SEO Marketing | Web Marketing

The Search Engine Pros Reviews The Top 5 Summer Festivals In Santa Barbara

19 August 2012 by
The Search Engine Pros Reviews The Top 5 Summer Festivals In Santa Barbara

It’s official! See who made the cut for our top 5 summer festivals in Santa Barbara.

Summertime in Santa Barbara is wonderful. There are so many events going on and endless fun things to do in Santa Barbara during the summer. The summer weekends here in the American riviera are always full of a wide range of festivities, attracting locals and tourists alike.

During the summer, there are five notable festivals that I believe deserve special recognition by our team here at The Search Engine Pros. These festivals in particular not only draw in a huge crowd of hundreds–perhaps even thousands–of tourists to our beautiful town of Santa Barbara, but they are what characterize SB summers as something special from ones spent anywhere else.

Santa Barbara Summer Solstice Celebration


1.  Santa Barbara Solstice Summer Festival
What better way to kick off summer but with the Santa Barbara Solstice Festival? Taking place each year in mid-June, right around the day of the solstice itself, this festival lasts for the whole weekend, from Friday to Sunday. SBSF also has the Solstice parade on Saturday, which travels down State Street to Micheltorena, then finally making its way to Alameda Park. At the park, festival-goers can enjoy live music, delicious food, and festive merchandise. Plus, here’s an added bonus: because the parade ends at Alameda Park itself, people can admire and even take pictures with the floats set up along the entrance of the park, so you can enjoy the parade even if you missed it! All of the parade floats were made by local businesses, clubs, and organizations for spectators’ amusement.
Perhaps what sets Summer Solstice apart from other summer festivals in Santa Barbara is that each year the festival has a new theme. Festival-goers dress up accordingly, and parade floats are designed to the theme as well. For example, this year’s theme was Fantasy, and last year 2011’s theme was Jungle. The jury is in! Summer Solstice is one of our favorite summer festivals in Santa Barbara! What will next year’s theme be?

Goleta Fireworks Festival 2012


2. Goleta Fireworks Summer Festival
When it’s the Fourth of July, every Goletian knows where to go to hit up some awesome fireworks, and that’s Girsh Park! Each year, Girsh Park in Goleta is transformed into a patriotic palooza to celebrate our nation’s birth. This festival attracts mostly the local crowd in Goleta, but its close quarters within the park make it the perfect atmosphere for family bonding on the Fourth. Of course, SB festivals are nothing without its live entertainment, gourmet food, festive merchandise, and overall fun spirit, which the Goleta Fireworks Festival is sure not to be stingy about. Not to mention, the festival’s catering towards locals allows for more fun activities and attractions in comparison to this festival’s West Beach counterpart during Fourth of July (which caters to Santa Barbara locals as well as tourists more). At the end of the night, festival-goers crowd together to watch the fireworks blaze over Goleta.

Santa Barbara French Festival


3. French Festival
The Santa Barbara French Festival made a comeback this year after being put on hiatus last year due to new ownership/management. Even after its one-year break, this fun filled summer festival in Santa Barbara still proved outstanding for its comeback. Located at Oak Park and held usually in mid-July around Bastille Day weekend, this fun, foreign fest features all kinds of French food, entertainment, goods, and fun–with a Santa Barbara twist! Local restaurants, businesses, and organizations are invited to present their French-inspired foods or products, as well as goods from other countries, though mostly France. The summer festival itself is split on two halves of Oak Park, each with a stage of different kinds of entertainment. One stage features singers, musicians, and other types of musical performers, while the other stage is dedicated to dance of all sorts. Festival-goers are even invited to participate in some dancing on the latter stage. If you’re in Santa Barbara and have always wanted to go to France, or are just itching for a feel of French flavor, the Santa Barbara French Festival is the closest you’ll get to it.  We’re proudly adding the French Festival to our list of favorite summer festivals in Santa Barbara.

