Following the January 5th B2B Breakfast Mixer, was a presentation on Best Practices in Web Marketing. Presenting Sponsors:
1. Michael Kramer, Ameravant Web Design
2. Taylor Reaume, The Search Engine Pros
3. Shukri Farahd, Media 27 | MARKETING & ADVERTISING
Review your own website to Google Standards:
1. What is your Google PageRank?
2. Is your website Html or Dynamic Content?
3. Does Your Website Validate Againt Google Standards?
4. Flash Websites vs. Non Flash Websites. Is one better for Search Engine Ranking?
Special Offer:
1. AMERAVANT WEB STUDIO – Any GVC member or non-member considering becoming a member of the Goleta Valley Chamber of Commerce, will receive $200 toward their GVC membership, if they also use at least $200 worth of services from Ameravant Web Design. Ameravant will issues a check to the GVC in your name. 2. THE SEARCH ENGINE PROS – Member discount offer = 1 Free Keyword Research Report $150 Value
At each meeting every business has the opportunity to give a 20 second commercial. Below are excerpts from the TechEase company, Evan and Dave, and sometimes Anna.
Increase web site traffic with seven innovative new search engine marketing techniques! Join us for an hour filled with interesting conversations about online business. Each week we discuss 7 new ways to increase web site traffic. With over 81% of consumers making purchase decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO strategy. Taylor Reaume, Search Engine Pros Founder, will discuss SEO and Web marketing and spark conversations amongst the attendees.
7 NEW WAYS TO INCREASE WEB SITE TRAFFIC
1. Strategic Content: What’s the difference between regular content, relevant content, strategic content?
2. Fresh Content: Why does fresh content help my Google Rankings?
3. Life Streaming: What is life streaming and how can it help my business?
4. Video: Why does video help my rankings?
5. Links = Votes For Your Site: What are the best kinds of links and how do they help rankings?
6. Xobni www.xobni.com: Why do I need this social media tool for Outlook?
7. Yoono: http://yoono.com/: Why do I need this social media tool for Firefox?
If you are not optimizing your website for natural search, you are missing out on the most cost effective method to increase web site traffic. A natural search strategy is a must have for the modern webmaster, and search engine optimization has become a crucial marketing technique in light of the explosion in popularity of search engines over the past decade. The majority of searches for products and services now begin with a search engine, and customers are less and less inclined to trust websites that do not rank well in search engines. The search engine is increasingly being seen as the ultimate testament for a product or service; the best way to increase web site traffic is to make sure your site ranks well.
Is company SEO a component of your internet marketing strategy? Are you someone who is interested in getting attention online? You might be looking to promote a viewpoint or an issue, or you might be interested in making the jump to online business. No matter what you are doing, you can count your success on the number of page views that you get, and if you are just getting started, that number might be very small. Take some time and make sure that you know these five important natural search engine optimization tips that will help you improve your rankings! Company SEO can help your business achieve its internet goals.
Content, Content, Content No matter what you are trying to do and no matter what you are trying to promote, your site needs content in order to aim towards good optimization. This means everything from instructional writing to search engine optimized article writing to blogs. The more content you can put out there, the more hits you are going to get and the better your rankings are going to be. Remember how important it is to pull in the search engine bots! Dynamic, original content is a fundamental aspect of sound company SEO.
Share the Wealth This doesn’t mean that you need to pay people to talk up your site, what this means is that you are going to need to spread out a lot of information and valuable resources. Take a moment and make sure that you have authored articles for public consumption. If you post them up in other places with a small link to your own site at the bottom. This will not only build up your back linking and enhance your company SEO, you will also find that it makes more people aware of your work in general, which is always a good thing when it comes to natural search optimization.
Tag Your Pictures We all know that when it comes to marketing and good optimization that we need pictures, but don’t remember that these pictures need to be tagged as well. You’d be surprised how many people search for things by image and when you have your pictures well tagged, you will find that you are going to get more hits that are relevant to your interests and to what you are trying to do. Your pictures are a resource that you cannot afford to ignore. Many people don’t consider pictures as an element of company SEO, but they’re just as important for search engine marketing strategy as well-written articles.
