SEO Marketing | Web Marketing

Marketing Strategist Taylor Reaume to Speak at Santa Barbara Business Expo

13 April 2013 by
Taylor Reaume Blog Headers 26

NOOZHAWK.COM – SANTA BARBARA, CA – 4/8/2013 – The Santa Barbara Business Expo brings together the brightest local business minds. Attendees will learn about the latest marketing trends, business tools, emerging web technologies and best practices in business. Speakers will provide valuable, practical insight about efficiency, purpose and direction.

Taylor Reaume

Local marketing strategist Taylor Reaume is wearing several hats this year as the expo’s website designer, social media director and speaker.

“Many business owners are resistant to change,” said Reaume, owner of Search Engine Pros, a Santa Barbara Internet marketing firm. “However, neglecting a business marketing strategy is the kiss of death, as invariably those businesses will be outranked by competitors, while those who adapt to the future will thrive.”

In 2013, marketing companies have started broadening the scope of their marketing services to include SEO and social media. With Google being such a large part of the marketing mix today, marketing agencies whose core focus is SEO marketing are emerging as particularly attractive to business owners.

“Business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with search marketing,” Reaume said. “Bewildered business owners are arduously blogging with little traction because their web strategy lacks a ‘connected’ approach. The cost of hiring and teaching an in-house employee is simply not cost-effective for most businesses. The number of hours required to learn this stuff is staggering.

“A connected, well-rounded web strategy over a one-year period will earn those rankings from Google, naturally. It takes time and focus. Search engines are the new yellow pages and rankings are the holy grail of marketing today. We explore the subtle nuances of your brand, USP, how you’re different, and promote you carefully and consistently every month. The highly custom blogs, press releases, Facebook posts, social media links, local directory submissions, email newsletters, etc., are all pivotal for a successful strategy. 

“Our Accelerator e-marketing plans offer a winning strategy that combines the best of the best, highly effective, lowest-cost Internet marketing tactics today. The 2013 marketing battlefield is even fiercer than last year. Let’s coordinate and launch our marketing arsenal to protect and increase your market share. Book a lunch date with me by connecting on my personal Facebook page.”

According to Taylor, building a business today is a matter of time and human resources, working smarter not harder. There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy. Finding the time to learn, and then finding the time to execute consistently is proving difficult for most businesses. It is crucial to stay consistent with your marketing every month because success builds exponentially, and consistency is the secret sauce for brand building (and strong ROI).

As a premier sponsor of the event, Reaume will be speaking at the event and offering live website critiques. Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays from 5:30 to 6:30 p.m. at 629 State St.). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting and social media marketing.

“Web marketing and social media are the lowest-cost tools for building a business today,” he said.

The Santa Barbara Business Expo will be held from 9 a.m. to 2 p.m. Saturday, April 20 at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd. Click here for more information.

NOOZHAWK.COM ARTICLE:

SEO Marketing | Web Marketing

4 Things All Affiliate Marketers Need To Survive Online

1 February 2013 by
4 Things All Affiliate Marketers Need To Survive Online

Affiliate marketing is one of the hottest growing trends in 2011.  Whether you’re selling stuff and you need sales agents (advertiser), or you’re a power blogger with a sphere of influence (publisher), affiliate marketing find a true win win in the marketing world.   Below are four top tips for affiliate marketers.

  1. Align your passions with a profitable niche.  You might have several passions in life.  Some of those passions are able to be “monetized” easier than others. For example, if you’re passionate about making hemp necklaces, you might want to consider a different passion, as this passion will not yield enough income to build a family, afford a home, etc and survive on.  The most successful people in the affiliate marketing game do some deep thinking on these two points.  
  2. Create a remarkable resource on the web.  Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product.   Try to obtain testimonials from people that are willing to allow you to use their names and photos on the site of the specific product you are marketing.  Write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points.    
  3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they are not likely to take any action.   Try to write a minimum of 2 articles per week, with at least 300-600 words in length.   By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day in a short period of time.
  4. Offer free reports to your readers. If possible position them at the top of your page with a strong call to action. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.  

