Web Marketing

No follow in 2012: A Valuable Google Page Rank Benefit?

11 August 2012 by
No follow in 2012: A Valuable Google Page Rank Benefit?
Google page rank benefit

SEO Experts have known for years that nofollow deletes valuable Google page rank benefit, a Google employee (Matt Cutt’s) has even confirmed this fact on his blog.

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor and focus on the core of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each, and the other five no follow links would simply evaporate the link juice.

Why does Google say not to worry so much about those no follow tags?  We believe Google is simply trying to clarify things to a degree about all the mystery around page rank sculpting. Another reason might be because they are trying to discourage sloppy web mastery.  If one builds a website correctly, from the start, there is no need to use no-follow tags on links (for outbound links or for site navigational links).

But here’s the interesting take away…

Most reports from top SEO’s across the web are concluding that rel=”nofollow” attributes to internal links within a site are wasting link juice. A nofollowed link is deleting your valuable link benefit. Many don’t realize that the WordPress core commenting system that uses nofollow on comment author links is already deleting too much of your valuable link benefit (possible to remove this at theme level), don’t make it worse by adding more!

Google page rank benefit

There’s been talk lately in the blogosphere about how noindex is perhaps just as bad as nofollow in terms of evaporating link juice.  Although noindex is not as damaging as nofollow (doesn’t delete link benefit), noindex does waste link benefit. When a page is noindexed the link benefit that flows through the page does NO SEO work on that noindexed page! All good SEO experts know when link benefit flows through a page (via links) a proportion of that link benefit is used (spent) on that page (estimated 15% is used, it’s the dampening factor within the PageRank formula).

Noindex can block these pages from being indexed, but noindex does NOT recycle the link benefit (the 15% that’s lost), there is little value in noindexing a page when the link benefit is wasted. The page isn’t indexed, but the link benefit is still used (wasted).  The perfect SEO setup is ALL pages on a site target one or more keywords (SERPs : Search Engine Results Pages) so ALL the link benefit flowing through the site generates traffic from search engines like Google through relevant SERPs.

Few sites are perfect SEO wise.  A typical site will have Contact, About, Privacy, Disclaimer, Shopping Basket and other pages that though important to our visitors, have little to no SEO value. Should you noindex the pages, no follow the pages?  These are important questions to ask with your SEO consultant, as the answer is not the same in every case.

What does it all mean?

Long before the days of nofollow, Bruce Clay, Inc. has advocated a site architecture practice known as SEO siloing. SEO Siloing relies on two things to create sections of a site that are highly relevant to the targeted keyword: linking and theming. By linking pages with the same theme (virtual SEO siloing) and by including those pages within the same directory (physical SEO siloing), you can create a section of your site that will be considered pertinent to targeted keywords.

With the advent of the nofollow attribute, we recommended nofollow use to eliminate superfluous links to pages that were off-theme. However, we considered PageRank sculpting using nofollow to be a marginal support for SEO siloing. If a forthcoming Google guideline were to discourage nofollow-based PageRank sculpting, it would not affect the core principles of SEO siloing, a powerful web site architecture technique that improves site structure and the related relevancy signals. If Matt is suggesting that webmasters build a site with PR flow in mind from the beginning, SEO siloing is an ideal solution still deserving of attention and implementation.

Bottom line  – it’s important to start cleaning up our your follow tags.  We won’t be penalized if we use them, rather, we will just lose out on passing “page rank power” for that link. Implementing these changes now will help webmasters abide by Google’s new algorithm and increase web site traffic.

Traditionally, search engine optimization is often approached as a post production task, taking the existing code of a website and optimizing the structure to increase rankings. Often times the work is outsourced or handled by a separate web team that doesn’t have a working relationship with the web development team. However, savvy webmasters and successful SEOs understand that a websites architecture and overall linking structure will have a huge impact on long term success.

When you build your website on a solid foundation of vertical market theme research, solid linking structure otherwise known as ‘silo website architecture’ and quality content that provides value to your visitors, you will be miles ahead of the SEO game even before you begin acquiring back links.