Regular Updates If you want to make the most out of your website optimization, remember to update your content regularly. Not only will this keep your “regulars” coming back, you will also find that it encourages search engines to constantly index you, making for a much better rating overall and enhancing your company SEO. This is one reason why people making blogging such an important part of their site and why it has become so popular with both businesses and private parties. Social media search optimization is growing in importance, and every company should be taking advantage of this medium. No Black Hat Techniques There are lots of things that can bring you a quick rush of traffic and optimization, but then will leave you high and dry. Doing things like keyword stuffing and defaming something else can get you hits, but it won’t last and you’ll find that the marketing backlash is tough to take. Ethical internet marketing is effective internet marketing, and only ethical techniques should be relied upon for company SEO.
Ethical SEO Services from a White Hat SEO Company: Search Engine Pros
Search Engine Pros are a professional internet marketing firm that offers an affordable search engine optimization products to webmasters who want their sites to rank high in search engine results. They do this by offering several proven search engine optimization techniques combined with other forms of web promotion. They have created packages to make ordering easy and affordable for every webmaster who wants to use their service. But the overriding principle that separates the Search Engine Pros from its competitors is its dedication to ethical SEO services. As a white hat SEO company, Search Engine Pros never engages in unscrupulous marketing activities.
This professional internet marketing firm has categorized their ethical SEO services into four phases. The phases offer additional services and cost more as they progress. The basic phase one includes search engine optimization of 10 webpages, doing keyword research for you, creating your site map and an XML site map for Google, installing Google Analytics code, and delivering a rank report for your site. As a white hat SEO company, these form the foundation of any service we provide to our clients.
Phase two of these ethical SEO services includes writing ten articles with proper search engine optimization technique and updating your site maps. Phase three submits your website to 300 web directories with high page rank, submitting your site to 125 social bookmarking websites, and submitting an article to 400 articles sites. Submission to the important web directory Dmoz is included. Phase four includes submitting a press release for your site, making 50 blog posts and 50 forum posts, and setting up your website for local Google listings. These ethical SEO services are a staple of the products The Search Engine Pros offer as a white hat SEO company.
Each of these methods of web site promotion is offered as standalone ethical SEO services. For example, the Search Engine Pros will submit an article to 100 high page rank article directories if that is the only service you want to use. In addition to article directories, this white hat SEO company also submits to social bookmarking sites, video sharing sites, and web directories.
Search engine positioning service can also be ordered individually. They will perform keyword research, optimize your pages, or create your backlinks. These affordable ethical SEO services can really help your website to climb to the top of Google search results.
Press releases are a very useful tool for you as a webmaster as they can drive a lot of traffic to your website if they are professionally written and submitted to the proper places. Search Engine Pros offers this as ethical SEO services you should consider if you need traffic to your website. The white hat SEO company help improve your site’s traffic through press release submission.
Forum posting and blog commenting is an excellent way to get the word out about your website and it will build backlinks, which helps you rank higher in Google. These types of commenting are offered as ethical SEO services. Comments can be ordered on a monthly basis so Google will see new links being constantly pointed towards your site. You can order 100 or 1000 comments at a time.
Some popular ethical SEO services provided by this white hat SEO company are the creation and distribution of videos to be used for the purposes of video marketing, which is very hot right now among internet marketers. This can get you a lot of traffic very fast.
When you use Search Engine Pros’ ethical SEO services you will benefit from tried and true search engine optimization and web promotion techniques that actually work from a true white hat SEO company. You can rest assured that the fate of your website is resting in the hands of a white hat SEO company that over delivers and works hard to get you the results you want.
Search Engine Pros, a Santa Barbara-based SEO positioning company, can help your firm increase web site traffic and boost sales. Your web site is the foundation of your internet based business. It’s the front door where your customers come in, it’s the place where you show off your products and services, and it’s the place where you do commerce and build up a sense of community among your customers.
A good web site design company is essential to making your site profitable, and web site design companies will focus heavily on search engine positioning tools, and web site traffic reports to help you get your web site into the top page ranks on the major web sites (and especially Google). An SEO positioning company can help you achieve your internet sales goals through campaigns to increase web site traffic.
Search Engine Pros are based out of Santa Barbara, and they are a full service SEO positioning company, with years of experience in designing content rich web sites and crafting search engine optimization strategy that appeal to both internet search crawlers and the humans who follow them onto your web page. They aren’t a traditional slash and burn SEO positioning company out of India, but want to help your business grow; because it’s only in helping businesses hit sustained growth that they get repeat business for their firm. Search Engine Pros’ services will help you increase web site traffic.