Only two things can possibly happen with the web page: closed sale or the prospect leaving the page, never to return again. By placing useful information into their inboxes at certain specified period, you will remind them of their past interest and they usually end up buying. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. I hope these tips were useful for you.  Be sure to come down to our Workshop tonight if you live in Santa Barbara, CA – We will be discussing affiliate marketing and how it can help both a publisher and an advertiser to create more income from the internet. -Taylor

Best Regards, : )

** Please note:

Send all support requests to projects@thesearchenginepros.com
~~~~~~~~~~~~~~~~~~~~~~~~~
Taylor Reaume  “TheSearchEnginePro”
Founder / e-business Coach
Phone: (800) 605-4988
Skype:  smartchoiceweb
6 Harbor Way #209, Santa Barbara, CA 93101
www.thesearchenginepros.com
Pricing : Workshops : Blog : Questionnaire : TaylorReaume

 Follow Taylor on…

www.facebook.com/thesearchenginepros
www.twitter.com/santabarbaraseo
www.linkedin.com/in/treaume

SEO Marketing | Web Marketing

SEO Workshop: Graphic Design: 3 Cardinal Sins

20 August 2012 by
SEO Workshop: Graphic Design: 3 Cardinal Sins
2012 04 09 11594900764
The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. When: Monday Nights 6pm-7pm 
Where: THE SANTA BARBARA VETERANS BUILDING 112 W. Cabrillo BLVD Santa Barbara, CA 93101

REGISTER & RSVP HERE

“Graphic Design: 3 Cardinal Sins” 

K.I.S.S. Keep it, simple sweetheart.  In order for any website to be effective, it must not underestimate the importance of keeping things simple.  It’s an ancient principle in marketing, simpler is usually better.  

Come down to the workshop this evening and learn the three cardinal sins to avoid when designing your website.  The group members will share insights and tips to help you design a higher-converting website. Web Sites are no longer optional. Get Online. Get Ranked.  We hope to see you this week at the workshop.  

 REGISTER & RSVP HERE

Business Networking Opportunities In Santa Barbara: 

Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here

Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here

Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here

TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here.

2011 06 03 233500
Get $100 for every referral!
Marketing Superstars Wanted –   See our Affiliate Program 
Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.
Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, websites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.  Taylor Reaume, The Search Engine Pros Founder, will discuss:
–  The latest cutting-edge marketing strategies.
– How to wine and dine the Google spider at your website. 
– Discover 4 powerful SEO Tools to help increase visitors to your website.

Santa Barbara’s Only SEO Meetup Group
Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

Tired of roadblocks in your marketing campaigns? To make it to the championships you need a fully synchronized team effort. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988
2011 06 03 232206 1
august oap Take me out of loop c

SEO Marketing | Web Marketing

The Search Engine Pros Reviews The Top 5 Summer Festivals In Santa Barbara

19 August 2012 by
The Search Engine Pros Reviews The Top 5 Summer Festivals In Santa Barbara

It’s official! See who made the cut for our top 5 summer festivals in Santa Barbara.

Summertime in Santa Barbara is wonderful. There are so many events going on and endless fun things to do in Santa Barbara during the summer. The summer weekends here in the American riviera are always full of a wide range of festivities, attracting locals and tourists alike.

During the summer, there are five notable festivals that I believe deserve special recognition by our team here at The Search Engine Pros. These festivals in particular not only draw in a huge crowd of hundreds–perhaps even thousands–of tourists to our beautiful town of Santa Barbara, but they are what characterize SB summers as something special from ones spent anywhere else.

Santa Barbara Summer Solstice Celebration


1.  Santa Barbara Solstice Summer Festival
What better way to kick off summer but with the Santa Barbara Solstice Festival? Taking place each year in mid-June, right around the day of the solstice itself, this festival lasts for the whole weekend, from Friday to Sunday. SBSF also has the Solstice parade on Saturday, which travels down State Street to Micheltorena, then finally making its way to Alameda Park. At the park, festival-goers can enjoy live music, delicious food, and festive merchandise. Plus, here’s an added bonus: because the parade ends at Alameda Park itself, people can admire and even take pictures with the floats set up along the entrance of the park, so you can enjoy the parade even if you missed it! All of the parade floats were made by local businesses, clubs, and organizations for spectators’ amusement.
