SEO Marketing | Web Marketing

Internet Marketing Search Engine Specialist Must-Dos

June 16, 2010 by
Internet Marketing Search Engine Specialist Must-Dos

Google Keyword Research Tips

Google has a variety of commands to sharpen your Google search experience. Some are very useful, other quite worthless. These query tools are largely unknown to the general public. If you are an internet marketing search engine specialist you probably know these tools like the back of your hand. These syntax commands are particularly useful to speed up the Research Process on the largest search engines.  Use these commands to gain a deeper understanding about a site. If you’d like to understand every one of them, just search for: Google commands and you may for sure find what you’re looking for.  In particular, this page is very helpful:  http://www.Google.com/help/cheatsheet.html. The following Google Keyword Research Tips from The Search Engine Pros, a prominent Internet Marketing Search Engine Specialist, will help your business achieve its internet goals.

Every Internet Marketing Search Engine Specialist Should Know these common Google Keyword Research Tips:

site:

Type in Google search: site:www.yoursite.com and you will see which pages of your web site are indexed.

This analysis is very important, either to

1. understand how good the spider indexed your web site

If your web site is 1.000 pages and Google sees only 300 pages you have a problem!  If  it shows 1.000 pages but most of them appear in the omitted results also you have a problem. These Google Keyword Research Tips will help you improve your search engine ranking.

2. measure your competitors web site.

Of course you can’t know how many pages your competitor really has, but generally speaking a web site with much more pages than yours is stronger competitor.

cache:

Type in Google search: site:www.yoursite.com and you will see a page with a picture of your web site and on the top a bunch of information.

This command gives a quick understanding of what the spider sees of your (or your competitor) web site. The most important information it give is the date of the last visit of the spider. To be honest this value is not correct because if you check your own logs you will probably see that the spider crawled your page more recently than what this value says.

That said, for the purpose of discovering if the spider likes to visit your competitor’s web site it’s very useful. If you notice that a web page was last time visited one year ago it means very clearly that it’s not such an important page for most search engines. You will be astonished to see how badly some web sites are made and how obvious it is that they can’t perform on search engines! One of the most fundamental Google Keyword Research Tips is to engage in SEO friendly web design!

One of the important goals in SEO is updating your site consistently with fresh content — this is one of the most fundamental Google Keyword Research Tips. The reason you want to have fresh content on your site is not just to please to your visitors and enhance credibility, it’s also a great way to get the spider coming back to your web site. The more often the Google Spider visits your website – the higher ranks you will get, which equals more sales and revenue and of course ultimately more love and happiness in your life. This is why you should rotate articles on your homepage every week, or worst case, every month.

link:

Type in Google search: link:www.yoursite.com and you will discover a results page with all the web pages linking to your web site.

Google doesn’t show all the incoming links. Don’t ask me the reason why the large search engines have chosen only to pick some incoming links but only a small amount of links are shown and very often these are not the most important links.

The only way to bypass this odd behaviour is to switch to Yahoo to make this kind of incoming link analysis. Just go to Yahoo search and type: link:http://www.yoursite.com and you will get the list of all incoming links to your web site home page.

To be precise yahoo has two possible commands: link and linksite. The first, described above indicates only links to your home page. The second (linksite:www.yoursite.com) shows all links to your web site. A very important point to consider in your link building strategy is also the link deepness. The deeper your links into a web site the more natural the links appear and the more valuable they will be considered from search engines. What do I mean by deep links? Deep links simply refers to the inbound links you have pointing to your inner web site pages.  Everyone has links pointing to their homepage, yes, but not everyone has links pointing to their inner pages as well, this is the mark of a truly valuable website in Google’s eyes and is something that every internet marketing search engine specialist should routinely be doing. This relates to PR (Page Rank). You want each of your web pages to be a PR 5 or Higher. High PR comes from lots of quality inbound links to your site.

In 2010, search engines are placing huge importance on inbound link counts. This is because it is the one thing spammer and black hat marketers can’t do effectively. Obtaining links is hardcore labor, and it usually only comes over time with gradual and natural growth of your site.