Santa Barbara Greek Festival


4. Greek Festival
The Santa Barbara Greek festival is just like its French counterpart, except Greek, and held at the end of July rather than mid-(though still at Oak Park). In my opinion, the SB Greek festival is the most underrated of all the SB summer fests. The Greeks are known for their light, yet tasteful cuisine and fervent music and dancing, which this festival certainly doesn’t pass up on. Indeed, the Greek festival is when Santa Barbara truly lives up to its Mediterranean name. So, if you want awesome Mediterranean food, Greek music and dancing, and overall summer fun, check out the Greek Festival at Oak Park – it made our top list of summer festivals in Santa Barbara!

Old Spanish Days July 31st August 4th 2013


5. Santa Barbara Fiesta: Old Spanish Days
Last but certainly not least is Fiesta: Old Spanish Days. Besides being known for its Mediterranean weather, Santa Barbara is perhaps best known for its Spanish-inspired culture and architecture. If you ever get the chance to do some history on the city of Santa Barbara, you’ll be able to see just how much of an influence the Spanish had on the formation of this town. Thus, we have fiesta to reflect back on this town’s history as well as learn about and appreciate the influence the Spanish had on it. Fiesta is celebrated all throughout the downtown area of Santa Barbara, from El Mercado De la Guerra and Del Norte to the Sunken Gardens in the Courthouse, from the Santa Barbara Mission to State Street itself. Santa Barbara Fiesta features everything from the best Mexican cuisine to dance performances to Spanish music concerts. Plus, you simply can’t have fiesta without its infamous cascarones (don’t know what that is? Look it up, or come to SB Fiesta to find out!), which can be sold at literally every block along State Street during the festivities. Some other highlights are Fiesta Pequena and .

This one of a kind summer festival in Santa Barbara begins on Wednesday night–yes Wednesday, and end on Sunday night, but the memories–and perhaps even the confetti–last the whole summer.  (You can check the calendar of events on the website for a better idea of events during fiesta weekend.)

So there you have it, SEPro’s reviews of the top five festivals of summer in Santa Barbara. These festivals are a great way to reach out to the community, enjoy the summer weather, spend time with friends and family, and overall just have a great time. Looking for some things to do during the summer? SB is the place to be! We hope to see you this summer at one of these festivals!

SEO Marketing | Web Marketing

Taylor Reaume Speaking at UCSB’s “Careers In Online Marketing and Social Media” on 5/15/2012

15 May 2012 by
Taylor Reaume Speaking at UCSB’s "Careers In Online Marketing and Social Media" on 5/15/2012
Taylor Reaume - The Search Engine Pros Founder

Taylor Reaume, founder of Santa Barbara marketing company Search Engine Pros will be a panelist at UCSB’s “Careers In Online Marketing and Social Media” presentation. The event is expected to be a highly valuable and rewarding experience for UCSB students. The panel will be held on Tuesday, May 15th from, 4:00-5:30pm @ Career Services, Building 599, Room 1109.

Each panelist will have 10-15 minutes to cover the following:

How did you get to where you are?
What does your career path look like?
What/who influenced you to choose this type of work?
Are you still in this field?
What barriers might students face wishing to enter this field?
How did you overcome any of these barriers?
What tips would you give to students wishing to enter this field?
Do they need special training or expertise in a certain area?

**There will be Q&A from the students immediately following the panel discussion**

Taylor will speak to the importance of internships and explain how they provide essential “transferrable skills” and clarity with your career path.

Students interested in Search Engine Pros Santa Barbara marketing internship may apply at :
https://www.thesearchenginepros.com/mentors/

For more information contact The Search Engine Pros at 800-605-4988 or Emily White Career Counselor, Career Services, University of California, Santa Barbara (805)-893-4412 http://career.ucsb.edu

2012 05 16 11345500847

SEO Marketing | Web Marketing

Search Engine Marketing Consultants For Budget SEO

5 February 2012 by
Search Engine Marketing Consultants For Budget SEO

Search Engine Marketing has become the talk of the day for online businesses. Many websites hire the services of search engine marketing consultants to facilitate traffic generation at their web site. But search engine marketing doesn’t need to be prohibitively expensive; budget SEO can be acquired that will still increase market share, enhance brand recognition, and increase web site traffic without imposing unnecessarily high costs.

