Social Media Marketing | Web Marketing

SOCIAL MEDIA TOOL REVIEW: Why We Use Socialinsider

19 October 2019 by
SOCIAL MEDIA TOOL REVIEW: Why We Use Socialinsider

As a social media marketer did you ever ask yourself, “I wonder what my competitors are doing on social media, and whether their strategy works better than ours?” Well, maybe not those exact words, but surely you notice if your Google rankings take a header, or your competitor suddenly starts raking in the dough.

Here at Search Engine Pros, it is crucial for us to keep up-to-date on what our competitors are doing in the social media space. We also keep tabs on what the competitors for our clients are doing so we can provide spot-on recommendations and implement effective counter-punch online marketing strategies.

That’s why we use Socialinsider, a social media analytics tool which serves up a full view of any competitor’s digital strategy for Facebook, Instagram and Twitter.

Why Do You Need a Competitive Awareness Strategy?

There are lots of reasons to find out what your competitors are doing. Here are just a few:

  • Find out how you rank: If you’re not at the top of search results, you’re losing out. In the fast-moving online world, you need to know exactly what content your competitors are using that works, when they post, their engagement metrics, audience growth, and their overall digital strategy so you can take appropriate counter measures.
  • See if you should boost any content: Sometimes a competitor will get a bump in results because they spent money to boost a blog post or video. You need to know when this happens so you can determine whether to boost any posts of your own.
  • Track, analyze, and tweak: Some online marketing tactics work better than others, but you need to keep track of everything from Facebook, Instagram and Twitter so you can compare your results against those of your competition and make necessary changes.
  • Get new ideas: When you know what your competitors are doing, you can either offer a different take or show why you can do it better.
Social Media Publishing Tool


How Does Socialinsider Give You the Competitive Edge?

At Search Engine Pros, we love the way Socialinsider gives us and our clients the competitive edge:

  • Facebook Analytics and Reports: Not only do you get insights for your own Facebook pages’ performance, you can also sneak a look at the boosted content strategy of your competitors’ Facebook pages. Get key insights on historical post data and page evolution, as well as audience growth, engagement performance and content performance. It also allows users to perform a multi-page performance comparison and analyze comment activity.
  • Instagram Analytics and Reports: Find out how a competitor’s Instagram profile has grown over time, so you can promote your own brand more aggressively. You can review historical posts data to see what campaigns they roll out and when, so you can time yours to run concurrently. You can also get engagement reports and compare profiles to gain insights about content strategy.
  • Twitter Analytics and Reports: Keep an eye on how your competitors use Twitter to engage with their target audience. See what content they publish on Twitter, when they post and what engages the most on their profiles. You can review engagement reports now, and will soon be able to compare Twitter profiles as well.
Social Media Publishing Tool

We love it, but you don’t have to take our word for it. Socialinsider is trusted by such big-names as HubSpot, BlitzMetrics, Geometry Global and Georgia Tech. And their pricing is pretty cost-effective for all the insights you get – $59 per month for the Social Media Manager plan, $99 for Small Agency, and $199 for Agency, with a two month discount for yearly plans. Best of all, you can get started with a seven day free trial. Now you can act like the pros and get the competitive social media marketing information you need with Socialinsider.

About Search Engine Pros:  Search Engine Pros is a full service web marketing agency located in Santa Barbara, CA. The company provides web marketing services, including social media consulting,  web programming, and marketing SEO. Visit the website at https://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to learn more about online marketing.

Social Media Marketing | Web Marketing

Taylor Reaume To Speak At Santa Barbara Writer’s Conference

20 June 2018 by
Taylor Reaume To Speak At Santa Barbara Writer’s Conference

For Immediate Release – Santa Barbara, CA – June 20, 2018: Taylor Reaume, president and founder of Search Engine Pros (SEP), a full-service web marketing company in Santa Barbara, CA, will be a member of a panel discussing “Navigating the Amazon: Building Your Author Platform” at the upcoming Santa Barbara Writers Conference. This prestigious conference brings together writers from around the world to meet with fellow storytellers, celebrate well-known authors, and network with publishing professionals. The 46th Annual Santa Barbara Writers Conference will be held at the charming, beachside Hyatt Centric from June 17-22 for a week-long journey through the exciting world of writing.

The panel discussion in which Reaume will participate will be held on Friday, June 22 at 4:00p.m. in Vista III. With over a decade of expertise in e-business and marketing, he has developed over 600 websites and online businesses, built 30,000+ inbound links to his client’s web sites, and published over 10,000 pages of content on the web. Reaume holds a B.S. in Marketing and Economics, promotes the ideas of social business, and demonstrates how search marketing can help spread awareness for businesses, nonprofits and authors.