Consider the Search Engine Pros for your web site launch, whether you’re a small business just starting out on the internet, an existing business trying to make an internet presence known, or a multi-million dollar company that needs to increase web site traffic. As an SEO positioning company, their full range of search engine optimization services will make the difference between surviving in these troubled economic times, and thriving as your business takes off, and you reach qualified customers who you’ve been missing before.
Search Engine Pros provide a lot of tools in their search engine marketing arsenal; they will handle the aspects of Google Analytics needed to help maximize your organic and paid search rankings, and are deeply involved in helping all of their customers reach the top of the Google page ranks. As an SEO positioning company, we offer a full range of analytics services and marketing insight services that will help you not only increase web site traffic but understand what that traffic means to sales. It’s their experience that most web sites that are languishing on Google can have their site rankings improve by making some simple and effective (and often invisible) site changes, and with link building exercises, to build up the relevance of the site in organic ways and helping to increase web site traffic. In particular, they will help you tune your content and your placement, to get internet traffic that’s geared towards your message.
Again, there’s more to getting business out of a web site than merely web traffic reporting. You also need a compelling message and a reason for people to come back repeatedly to see new content. They can help you get regular content updates for your web site to turn once over visitors into repeat customers. Dynamic, unique content is the best way to increase web site traffic. No matter what your search engine positioning needs are, as the premiere SEO positioning company in Santa Barbara, Search Engine Pros can help you meet it. Visit our web site today to see why we’re the best rated internet marketing firm on the Internet.
Increase organic search rankings with these 5 free SEO tips! Are you someone who is interested in getting attention online? You might be looking to promote a viewpoint or an issue, or you might be interested in making the jump to online business. No matter what you are doing, you can count your success on the number of page views that you get, and if you are just getting started, that number might be very small. Take some time and make sure that you know these five important natural search engine optimization tips that will help you improve your rankings! These 5 free SEO tips will help you increase organic search rankings.
Content, Content, Content No matter what you are trying to do and no matter what you are trying to promote, your site needs content in order to aim towards good optimization. This means everything from instructional writing to search engine optimized article writing to blogs. The more content you can put out there, the more hits you are going to get and the better your rankings are going to be. Remember how important it is to pull in the search engine bots! Unique content is the best way to increase organic search rankings.
Share the Wealth This doesn’t mean that you need to pay people to talk up your site, what this means is that you are going to need to spread out a lot of information and valuable resources. Take a moment and make sure that you have authored articles for public consumption. If you post them up in other places with a small link to your own site at the bottom. This will not only build up your back linking, you will also find that it makes more people aware of your work in general, which is always a good thing when it comes to optimization. SEO article marketing is an excellent way to increase organic search rankings, but, of the five free SEO tips, is perhaps the most time consuming.
Tag Your Pictures We all know that when it comes to marketing and good optimization that we need pictures, but don’t remember that these pictures need to be tagged as well. You’d be surprised how many people search for things by image and when you have your pictures well tagged, you will find that you are going to get more hits that are relevant to your interests and to what you are trying to do. Your pictures are a resource that you cannot afford to ignore. Your pictures play as big of a role in your search engine marketing strategy as your content, and tagging pictures can definitely help increase organic search rankings.
Regular Updates If you want to make the most out of your website optimization, remember to update your content regularly. Not only will this keep your “regulars” coming back, you will also find that it encourages search engines to constantly index you, making for a much better rating overall. This is one reason why people making blogging such an important part of their site and why it has become so popular with both businesses and private parties. Blog posting services are a great way to keep your content fresh and increase organic search rankings.
No Black Hat Techniques There are lots of things that can bring you a quick rush of traffic and optimization, but then will leave you high and dry. Doing things like keyword stuffing and defaming something else can get you hits, but it won’t last and you’ll find that the marketing backlash is tough to take. Ethical SEO is the only path to increase organic search rankings.
Search Engine Pros Offer Salvation for Floundering Business Websites
Friday, October 9, 2009 By Ty Manning
Search Engine Optimization (SEO): According to the Search Engine Pros (thesearchenginepros.com) founder Taylor Reaume, it can make or break your business. Basically, by making websites more user-friendly, capitalizing on highly-searched, non-ubiquitous keywords, and utilizing the advocacy of reputable websites, SEO aims to increase website traffic.
This is where Search Engine Pros come in.
“We are different than other SEO companies because we have a lot of information on our site that helps people do their own optimizing,” said Reaume. “We add a lot of value up front to help businesses succeed.”
