SEO Marketing | Web Marketing

SEO Is Like A Rubik’s Cube

19 May 2014 by
Taylor Reaume Blog Headers30

Steamling your SEO campaigns is a bit like solving a Rubik’s Cube…

If you have visited Google’s home page today, you’ve seen that they replaced their logo with a rendition of the mesmerizing Rubik’s Cube. According to Wired Magazine, Google is celebrating the iconic puzzle’s 40th anniversary with an interactive Doodle.

At Search Engine Pros, this got us thinking that SEO (search engine optimization) is like a Rubik’s Cube. SEO is complex and requires an integrated, all-in-one approach to solve it. Getting one area perfect does not complete the picture if other puzzle pieces are incomplete. Instead of colors, here is what we’d put into an “SEO Solver’s Cube”:  

marketing strategy on google
  • Great Web Design: This part of the puzzle helps all the others fall into place. An old, outdated, or ineffective website can hurt your marketing strategy and keep you from achieving your goals. Our web marketing agency can help put your website to work. We can develop a web design plan, execute that plan through top web designers, and implement a branding strategy.
  • Blogs: Our professional SEO company can constantly publish high quality content on your behalf. Our marketing agency takes advantage of the best WordPress plugins, SEO tools, and top WordPress themes to make your blog capture the audience’s attention. A well-written blog also increases the opportunity for SEO optimization by providing content that generates back-links.
  • Newsletters: Newsletters and email marketing can sometimes be the forgotten cousin to the sexy blogs, but they keep your business in touch with prospects and current customers. While blogs usually focus on one topic, newsletters help you communicate to a wider audience on several topics. As a marketing consultant, we believe that the best marketing strategies should incorporate a newsletter component.
  • Social Media Marketing: In today’s connected world, it’s crucial to keep in touch through social media. Our Santa Barbara social media services can improve your exposure on YouTube, Facebook, Twitter and LinkedIn. Our social media agency can develop a Facebook marketing plan that provides a mechanism for engagement, interaction and two-way communication.
  • Public Relations: Not only can a high quality press release communicate specific points about your business, it can also get picked up by many online news outlets, adding even more to your internet marketing and SEO effectiveness.
  • Pay-Per-Click (PPC): Use our PPC services to capture attention at the very moment a prospect is searching for your product or service. Ask us for a PPC campaign proposal.
marketing-strategy-google

Put it all together in a concise marketing plan and you’ve found the solution to your online marketing puzzle. Our Santa Barbara marketing group can help you with all aspects of online marketing, web marketing, social media marketing, SEO marketing, and PPC marketing.

Search Engine Pros is an ethical SEO company that stands ready to help you reach your online marketing goals. So stop playing with the Rubik’s Cube on Google and start working on your SEO strategy!

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm which specializes in SEO marketing,  online marketing, PPC (Pay Per Click Google Adwords), and SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

Google Marketing Is Like A Big Rubiks Cube

Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free web site analysis and rank report.

Smile, It’s Contagious!

SEO Marketing | Social Media Marketing | Web Marketing

Why Your Website Strategy Doesn’t Get any ROI

27 April 2014 by
Taylor Reaume Blog Headers31

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. Based on our experience, here are some reasons why your web strategy may not be providing a strong return on your investment:

  • Lack of an Overall Strategy: Over 81% of consumers make buying decisions on the internet, and your business needs a total strategy to attract their attention. A sexy website alone isn’t enough to do the job. Your strategy must include all elements from “The Strategic Circle” for website marketing success.
  • Consumers Can’t Find You: A website that just talks about your business without any search engine optimization (SEO) will not appear in search results.
  • Nobody is Linking to You: Search engines look for websites that have links to and from other sources as a way of establishing credibility and topical relevance. Back links are online referrals for your business.
  • Not Functional on all Devices: Consumers are now accessing the Internet from PCs, laptops, tablets and smartphones. Websites that don’t translate well to all devices are missing out on potential traffic.
  • No Social Media: Your customers like to stay in touch and are using social media to do it. Be sure to have links to your Facebook, Twitter and other social media pages and keep them updated, too. Have a constant stream of outgoing information, try to link up with online influencers, and respond quickly to requests for information.
  • One Language Limitations: In a bi-lingual and multi-lingual world, a website that only provides information in English excludes a significant portion of the buying public. The key to International SEO is optimizing a page for foreign language natural search.
  • Not Driving Customers to Your Site: Sometimes a little extra push is all a consumer needs to be motivated to visit your site. Properly worded and placed pay-per-click (PPC) Google Adwords can provide just the right touch at the moment of decision.