“Writing a screenplay or book, and building a platform to bring attention to that work are two different skill sets. At the panel, I’ll be sharing tools, tips and websites that will help writers create an effective web strategy which builds appreciation for their work,” commented Reaume.

Other members of the panel with Reaume include moderator Marla Miller, author Janet Randall, screenplay writer Cathy Byrd, author and noted screenplay writer Eric Edson – whose web presence was built by Search Engine Pros. This session will be open to registered conference attendees as well as the public, for only $10 at the door. The conference also includes substantial networking opportunities, five days of workshops, five keynote presentations by successful authors, book signings with author-speakers, and optional one-on-one manuscript consultations.

About Search Engine Pros:  Search Engine Pros is a full-service web marketing agency located in Santa Barbara, CA. The company provides web marketing services, including social media consulting,  WordPress web design, customized WordPress plugins, web programming, and internet marketing strategy. Visit the website at https://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Writers can call 800-605-4988 to learn more about using online marketing to build their author platform.

SEO Marketing | Web Marketing

6 Ways To Improve Your Web Site This Summer

21 June 2015 by
Taylor Reaume Blog Headers24

It’s summer in California and who wants to spend time worrying about websites when there is so much else to do? You’ve got Father’s Day, graduations, weddings, and backyard barbeques. But your web marketing strategy can’t wait until September unless you don’t mind letting your competitors steal all your customers! As a web marketing agency, Search Engine Pros develops websites that work hard all year long. Here are six things you can do this summer to improve your website performance and attract more customers:

  1. Know Your Keywords: This is a crucial factor in search marketing Research your top ten keywords and provide title tags that include these words. This one step alone will capture the attention of the search engine “robots,” and could propel your site up the search engine rankings.
  2. Update Your Content: Nothing kills rankings faster than stale, outdated content. Your SEO marketing strategy must include a constant stream of educational, topical, relevant information.
  3. Use Great Photos: The old saying “a picture is worth a thousand words” is especially applicable with online marketing. Website visitors decide in seconds whether a site is worth perusing. Grab their attention and tell your story with dynamic photos, and they won’t be inclined to leave.
  4. Build Inbound Links: Word-of-mouth and referrals are still two powerful means of attracting prospects. One sure way to build “authority” is to have other sites link to yours. Part of your marketing plan should include promoting non-competitive businesses on your site, and reaching out to them to reciprocate. It builds awareness for both companies, and helps each reach a new audience.
  5. Offer Something: You never want to have someone visit your site and leave without making some type of connection. Your website should include a way to engage prospects and build that relationship. This could include an informational newsletter, a download of a “Top 10” regarding something that is pertinent to your business, a white paper, or some type of free sample or demonstration.
  6. Make it Mobile: More and more consumers are using smartphones and mobile devices to search online. Top web design practices demand websites that are functional across all digital devices.

Your website is a strategic part of your online marketing plan. Spend some time this summer making sure yours is working hard, or contact Search Engine Pros and ask about our web marketing services.

SEO Marketing | Web Marketing

7 Lucky Tips to Improve Your SEO

17 March 2015 by
7 Lucky Tips to Improve Your SEO
Holiday Marketing SEO Tips


St. Patrick’s Day is for the wearing o’ the green. While we like that, Search Engine Pros believes in the making o’ the green when it comes to implementing search marketing strategies for clients. We always tell clients that great SEO marketing isn’t a matter of luck. It’s a combination of knowledge, dedication, and persistence. As a web marketing agency, we’re providing these six lucky tips to help improve your search engine optimization:

  1. Relevance: What you write on your blog must be relevant to the searcher’s keyword. Content optimization builds your site’s relevance. In addition to providing interesting content, it must be posted using meta tags, alt tags, headings and intrasite links.
  2. Longer Content: Despite supposedly shorter attention spans, longer content of 1000-2000 words shows up well in search engine rankings and also serves to demonstrate your authority. The only caveat is that the piece must be of high quality, or you will waste your own time and that of your readers.
  3. Back links: Search engines look for pages and sites that are connected to one another through links. This can be done by testimonials, reviews, blog comments and social media shares that let the search engines know that your site is respected by other web denizens.
  4. Social Media Marketing: Your marketing plan should interweave SEO and social media to expand your online reach. Social media posts which point to relevant website information or blog posts increase the amount of shares and “likes” for existing content.
  5. Build Relationships: Increase your trust factor by showing that others respect what you have to say. Over time, you will become more well-known by the company you keep in your link-building and social media strategies.
  6. Authority: Good content attracts attention, but being relevant builds authority. With a high search engine ranking and high number of links, prospects will tend to trust your online business presence more.

