What is SEO and what are some common subjects related to search engine optimization?
1. Keyword Research Selecting your keywords Prioritize your keywords
2. Domain name / Filename Domain Registration Keyword in domain name Keyword in filename Length of Website Address
3. Keyword Placement Keyword in title tag Keyword in Description Meta-tag Keyword in Keyword Meta-tag Keyword in Content H1, H2 and H3 (Heading) Keyword Font Styles
4.1 Internal Links Keyword in links to internal site pages Valid internal links Efficient linking
4.2 External / Outgoing Links Quality Links Inspecting your Links Title and Description Limit number of links on a page
4.3 Incoming Links (backlinks) Quality of Referrer Trend of link popularity Anchor Text Age of Link Number of Outgoing Links on Referrer Page Position of Link Trusted Websites JavaScript/Flash Links
5. On-Page Factors Home Page Over optimization penalty (OOP) Getting Reported File Size Freshness of Pages Frequency of Updates Site Age Dynamic Pages Texts inside Images Excess JavaScript Inline Frames and Frames Hidden links / texts Cloaking Duplicate content Understandable Content
6. Off-Page Factors Traffic Buying / Link Schemes A minimum of one backlink Buying Links Server IP Address Links from bad websites Server Reliability and Uptime
7. User Activity Search Engine Traffic Click through Rate (CTR) Time spent on page Monitoring Bookmarks Leaving the Website
If you are looking to get the best SEO or Search Engine Optimization for your website, then you will need to get into contact with a full Search Engine Marketing Solution – Search Engine Pros. If you have proper SEO done on your website there is no reason why you will not get more people knowing about your business. With proper SEO you will have the chance to rank high on search engines like Google.
Search Engine Pros are known for their low-cost marketing services. Today, it just got a whole lot better. They rolled out several new SEO plans that bring an all-inclusive offering to the SEO Industry. Under the ‘Services’ tab, there is a new menu item called All Inclusive SEO, which outlines the new offering.
There are numerous methods and techniques that you can use for search engine marketing. It is not all that difficult to do it yourself either. However, if you want it done quickly and properly the first time, it is best if your leave it to the search engine pros. Doing it yourself will need your attention to be on the following fields.
Article Submission and Writing: most of the search engine care about what is on your site. This is why they will send search bots out to read your site content. This is why it is important that you offer your readers informative text. One thing that you do not want to forget is that you articles must have keywords in them. These keywords can be acquired from in any number of ways, as long as they have something to do with your business, and what you are offering your clients.
Website Content and Layout: Make sure that you have a website that is easy to use. This is a very important factor in Search Engine Marketing. The code of your website is also very important; you have to make sure that there are no unnecessary source codes within the body of your code. Any unused code in your website code will result in your website loading slowly, because the server will try to make sense of the all the code there.
Meta Descriptions and Meta Tags: with the content of your site, the articles that you submit to article directories and the keywords in those articles and on your site, there is the meta tags and meta descriptions. These are the things that the search bots will look for first. You will want to make sure that your have different Meta tags and different Meta descriptions for all of your pages, if they are all the same, the bots could read it as spam.
Blog Posts and Forums: the one way you can keep traffic coming to your site is to keep people updated as to what you and your company is up to. The best way to do this is to join as many forums as you can, and to start a company blog that can either be part of your site, or on a social networking site.
Exchanging Links: One of the things you will need to do if you want to get quality traffic to your site, is link exchanging. The search bots will also see if you have good outbound and inbound links, and what the sites you are linked to offers. This is why you want to choose very carefully as to the site you link to and from.
There are a million ways to get good traffic and to improve your SEO, for more info, be sure to ask a reputable SEO company.
Here is a stepwise guide that will help achieve good rankings and dive more traffic to your website:
Step 1: Invest some time to find the best keywords
Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords. If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
Step 2: Find out which keywords are good keywords.
There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type. Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Step 3: Don’t target the wrong keywords.
If you target the wrong keywords, you will lose time and money. You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type. One-word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Web surfers might not use the keywords you expect. For example, people searching for “optometry” might actually enter “eye doctor” as the keyword. It is important to find the keywords that potential customers really use. Internet users who use four- word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Website management and marketing can be a daunting task, especially with so many website marketing strategies available. Of course, there are many professionals who can assist with this, for a fee. On the other hand, if your budget is limited, here are the keys to affordable web site marketing.
Search Engine Optimization
Search Engine Optimization is one of the most important aspects of affordable web site marketing.
1. Title each page
One way to do this is to make sure that each page has a descriptive title that uses as few “filler” words (“and”, “the”, etc.). This will show up as the hyperlink on search engines.