Silo Web Site Architecture: A silo is simply another word for ‘category’.  Silo website architecture is a way of organizing your keyword rich content into tightly structured themes whereas the content of each page, including body copy, titles, headers, and urls, all work together to support the overall theme of the silo.  Each page within a silo links to each other to reinforce the theme. Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

Why is this important?

If you build your website this way, search engines like Google are going to reward you because you are telling them exactly what your web site is about while providing a logical navigation for your (and Google’s) customers. Remember, Google is in the business of serving up quality content to it’s customers.  Relevant inbound and outbound linking helps Google filter and organize the web pages they are indexing.  Google’s algorithm pays close attention to the keywords in the anchor text of a link, especially when it is placed within the body content of your page, and places high importance to the page the link is pointing to.  Internal links contained within your website can carry as much weight as inbound links from external sites.

*Note: Red arrows indicate where links are pointing.  Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

  • Example of “Silo Web Architecture”
  • Notice keyword themes
Example of Silo Web Architecture

*Note: Red arrows indicate where links are pointing.  Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

All this is to say that just be careful when using nofollow and noindex when trying to rank your web pages. Let’s work smarter, not harder on our SEO!

PPC Marketing | Web Marketing

Pay Per Click Marketing: 3 Secrets To Success

6 August 2012 by
Pay Per Click Marketing: 3 Secrets To Success
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The Monday SEO Workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When: Monday Nights 6pm-7pm 
Where: SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara, CA 93101

 REGISTER & RSVP HERE

“Pay Per Click Marketing: 3 Secrets To Success”

We will discuss the 3 major secrets to success in PPC marketing. Avoid making the common mistakes in Google Adwords marketing! Group members will share lessons learned with pay per click marketing.  Learn how to download our Local Keyword Research Excel Template.  

Many people try to go it alone with their PPC strategy, and that usually just isn’t going to cut it when you are swimming with the sharks on Google Adwords, you’ll lose your shirt quickly. 

Learn how to decrease your keywords’ cost-per-clicks (CPCs) and optimize your ad positions (more traffic for less cost). A smart PPC campaign manager will spend time researching competitors strengths and capitalizing on the best keywords in their campaigns. 

Don’t make the same mistake nearly 75% of PPC advertisers make, and send everyone to the homepage of your web site. 

Group members will share:

  • how to develop a keyword research report
  • how to find low cost, yet high traffic keywords with commercial intent
  • how to create compelling ad copy and split testing ads
  • how to adjust keyword bids to ensure maximum ROI
  • how to add negative keywords
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Business Networking Opportunities In Santa Barbara:

  • Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here
  • Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here
  • Santa Barbara Young Professionals: Business Networking with young entrepreneurs. visit here
  • TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances, and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

oin us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

  • The latest cutting-edge marketing strategies, online and offline.
  • How to wine and dine the Google spider at your web site.
  • Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only SEO Meetup Group

Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

IF YOU ARE A MARKETER: Fellow marketing consultants and web designers are welcome to attend this meetup group provided they post a public Facebook post with a link to our meetup page on the day of the event.
IF YOU ARE A NON MARKETER: Rather than charging a door fee, we ask attendees to post a review on our Google page and Facebook page.

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Web Marketing

Craigslist Marketing: 7 Helpful Hints When Posting Ads

26 July 2012 by
Craigslist Marketing: 7 Helpful Hints When Posting Ads

Craigslist marketing is one of the most effective forms of advertising today.

Craig Newmark, the founder of Craigslist, in 2006

Craigslist is a classified advertisements website with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums.

The site was founded by Craig Newmark in 1995 as an email distribution list of friends, featuring local events in the San Francisco Bay Area, before becoming a web-based service in 1996 and expanding into other classified categories. It started expanding to other U.S. cities in 2000, and currently covers 50 countries.

Business owners around the world use Craigslist as a means to market their businesses and align with strategic partners.  When marketing your business using Craigslist, there are a few tips you may want to consider beforehand.