As online marketing professionals, our role is (1) to help you gain a better grasp of what is often a complex maze of decisions; (2) to help ensure that decisions you make are carried out; (3) to keep your strategies up-to-date.

Our clients include small business owners, financial professionals, lawyers, doctors, and corporations – people who struggle for time to carefully focus on their online marketing goals.  The Accelerator Plans we offer are advanced marketing plans designed to optimize your internet presence and grow your customer base.  All project related information is stored in the project center. Google Analytics and Get Clicky tracking software are utilized to fine tune efforts each month.

Web Marketing Strategy

As your marketing partner, we’re experienced enough to be proactive, not reactive. Working with a marketing agency should be fun, not annoying, and tiresome. We handle all the time-consuming details in a cost-effective way for you. Remember that the true cost of working with our company is ZERO when considering year-end business growth figures. Inaction is much more expensive in terms of lost market share and lost revenues.

SEO Marketing | Web Marketing

How To Make Your Website Sexier

31 March 2014 by
Taylor Reaume Blog Headers32

Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for self-appreciation.  Your web site needs to be sexy to convert visitors. Even the greatest SEO marketing strategy will do no good if it draws traffic to your site only to bore the visitor. 

Sexier Websites

At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. We have helped clients in every type of industry improve the appearance and sexiness of their websites without sacrificing SEO strategies or content. Based on our experience as web site conversion optimization specialists, here are some suggestions you can use to make your website sexier:

  1. Smashing Design: Start with a dynamic website design that pops out, invites visitors to stay, and leads the eye on a coherent journey through the information you need to impart.
  2. Looking Good: Closely inspect the graphics you use to draw attention to your website. Photos should have attractive people that will appeal to the visitor’s eye. Graphics should be clean and classy, with a feel of elegance and sophistication.
  3. Beautiful Buttons: Most web designers fail to focus on the little things that can make a web site more attractive. Those “submit, cancel and download” buttons don’t have to be just a dull gray square. Use some color, beveled edges and gradient fill to really make them pop.
  4. Social Sharing: You want visitors to let others know about your site, so it’s important to make it appealing to share on social media. Make sure your social sharing buttons look great, load quickly, offer choices that will help your SEO, and fit with the overall feel of your page.
  5. Relevance: Nothing is sexier than finding out what visitors want and providing it. It’s the online equivalent of “I hear you.” Is your website screaming “It’s all about me, Me, ME!” or is it saying “Here is how I can help you achieve more in your life.” If your content doesn’t live up to the hype, no sexy photos can help make a sale. 

Need our help? Call upon the professional web design conversion experts at Search Engine Pros and we’ll help you design eye-catching banners and embed powerful calls to action which will lower your bounce rates, boosts conversions, increase the time people spend on your site (which will increases rankings and doubles your sales).

learn more about how a web site marketing strategy can help your company grow

If you’d like to learn more about how a website marketing strategy can help your company grow, visit our booth at the 2014 Santa Barbara Business Expo at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.  Search Engine Pros Founder, Taylor Reaume, will be presenting from 9am-9:30am on “How To Rank Your Web Site by Helping Others First”.   Add yourself to the SBBE Event page,  Click LIKE on the fan page: https://www.facebook.com/BusinessExpoSB to stay up to date.   Download the event flyer here

SEO Marketing | Web Marketing

Marketing Strategist Taylor Reaume to Speak at Santa Barbara Business Expo

13 April 2013 by
Taylor Reaume Blog Headers 26

NOOZHAWK.COM – SANTA BARBARA, CA – 4/8/2013 – The Santa Barbara Business Expo brings together the brightest local business minds. Attendees will learn about the latest marketing trends, business tools, emerging web technologies and best practices in business. Speakers will provide valuable, practical insight about efficiency, purpose and direction.

Taylor Reaume

Local marketing strategist Taylor Reaume is wearing several hats this year as the expo’s website designer, social media director and speaker.