Perhaps what sets Summer Solstice apart from other summer festivals in Santa Barbara is that each year the festival has a new theme. Festival-goers dress up accordingly, and parade floats are designed to the theme as well. For example, this year’s theme was Fantasy, and last year 2011’s theme was Jungle. The jury is in! Summer Solstice is one of our favorite summer festivals in Santa Barbara! What will next year’s theme be?

Goleta Fireworks Festival 2012


2. Goleta Fireworks Summer Festival
When it’s the Fourth of July, every Goletian knows where to go to hit up some awesome fireworks, and that’s Girsh Park! Each year, Girsh Park in Goleta is transformed into a patriotic palooza to celebrate our nation’s birth. This festival attracts mostly the local crowd in Goleta, but its close quarters within the park make it the perfect atmosphere for family bonding on the Fourth. Of course, SB festivals are nothing without its live entertainment, gourmet food, festive merchandise, and overall fun spirit, which the Goleta Fireworks Festival is sure not to be stingy about. Not to mention, the festival’s catering towards locals allows for more fun activities and attractions in comparison to this festival’s West Beach counterpart during Fourth of July (which caters to Santa Barbara locals as well as tourists more). At the end of the night, festival-goers crowd together to watch the fireworks blaze over Goleta.

Santa Barbara French Festival


3. French Festival
The Santa Barbara French Festival made a comeback this year after being put on hiatus last year due to new ownership/management. Even after its one-year break, this fun filled summer festival in Santa Barbara still proved outstanding for its comeback. Located at Oak Park and held usually in mid-July around Bastille Day weekend, this fun, foreign fest features all kinds of French food, entertainment, goods, and fun–with a Santa Barbara twist! Local restaurants, businesses, and organizations are invited to present their French-inspired foods or products, as well as goods from other countries, though mostly France. The summer festival itself is split on two halves of Oak Park, each with a stage of different kinds of entertainment. One stage features singers, musicians, and other types of musical performers, while the other stage is dedicated to dance of all sorts. Festival-goers are even invited to participate in some dancing on the latter stage. If you’re in Santa Barbara and have always wanted to go to France, or are just itching for a feel of French flavor, the Santa Barbara French Festival is the closest you’ll get to it.  We’re proudly adding the French Festival to our list of favorite summer festivals in Santa Barbara.

Santa Barbara Greek Festival


4. Greek Festival
The Santa Barbara Greek festival is just like its French counterpart, except Greek, and held at the end of July rather than mid-(though still at Oak Park). In my opinion, the SB Greek festival is the most underrated of all the SB summer fests. The Greeks are known for their light, yet tasteful cuisine and fervent music and dancing, which this festival certainly doesn’t pass up on. Indeed, the Greek festival is when Santa Barbara truly lives up to its Mediterranean name. So, if you want awesome Mediterranean food, Greek music and dancing, and overall summer fun, check out the Greek Festival at Oak Park – it made our top list of summer festivals in Santa Barbara!

Old Spanish Days July 31st August 4th 2013


5. Santa Barbara Fiesta: Old Spanish Days
Last but certainly not least is Fiesta: Old Spanish Days. Besides being known for its Mediterranean weather, Santa Barbara is perhaps best known for its Spanish-inspired culture and architecture. If you ever get the chance to do some history on the city of Santa Barbara, you’ll be able to see just how much of an influence the Spanish had on the formation of this town. Thus, we have fiesta to reflect back on this town’s history as well as learn about and appreciate the influence the Spanish had on it. Fiesta is celebrated all throughout the downtown area of Santa Barbara, from El Mercado De la Guerra and Del Norte to the Sunken Gardens in the Courthouse, from the Santa Barbara Mission to State Street itself. Santa Barbara Fiesta features everything from the best Mexican cuisine to dance performances to Spanish music concerts. Plus, you simply can’t have fiesta without its infamous cascarones (don’t know what that is? Look it up, or come to SB Fiesta to find out!), which can be sold at literally every block along State Street during the festivities. Some other highlights are Fiesta Pequena and .

This one of a kind summer festival in Santa Barbara begins on Wednesday night–yes Wednesday, and end on Sunday night, but the memories–and perhaps even the confetti–last the whole summer.  (You can check the calendar of events on the website for a better idea of events during fiesta weekend.)