Top three reasons why the services of search engine marketing consultants should be hired are:-

  1. Search engine marketing consultants provide various services and internet marketing solutions crucial for achieving positive results from the SE marketing efforts.
  2. Search engine marketing consultants are professional internet marketing experts who have gained expertise in the art and science of search engine marketing. These professionals are multi-faceted with talent in copywriting, web designing, effective code programming, link development, and expert analysis skills. Their target is to design a site that is user friendly and also easy to navigate.
  3. Search engine marketing consultants also produce search engine optimization reports objectively, determining the effectiveness of search engine marketing strategies, and give advice to the clients on enhancing their website rankings in search engine listings. Budget SEO can easily be achieved through this; search engine optimization isn’t necessarily expensive.

To yield optimum results from search engine marketing, paid search engine marketing methods are applied for maximum ROI.

Budget SEO is not an oxymoron. Many search engine marketing consultants are willing to work with their clients to achieve their internet marketing goals within the confines of their budgets. Budget SEO can come in many forms, but the worst way to go about it is to ignore the power of natural search because it is deemed out of reach. The majority of product and service searches now take place at the largest search engines; without tapping into the traffic and revenue potential of natural search, a company is easy forgoing what might be the majority of their traffic.

SEO Marketing | Web Marketing

SEO Articles: Creating Website Posts That Get Found

28 December 2011 by
SEO Articles: Creating Website Posts that Get Found
SEO Articles


“SEO articles are extremely effective at generating more awareness for your business on the internet andcommonly used by search engine optimization specialists to generate top ranks on search engines.”

SEO writing is one of the fastest growing marketing mediums for small businesses today. SEO article writing is a strategic business writing style where the objective is to rank high in the search engines for a particular keyword or key phrase.   Ideally, you will have several different keywords to use, and each keyword should normally be used at least once per paragraph – though the exact guidelines for SEO article writing vary from one company to the next depending on comfort levels with writing styles.

In the past 10 years I have written and published over 10,000 pages of SEO articles on the web for my clients, and my own web sites.   I was fortunate to have the opportunity to work under some very bright SEO writers, and I picked up some gems of web publishing wisdom from them.   Below are a few quick tips that might help you write your SEO articles in a way that will increase your ranks on Google and other major search engines.  Enjoy.

1.  SEO articles are “strategic content’. 

seo-articles-strategic-content

Search engine optimized articles are considered to be “strategic content” for your web site (relevant + keyword rich).   Strategic content is essentially a block of informational (typically non-self promotional) text that contains the keywords that are important to your business.  Google loves web sites that contain helpful, objective keyword rich articles.

2.  SEO articles strike a balance between Ernest Hemingway and Google.  

thumb-keyword-research-report-phrases

Always err on the side of readership and style, when it comes to stuffing keywords inside.  The goal of the SEO Article is to drive people to your web site from the search engines, and do so in a way that is graceful, not spammy.   In most cases readers will spend less than a minute glossing the SEO article, and then click to the homepage (internet surfers are usually in a hurry).    SEO articles are generally 500-1000 word blocks of factual, helpful ‘informational’ text (writer is confined to a set of keywords).  The title of your web page, blog post, blog article, etc, is one of the most important areas to consider.  Consider adding your target keyword first like this:  Keyword – 7 Big Mistakes To Avoid.  The reasoning behind this is because Google considers the keywords in the beginning of your title more important than those at the end of your title.  Also consider using this little tool for keeping your titles and descriptions within an acceptable character range.

3.  SEO articles are ‘educational marketing’  (pull marketing).

SEO articles are 'educational marketing'

SEO articles educate and inform customers in a non self promotional way (informational).  Part of the success of a business today depends on the business owners ability to add value to the customer base through their web site.  Adding SEO articles is one of the best ways to do this because they increase credibility levels at your site, and generate top ranks in Google search results.

4.  SEO articles are typically written specifically for the search engines.

seo-article-writing-dollars

SEO articles help search engines find your product or service.    It seems that the majority of writers today, including press release writers, are including SEO keywords in their articles to increase visibility in the search engines.  SEO articles are specifically written for search engines.  The reason companies today are writing SEO articles is primarily because they make the phone ring with new prospects.  SEO articles generate awareness of a product or service online and help prospects easily discover your product or service.   New visitors at your web site results in more sales and more success.  Google loves to rank web sites highly that have helpful directories of how-to articles.

