available for an hourly fee of $75/hour, or ask us about our 2500 word “Power Content” article ($400 per article.) For the most part, we will try and be flexible for you.
6. Why do you talk about the competitors? Sometimes we will talk objectively about competitors or solutions but we try to write in a direction that will help your cause. Objective content is what people want. Keep in mind, if the content is objective and factual (non self promotional) it is more likely to be accepted in your article marketing campaigns. Moreover customers trust levels increase with you when you write in this style.
7. Can we pay more for higher quality writing? Yes. Ask us about our 2500 word “Power Content” article ($400 per article.) For the most part our articles are very high quality. However, should you require us to meet with you and gain a clear understanding of your material or web site and offering – help is available. Search Engine Pros are pioneering the lowest cost article writing service on the net, while maintaining a high degree of quality in each article. Should you decide that you would like an article to be rewritten, we will do 1 re-write of your article at no cost. If our 2nd pass fails, we will discuss your quality goals and the higher price points with you. Each of our SEO articles is written by educated and creative writers, and proofread for factual accuracy and spelling/grammar. If you are a company that needs a different style of writing or more custom writing to your business, help is available! To succeed with SEO, you need to have hundreds of keyword rich pages at your web site, please keep this in mind as you focus on your goal of building a helpful keyword rich article directory at your site.
8. Article Marketing: After you write an article, the next step is to promote your article by way of Article Marketing. The important thing to note here is that most article directories require you to follow special writing guidelines, i.e. non self promotional content, certain numbers of links in the resource box, etc, generally they are seeking objective and factual content. Such writing guidelines are labor intensive to follow. Hence it makes sense to take our lead on the SEO article writing format. If you choose to have us help with your article marketing, we will be uploading the article to your site, optimizing the article, and submitting to the article directories, such as www.ezinearticles.com The result is more traffic at your web site. Questions? Call us at 800.605.4988 and we will help you every step of the way.
Taylor Reaume Speaks To 50 Film Book Authors In Los Angeles, CA.
Over the past year or so I have had the pleasure of working directly with the largest film book publisher on the internet, http://www.MWP.com. Michael Wiese, owner and founder of MWP, is an amazing person to know. He is knowledgeable, patient, wise and successful as a business man, and a teacher.
Below is an except from his homepage that will give you an idea of what he does. Michael first came to me in 2009 as a referral from a colleague in Santa Barbara. Michael’s main concerns revolved around his frustration with stagnant traffic levels at his site, and the inability to quickly and easily add content to his site.
I explained to Michael about how I could help him by way of a professional WordPress installation and community portal. About 11 years ago I started a community web site for musicians…perhaps that story is best summed up by Michael Wiese’s speech introduction on Saturday…I’ll let the introduction Michael’s is giving tell that story:
“Taylor Reaume is a fortune 500 SEO consultant, and owner of the Santa Barbara Search Engine Marketing firm, Search Engine Pros.com Taylor is most widely known for his eStockMusic.com, a stock audio web site that he built up to 200,000 unique visitors per month, WITHOUT the use of seed capital. In 2007, Taylor sold the site for six figures to fortune 500 Jupitermedia. Later the site was purchased by Gettyimages and now populates IStockAudio.com Taylor has vast knowledge of how to get a #1 rank on Google, and how to build more traffic to a web site. Taylor holds a Marketing and Economics degree from Humboldt State University, and has been teaching SEO at his weekly workshops in Santa Barbara for 2 years. Interesting tid bit, Taylor’s SEO firm is one of the few firms on the internet that offer Multilingual SEO services. Today he is going to speak to you about the new MWP.com community web site he built for us, and also provide you some tips on how you can sell more books by getting top ranks on Google.”
Anyhow, I explained to Michael about the community web site building experience I have and he decided to have me build him a community web site for his Film Book Authors. I have to applaud Michael for his faith in my skills, and according to his recent comments, he is extremely happy with the outcome. Our goal is to continue to grow the web site and implement new strategies for building traffic to the site over the next few years.
Community web sites, and the user generated content that comes with them, are perhaps one of the best ways to build a strong presence on Google and other major search engines. The new community web site at http://www.mwp.com/community enables Michael’s authors to collaborate on ideas, upload videos into their profiles, add blog posts and most of all it grows brand loyalty.
Long story short, Michael was very impressed with the way the site turned out, and as a result invited me to speak at his upcoming closed door, invite only (woohoo ! Exclusive! ) Film book author workshop, (3rd Annual MWP Publishing Summit) this Saturday June 19th in Venice Beach, CA.
Of course I accepted his offer, and here I am now, compulsing over my speech. This is, after all, probably the largest crowd I have yet to speak for. My experience with hosting my SEO Workshops every Thursday (a free community service I offer) here in Santa Barbara has really helped me to gain a better handle on my speaking skills. I am excited to meet this challenge and potentially meet some interesting film book authors, new friends and new business partners.
If you are a film book author, I would highly encourage you to check Michael Wiese’s site at http://www.MWP.com
I am pasting the homepage content below for you. If you know of any book writers who might find this resource useful, please do let them know. Thank you!
MWP (Michael Wiese Productions) is the world’s leading publisher of books on screenwriting and filmmaking. It started in 1981 when Michael Wiese wrote and published the first book in what is now a line of over 130 books. Our goal is to provide information and inspiration on all aspects of filmmaking to students, emerging filmmakers and professionals through the brightest minds in the creative community.
Who are the authors?
Our authors and consultants come from the hard-knock school of production as well as America’s esteemed film schools. They know what they are talking about because they write screenplays, they direct and they produce. They understand all elements of the moving picture. Some are working directors, cinematographers, editors, commercial and corporate producers, animators, film professors, screenplay writers, DVD producers, special effects supervisors, mythologists, psychologists, writing gurus, sound designers, script format software designers and game creators.