Aside from their resourceful, abundantly-paged website — a testament to Reaume’s belief that a successful website should have “at least 100 pages of helpful content” — the Search Engine Pros offer a free SEO workshop every Thursday at the Eagle Inn at 211 Natoma Ave., Santa Barbara. “It’s a great place to come and learn about what you need to do or have done to generate top ranks with your sites,” said Reaume, who conducts the meetings by picking a business name out of a hat and evaluating what they are doing right and wrong. While the meetings bring a lot of business to his company, Reaume has also noticed that the workshops attract those who want to learn SEO on their own.
For those businesses that choose to hire the Search Engine Pros, they should hold high expectations. According to Reaume, clients should experience a much more beneficial relationship with web marketing when working with his company; “We help them to simplify what will increase website traffic, which is primarily done through link-building and content generation.”
Additionally, clients should expect prices lower than those offered by competing SEO companies, which Reaume attributes largely to his international business contacts — the result of an extensive career in e-marketing.
Following his graduation from Humboldt State University with a degree in Marketing and Economics, Reaume also founded Loopwise.com — a music collaboration website that was later retooled as eStockMusic.com — before serving on the board as an e-consultant after selling it to Jupitermedia.
After observing a trend among business websites concerning a disconnect between web design and SEO, Reaume moved to Santa Barbara to start his own SEO company; he has since felt a tremendous demand for his company’s services. “Let’s just say I have more business than I know what to do with,” said Reaume.
Three Ethical SEO Strategies For Ethical Search Engine Marketing
Search engine optimisation is one of the most important aspects of getting traffic to your website. Without search engine optimisation, your site will never get much traffic to it and thus your make far less sales and get less money from advertising revenue. These ethical search engine marketing techniques should form the foundation of your internet marketing campaign.
Getting started with search engine optimisation can seem rather complicated at first. There are many different methods each having their own advantages and disadvantages. However, you can put all natural search marketing strategies into two different categories. Firstly, you have the ethical SEO strategies, and then you have the unethical, “Black Hat” methods. Ethical search engine marketing is by far the most effective method.
The unethical methods include making link farms and selling text links. This is against the terms and conditions of Google and various other search engines but the likelihood of getting caught is fairly slim under most circumstances. That is ultimately why many people stray from ethical SEO strategies. But the consequences of getting caught can be severe.
If you completely rely on the Internet for your business revenue, it can be a big mistake to use these unethical methods to market your site. If you end up getting removed from the search engine results and you are not getting back into the indexes, then it can be severely damaging to your business. The consequences of not using ethical search engine optimisation are just not worth risking.
Therefore, it is often advisable not to take the risks of using these unethical methods. Instead, you should be familiar with the ethical SEO strategies that the search engines don’t mind. Following in this article are three methods which are completely in line with the terms and conditions of the various search engines out there which should get you started in getting a good amount of traffic to your website.
Firstly, article marketing is a good start. Even better, if you are prepared to make a bit of an investment to use the service, you should also use a unique article wizard. Unique article wizards enable you to send multiple articles to hundreds of different websites. Your articles contain backlinks to your website so anyone who’s reading your article and interesting finding out more will then click on a link and at your website. The search engines are perfectly happy with this type of behaviour. The best part about these methods is that they are completely ethical search engine optimisation techniques.
Another good idea to get backlinks (backlinks being the key to your search engine PR) is to post on forums regularly. Only post on forums that are relevant to the niche of your website. If you post on forums which are not relevant to the niche of your website, then you are effectively spamming. Similarly, you should also comment on blogs which are also relevant to your niche. This also gives you the opportunity to post your link. However, you should use common sense with this practice and again, make sure that everything you post on other people’s blogs or forums, is have some use to somebody and not just pure advertising. Legitimately and tactfully promoting your site on forums is both ethical search engine marketing and effective. In fact, the most effective techniques are generally ethical SEO strategies.The third and possibly the most important and effective method of search engine optimisation of all is to make sure that your site is optimised itself. That means it should include the right frequency of keywords.
Looking for an SEO Agency offering affordable search engine optimisation? Look no further. The Search Engine Pros will allow you to find out that natural search is a very important tool to master to drive traffic to a website. There are a lot of different methods to get to proper search engine optimisation. Do you need to get better search marketing for you site, but have you been turned off by the high fees charged a marketing firm? Fear no more: affordable search engine optimisation does exist!