So there you have it, SEPro’s reviews of the top five festivals of summer in Santa Barbara. These festivals are a great way to reach out to the community, enjoy the summer weather, spend time with friends and family, and overall just have a great time. Looking for some things to do during the summer? SB is the place to be! We hope to see you this summer at one of these festivals!

SEO Marketing | Web Marketing

Taylor Reaume Speaking at UCSB’s “Careers In Online Marketing and Social Media” on 5/15/2012

15 May 2012 by
Taylor Reaume Speaking at UCSB’s "Careers In Online Marketing and Social Media" on 5/15/2012
Taylor Reaume - The Search Engine Pros Founder

Taylor Reaume, founder of Santa Barbara marketing company Search Engine Pros will be a panelist at UCSB’s “Careers In Online Marketing and Social Media” presentation. The event is expected to be a highly valuable and rewarding experience for UCSB students. The panel will be held on Tuesday, May 15th from, 4:00-5:30pm @ Career Services, Building 599, Room 1109.

Each panelist will have 10-15 minutes to cover the following:

How did you get to where you are?
What does your career path look like?
What/who influenced you to choose this type of work?
Are you still in this field?
What barriers might students face wishing to enter this field?
How did you overcome any of these barriers?
What tips would you give to students wishing to enter this field?
Do they need special training or expertise in a certain area?

**There will be Q&A from the students immediately following the panel discussion**

Taylor will speak to the importance of internships and explain how they provide essential “transferrable skills” and clarity with your career path.

Students interested in Search Engine Pros Santa Barbara marketing internship may apply at :
https://www.thesearchenginepros.com/mentors/

For more information contact The Search Engine Pros at 800-605-4988 or Emily White Career Counselor, Career Services, University of California, Santa Barbara (805)-893-4412 http://career.ucsb.edu

2012 05 16 11345500847

SEO Marketing | Web Marketing

Full Range Of SEO Services and Link Building Services

14 December 2011 by
Full Range Of SEO Services and Link Building Services

Is your internet marketing strategy delivering the results you want? Are you in need of SEO services or link building services?

Today it has become a proven fact that no website can survive without Search Engine Optimization. Every niche is saturated with a high level of competition as a result all websites online have to struggle even harder to stay on top of competition. Without the help of good search engine optimization, it is not possible to keep pace with the competition.

The truth is that many companies are not taking full advantage of the power of natural search to improve web site traffic. These companies may neglect natural search for a number of reasons — they don’t know what it is; they think it is too expensive; they think they don’t need it. But the fact of the matter is that any company ignoring natural search for web site traffic is leaving a good portion of potential revenue on the table. SEO services don’t need to be prohibitively expensive; in fact, when you consider the revenue that properly-executed professional SEO services can provide, they’re a bargain. The same goes for link building services, which can not only drive traffic but increase a site’s search engine profile by an order of magnitude.

As most of the sites are built using CMS these days, it is important to build an SEO-friendly CMS. searchenginepros.com is one of the best places to turn to if we want to optimize and create an SEO-friendly CMS. Thesearchenginepros.com is one of the top Santa Barbara SEO companies that offer a full range of SEO services at affordable prices.

Search Engine Pros specialize in the optimization of WordPress and Joomla Web Sites. They not only provide a full range of SEO services at an affordable price, but they also offer reliable SEO services by employing only white hat search engine optimization strategies that are approved by the search engines. This is an important factor that you need to take into consideration while hiring your Santa Barbara search engine optimization company.

If your internet marketing company happens to engage in black search engine optimization techniques then you are under a high level of risk. Your website will be penalized or even banned by the search engines. Without good online reputation it is very difficult to reach success online.

They also offer complete link-building services. www.searchenginepros.com/link-robot.html.

SEO Marketing | Web Marketing

SEO Hosting Web Design

1 December 2011 by
SEO Hosting Web Design

Entering into the world of web site ownership for the first time? Knowing what options you have can help you make some important decisions about seo hosting and web design. The first decision is which hosting site will work the best for you? Look for hosts that include the two most important options: search engine optimization (SEO) hosting and web design. These are services that can be utilized together for great results. Here is why you should find a host that provides service packages with these options.