5.  SEO articles are a different animal than Magazine articles.

SEO articles are a different animal than Magazine articles.

This is often times a point of confusion for business owners, poets and journalists.  SEO articles tend to be more factual in nature, not taking serious points of view on the industry, but rather, just finding creatives ways to connect the target audience with the search engine audience by using embedded keywords that customers use when searching for your product or service.   In contrast, with magazine articles, the writer has full freedom of expression, and generally has a goal of getting the reader excited.  The type of writing that you see in magazines is more motivational and compelling.  With most SEO articles, this will not be the case and shouldn’t be the case.  SEO articles aim to be short, factual, helpful and keyword rich. A greater degree of flexibility is typically afforded for the literary aspects of SEO articles for this reason.  SEO articles are not written for a magazine or for your homepage.  They are written primarily for the search engines and to build in-roads to your web site (links), and ultimately to generate more traffic for your web site.  That said, they are still helpful and informative for the reader.

6.  SEO articles have Twitter streams or RSS streams.  

SEO articles have Twitter streams or RSS streams.

Google loves to rank fresh content. Hence, it would make sense to keep your pages (blog posts) fresh.  You might consider adding a Twitter Stream (such as the one you see at the bottom of this SEO article) to keep the page fresh.  *Adding video/audio helps as well in terms of keeping the visitor on your website for a longer period of time (time on page is measured as well when ranking websites).

7.  SEO articles using a list based writing format.

SEO articles use List Based Writing

This is because most people on the web are scanning, not reading.  Most people prefer to read list based content.  Just take yourself as an example, do you prefer reading big blocks of text on the web?  Probably not.  List based writing is a way to get your message across on the web.  SEO articles utilize proper keyword density.  Do not overuse the keywords. If you saturate the article with too many SEO keywords, it is difficult to maintain the flow and a style of the article.  Always opt for readership over stuffing a bunch of keywords in the article.  Google may even penalize you for “keyword stuffing” if your keyword density is too high.

8.   SEO articles bold and italicize the SEO Keywords.  

SEO articles

Bolding and italicization on certain text inside your SEO articles might score additional points in the search engines for certain keywords.  Scoring systems consider bolded and italicized keywords to be more important (more emphasis) on the page.  The same holds true for heading tags, such as h1, h2, h3, etc.

9.  SEO articles use ‘anchor text’.  

SEO articles bold and italicize the SEO Keywords.

Anchor text is king, and the king rarely shows up these days.  This is one of the most overlooked areas of SEO article writing, and it’s simply a matter of internally linking 5-10 key phrases to relevant pages inside your site.  Do not hyperlink the same target keyword back to itself.  When linking keywords and keyphrases, try to make sure they have a handshake with the h1 tag and the title of the page you are linking to.  Also, double check that all links are using target=”blank” so they will open in a new window, which of course increases the numbers of instances of your brand in front of your customer.  One of the best places to add anchor text is inside your “About The Author” box at the end of your article.  Here’s a handy author box tool that might help you with formatting.

10.  SEO articles use proper alt text on images.

SEO Articles properly optimize alt text

Search engines cannot read images.  They rely on ‘alt text’ (an html code tag, i.e. an alt tag), to help identify the image.  Hence, it makes sense to use those SEO keywords inside the alt tags.  Images really help spruce up your SEO article, and I always use an image in the very last line of the SEO article, embedded with the target keyword for that keyword.

These are just a few points to consider when writing SEO articles.  I hope you enjoyed these tips on SEO article writing.   I love to use a military analogy in the workshops I teach here in Santa Barbara:  “Every page / post of your web site is like a ‘special operations’ agent.  Their mission (should they accept it) is to rank for a particular keyword.  Marketing is a battlefield.  Are you winning in the search engine wars?