You may or may not know this already, but search marketing will help you on various different levels with your online business. It will get you’re a higher ranking on search engines like Google and Yahoo, and it will make your website stand out from the rest. That is if your search marketing is done correctly. An SEO agency providing affordable search engine optimisation can improve your rankings without wreaking havoc on your wallet.
You can do natural search marketing yourself, but if you have the money then you will be glad to know that there are a number of companies out there that are willing to do it for you. With professional companies you will find that they all different ways of improving search rankings. This is because, as any SEO agency will tell you, there are not set rules or methods in doing what they do. It all comes with time and practice.
If you want to use a marketing firm but do not know where to start looking for one, you need to start with the online directories. These will help you out, as they work just like a phone book. You type in what you are looking for and your results will come up. If you do not know of any directories, you could just try to do a simple Google search for an SEO agency.
Looking for an SEO agency is not the most difficult thing that you will be needing to do to get your site ranked higher. If you do not find them you will have to do it all yourself – this should be motivation enough for you to up those search skills of yours.
Once you have the number or web address to an SEO agency, then you are already on your way to affordable search engine optimisation. All you need to do now is contact them and compare prices and internet marketing services. You need to make sure that you can get the same thing out of all of them, and then you need to make sure that you go with the cheapest one. We all need to save a bit of cash these days.
Once you are sure that you have chosen the right provider for you, all you then need to do is tell them what you want. It is obvious that you are looking to rank higher and get more traffic to your site, but you will need to tell them what your expectations are, and what time frame you had in mind for the project to get done. Affordable search engine optimisation is not impossible to find, but it may take a while to find an SEO agency that fits well within your budget.
Finding good help in the area, is tough as there are a lot of companies that pretend that they know what they are doing. The trick is to ask a lot of questions, and also do your research as to the integrity of the company, go to forums and ask people about them.
Organic SEO Factors: the 4 Most Important For Web Marketing Campaigns
What are organic SEO factors exactly? Before we can give due consideration to web marketing campaigns, its important to understand exactly what natural search engine optimization entails. Natural search engine optimization refers to a type web optimizations, providing natural results from popular search engines including Yahoo, Bing, MSN, ask. Com and Google.
Result types- Two types of search results are produced when visitors type in key words or phrases, namely natural results and sponsored listings.
Focus – Organic SEO factors focus web marketing campaigns on natural search engine results, unlike sponsored links usually found at the top, bottom, left or right side of search engines. Sponsored links usually contain the names of businesses who pay the search engines in question to strategically position when specific keywords are typed in by users. Sponsored links play a large role in web marketing campaigns.
What are the 4 most important organic SEO factors for a company?- The 4 most important organic SEO factors for successful web marketing campaigns include but are definitely not limited to keyword content, density, directory listing and link building.
Content writing is a process of keyword and phrase integration into actual site content. Quality content writing will attract both search engine rankings and customers by improving search engine location, general site traffic, attraction of target audience to your site, new lead creation and last but definitely to least contribution to an increase in sales, in other words profits. Unique, dynamic content should be the cornerstone of a company’s web marketing campaigns.
Content– Site content without a doubt reigns supreme on the list of most important SEO factors.
Keyword density– Keywords, headings, text and images, all play an imperative role in search engine ranking. The majority of surfers will go to a search engine, choose and type keyword or phrase for whatever they are looking for and be redirected to ten best results. Should you not be ranked within the top ten or even twenty results, chances are good that your target audience will miss your site completely. It is thus imperative to choose the right keywords or phrases that reflect best on your website.
This is where keyword density helps determine occurrence of main keyword in your content, in turn giving relevance to your page. Effective and appropriate use of keywords will immediately draw more attention, whereas keyword abuse and inappropriate placing will result in website spamming. Use of meta tags comes highly recommended. These are important organic SEO factors that you should be focusing on. Directory listing– Directory listings are absolutely essential, especially if your website is new or without inbound links. Get listed on as many directory’s as you can think of including Yahoo, Bing and Business. Com. Listings costs can range from free to a couple of Dollars. One thing is for sure, it will be worth every sent! This is a very important aspect of web marketing campaigns.
Link Building– The role that links play in search engine optimization is one which is often overlooked. Its important to understand that the more inbound links there are from other reputable, quality websites, the more valuable your website becomes to search engines. High ranked website referrals are much more trusted and appreciated than mere search engine results. Link building from other sites will however required some strategic planning to ensure effectiveness. Inbound links are crucial for organic SEO and should be the cornerstone of all web marketing campaigns.