Two other links on this topic which you may find of interest are:

http://www.google.com/help/cheatsheet.html

http://www.google.com/intl/en/help/features.html

SEO Marketing | Web Marketing

Learn SEO: 301 Redirects And How They Impact Ranks

May 29, 2010 by
Learn SEO: 301 Redirects And How They Impact Ranks

301 Redirects can be a powerful tool for search engine optimization if they’re utilized correctly. For the webmaster hoping to learn SEO, 301 redirects are a critical service to be understood. This article will explain what exactly 301 redirects are and what a webmaster, whose goal is to learn SEO, should be doing to make the most of them.

One segment of web-based tools that seems to be expanding by the minute is the URL shortener. These are sites like tinyurl.com that allow users to redirect their long, cryptic URL to a much easier to remember web address. It’s obvious that these tools have the potential to make a lot of money: controlling a link is the same as controlling web traffic. And there are a number of ways in which a URL shortener can use the links it creates.

There are several advantages to the end-user of a URL shortener:

  • The most obvious is that the web address is, well, shorter. A long web address is not only hard to remember, it’s difficult to use in many other web-based services such as a Facebook Status Update or a Twitter tweet. Short web addresses conserve valuable character space in these services.
  • Many URL shortener services keep detailed traffic statistics about the web address, which means the owner of the shortened web address can see not only how much traffic visited the web address but also where the traffic came from.
  • A shortened web address hides the “real URL” or the destination page. This is great when your original web address is long and hard on the eyes. But it can also help some unscrupulous page owners by hiding the identity of the page behind the shortened web address, which sometimes might be a page that many users wouldn’t want to visit.
  • Some URL shorteners allow users to choose a custom web address. The advantage of having a memorable web address is that a web surfer doesn’t have to search for it; it’s also re-usable, meaning the web address can be re-directed to new content. One example is http://tinyurl.com/mypictures, which might point to an online album with an almost indecipherable web address.
  • The best URL shortening service will use a 301 redirect to pass along their Google page rank to the destination web address. This helps the redirected web address advance in search rankings.
  • Many web services utilize their own forwarding scripts that allow the link to be loaded into a frame, leaving the original page from which the link was clicked intact – Facebook, Twitter, and LinkedIn all do this. This allows a user on this site to link to relevant information without the reader leaving their profile page.
  • Some URL shorteners give their users access to their link database through an API. These links can provide users with limitless analytics potential to mine data and traffic information. Imagine if TinyURL could be merged with a Reddit or Digg.

But as with anything else, a URL shortener comes with its own set of disadvantages:

  • As noted above, unscrupulous users can hide potentially offensive or malicious destination pages with a shortened web address. Some URL shortener providers have begun to display the destination address alongside the shortened web address, and this practice will likely become more prevalent.
  • Creating a web address shortening service is relatively easy, but many attract so much traffic that their web hosting bills skyrocket and their services go out of business. When a URL shortening service shuts down, so do all of the links that anyone ever created with the service.
  • Shortened web addresses generally don’t convey any information about the content on the destination page and therefore offer no incentives to click on the link. A shortened web address in Twitter won’t contain any link text, and the reader is forced to gather context about the link from the text of the update. Optimizing social media SEO requires an entire skillset in its own right.
  • Many URL shorteners don’t have robust user account features – they simply allow anonymous users to redirect web addresses. While this might save time, it also prevents frequent users from being able to use a dashboard to organize their shortened web addresses and to keep track of which ones they’ve shortened.
  • Shortened web addresses generally have no link text and therefore do not associate themselves organically with a keyword. Readers have to either gather context from the surrounding content or take a chance with the link.
SEO Marketing | Web Marketing

Learn SEO: How to Increase Page Rank

May 29, 2010 by
Learn SEO: How to Increase Page Rank

Learn SEO! This Week’s Discussion Points:

“Increase Page Rank And How It Affects Your Rankings”

https://www.thesearchenginepros.com/uploads/2010-04-07_115509.png

We will be discussing a variety of topics related to page rank (seo juice) and how it affects your rankings in Google and other major search engines. You will learn SEO and how to increase page rank to attract more visitors to your site.