  1. Craigslist Marketing Tip #1: It is best to build a list of ads that you will run. For example, it is best to keep a list of about 10-20 swipe files on hand that you will run on craigslist so that you are not constantly having to create new ads. After you have posted each ad on the list once then you can start over and start doubling up your ad postings, making that ad list run longer.
  2. Craigslist Marketing Tip #2: Titles are important! Make sure the title of your posting is something catchy that will bring the customer in and make them want to click on that posting. You will get a better response if you have an interesting title.  Consider phrasing your title as a question. For example, if your title is “Think your smarter than Lady Gaga?” then in their heads viewers think “yes” so they will click on the link to see what it is.
  3. Craigslist Marketing Tip #3: People love pictures. Sometimes people will click on a posting just because it has ‘pic’ next to the title. You want to put relevant pictures in your ad posting. Perhaps a picture of your product or your banner design on your website.  After all a picture speaks a thousand words.
  4. Craigslist Marketing Tip #4: Be sure to watch your timing for when you post your ad. Some of the best times to post on Craigslist are in the early mornings from 6-8am and the after work hours of 5-8pm. These are the times when people are surfing Craigslist before and after work. If you post an ad too early than your ad will be pushed to the second or third page by the rush hours and if you post an ad too late, then no one will see it either.
  5. Craigslist Marketing Tip #5: People love their city! When creating your ad keep in mind that people tend to be very proud of their city, so if you are targeting businesses locally then it would be a good idea to have some sort of local theme to the ad or pictures in the ads.
  6. Craigslist Marketing Tip #6: Testimonials! Credibility is a huge part of the internet marketing business. People buy from people.  Testimonials are marketing gold and are very effective at increasing conversion levels.   If possible, always include photos of your testimonials.  Smiling faces have been proven to increase conversion levels in recent studies.
  7. Craigslist Marketing Tip #7: Identify your target market and post correctly!  Craigslist has many different sections. Make sure you are posting your ad in a section that is relevant to your business and also reaches your target market. If you are selling couches, it would be effective to post an ad in the furniture section, but not so effective to post an ad in the boats section.  Position your ad according to your target market.

I hope these Craigslist marketing tips helped you gain a clearer understanding of how this unique marketing medium can grow your business.   Stay tuned for more helpful internet marketing tips that will give you an edge over your competition on the web.

Web Marketing

Comprehensive List of Search Engines

24 July 2012 by
Comprehensive List of Search Engines

This is a great little resource we found today…  

Bing Search: Microsoft’s entry into the burgeoning search engine market. Better late than never.
Yahoo! Search: The 2nd largest search engine on the web (as defined by a September 2007 Nielsen Netratings report.
AltaVista: Launched in 1995, built by researchers at Digital Equipment Corporation’s Western Research Laboratory. From 1996 powered Yahoo! Search, since 2003 – Yahoo technology powers AltaVista.
CuilCuil: Cuil was a search engine website (pronounced as Cool) developed by a team of ex-Googlers and others from Altavista and IBM. Cuil, termed as the ‘Google Killer’ was launched in July, 2008 and claimed to be world’s largest search engine, indexing three times as many pages as Google and ten times that of MS. Now defunct.
Excite: Now an Internet portal, was once one of the most recognized brands on the Internet. One of the famous 90’s dotcoms
Web Marketing

5 Questions to a Successful Survey

15 July 2012 by
5 Questions to a Successful Survey

This is a great article by Survey Monkey that discusses survey best practices, enjoy!

Survey Monkey is a great service and we highly recommend it to all our clients for market research.

-Taylor Reaume

If you’re getting ready to send an online survey, you probably already have some questions in mind for your audience. No doubt about it — the questions you ask your respondents are important and should be well thought out. Equally important (though less well known) are the questions you ask yourself before you send your survey. These 5 basic questions — how, why, who, when, & what — don’t get as much attention as the more popular questions you include in your survey. But they should. Take a few minutes to answer these 5 questions before you start writing your survey. Your results will thank you for it.