MWP authors have directed, edited, consulted on the script development or made major contributions toSaturday Night Fever, Grease, Rumble in the Bronx, The Lion King, Fight Club, Beauty and the Beast, War Games, Stakeout, Bird on a Wire, Romancing the Stone, Cast Away, Forrest Gump, Back to the Future, The Graduate, Cool Hand Luke, Chinatown and many others.
What Else Do Your Authors Do?
MWP authors write for the New York Times, Variety, Wired, Premiere, the Houston Examiner, Film Threat and Scr(i)pt Magazine. MWP authors teach at UCLA, USC, The American Film Institute, The New School, San Francisco State and at schools around the world.
MWP authors have won countless nominations and awards, including Emmys®, Oscars® and Director’s Guild Awards. They’ve worked in all the Hollywood studios, in commercial and independent production companies and in post-production houses throughout the U. S. Their work includes studio and independent feature films, network television, digital movies, music videos and documentaries.
Collectively, they’ve written hundreds of produced TV scripts, screenplays and sold dozens — including two million dollar script sales to Steven Spielberg and Disney
One of Hollywoods Best Kept Secrets…(shhhh)
While it’s one of Hollywood’s best kept secrets, many top writers, directors and producers study with our authors to gain that competitive edge. They know that there is always more to learn, always another skill to sharpen. So, if you attend a workshop or seminar with an MWP author, you may find yourself sitting next to someone with major credits who is there to learn more. MWP authors have trained thousands of professionals through their seminars and workshops in the U.S. and throughout the world including Japan, Germany, Spain, England, Indonesia, Finland, Poland, Ireland, France and Italy. Their books are used in over 600 film courses worldwide.
All of this is to let you know – you are in good hands.
May you enjoy our books and the assistance of our authors, many of whom are available to consult with you on your projects. Onward and upward.
The MWP Community Welcome to The MWP community, the premiere Internet destination for aspiring film book authors and screenplay writers. Becoming an screenplay writer is a dream shared by millions of people worldwide. But most have a limited knowledge of how to break into film book writing.
In the competitive world of screenplay writing, talent and ability is not enough. Serious and dedicated writers need every advantage available to them. MWP is a leading provider of film book resources. We provide high quality book publishing platform for established writers while guiding the careers of beginning writers through easy to follow tools, tips, and helpful writing hints. Join MWP’s online film book writer community today.
Your film script will be viewed by hundreds of film supervisors/assistants, film consultants and film reps who are seeking the best screenplay talent from across the world. The site is viewed daily by companies such as Universal, Warner, Walt Disney Pictures, Fox/TV, CBS, ABC, WB, BMI-Film/TV, Touchstone Paramount, Sony Pictures and Universal Studios. Don’t hesitate. Register today!
Get A Bio. As a film maker or a writer, you know the importance of networking. Creating a profile at MWP.com is powerful way to network in the industry. easiest way to break in to showbiz. Register Now
Post Videos. Post videos in your profile to enhance viewership. Videos are a great way to get your message across. Record an introduction video and post it to your bio. Register Now
Post Blogs. For those serious about film book writing, we provide a robust mini blog inside your profile. This helps you in two ways. Backlinks boost your web site rankings and keyword rich blog keywords will u as well as a Every post you make is reviewed by the MWP staff. We regularly feature entertaining blog posts. Register Now
Competent SEO Campaign Management is a necessity in light of the rising popularity of the World Wide Web – and it is to the point now where search engine optimization (SEO) is a necessity for any business making money from the web. If you want to compete in the growing and competitive world of online marketing, you are going to have spread the word about your website and make sure that potential clients can find your website. And the best way to do this is by becoming an SEO expert so that search engines can better pick up your pages.
The process of creating several web pages that are all focused around the same (or similar) group of keywords is called an SEO campaign, and it takes a qualified seo campaign management specialist to oversee and execute such a complex process. So we can better understand the job of SEO campaign management, let’s take a look at some of the things that a qualified SEO expert does.
#1 The number one job of an adept SEO expert is to monitor internet trends, and more specifically, exactly what words are being searched for on the popular search engines. Many search engine sites offer up this information for all to see, some however do not. For these you may able to use some specialized software in order to monitor the keywords that are being searched for by internet users. A good SEO expert will have a firm grasp of keyword trends and be able to adapt to them before the rest of the industry.
#2 Once you have compiled a list of the most frequently searched keywords, you can begin to produce content that revolves around these keywords. Although your list of most frequently searched keywords may change every single day, you will see that some are more prominent than others.
#3 The content you produce should be somehow related to the keywords that are being used. It would seem kind of funny to users if, when searching for “gasoline prices” your article about the local zoo comes up. The effective SEO expert is effective because he or she can address these issues and make sure your website is serving relevant information.
#4 Your next job in SEO campaign management is to repeat the entire process over and over again. Because your ideal goal is to attract as many visitors to your website as possible, you will want to cover many different sets of keywords so you can maximize the amount of viewers. This is the staple of a true SEO expert.
#5 Finally, you will want to monitor the results of your search engine optimization efforts to see just how effective it really is. There are a variety of network tools that can keep track of such stats and generate a report off from the findings. Because internet marketing costs time and money, you will want to find out what ones work and what ones do not. After that, you can eliminate or change the efforts that aren’t working and expand upon those that are. An adept SEO campaign management specialist will keep a campaign dynamic and effective.
As you can see, there is a lot of work that goes into being an SEO expert. It is a highly lucrative career, however, and one that is in very high demand.