The search engines are constantly evolving and keeping writers guessing on the best practices.  Remember, practice makes perfect and the best way to approach SEO article writing is to focus on the user first, and robots second.   Consider following the About.com & Wikipedia writers and study their writing styles as they post new

SEO Marketing | Web Marketing

Online Advertising Techniques: 7 Biggest Mistakes

15 December 2011 by
Online Advertising Techniques: 7 Biggest Mistakes

Online advertising techniques are more important than ever. Over 81% of consumers are now making purchasing decisions online and according to a recent study by Comscore Research less than 7% of the websites out there are fully optimized. If you have a good product or service, then generating traffic to your site is a matter of search engine optimization. We offer SEO Services and other online advertising techniques for our clients who want to take the next step in internet marketing. We help other people find you in cyberspace, which is where everything gets noticed these days.

The explosion in usage of search engines has changed the landscape of internet marketing for good. Online advertising techniques are now a prerequisite for commercial success on the web. If your company is not utilizing natural search optimization, then its profile on the internet is not as strong as it could be — as it should be. In order to increase web site traffic and drive higher revenue, your website must be optimized for search engines. Search engine optimization services are all over the web, but they’re not all created equally. If you want affordable search engine optimization that is guaranteed to increase your web site’s exposure, then you want the Search Engine Pros.  Our online advertising techniques are not only cost-effective and results-oriented, but they have been proven to work.

If you’re not happy with the amount of traffic you’d like to see on your website, my company can help you quickly and inexpensively to enhance your online advertising techniques. SEO is a marketing medium that is still largely untapped. If you’re a small business and can’t seem to generate any traffic to your site, you’re frustrated, you’re fed up with your e-business strategy, you have options with us! We are proud of the fact that our company is recognized as the web marketer’s web marketer by several local firms in Santa Barbara. Very few firms have pricing lower than ours — due to our outsourcing relationships and offshore contacts. We are one of the few SEO Companies that offer Multilingual SEO on the internet. Call us anytime! 800.605.4988 To your search engine success!” -Taylor Reaume

  • Not finding ‘commercial intent’ keywords.
  • Failing to study your competitors strengths and weaknesses, trust issues.
  • Having a search engine “un” friendly site.
  • Not having an aggressive ‘smart’ link campaign.
  • Blowing off LinkedIN, Twitter, Facebook, Ping.fm
  • Not doing Online Press Releases every month.
  • Guessing instead of tracking with Google Analytics.

SEO Marketing | Web Marketing

Full Range Of SEO Services and Link Building Services

14 December 2011 by
Full Range Of SEO Services and Link Building Services

Is your internet marketing strategy delivering the results you want? Are you in need of SEO services or link building services?

Today it has become a proven fact that no website can survive without Search Engine Optimization. Every niche is saturated with a high level of competition as a result all websites online have to struggle even harder to stay on top of competition. Without the help of good search engine optimization, it is not possible to keep pace with the competition.

The truth is that many companies are not taking full advantage of the power of natural search to improve web site traffic. These companies may neglect natural search for a number of reasons — they don’t know what it is; they think it is too expensive; they think they don’t need it. But the fact of the matter is that any company ignoring natural search for web site traffic is leaving a good portion of potential revenue on the table. SEO services don’t need to be prohibitively expensive; in fact, when you consider the revenue that properly-executed professional SEO services can provide, they’re a bargain. The same goes for link building services, which can not only drive traffic but increase a site’s search engine profile by an order of magnitude.

As most of the sites are built using CMS these days, it is important to build an SEO-friendly CMS. searchenginepros.com is one of the best places to turn to if we want to optimize and create an SEO-friendly CMS. Thesearchenginepros.com is one of the top Santa Barbara SEO companies that offer a full range of SEO services at affordable prices.

Search Engine Pros specialize in the optimization of WordPress and Joomla Web Sites. They not only provide a full range of SEO services at an affordable price, but they also offer reliable SEO services by employing only white hat search engine optimization strategies that are approved by the search engines. This is an important factor that you need to take into consideration while hiring your Santa Barbara search engine optimization company.

If your internet marketing company happens to engage in black search engine optimization techniques then you are under a high level of risk. Your website will be penalized or even banned by the search engines. Without good online reputation it is very difficult to reach success online.