“Many business owners are resistant to change,” said Reaume, owner of Search Engine Pros, a Santa Barbara Internet marketing firm. “However, neglecting a business marketing strategy is the kiss of death, as invariably those businesses will be outranked by competitors, while those who adapt to the future will thrive.”

In 2013, marketing companies have started broadening the scope of their marketing services to include SEO and social media. With Google being such a large part of the marketing mix today, marketing agencies whose core focus is SEO marketing are emerging as particularly attractive to business owners.

“Business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with search marketing,” Reaume said. “Bewildered business owners are arduously blogging with little traction because their web strategy lacks a ‘connected’ approach. The cost of hiring and teaching an in-house employee is simply not cost-effective for most businesses. The number of hours required to learn this stuff is staggering.

“A connected, well-rounded web strategy over a one-year period will earn those rankings from Google, naturally. It takes time and focus. Search engines are the new yellow pages and rankings are the holy grail of marketing today. We explore the subtle nuances of your brand, USP, how you’re different, and promote you carefully and consistently every month. The highly custom blogs, press releases, Facebook posts, social media links, local directory submissions, email newsletters, etc., are all pivotal for a successful strategy. 

“Our Accelerator e-marketing plans offer a winning strategy that combines the best of the best, highly effective, lowest-cost Internet marketing tactics today. The 2013 marketing battlefield is even fiercer than last year. Let’s coordinate and launch our marketing arsenal to protect and increase your market share. Book a lunch date with me by connecting on my personal Facebook page.”

According to Taylor, building a business today is a matter of time and human resources, working smarter not harder. There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy. Finding the time to learn, and then finding the time to execute consistently is proving difficult for most businesses. It is crucial to stay consistent with your marketing every month because success builds exponentially, and consistency is the secret sauce for brand building (and strong ROI).

As a premier sponsor of the event, Reaume will be speaking at the event and offering live website critiques. Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays from 5:30 to 6:30 p.m. at 629 State St.). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting and social media marketing.

“Web marketing and social media are the lowest-cost tools for building a business today,” he said.

The Santa Barbara Business Expo will be held from 9 a.m. to 2 p.m. Saturday, April 20 at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd. Click here for more information.

NOOZHAWK.COM ARTICLE:

SEO Marketing | Web Marketing

4 Things All Affiliate Marketers Need To Survive Online

1 February 2013 by
4 Things All Affiliate Marketers Need To Survive Online

Affiliate marketing is one of the hottest growing trends in 2011.  Whether you’re selling stuff and you need sales agents (advertiser), or you’re a power blogger with a sphere of influence (publisher), affiliate marketing find a true win win in the marketing world.   Below are four top tips for affiliate marketers.

  1. Align your passions with a profitable niche.  You might have several passions in life.  Some of those passions are able to be “monetized” easier than others. For example, if you’re passionate about making hemp necklaces, you might want to consider a different passion, as this passion will not yield enough income to build a family, afford a home, etc and survive on.  The most successful people in the affiliate marketing game do some deep thinking on these two points.  
  2. Create a remarkable resource on the web.  Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product.   Try to obtain testimonials from people that are willing to allow you to use their names and photos on the site of the specific product you are marketing.  Write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points.    
  3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they are not likely to take any action.   Try to write a minimum of 2 articles per week, with at least 300-600 words in length.   By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day in a short period of time.
  4. Offer free reports to your readers. If possible position them at the top of your page with a strong call to action. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.  

Only two things can possibly happen with the web page: closed sale or the prospect leaving the page, never to return again. By placing useful information into their inboxes at certain specified period, you will remind them of their past interest and they usually end up buying. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. I hope these tips were useful for you.  Be sure to come down to our Workshop tonight if you live in Santa Barbara, CA – We will be discussing affiliate marketing and how it can help both a publisher and an advertiser to create more income from the internet. -Taylor

Best Regards, : )