2. Make use of keywords
It also helps to pick certain keywords for each page—these are words that a search engine can key in on and help direct people to the website. These keywords should appear in the first paragraph of the page’s body, so that it shows up higher in the rankings. Keyword research and incorporating these keywords into hyperlinks is an even more effective strategy—search engines consider words that are hyperlinked in the main text to be important, so creating a few links that incorporate your keywords will really give the website a boost.
3. Keep each page focused
It can be useful to try and keep each page focused on only one or two keywords. This will ensure that each page appears unique to a search engine and helps maximize the number of times each keyword is mentioned.
Linking Strategies
Another key to affordable web site promotion is to maximize the number of links and clickthroughs that each page gets.
1. Include all location and contact information on each page
Many people use the internet to search for businesses. Including a business’s physical address and phone number, as well as any necessary contact information on each and every page of the website greatly increases the chance that a viewer will choose that service.
2. Submit to linking directories
Web directory submission is an excellent way to improve a website’s ranking and increase its traffic. One key directory is the Open Directory Project, a free service which provides content feeds to the major search engines. The Yahoo, About.com, and Business.com directories are also worth exploring. It is also wise to look for local and industry-specific directories.
3. Reciprocal Linking
Finding complementary sites and offering to exchange links with them—that is, setting up an agreement where each site contains a link to the other—is a good way of increasing traffic. A website called the Link Manager Plus is a great resource. Consider using link-building programs like Link Manager Plus to help find and catalog sites similar to yours. Finally, for all of these links, create a separate page so that customers are not encouraged to visit other sites before examining yours thoroughly.
The web has become a crucial source of income for many businesses, but marketing small businesses for the web remains a largely misunderstood topic. Professional marketing firms and executives fail to properly promote their brand, products, or services on the internet, losing out on untold numbers of new customers and opportunities. An effective and affordable website marketing strategy is necessary to compete in the internet marketplace.
Top 3 Web Site Marketing Strategy Tools
1) Build a website
It should go without saying, but the first step in developing a website marketing strategy is developing a presence for your business on the web. This doesn’t mean throwing up a website and never touching it again — your website should reflect your brand and the quality of your products or services. Take the care to develop a website that communicates the characteristics of your business in the same way that a radio or television advertisement would.
Potential customers should be drawn to your web site as a source of important information about your company or products that you offer. It’s a mistake to neglect your company’s website or cut corners on its aesthetics.
2) Fill Your Web Site with Content
You need to give potential customers a reason to visit your website. You should have interesting, relevant information on your site that allows visitors to either purchase your products or gives them contact details they need to do so. In short, your website should have a purpose and should generate revenue. If it doesn’t, then it’s not functioning effectively.
Interesting content will also generate interest in your website, and you’ll find that your website traffic will increase over time. Each new visit to your site is a potential lifetime customer, and you must find ways to intrigue interest in your site and your company. Content is a perfect way to lure visitors to your site and will generate revenue over time.
3) Spread the Word About Your Web Site
A web site is a marketing tool, not a marketing strategy. Once you’ve developed your web site, you need to generate traffic to it — and this is accomplished by spreading the word about your site. Print your web site URL on your products, submit it to directory web sites, begin an email campaign; whatever it is, you need to generate traffic to your website. Without visitors, a web site might as well not exist.
There are many effective methods and tips for generating web traffic that goes beyond the overall website marketing strategy: search engine optimization, paid search, link strategy, etc. A marketing strategy for the web is complemented by these techniques, and they should all be employed in an effective web marketing campaign.
In the words of Swiss technophilosopher René Berger, “It’s becoming impossible not to visit with Google daily”. But when you do, what do you visit exactly? In other words: what does a search engine really look like? It actually looks like this:
This picture of Google’s new server farm in The Dalles, Oregon was published a couple weeks ago in the New York Times. The facility, which is under construction, is only one of several Google data centers, but John Markoff and Saul Hansell in their article speculate that it may “soon be one of the world’s most powerful supercomputers”. TED sponsor Google is known primarily as a search engine, they write, but it is actually “foremost an effort to build a network of supercomputers (…) that can process more data, faster and cheaper than its rivals”. The choice of The Dalles as the location of the data center has apparently to do with the availability of low-cost electricity (the grey structures protruding from the two football-field-sized buildings on the left are cooling towers) and easy access to data networks.
Markoff and Hansell have some interesting figures: In March 2001, when Google was serving about 70 million pages a day, its computing system had about 8’000 servers; by 2003 that number had grown to 100’000. Today “the best guess is that Google has more than 450’000 servers spread over at least 25 locations around the world”. For comparison, they write, Microsoft’s Internet activities currently use some 200’000 servers. In a recent Fortune article, TED regular David Kirkpatrick puts the number of Google servers around the world at one million and confirms that Microsoft is also investing billions in infrastructure. Kirkpatrick quotes Microsoft’s Ray Ozzie: “Just think about where there are windmills, dams, and other natural power sources around the world: that’s where you’re going to see server farms”. http://blog.ted.com/2006/07/05/what_does_a_sea/
SEO is a form of marketing on the internet called Search Engine Optimization. One reason why it’s smart to start off your web project with SEO as your chosen marketing medium is because this form of marketing deals with polishing your reputation as the strategy is executed.