Questions To Ask Yourself Before You Send Your Survey

1.    How:          How do you want to ask?

Okay, this is the easy part. After all, you’re reading this blog because you already decided that you want to use an online survey to do the asking for you. So really, the place to start is our second question…

2.    Why:          Why do you want to ask?

The most important step in a survey is figuring out what you actually want to know. It’s important to make your objectives really clear up front or the next steps of survey formation won’t go so well. For example, stay away from vague goals like measuring “satisfaction.” What do you mean by satisfaction? Do you want to know if your public awareness campaign was engaging and fun? Or if it was informational? Or persuasive? Not only will a clear sense of the feedback you want up front help you to analyze your data when you get it back; it will also make your actual survey questions clearer and simpler—something that the people answering your survey will definitely appreciate. Which brings us to our next question…

3.    Who:          Who do you want to ask?

This may seem like a silly question, but it really is very important. Survey respondents should be a “sample” of a “population.” A population is the entire set of people who you want to ask. For example, American citizens, or non-profit workers in Texas, or teenage internet users in New York City. Yoursample is the portion of that bigger population that actually ends up taking your survey. You can think of a population as all the fish swimming around in the Pacific Ocean and a sample as all the fish you caught on Tuesday afternoon. Figuring out which fish you want to catch (so to speak) is directly related to why you’re fishing in the first place. That is, figuring out who you want to answer your questions is directly related to why you’re asking in the first place.

Let’s say you’re a non-profit looking to make sure you get lots of donations for your next year. Do you want to make sure your current donors are happy with the way you are spending their contributions?  Or are you trying to figure out how to attract new donors? If it’s about your current donors, then your population would be all of your current donors and to access that population, just send your survey out to your mailing list of donors. Your sample will be the people who actually respond and fill out the survey. If you’re trying to get new donors, however, it gets a little trickier. First you have to spend a little more time defining who your population is exactly. That is, who could potentially donate to your organization? Adults probably. Maybe only English-speaking adults. Maybe if you’re a local, grassroots organization, maybe only American adults who live in San Francisco. It’s really up to you! Now that we’ve tackled the question of who to ask, let’s move on to our next question…

(*Survey Tip* Need help accessing a sample of your target population? We have an Audience available to take your surveys.)

4.    When:        When do you want to ask?

So, to understand the “when,” let me bring us back to the fishing metaphor. When you go out fishing, how many fish you catch can depend on what time you go out to fish and how long you stay out there. Some kinds of fish tend to be easier to catch in the morning, others at night. Fishing for 2 hours will yield a different catch than fishing for 2 days. In surveys, depending on who you want to “catch,” you’re going to want to send out invitations at different points of the week, and leave surveys open for different amounts of time—especially if you want to get more responses. Closing a survey too quickly can frustrate people who tried to respond, and exclude people who are just a little slower at getting around to things. This could potentially bias the conclusions you draw in an unhelpful way. For example, if you’re trying to recruit new donors, you might be interested in what would motivate people who don’t tend to be quick responders. When you ask also depends on the actual substance of what you’re asking, which brings us to our next question…

5.    What:        What do you want to ask?

Finally. The question you’ve all probably been waiting for. You’ve got your objectives and your sample population nailed down. You’ve figured out when to ask them. But your survey is still blank. What do you ask?! Well, that’s a complicated problem, and there’s not just one right answer. If you have clear answers to the last four questions, it should make the “what” part a lot easier. There are so many different kinds of question designs and factors to consider, but here are some general guidelines to get you started:

First of all, keep your questions simple, straightforward, and concise. This will make it easy for your survey-takers to understand what you’re asking, and will make it easy for you to analyze your data. If you’re not sure if your questions are easy enough to understand, test them out on a friend or someone who’s not familiar with your particular industry to make sure the questions are comprehensive. Next, if you’re going to give your survey-takers answer choices, try not to use more than 7 answer choices for any given question—people get overwhelmed. Also, make sure to label the answer choices. So that means don’t ask your survey-takers to rate how happy they are on a scale of 1 to 5. Ask them if they’re extremely happy, very happy, moderately happy, slightly happy, or not at all happy. Words are easier for people to think about than numbers.