** Please note:

Send all support requests to projects@thesearchenginepros.com
~~~~~~~~~~~~~~~~~~~~~~~~~
Taylor Reaume  “TheSearchEnginePro”
Founder / e-business Coach
Phone: (800) 605-4988
Skype:  smartchoiceweb
6 Harbor Way #209, Santa Barbara, CA 93101
www.thesearchenginepros.com
Pricing : Workshops : Blog : Questionnaire : TaylorReaume

 Follow Taylor on…

www.facebook.com/thesearchenginepros
www.twitter.com/santabarbaraseo
www.linkedin.com/in/treaume

SEO Marketing | Web Marketing

International SEO and Multilingual SEO

16 June 2010 by
International SEO and Multilingual SEO

International SEO is a strategy employed by firms hoping to conduct business — in English — with foreign clients and partners. The key to International SEO is optimizing a page for foreign language natural search. This is accomplished through multilingual SEO, wherein we craft an International SEO campaign to attract foreign clients. We optimize your keyword campaign in a foreign language and direct natural search results to a page explaining what it is your company does. Search engine optimization has proven to be a powerful tool for increasing traffic, and International SEO and Multilingual SEO are no different.

This includes manual submission on the appropriate foreign search engines + full optimization maintenance/monitoring service for 1 year. Our native SEO technicians are spread throughout 28 countries. They work in close collaboration with qualified translators to ensure technical accuracy, while always respecting the cultural correctness of each foreign market being addressed.

International SEO is not about doing business with foreigners in their language, but rather bringing foreigners to your website to business with you in English. It is not necessary to translate your website to do business with foreigners. However, you must have at least 1 page translated in Japanese to be able to submit to Japanese Search Engines, and one page in German to submit to the German Search Engines, and so on.

Need more details? Click here to watch a video about multilingual SEO

SEO Marketing | Web Marketing

The Search Engine Pros presenting at January 5th Goleta Chamber Mixer

30 January 2010 by
The Search Engine Pros presenting at January 5th Goleta Chamber Mixer
Goleta Chamber Of Commerce Breakfast Mixer

Following the January 5th B2B Breakfast Mixer, was a presentation on Best Practices in Web Marketing.
Presenting Sponsors:

1. Michael Kramer, Ameravant Web Design

2. Taylor Reaume, The Search Engine Pros

3. Shukri Farahd, Media 27 | MARKETING & ADVERTISING

Review your own website to Google Standards:

1. What is your Google PageRank?

2. Is your website Html or Dynamic Content?

3. Does Your Website Validate Againt Google Standards?

4. Flash Websites vs. Non Flash Websites. Is one better for Search Engine Ranking?

Special Offer:

1. AMERAVANT WEB STUDIO – Any GVC member or non-member considering becoming a member of the Goleta Valley Chamber of Commerce, will receive $200 toward their GVC membership, if they also use at least $200 worth of services from Ameravant Web Design. Ameravant will issues a check to the GVC in your name.
2. THE SEARCH ENGINE PROS – Member discount offer = 1 Free Keyword Research Report $150 Value

At each meeting every business has the opportunity to give a 20 second commercial. Below are excerpts from the TechEase company, Evan and Dave, and sometimes Anna.

SEO Marketing | Web Marketing

Ethical SEO Services from a White Hat SEO Company

1 November 2009 by
Ethical SEO Services from a White Hat SEO Company

Ethical SEO Services from a White Hat SEO Company: Search Engine Pros

Search Engine Pros are a professional internet marketing firm that offers an affordable search engine optimization products to webmasters who want their sites to rank high in search engine results. They do this by offering several proven search engine optimization techniques combined with other forms of web promotion. They have created packages to make ordering easy and affordable for every webmaster who wants to use their service. But the overriding principle that separates the Search Engine Pros from its competitors is its dedication to ethical SEO services. As a white hat SEO company, Search Engine Pros never engages in unscrupulous marketing activities.

This professional internet marketing firm has categorized their ethical SEO services into four phases. The phases offer additional services and cost more as they progress. The basic phase one includes search engine optimization of 10 webpages, doing keyword research for you, creating your site map and an XML site map for Google, installing Google Analytics code, and delivering a rank report for your site. As a white hat SEO company, these form the foundation of any service we provide to our clients.

Phase two of these ethical SEO services includes writing ten articles with proper search engine optimization technique and updating your site maps. Phase three submits your website to 300 web directories with high page rank, submitting your site to 125 social bookmarking websites, and submitting an article to 400 articles sites. Submission to the important web directory Dmoz is included. Phase four includes submitting a press release for your site, making 50 blog posts and 50 forum posts, and setting up your website for local Google listings. These ethical SEO services are a staple of the products The Search Engine Pros offer as a white hat SEO company.

Each of these methods of web site promotion is offered as standalone ethical SEO services. For example, the Search Engine Pros will submit an article to 100 high page rank article directories if that is the only service you want to use. In addition to article directories, this white hat SEO company also submits to social bookmarking sites, video sharing sites, and web directories.