They also offer complete link-building services. www.searchenginepros.com/link-robot.html.

SEO Marketing | Web Marketing

SEO Friendly Simple CMS

1 December 2011 by
SEO Friendly Simple CMS

The cost of developing and launching a commercial website has decreased dramatically over the past two years as content management systems (CMS) have become sophisticated enough to handle complicated content hierarchies and massive amounts of traffic. While many CMS products offer robust feature sets and advanced functionality, only a few seo friendly simple cms software packages exist.

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing the content on a web page so that the most important keywords are picked up by natural search algorithms, thus associating your site with those keywords and elevating your search engine “rank” (the order in which your site is listed in search results).

SEO has become an important component of website marketing strategy recently as it offers a low-cost alternative to other marketing programs. Given that search engine usage has become a commonplace activity of the average consumer, companies recognize that they can reach potential new customers simply by elevating their search engine rank.

How can a CMS be SEO friendly?

An seo friendly simple cms package needs only to incorporate some of the central strategies behind SEO to differentiate itself from a package that doesn’t incorporate natural search optimization. Many CMS packages were built before SEO strategy took full form, and therefore the hacks that have been programmed to adjust their SEO compatability don’t always work.

As a rule of thumb, the newer a CMS is, the more likely it is to incorporate SEO strategy. The great thing about CMS packages is that they streamline the process of writing content and posting it to the internet. An seo friendly cms leverages the power of search optimization and streamlined content publication to increase a website’s visibility and ease of access.

By MyWebGuyTaylor

SEO Marketing | Web Marketing

SEO Hosting Web Design

1 December 2011 by
SEO Hosting Web Design

Entering into the world of web site ownership for the first time? Knowing what options you have can help you make some important decisions about seo hosting and web design. The first decision is which hosting site will work the best for you? Look for hosts that include the two most important options: search engine optimization (SEO) hosting and web design. These are services that can be utilized together for great results. Here is why you should find a host that provides service packages with these options.

Web Hosting Packages

Web hosting is an essential service for website owners. A domain name is useless until it is hosted on a qualified server. Servers held by hosting sites are generally maintained, receive a daily back-up, and stay connected to the Internet so customers are never without you. When the web was first being utilized, the use of the server was all a hosting site provided.

This has changed with the enormous growth of the Internet. Experts on designing sites that attract and keep customers have emerged with valuable information. Your particular business industry may benefit from using a particular type of design.

In addition, with the advent of search engines, and the various algorithms they each use, knowledge about how to rank higher in search results has become essential to many web business models. Packages from hosting sites can include SEO and access to web design templates or one-of-a-kind site design.

The Importance of SEO

SEO techniques can change from week to week, month to month, or even daily in some instances. Tweaking optimization should happen on a regular basis. Keeping up with the changes can be fraught with frustration. Web hosting sites are now offering SEO tools designed to assist website owners in optimizing their content and their site’s programming code. Some offer human assistance as well as technology, either can be helpful.

Results for SEO are not a quick turn around no matter who makes the changes. Expect to wait up to 2 months before seeing a difference. Why? Search engines must return to your site to review any updates to content. Their schedules can require a wait.

Web Design That Attracts

Websites that appear designed by an amateur can drive customers away. Offers of web design templates can be very helpful to first time site owners or those without design skills. The navigation of a web design can reflect to a customer or visitor that the site is legitimate and capable. Many business owners make the mistake of believing web design is an easy task. If you intend for your site to become a marketing tool that is integral to your revenue goals, make sure you get professional help.

Other Web Hosting Service Options

The point of using hosting packages that offer SEO services and web design it to get your online as inexpensively and quickly as possible. Some hosting companies add other helpful services that may include a logo design for your company, content, and articles that are search engine optimized, domain registration, or assistance choosing the right template and colors for your design.

By MyWebGuyTaylor

SEO Marketing | Web Marketing

Common Subjects In SEO

30 November 2011 by
Common Subjects In SEO

What is SEO and what are some common subjects related to search engine optimization?