Don’t just select one point and focus on that. Each of these must be combined into an all-in-one, connected, online marketing plan. Each area needs to be functioning smoothly so that the sum of the parts is greater than the whole. You won’t need the luck to improve your SEO when you have Search Engine Pros as your marketing expert.

SEO Marketing | Web Marketing

First Impressions Are Everything

7 July 2013 by
First Impressions Are Everything

What does a 30 second commercial have in common with your home page?

Both must effectively communicate a USP, or unique value proposition, in under 30 seconds.

Did you know that the large majority of visitors at your web site leave after 30 seconds, never to return again?

Let’s examine this a bit further.

There’s an old marketing mantra; “It’s better to be different than it is to be better…”

Most 30 second commercials are lifeless and uninspiring, just like most home pages.

When you’re giving a 30 second commercial at a networking event, it’s crucial to be able to quickly describe what you do and appeal to your target audience on the spot. The purpose of your 30-second USP or “commercial” is to communicate who you are, who your company is, and what you do, quickly.

Your 30 second commercial should ask one or more compelling questions that tune directly into the “WII-FM” (what’s in it for me?). A compelling statement shows how you can help others and ends with why the customer should act now.

What makes an exceptionally good 30 second commercial? A good 30 second commercial communicates how you are different (not just better) from your competition.

Marketing is the battle of perceptions, not products. It’s essential to set aside some time to brainstorm a set of smart USP’s.

A good 30 second commercial doesn’t just compete (we’re the best game in town), it eliminates (we’re the only game in town worth your time/money/attention/etc.).

But what about your web site? Does your web site clearly communicate your unique selling proposition? Does it get visitors to a warm and fuzzy feeling before 30 seconds? As internet marketing consultants and web marketers with proven track record for success, we advise our clients to set aside several hourly strategy sessions with us to focus on their USP.

Home Page Conversion Strategy

Your web site home page should have distinct sections, or segments that appeal to visitors specific interests.

Think about all the people that visit your site for a moment. How many distinct groups can you create?

By breaking the visitors into distinct groups and then cataloging everything we know about each one, it makes it easier to create content targeted to each important demographic.

For example, if you have a hotel web site, it’s likely that there are four major categories of people visiting your web site. Each group has different needs that we need to identify.

Business travelers.
Main interests: e.g. a staffed business center

Leisure travelers.
Main Interests: e.g. a guide to local attractions.

Conference attendees.
Main interests: e.g. fitness center

Families.
Main interests: e.g. kids area

Couples
Main interests: e.g. romantic dinner package

International visitors.
Main interests: e.g. bi-lingual staff

By presenting different messages for each major category of visitors, we will more effectively communicate our value offering, and improve the effectiveness of our marketing.

The idea is to segment your offering and speak directly to the needs of the market segment. If you have more than eight major market segments, you might need to simplify your business model.

Below are some creative questions that may help you get started in categorizing your target audience.

  • What are the four types of buyers in your business? (appeal to those buyers with specific sections on your site)
  • What are the eight most common objections in your business?  (answer those objections with informative tag lines on your site)
  • What are the main benefits of you vs. your competition?  (Speak to the benefits, not the features)
  • What makes you different?  (highlight the ways you are different with tag lines on your site)
  • How do people find you?  (ask if the visitor came from XYZ place, click here)

Segment and categorize your audience – by interest and/or desire. The idea is to stay in front of them with laser – focused marketing messages specifically matching their interest/desire.

Remember, “It’s better to be different than it is to be better…”

Objective Perspective is key to success with online marketing strategy

As search engine marketing professionals, we’re known primarily as SEO copywriters and WordPress web designers.  However, over the years we’ve worked hard at developing our understanding of traditional marketing concepts and learned how to apply them to our online marketing strategy.  Our team of marketing professionals are trained across multiple disciplines. When you need a unique approach that brings results,  Search Engine Pros are your “Navy Seal” team of internet marketers, guiding you every step of the way, helping you maximize profits through a low cost, highly effective online marketing plancomprised ofsearch marketing, SEO marketing, email marketingand SEO enhanced press releases. 

Taylor Reaume

Founder/e-business Coach

Santa Barbara Marketing Founder Taylor Reaume