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary Search Engine Optimization Webinar from 7pm-8pm. It’s informative. It’s educational.  And it gives you the opportunity to learn SEO from a seasoned internet marketing professional. Our weekly search engine marketing conference call can help you increase page rank to drive traffic to your website.

Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About Search Engine Optimization”. You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why learn SEO?:
• Increase page rank
• More phone calls
• More leads
• More business

SEO Marketing | Web Marketing

Learn SEO: 7 Biggest Mistakes in Search Engine Content

April 21, 2010 by
Learn SEO: 7 Biggest Mistakes in Search Engine Content
https://www.thesearchenginepros.com/uploads/smart-things-to-know_02.png

Learn SEO! This Weeks Discussion Points:

“7 Biggest Mistakes In Search Engine Content”

1.  Any Old Content

2.  Relevant Content

3.  Strategic Content

4.  Title Tag Best Practices

5.  Keyword Density

6.  Selecting The Right Keywords

7.  Outbound Links

We will be discussing common mistakes people make in writing search engine content and how it can make or break your rankings in Google and other major search engines. This is a great opportunity for webmasters to learn SEO and understand the concepts that go into generating effective search engine content.

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary SEO Webinar from 7pm-8pm. It’s informative. It’s educational. And it’s a great way to learn SEO and introduce yourself to the components that make for excellent search engine content. Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About Search Engine Optimization” You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why learn SEO?:
• More visitors to your website
• More phone calls
• More leads
• More business

Fee To Join: Free or $7 donation via paypal

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SEO Marketing | Web Marketing

Learn SEO: Smart Things To Know About SEO Teleconference

April 4, 2010 by
Taylor Reaume Blog Headers 321
https://www.thesearchenginepros.com/uploads/smart-things-to-know_02.png

Learn SEO! This Weeks Discussion Points:

“Page Rank And How It Affects Your Rankings”

https://www.thesearchenginepros.com/uploads/2010-04-07_115509.png

We will be discussing a variety of topics related to page rank (search engine optimization juice) and how it affects your rankings in Google and other major search engines. The weekly Search Engine Pros webinar is the premiere medium to learn SEO from seasoned search engine optimization professionals. Tune in and get helpful, effective tips on natural search and page rank strategy. If you’re a webmaster hoping to learn SEO, the Search Engine Pros are here to help.

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary search engine optimization Webinar from 7pm-8pm. It’s informative. It’s educational.  Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About search engine optimization” You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why learn SEO?:
• More visitors to your website
• More phone calls
• More leads
• More business

Fee To Join: Free or $10 donation via PayPal

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https://www.thesearchenginepros.com/uploads/2010-04-07_205331.png
SEO Marketing | Web Marketing

Search Engine Keywords: the #1 Keyword Research Mistake

March 24, 2010 by
Search Engine Keywords: the #1 Keyword Research Mistake
https://www.thesearchenginepros.com/uploads/smart-things-to-know_02.png

Learn how to choose Search Engine Keywords! This Weeks Discussion Points:

#1 Biggest Mistake In Keyword Research

#2 Biggest Mistake In Keyword Research

#3 Biggest Mistake In Keyword Research

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary SEO Webinar from 7pm-8pm. It’s informative. It’s educational. And it’s a great way to understand the process of choosing search engine keywords. Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About SEO” You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

Search engine keywords are the foundation of any website’s natural search strategy. Keyword research is the first step in building a search engine optimization campaign: keyword research involves determining which terms you want associated with your search engine content and how you want readers to find your website. Keyword research is an integral part of internet marketing, and this webinar will teach webmasters the proper techniques for choosing search engine keywords.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why SEO?:
• More visitors to your website
• More phone calls
• More leads
• More business

Fee To Join: $7 via Paypal

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Search engine keywords should be chosen with precision and thought. The worst thing a webmaster can do is skimp on his or her keyword research: search terms are the keys to natural search traffic and can be the difference between a successful website and one which receives no traffic.