1. Keyword Research
Selecting your keywords
Prioritize your keywords

2. Domain name / Filename
Domain Registration
Keyword in domain name
Keyword in filename
Length of Website Address

3. Keyword Placement
Keyword in title tag
Keyword in Description Meta-tag
Keyword in Keyword Meta-tag
Keyword in Content
H1, H2 and H3 (Heading)
Keyword Font Styles

4.1 Internal Links
Keyword in links to internal site pages
Valid internal links
Efficient linking

4.2 External / Outgoing Links
Quality Links
Inspecting your Links
Title and Description
Limit number of links on a page

4.3 Incoming Links (backlinks)
Quality of Referrer
Trend of link popularity
Anchor Text
Age of Link
Number of Outgoing Links on Referrer Page
Position of Link
Trusted Websites
JavaScript/Flash Links

5. On-Page Factors
Home Page
Over optimization penalty (OOP)
Getting Reported
File Size
Freshness of Pages
Frequency of Updates
Site Age
Dynamic Pages
Texts inside Images
Excess JavaScript
Inline Frames and Frames
Hidden links / texts
Cloaking
Duplicate content
Understandable Content

6. Off-Page Factors
Traffic Buying / Link Schemes
A minimum of one backlink
Buying Links
Server IP Address
Links from bad websites
Server Reliability and Uptime

7. User Activity
Search Engine Traffic
Click through Rate (CTR)
Time spent on page
Monitoring Bookmarks
Leaving the Website

8. Gathering Links
Collecting Links
Unique Content
Articles
Press Release
Forums / Guest books / Blogs
Sponsoring
Directories
Link Exchange

SEO Marketing | Web Marketing

Search Engine Marketing Solution – Search Engine Pros

29 November 2011 by
Search Engine Marketing Solution – The Search Engine Pros

Santa Barbara, CA

If you are looking to get the best SEO or Search Engine Optimization for your website, then you will need to get into contact with a full Search Engine Marketing Solution – Search Engine Pros. If you have proper SEO done on your website there is no reason why you will not get more people knowing about your business. With proper SEO you will have the chance to rank high on search engines like Google.

Search Engine Pros are known for their low-cost marketing services. Today, it just got a whole lot better. They rolled out several new SEO plans that bring an all-inclusive offering to the SEO Industry. Under the ‘Services’ tab, there is a new menu item called All Inclusive SEO, which outlines the new offering.

There are numerous methods and techniques that you can use for search engine marketing. It is not all that difficult to do it yourself either. However, if you want it done quickly and properly the first time, it is best if your leave it to the search engine pros. Doing it yourself will need your attention to be on the following fields.

Article Submission and Writing: most of the search engine care about what is on your site. This is why they will send search bots out to read your site content. This is why it is important that you offer your readers informative text. One thing that you do not want to forget is that you articles must have keywords in them. These keywords can be acquired from in any number of ways, as long as they have something to do with your business, and what you are offering your clients.

Website Content and Layout: Make sure that you have a website that is easy to use. This is a very important factor in Search Engine Marketing. The code of your website is also very important; you have to make sure that there are no unnecessary source codes within the body of your code. Any unused code in your website code will result in your website loading slowly, because the server will try to make sense of the all the code there.

Meta Descriptions and Meta Tags: with the content of your site, the articles that you submit to article directories and the keywords in those articles and on your site, there is the meta tags and meta descriptions. These are the things that the search bots will look for first. You will want to make sure that your have different Meta tags and different Meta descriptions for all of your pages, if they are all the same, the bots could read it as spam.

Blog Posts and Forums: the one way you can keep traffic coming to your site is to keep people updated as to what you and your company is up to. The best way to do this is to join as many forums as you can, and to start a company blog that can either be part of your site, or on a social networking site.

Exchanging Links: One of the things you will need to do if you want to get quality traffic to your site, is link exchanging. The search bots will also see if you have good outbound and inbound links, and what the sites you are linked to offers. This is why you want to choose very carefully as to the site you link to and from.

There are a million ways to get good traffic and to improve your SEO, for more info, be sure to ask a reputable SEO company.

Thesearchenginepros.com

6 Harbor Way #209

Santa Barbara CA 93101 USA

Phone: 800.605.4988 Fax: 800.605.4988

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