Search engine positioning service can also be ordered individually. They will perform keyword research, optimize your pages, or create your backlinks. These affordable ethical SEO services can really help your website to climb to the top of Google search results.

Press releases are a very useful tool for you as a webmaster as they can drive a lot of traffic to your website if they are professionally written and submitted to the proper places. Search Engine Pros offers this as ethical SEO services you should consider if you need traffic to your website. The white hat SEO company help improve your site’s traffic through press release submission.

Forum posting and blog commenting is an excellent way to get the word out about your website and it will build backlinks, which helps you rank higher in Google. These types of commenting are offered as ethical SEO services. Comments can be ordered on a monthly basis so Google will see new links being constantly pointed towards your site. You can order 100 or 1000 comments at a time.

Some popular ethical SEO services provided by this white hat SEO company are the creation and distribution of videos to be used for the purposes of video marketing, which is very hot right now among internet marketers. This can get you a lot of traffic very fast.

When you use Search Engine Pros’ ethical SEO services you will benefit from tried and true search engine optimization and web promotion techniques that actually work from a true white hat SEO company. You can rest assured that the fate of your website is resting in the hands of a white hat SEO company that over delivers and works hard to get you the results you want.

SEO Marketing | Web Marketing

SEO Positioning Company helps increase web site traffic

1 November 2009 by
SEO Positioning Company helps increase web site traffic

SEO Positioning Company helps companies increase web site traffic: Search Engine Pros

Search Engine Pros, a Santa Barbara-based SEO positioning company, can help your firm increase web site traffic and boost sales. Your web site is the foundation of your internet based business. It’s the front door where your customers come in, it’s the place where you show off your products and services, and it’s the place where you do commerce and build up a sense of community among your customers.

A good web site design company is essential to making your site profitable, and web site design companies will focus heavily on search engine positioning tools, and web site traffic reports to help you get your web site into the top page ranks on the major web sites (and especially Google). An SEO positioning company can help you achieve your internet sales goals through campaigns to increase web site traffic.

Search Engine Pros are based out of Santa Barbara, and they are a full service SEO positioning company, with years of experience in designing content rich web sites and crafting search engine optimization strategy that appeal to both internet search crawlers and the humans who follow them onto your web page. They aren’t a traditional slash and burn SEO positioning company out of India, but want to help your business grow; because it’s only in helping businesses hit sustained growth that they get repeat business for their firm. Search Engine Pros’ services will help you increase web site traffic.

Consider the Search Engine Pros for your web site launch, whether you’re a small business just starting out on the internet, an existing business trying to make an internet presence known, or a multi-million dollar company that needs to increase web site traffic. As an SEO positioning company, their full range of search engine optimization services will make the difference between surviving in these troubled economic times, and thriving as your business takes off, and you reach qualified customers who you’ve been missing before.

Search Engine Pros provide a lot of tools in their search engine marketing arsenal; they will handle the aspects of Google Analytics needed to help maximize your organic and paid search rankings, and are deeply involved in helping all of their customers reach the top of the Google page ranks. As an SEO positioning company, we offer a full range of analytics services and marketing insight services that will help you not only increase web site traffic but understand what that traffic means to sales. It’s their experience that most web sites that are languishing on Google can have their site rankings improve by making some simple and effective (and often invisible) site changes, and with link building exercises, to build up the relevance of the site in organic ways and helping to increase web site traffic. In particular, they will help you tune your content and your placement, to get internet traffic that’s geared towards your message.

Again, there’s more to getting business out of a web site than merely web traffic reporting. You also need a compelling message and a reason for people to come back repeatedly to see new content. They can help you get regular content updates for your web site to turn once over visitors into repeat customers. Dynamic, unique content is the best way to increase web site traffic. No matter what your search engine positioning needs are, as the premiere SEO positioning company in Santa Barbara, Search Engine Pros can help you meet it. Visit our web site today to see why we’re the best rated internet marketing firm on the Internet.

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