There you have it. Stick with those 5 questions, and your survey will be off to a good start before you’ve even started writing it! What do you think? Have other survey methodology questions? Share your thoughts and comments with us in the comment section below. Thanks

SEO Marketing | Web Marketing

Taylor Reaume Speaking at UCSB’s “Careers In Online Marketing and Social Media” on 5/15/2012

15 May 2012 by
Taylor Reaume Speaking at UCSB’s "Careers In Online Marketing and Social Media" on 5/15/2012
Taylor Reaume - The Search Engine Pros Founder

Taylor Reaume, founder of Santa Barbara marketing company Search Engine Pros will be a panelist at UCSB’s “Careers In Online Marketing and Social Media” presentation. The event is expected to be a highly valuable and rewarding experience for UCSB students. The panel will be held on Tuesday, May 15th from, 4:00-5:30pm @ Career Services, Building 599, Room 1109.

Each panelist will have 10-15 minutes to cover the following:

How did you get to where you are?
What does your career path look like?
What/who influenced you to choose this type of work?
Are you still in this field?
What barriers might students face wishing to enter this field?
How did you overcome any of these barriers?
What tips would you give to students wishing to enter this field?
Do they need special training or expertise in a certain area?

**There will be Q&A from the students immediately following the panel discussion**

Taylor will speak to the importance of internships and explain how they provide essential “transferrable skills” and clarity with your career path.

Students interested in Search Engine Pros Santa Barbara marketing internship may apply at :
https://www.thesearchenginepros.com/mentors/

For more information contact The Search Engine Pros at 800-605-4988 or Emily White Career Counselor, Career Services, University of California, Santa Barbara (805)-893-4412 http://career.ucsb.edu

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Google Marketing | Web Marketing

Google in Africa – It’s a hit

15 May 2012 by
Google in Africa – It’s a hit

Online Africa is developing even faster than the new highways of offline Africa. Undersea cables reaching Africa on the Atlantic and Indian Ocean coasts, plus innovative mobile-phone providers, have raised internet speeds and slashed prices. In some African markets, you can buy a daily dose of internet on a mobile phone for about the cost of a banana (ie, less than ten American cents). This burgeoning connectivity is making Africa faster, cleverer, and more transparent in almost everything that it does.

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Google can take a lot of the credit. The American search-and-advertising colossus may even be the single biggest private-sector influence on Africa. It is not just that its internet-search and e-mail are transforming Africa. Take maps. Before Google, ordinary Africans struggled to find maps. Military and civilian mapping offices hoarded rolls of colonial-era relics and sold them at inflated prices. By contrast, Google encourages African developers to layer maps with ever more data. In Kenya 31,000 primary schools and 6,900 secondary schools are marked on Google maps. Satellite views even let users see if the schools have built promised new classrooms or water points. Similar initiatives let voters verify local voting figures at election time. Satellite views of traffic jams have also shamed some African cabinets into spending more on city infrastructure.

Google has also pepped up Africa’s media, enabling Africans to read each other’s newspapers. Google is improving translation software to bring more Africans who speak only local languages online. As well as English, French, Portuguese and Arabic, it offers Zulu, Afrikaans, Amharic and Swahili. Languages like Wolof, Hausa, Tswana and Somali are set to follow.

Let critics complain that Google is buying up enormous amounts of virgin digital land in Africa at virtually no cost. Within a couple of decades, without the regulatory oversight of the African Union or African governments, they say, Africa’s internet life will be almost entirely in hock to the Google giant. Even the company’s decision to go slow on seeking profits from Africa by offering cheap deals has been attacked by African would-be rivals, which say that such tactics are only extending Google’s unfair advantage.

Faster downloading speeds have helped make Google’s YouTube video-viewing more popular. Young urban Africans organise YouTube parties. The company is also trying to help African governments digitise information and make it freely available to their citizens. Many rulings in the higher courts of Ghana, for instance, are going online.

Google says its recent effort to best a rival South African firm, Mocality, was an embarrassing aberration. Google’s top man in Africa, Joe Mucheru, brushes aside fears of a monopoly. The company’s advertising model, he says, helps African business. “The more Google grows, the more the entire ecosystem grows.” He is especially keen on Google+, a service that seeks to provide an even more useful online community than Facebook.

Google Marketing | Web Marketing

Google Announces Bulk Management Tool For Google Places – Finally!