As the old saying goes: “It’s great if you get 1000’s of visitors to your web site, not so great if they don’t buy (convert).”
Marketing is the battle of perceptions. Marketing is needed for all businesses to stay competitive.
In today’s talk, we’ll discuss the battle of perceptions as it related to SEO and the online marketing world.
Starting a web site business is not easy – it’s frought with challenges and often simply understanding what’s being recommended and the costs associated can be like a big algebra problem.
For most businesses the cost of doing nothing is far greater than the cost of the marketing plan. Similar to diet and excersize, most business owners realize they need to focus on their web strategy to stay in business.
To be successful, one must reinforce perceptions. Having a better offering is a prerequisite. Having a better story is the catalyst. Find a way to add massive value efficiently, do something remarkable and get people to love you.
Looking forward to seeing everyone at the class today at 5:30pm -Taylor
When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER Where:THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101
The internet is rapidly becoming the most important marketing venue for businesses today. The world wide web simply cannot be ignored if you are in business to make a profit today. There are thousands if not millions of consumers Googling and Facebooking their way to the better deals and faster service on the web.
Internet marketing trends like SEO (Search Engine Optimization) and PPC (Pay Per Click) are requiring business owners to increase their computer literacy skills and spend more time doing “listening” marketing.
Having a website is not enough to keep a business competitive today. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.
Marketing an internet site is not an easy task –it’s fraught with challenges and seemingly easy tasks that end up being huge time consuming projects that take the business owner away from core business activities.
When it comes to the world of internet marketing, two of the most popular options available are SEO and PPC.
The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements has ventured into placing ads on the Internet and optimizing their web site for the search engines. In this week’s discussion, we’ll discuss which business models benefit most from SEO vs PPC, and when they might be appropriate for your business.
The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. The SEO class is located at 232 Natoma Ave Santa Barbara, CA 93101 Phone (805) 965-3586. The class begins with 30 second introductions, followed by a short 15 minute speech by Search Engine Pros Founder Taylor Reaume on the weekly discussion topic. For the remainder of the hour, Taylor Reaume answers questions for those enrolled in the Mentorship Program. Remember to bring your laptops and let’s get ready to Google! -Taylor
When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101
A Professional SEO Web Design Conversion Expert Will Design Eye Catching Banners & Embed Powerful Calls To Action Which Lowers Bounce Rates, Boosts Conversions, Increases Time On Site (Which Increases Rankings)-And Doubles Your Sales
Did you know that the majority of web sites today are not using a “call to action” approach? “Call to action” and “direct response” methodology is about making the user experience better at your web site. Most web sites expect visitors to “figure it out” by themselves. Instead of making people wander about your web site in low impact areas, hunting for what they want, we fine tune the user experience by creating lots of call to action messages that capture attention. People have very little patience on the internet. Figure out what people are looking for, and stick it right up there in front of them in bright lights, with simple instructions on how to proceed. It’s great if you drive 100,000 people to your web site, NOT SO GREAT if they don’t buy due to a complex maze at your site that ends at a dull off topic article. A smart Web Design & Conversion Pro helps you kick your design from 1999, and turn your site into a GOOD MAZE that will maximize your conversions and sales.
SEO is Promotion that Doesn’t Sleep. Imagine having your own marketing company working exclusively for you, 24 hours a day, 7 days a week, 365 days every year. That’s the benefit of SEO!
Optimized Web Sites Increase Brand Visibility: SEO gives your brand more exposure on the web.
More exposure increases your brand visibility. Increasing your brand visibility means more customers will know like and trust your product or service and will be more likely to buy from you. Optimized web sites generate higher rankings in Google which leads to increased sales of your product or service.
SEO Managers are constantly trying to stay ahead of search engine updates and keep your web site compliant with the ever evolving search engine guidelines.
The goal of the SEO Manager is to consistently optimize the web site code for high search term key phrases. The SEO Manager is also available to help you complex (and often critical) decisions regarding web design and impacts on search engine traffic.
The weekly rank report will show how the ranks are moving, either up or down. Ranks will rise or fall in relation to the SEO efforts of your competitors, and the amount of SEO you are doing on a monthly basis.
The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.
When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER Where:THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101Agenda / Format for the group:
-15 minutes: 30 Second Introductions
-15 Minutes: Quick Speech By Taylor Reaume on the Topic Of The Week
