It’s summer in California and who wants to spend time worrying about websites when there is so much else to do? You’ve got Father’s Day, graduations, weddings, and backyard barbeques. But your web marketing strategy can’t wait until September unless you don’t mind letting your competitors steal all your customers! As a web marketing agency, Search Engine Pros develops websites that work hard all year long. Here are six things you can do this summer to improve your website performance and attract more customers:

  1. Know Your Keywords: This is a crucial factor in search marketing Research your top ten keywords and provide title tags that include these words. This one step alone will capture the attention of the search engine “robots,” and could propel your site up the search engine rankings.
  2. Update Your Content: Nothing kills rankings faster than stale, outdated content. Your SEO marketing strategy must include a constant stream of educational, topical, relevant information.
  3. Use Great Photos: The old saying “a picture is worth a thousand words” is especially applicable with online marketing. Website visitors decide in seconds whether a site is worth perusing. Grab their attention and tell your story with dynamic photos, and they won’t be inclined to leave.
  4. Build Inbound Links: Word-of-mouth and referrals are still two powerful means of attracting prospects. One sure way to build “authority” is to have other sites link to yours. Part of your marketing plan should include promoting non-competitive businesses on your site, and reaching out to them to reciprocate. It builds awareness for both companies, and helps each reach a new audience.
  5. Offer Something: You never want to have someone visit your site and leave without making some type of connection. Your website should include a way to engage prospects and build that relationship. This could include an informational newsletter, a download of a “Top 10” regarding something that is pertinent to your business, a white paper, or some type of free sample or demonstration.
  6. Make it Mobile: More and more consumers are using smartphones and mobile devices to search online. Top web design practices demand websites that are functional across all digital devices.

Your website is a strategic part of your online marketing plan. Spend some time this summer making sure yours is working hard, or contact Search Engine Pros and ask about our web marketing services.

4 Responses

  • It’s so easy to want to kick back and relax when summer comes around. Kids are home from school, the weather is nice, vacationing sounds ideal, and hanging out with friends and family sounds better than working on a website! I love your points about making sure to use great photos and updating content to stay relevant. Photos are always the first thing that people see so it is important to make sure they are catchy and not some random stock photo that makes people question your marketing tactics. I never thought about using inbound links and creating partnerships with those non-competitive websites. Nothing is better than a happy and healthy symbiotic relationship where multiple parties benefit!

  • Hey Taylor,

    You make an excellent point when comes to old content. It is very easy to allow your content to go stale, especially if digital is not your only responsibility as a business owner.

    I like to go back to old content and repurpose it by including elements into a brand new article. This practice helps me stay on topic while freshening up new rules and regulations from my ever-changing industry.

  • As my mom says, no social media account is better than an empty social media account. When a business or organization’s website, social media, etc is inactive, people often assume that it closed, or that it’s inactive. People rarely come back to check on these “dead” sites. By having interactive and enticing content, you can draw potential clients in for the long run. That being said, an incredible media campaign can’t save a bad product. Eventually, that excitement, thrill, and intrigue will wear off, and if a company or individual isn’t coming out with new products or improving on their own work, that interest will slowly wear off. Just a few questions: how do you know what the “right” key words are, as in, how do you know which words are essential and attention-grabbing, and how do you know which words aren’t necessary. How should you capitalize on key words?

  • Hello Taylor,

    I definitely agree that it is essential to do keyword research and put these words in your blog whenever possible. However, I also think that too much keyword placement may risk your website not rank in search engines. After all, search engines prefer natural and helpful content, so I believe that a person should strategically use these keywords instead.

    I also have a question regarding putting great photos on the website. Aside from the picture having meaningful content, a good image should be high-quality, right? Wouldn’t that make the website’s loading time slower? Visitors might leave if my site is loading slowly.

    Thank you for this helpful content.

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