9 May 2012 by
Google Announces Bulk Management Tool For Google Places – Finally!

Manage multiple locations more easily with a new tool for Google Places

Businesses with multiple locations have a big task in front of them when trying to manage their online presence. How can they connect their customers with the locations closest to them? How can they make data changes to a group of their locations all at once? The challenges of managing multiple businesses in the real world can sometimes carry over online.

We’ve heard plenty of feedback about how you want to manage your listings on Google, which is why we’re excited today to announce an upgraded bulk listing management tool for Google Places for business.

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We’ve made many improvements and now enable the following actions:

  • Edit one or more of your listings’ data at once
  • Search through your listings, filtering by specific information or for listings with errors
  • Upload new listings using a data file or by adding them individually within the interface
  • Tell us how we can improve this new interface by clicking the “Give Feedback” link

Before you get started with the new bulk management tool, watch the video tutorial that’s relevant to you or visit our Help Center for more information:   


New user? Learn how to manage multiple locations. Already managing verified listings? Here’s what’s new.

Starting today, you’ll be routed to the new interface whenever you click to upload or edit a data file via the Places dashboard, or by visiting https://places.google.com/manage directly. You’ll still use the Places dashboard to see your listing analytics and to perform PIN verification on single locations. Remember that your updates will still take a few days to appear on Google Maps.

We hope the new tool makes managing your business on Google Places much easier. We look forward to hearing your feedback and seeing your listings up on Google Maps!

Web Marketing

FOR IMMEDIATE RELEASE: UCSB Brand Yourself for Success: A Night of Networking

26 April 2012 by
FOR IMMEDIATE RELEASE: UCSB Brand Yourself for Success: A Night of Networking

SUMMARY: Search Engine Pros will have a booth at the “Brand Yourself for Success” event tonight out at the University of California, Santa Barbara from 5pm-7pm  Come learn about internship opportunities and why so many students are turning to the field of internet marketing as a career path.

FOR IMMEDIATE RELEASE, SANTA BARBARA, CA – What is your personal brand? Do you know how to sell yourself to employers? This special event will feature guest speaker Arlene Stepputat who will teach you how to authentically define who you are and utilize your listening skills to better position yourself when networking with others. Learn how to make a lasting first impression!

Location: Mosher Alumni House
Time: 5:00 PM – 7:00 PM4/26/12

Following the lecture, you will have the opportunity to mingle with professionals from different industries (ex: business, accounting, engineering, government/law, education/nonprofit, art/fashion and more) in order to practice your networking skills. So dress professionally and start building your network. Hors d’oeuvres and refreshments will be served. RSVP through GauchoLink (http://career.?sa.ucsb.edu/stu?dents/gaucholin?k.html) by Thu, Apr 19 to reserve your spot. Follow RSVP instructions located under “Announcements” on GauchoLink’s homepage. Space is limited to 90 students. If you have any questions, see a peer advisor in the Career Resource Room or call 893-4414.

Take advantage of this amazing opportunity to learn how to effectively market and prepare yourself for today’s job market!

Web Marketing

Google Invents Computerized Glasses

6 April 2012 by
Google Invents Computerized Glasses
google amalgamation

Google managers are pushing the Google Glass team to get an early version of the computerized glasses out as soon as they can, and it’s causing tensions in the group.

That’s according to 9to5Google, which first broke the story of the glasses last year.

The report says that members of the product team behind Google Glass — which was called Wingfront until a couple months ago, when Google decided it needed a more release-ready name — are complaining that they need more time to perfect the product, but management is pushing to get the glasses out to developers as soon as possible. More people have recently been added to the team, increasing the strife.

Reportedly, the glasses spotted on Sergey Brin last night are only one of a bunch of prototypes. Google is also testing models that clip-on to regular glasses, and models that are built into sunglasses.

The company already has a small run available internally, says the report, and may try to get a prototype into developers’ hands at Google I/O in June.

Yesterday afternoon, an anonymous  post

 on Quora from somebody claiming to be on the Google, Glass team said that the product is “quite far from” what’s being shown in the video. When The Verge asked Sergey Brin when the glasses would be available, he said “give us time.”

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