SEO Marketing | Web Marketing

The Search Engine Pros presenting at January 5th Goleta Chamber Mixer

January 30, 2010 by
The Search Engine Pros presenting at January 5th Goleta Chamber Mixer
Goleta Chamber Of Commerce Breakfast Mixer

Following the January 5th B2B Breakfast Mixer, was a presentation on Best Practices in Web Marketing.
Presenting Sponsors:

1. Michael Kramer, Ameravant Web Design

2. Taylor Reaume, The Search Engine Pros

3. Shukri Farahd, Media 27 | MARKETING & ADVERTISING

Review your own website to Google Standards:

1. What is your Google PageRank?

2. Is your website Html or Dynamic Content?

3. Does Your Website Validate Againt Google Standards?

4. Flash Websites vs. Non Flash Websites. Is one better for Search Engine Ranking?

Special Offer:

1. AMERAVANT WEB STUDIO – Any GVC member or non-member considering becoming a member of the Goleta Valley Chamber of Commerce, will receive $200 toward their GVC membership, if they also use at least $200 worth of services from Ameravant Web Design. Ameravant will issues a check to the GVC in your name.
2. THE SEARCH ENGINE PROS – Member discount offer = 1 Free Keyword Research Report $150 Value

At each meeting every business has the opportunity to give a 20 second commercial. Below are excerpts from the TechEase company, Evan and Dave, and sometimes Anna.

SEO Marketing | Web Marketing

INCREASE WEB SITE TRAFFIC, SEVEN NEW WAYS

January 13, 2010 by
INCREASE WEB SITE TRAFFIC, SEVEN NEW WAYS

Increase web site traffic with seven innovative new search engine marketing techniques! Join us for an hour filled with interesting conversations about online business. Each week we discuss 7 new ways to increase web site traffic. With over 81% of consumers making purchase decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO strategy. Taylor Reaume, Search Engine Pros Founder, will discuss SEO and Web marketing and spark conversations amongst the attendees.

7 NEW WAYS TO INCREASE WEB SITE TRAFFIC

1. Strategic Content: What’s the difference between regular content, relevant content, strategic content?

2. Fresh Content: Why does fresh content help my Google Rankings?

3. Life Streaming: What is life streaming and how can it help my business?

4. Video: Why does video help my rankings?

5. Links = Votes For Your Site: What are the best kinds of links and how do they help rankings?

6. Xobni www.xobni.com: Why do I need this social media tool for Outlook?

7. Yoono: http://yoono.com/: Why do I need this social media tool for Firefox?

If you are not optimizing your website for natural search, you are missing out on the most cost effective method to increase web site traffic. A natural search strategy is a must have for the modern webmaster, and search engine optimization has become a crucial marketing technique in light of the explosion in popularity of search engines over the past decade. The majority of searches for products and services now begin with a search engine, and customers are less and less inclined to trust websites that do not rank well in search engines. The search engine is increasingly being seen as the ultimate testament for a product or service; the best way to increase web site traffic is to make sure your site ranks well.

SEO Marketing | Web Marketing

5 Great Tips For Company SEO

December 22, 2009 by
5 Great Tips For Company SEO

Is company SEO a component of your internet marketing strategy? Are you someone who is interested in getting attention online? You might be looking to promote a viewpoint or an issue, or you might be interested in making the jump to online business. No matter what you are doing, you can count your success on the number of page views that you get, and if you are just getting started, that number might be very small. Take some time and make sure that you know these five important natural search engine optimization tips that will help you improve your rankings! Company SEO can help your business achieve its internet goals.

Content, Content, Content
No matter what you are trying to do and no matter what you are trying to promote, your site needs content in order to aim towards good optimization. This means everything from instructional writing to search engine optimized article writing to blogs. The more content you can put out there, the more hits you are going to get and the better your rankings are going to be. Remember how important it is to pull in the search engine bots! Dynamic, original content is a fundamental aspect of sound company SEO.

Share the Wealth
This doesn’t mean that you need to pay people to talk up your site, what this means is that you are going to need to spread out a lot of information and valuable resources. Take a moment and make sure that you have authored articles for public consumption. If you post them up in other places with a small link to your own site at the bottom. This will not only build up your back linking and enhance your company SEO, you will also find that it makes more people aware of your work in general, which is always a good thing when it comes to natural search optimization.