Web Hosting Packages

Web hosting is an essential service for website owners. A domain name is useless until it is hosted on a qualified server. Servers held by hosting sites are generally maintained, receive a daily back-up, and stay connected to the Internet so customers are never without you. When the web was first being utilized, the use of the server was all a hosting site provided.

This has changed with the enormous growth of the Internet. Experts on designing sites that attract and keep customers have emerged with valuable information. Your particular business industry may benefit from using a particular type of design.

In addition, with the advent of search engines, and the various algorithms they each use, knowledge about how to rank higher in search results has become essential to many web business models. Packages from hosting sites can include SEO and access to web design templates or one-of-a-kind site design.

The Importance of SEO

SEO techniques can change from week to week, month to month, or even daily in some instances. Tweaking optimization should happen on a regular basis. Keeping up with the changes can be fraught with frustration. Web hosting sites are now offering SEO tools designed to assist website owners in optimizing their content and their site’s programming code. Some offer human assistance as well as technology, either can be helpful.

Results for SEO are not a quick turn around no matter who makes the changes. Expect to wait up to 2 months before seeing a difference. Why? Search engines must return to your site to review any updates to content. Their schedules can require a wait.

Web Design That Attracts

Websites that appear designed by an amateur can drive customers away. Offers of web design templates can be very helpful to first time site owners or those without design skills. The navigation of a web design can reflect to a customer or visitor that the site is legitimate and capable. Many business owners make the mistake of believing web design is an easy task. If you intend for your site to become a marketing tool that is integral to your revenue goals, make sure you get professional help.

Other Web Hosting Service Options

The point of using hosting packages that offer SEO services and web design it to get your online as inexpensively and quickly as possible. Some hosting companies add other helpful services that may include a logo design for your company, content, and articles that are search engine optimized, domain registration, or assistance choosing the right template and colors for your design.

By MyWebGuyTaylor

SEO Marketing | Web Marketing

Common Subjects In SEO

30 November 2011 by
Common Subjects In SEO

What is SEO and what are some common subjects related to search engine optimization?

1. Keyword Research
Selecting your keywords
Prioritize your keywords

2. Domain name / Filename
Domain Registration
Keyword in domain name
Keyword in filename
Length of Website Address

3. Keyword Placement
Keyword in title tag
Keyword in Description Meta-tag
Keyword in Keyword Meta-tag
Keyword in Content
H1, H2 and H3 (Heading)
Keyword Font Styles

4.1 Internal Links
Keyword in links to internal site pages
Valid internal links
Efficient linking

4.2 External / Outgoing Links
Quality Links
Inspecting your Links
Title and Description
Limit number of links on a page

4.3 Incoming Links (backlinks)
Quality of Referrer
Trend of link popularity
Anchor Text
Age of Link
Number of Outgoing Links on Referrer Page
Position of Link
Trusted Websites
JavaScript/Flash Links

5. On-Page Factors
Home Page
Over optimization penalty (OOP)
Getting Reported
File Size
Freshness of Pages
Frequency of Updates
Site Age
Dynamic Pages
Texts inside Images
Excess JavaScript
Inline Frames and Frames
Hidden links / texts
Cloaking
Duplicate content
Understandable Content

6. Off-Page Factors
Traffic Buying / Link Schemes
A minimum of one backlink
Buying Links
Server IP Address
Links from bad websites
Server Reliability and Uptime

7. User Activity
Search Engine Traffic
Click through Rate (CTR)
Time spent on page
Monitoring Bookmarks
Leaving the Website

8. Gathering Links
Collecting Links
Unique Content
Articles
Press Release
Forums / Guest books / Blogs
Sponsoring
Directories
Link Exchange

SEO Marketing | Web Marketing

Search Engine Marketing Solution – Search Engine Pros

29 November 2011 by
Search Engine Marketing Solution – The Search Engine Pros

Santa Barbara, CA

If you are looking to get the best SEO or Search Engine Optimization for your website, then you will need to get into contact with a full Search Engine Marketing Solution – Search Engine Pros. If you have proper SEO done on your website there is no reason why you will not get more people knowing about your business. With proper SEO you will have the chance to rank high on search engines like Google.