Tag Your Pictures
We all know that when it comes to marketing and good optimization that we need pictures, but don’t remember that these pictures need to be tagged as well. You’d be surprised how many people search for things by image and when you have your pictures well tagged, you will find that you are going to get more hits that are relevant to your interests and to what you are trying to do. Your pictures are a resource that you cannot afford to ignore. Many people don’t consider pictures as an element of company SEO, but they’re just as important for search engine marketing strategy as well-written articles.

Regular Updates
If you want to make the most out of your website optimization, remember to update your content regularly. Not only will this keep your “regulars” coming back, you will also find that it encourages search engines to constantly index you, making for a much better rating overall and enhancing your company SEO. This is one reason why people making blogging such an important part of their site and why it has become so popular with both businesses and private parties. Social media search optimization is growing in importance, and every company should be taking advantage of this medium.

No Black Hat Techniques
There are lots of things that can bring you a quick rush of traffic and optimization, but then will leave you high and dry. Doing things like keyword stuffing and defaming something else can get you hits, but it won’t last and you’ll find that the marketing backlash is tough to take. Ethical internet marketing is effective internet marketing, and only ethical techniques should be relied upon for company SEO.

SEO Marketing | Web Marketing

Ethical SEO Services from a White Hat SEO Company

November 1, 2009 by
Ethical SEO Services from a White Hat SEO Company

Ethical SEO Services from a White Hat SEO Company: Search Engine Pros

Search Engine Pros are a professional internet marketing firm that offers an affordable search engine optimization products to webmasters who want their sites to rank high in search engine results. They do this by offering several proven search engine optimization techniques combined with other forms of web promotion. They have created packages to make ordering easy and affordable for every webmaster who wants to use their service. But the overriding principle that separates the Search Engine Pros from its competitors is its dedication to ethical SEO services. As a white hat SEO company, Search Engine Pros never engages in unscrupulous marketing activities.

This professional internet marketing firm has categorized their ethical SEO services into four phases. The phases offer additional services and cost more as they progress. The basic phase one includes search engine optimization of 10 webpages, doing keyword research for you, creating your site map and an XML site map for Google, installing Google Analytics code, and delivering a rank report for your site. As a white hat SEO company, these form the foundation of any service we provide to our clients.

Phase two of these ethical SEO services includes writing ten articles with proper search engine optimization technique and updating your site maps. Phase three submits your website to 300 web directories with high page rank, submitting your site to 125 social bookmarking websites, and submitting an article to 400 articles sites. Submission to the important web directory Dmoz is included. Phase four includes submitting a press release for your site, making 50 blog posts and 50 forum posts, and setting up your website for local Google listings. These ethical SEO services are a staple of the products The Search Engine Pros offer as a white hat SEO company.

Each of these methods of web site promotion is offered as standalone ethical SEO services. For example, the Search Engine Pros will submit an article to 100 high page rank article directories if that is the only service you want to use. In addition to article directories, this white hat SEO company also submits to social bookmarking sites, video sharing sites, and web directories.

Search engine positioning service can also be ordered individually. They will perform keyword research, optimize your pages, or create your backlinks. These affordable ethical SEO services can really help your website to climb to the top of Google search results.

Press releases are a very useful tool for you as a webmaster as they can drive a lot of traffic to your website if they are professionally written and submitted to the proper places. Search Engine Pros offers this as ethical SEO services you should consider if you need traffic to your website. The white hat SEO company help improve your site’s traffic through press release submission.

Forum posting and blog commenting is an excellent way to get the word out about your website and it will build backlinks, which helps you rank higher in Google. These types of commenting are offered as ethical SEO services. Comments can be ordered on a monthly basis so Google will see new links being constantly pointed towards your site. You can order 100 or 1000 comments at a time.

Some popular ethical SEO services provided by this white hat SEO company are the creation and distribution of videos to be used for the purposes of video marketing, which is very hot right now among internet marketers. This can get you a lot of traffic very fast.

When you use Search Engine Pros’ ethical SEO services you will benefit from tried and true search engine optimization and web promotion techniques that actually work from a true white hat SEO company. You can rest assured that the fate of your website is resting in the hands of a white hat SEO company that over delivers and works hard to get you the results you want.

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