Search Engine Pros are known for their low-cost marketing services. Today, it just got a whole lot better. They rolled out several new SEO plans that bring an all-inclusive offering to the SEO Industry. Under the ‘Services’ tab, there is a new menu item called All Inclusive SEO, which outlines the new offering.

There are numerous methods and techniques that you can use for search engine marketing. It is not all that difficult to do it yourself either. However, if you want it done quickly and properly the first time, it is best if your leave it to the search engine pros. Doing it yourself will need your attention to be on the following fields.

Article Submission and Writing: most of the search engine care about what is on your site. This is why they will send search bots out to read your site content. This is why it is important that you offer your readers informative text. One thing that you do not want to forget is that you articles must have keywords in them. These keywords can be acquired from in any number of ways, as long as they have something to do with your business, and what you are offering your clients.

Website Content and Layout: Make sure that you have a website that is easy to use. This is a very important factor in Search Engine Marketing. The code of your website is also very important; you have to make sure that there are no unnecessary source codes within the body of your code. Any unused code in your website code will result in your website loading slowly, because the server will try to make sense of the all the code there.

Meta Descriptions and Meta Tags: with the content of your site, the articles that you submit to article directories and the keywords in those articles and on your site, there is the meta tags and meta descriptions. These are the things that the search bots will look for first. You will want to make sure that your have different Meta tags and different Meta descriptions for all of your pages, if they are all the same, the bots could read it as spam.

Blog Posts and Forums: the one way you can keep traffic coming to your site is to keep people updated as to what you and your company is up to. The best way to do this is to join as many forums as you can, and to start a company blog that can either be part of your site, or on a social networking site.

Exchanging Links: One of the things you will need to do if you want to get quality traffic to your site, is link exchanging. The search bots will also see if you have good outbound and inbound links, and what the sites you are linked to offers. This is why you want to choose very carefully as to the site you link to and from.

There are a million ways to get good traffic and to improve your SEO, for more info, be sure to ask a reputable SEO company.

Thesearchenginepros.com

6 Harbor Way #209

Santa Barbara CA 93101 USA

Phone: 800.605.4988 Fax: 800.605.4988

SEO Marketing | Web Marketing

What does a search engine look like?

25 October 2011 by
What does a search engine look like?

In the words of Swiss technophilosopher René Berger, “It’s becoming impossible not to visit with Google daily”. But when you do, what do you visit exactly? In other words: what does a search engine really look like? It actually looks like this:

This picture of Google’s new server farm in The Dalles, Oregon was published a couple weeks ago in the New York Times. The facility, which is under construction, is only one of several Google data centers, but John Markoff and Saul Hansell in their article speculate that it may “soon be one of the world’s most powerful supercomputers”. TED sponsor Google is known primarily as a search engine, they write, but it is actually “foremost an effort to build a network of supercomputers (…) that can process more data, faster and cheaper than its rivals”. The choice of The Dalles as the location of the data center has apparently to do with the availability of low-cost electricity (the grey structures protruding from the two football-field-sized buildings on the left are cooling towers) and easy access to data networks.

Markoff and Hansell have some interesting figures: In March 2001, when Google was serving about 70 million pages a day, its computing system had about 8’000 servers; by 2003 that number had grown to 100’000. Today “the best guess is that Google has more than 450’000 servers spread over at least 25 locations around the world”. For comparison, they write, Microsoft’s Internet activities currently use some 200’000 servers. In a recent Fortune article, TED regular David Kirkpatrick puts the number of Google servers around the world at one million and confirms that Microsoft is also investing billions in infrastructure. Kirkpatrick quotes Microsoft’s Ray Ozzie: “Just think about where there are windmills, dams, and other natural power sources around the world: that’s where you’re going to see server farms”. http://blog.ted.com/2006/07/05/what_does_a_sea/

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